The landscape has shifted. We no longer make decisions at the shelf.
In reality, your customers have usually decided who to buy from long before they even hit a search bar. In a world where reputation is the new lead-gen, how does your brand stay ahead?
It’s easy to become obsessed with immediate metrics, especially when budgets are stretched. But many brands have forgotten what actually drives sustainable growth. While short-term tactics might convert demand, it’s the long-term levers like brand awareness that actually create it.
Chasing short-term ROI while neglecting the value that sustains it just isn’t working. This interactive session is for brand marketers who want to move beyond campaign-by-campaign thinking.
Join us to learn how to bridge the gap between brand building and performance efficiency, creating a brand that is distinctive, memorable, and commercially powerful
Learn:
- How to use behavioural science to balance short-term response with long-term growth
- How to build ideas that perform now and endure over time
- Why consistency is the multiplier of creative effectiveness
- How to shift from simply capturing existing intent to proactively generating it through programmatic.
- How to bridge the gap between creative storytelling and high-attention programmatic execution to maximise resonance.
- How to validate investment by proving the direct impact of brand-led activity on performance efficiency.
***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***
Talk 1 – Creating brands people remember
Brands are caught in a trap, chasing short-term ROI at the expense of the long-term value that actually sustains it. And the data is clear: it’s not working.
Short-term campaigns and long-term brand building don’t just require different budgets, they require different creative thinking. Short-term performance relies on behavioural triggers that prompt immediate action. Long-term brand growth works differently: it builds mental availability, generates emotional salience, and makes your brand famous enough that people choose you before the search even starts.
In this session, we’ll explore how behavioural science and creative thinking work together to drive both immediate action and long-term brand preference. From the triggers that prompt response in the moment, to the narrative arcs that build memory and meaning over time.
We’ll explore how the most effective brands don’t just optimise messages, they carve out white space, lean into a clear point of view, and build platforms that scale from big brand ideas into high-performing, short-term assets.
Talk 2 – Amplifying stories to drive performance
Great stories don’t perform on their own, real business impact comes from amplification.
We’ll explore how amplification turns a strong idea into something that actually delivers results. Because it’s not enough to have a story people could care about, you need to make sure they actually see it, engage with it and share it.
We’ll break down how PR, social and programmatic work effectively when they’re joined up, not fighting for budget in separate lanes. From PR creating cultural relevance and earned attention, to social driving interaction and momentum, to programmatic scaling that impact with precision. This is about making your message work harder as part of a connected amplification ecosystem.
The focus is simple: how to take your story and adapt it across channels in a way that feels native, not forced so it lands effectively with your different audiences.
Learn how your story can build real performance, not just noise.
Guest Speaker – England Athletics
What sport teaches us about powerful storytelling
Rule 101 in any good comms plan is to have powerful, authentic stories to share – they are key for grabbing attention, driving action and hitting those business objectives. But unlike another industry I’ve worked in, there is something so special about sport. In sport, it’s not just about times and distances; the wins and losses; it’s about the journey, the people, and the passion.
The best campaigns and events I’ve worked on don’t just present the facts and key messages– they tell compelling stories that connect emotionally and authentically with people.
The Agenda:
13:00 – 13:15 – Event registration
13:15 – 13:30 – Introduction and overview
13:30 – 13:55 – Creating brands people remember
13:55 – 14:20 – Amplifying stories to drive performance
14:20 – 15:20 – Roundtable discussions and application
15:20 – 15:30 – Break
15:30 – 15:50 – Guest speaker – England Athletics
15:50 – 16:00 – Session summary and close – Join us for a drink to unwind and network with other attendees 🙂
The Location
Manchester Art Gallery, Mosley St, Manchester M2 3JL. Oxford Station is a 10 min walk from the venue.
For any questions relating to this event, please email jessica.elliott@impressiondigital.com
***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***
