Scone Viral: Disrupting the UK’s Christmas Dinner
Client
Services
Creative, Digital PR, Paid Media
Industries
FMCG, Retail
Let's chat
PR & Social media agency
Built for Unrestricted Visibility
The way people discover, trust and choose brands has changed. Impact no longer comes from isolated channel activity. We believe it comes from integration. So we don’t pick a lane. We connect the system. PR and social working together – as one – to build authority.
Across platforms. Across audiences. Across algorithms.
We create conversations that...
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Earn coverage and grow community.
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Build links and brand fame.
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Strengthen reputation and discoverability
Because growth doesn’t come from choosing between brand or performance.
Or PR or social.
It comes from designing for both.
That’s how you achieve…
UNRESTRICTED VISIBILITY.
From Concept to Coverage
See more work in action
700+ links drives success in a competitive SERP landscape
Client
Services
Digital PR
Industries
Automotive, Finance
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Reactive campaign achieves 180+ links for national card retailer
Client
Services
Digital PR
Industries
Retail
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HOW WE CREATE
We start with evidence.
Data. Search insight. Audience behaviour. Cultural signals.
We apply strategic firepower and technical skill to help us turn insight into a competitive advantage. Then we turn this evidence into action. Our creative studio develops ideas designed to spark conversation that drives visibility across people and platforms.
Because great ideas shouldn’t just look good on a deck. They should travel, rank and resonate.
That’s how creative ideas convert into results.
HOW WE IMPLEMENT
We activate across PR, social and search, together.
A joint approach that seeds culturally sharp stories where they’ll be picked up, linked to and amplified.
We connect coverage, creators and communities to drive unrestricted visibility that fuels growth.
Execution that’s actually joined up, not just ‘bolted on’.
How we measure
We track what matters, not just what’s easy.
Robust measurement that’s built in from day one.
We monitor authority, visibility, engagement, demand and more. Always connecting activity to real outcomes.
We’re focused on brand impact.
And driven by commercial return.
Our proprietary tech platform, Velocity, tracks performance in real time so you can always access proof that unrestricted visibility delivers.
We’re already achieving unrestricted visibility for lots of ambitious brands
We absolutely love collaborating with Impression - they truly understand our brand and ambition to disrupt the food gifting market. This is exactly what they achieved with the Christmas Dinner Scone and it worked perfectly!
Sophie Handley Head of Marketing at The Cornish Company
PR & Social media services we offer
Your PR and social media strategy is shaped by your overarching brand goals and the specific impact you want to make. This involves identifying where you want to drive business growth, while deeply understanding the audiences you need to engage. It’s about crafting compelling narratives that resonate across the social landscape and securing high-impact coverage in the key publications and digital communities where your target market lives.
We help brands define the narrative around who they are, what they stand for and why they matter. Through messaging frameworks, storytelling and strategic communications, we shape narratives that guide how brands show up across media, social and AI.
We create hero campaigns designed to put brands at the centre of the conversation when the commercial opportunity arises — whether that’s a major launch, a key sales period, a cultural moment or a significant search opportunity.
Organic social is where brands are discovered, searched and shaped in real time. We build organic social strategies that drive discovery, shape brand identity and generate insight that feeds the entire marketing mix.
We build long-term creator partnerships that keep brands visible and culturally relevant. By selecting influencers who align naturally with a brand’s values and audience, and supporting them with consistent content across organic, paid and CRM
Talk to an expert
Find out what we can do for your business
Fill out the form, give us a call or drop us an email. We look forward to hearing from you.
