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RankUp #12 – Knowledge Panel: In-house B2B SEO

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We welcome back Kevin Kapezi for our first Knowledge Panel episode with a guest from outside Impression.

Having moved from a Nottingham agency to Experian, Kevin was able to offer us some fantastic insights into his role as an in-house SEO, as well as the realities of a B2B SEO strategy in a huge international business.

We covered questions like:

  • What success looks like in B2B SEO
  • What makes B2B SEO unique
  • How to work with non-SEO stakeholders
  • The integration of SEO into the wider business
  • SEO campaigns you could only pull off in-house

We had a great time talking to Kevin, who spoke on a range of topics that SEOs in all kinds of situations will find helpful.

If you want to see more of Kevin, you can find him on Twitter at KEVKDigital and LinkedIn.

Edd and I are also on Twitter at BenJGarry and EddJTW.

We’ve got a double whammy of SEO insight for you next month with a Top Stories appearance for Impression’s Head of Digital PR, Laura Hampton, and a Knowledge Panel interview from Cancer Research UK’s JC Connington. We hope you’ll join us then!