The search landscape isn’t what it used to be, and frankly, the old playbook for “ranking” just doesn’t work anymore.

We’ve moved well beyond page one rankings to a dynamic world of zero-click results, LLM-driven answers, and platforms like TikTok now acting as powerful search engines in their own right. 

This seismic shift means that for your brand, visibility and success hinge on a completely new set of strategies. We need to move beyond simple keywords to a more holistic, multi-platform approach that puts your brand right at the heart of the conversation, wherever it’s happening.

This event is our practical solution to navigating that challenge. We’re bringing together some of the most talented minds in SEO, Digital PR and Social to help you truly understand this new ecosystem and give you the actionable strategies you need to thrive

Join us to:

• Uncover the new rules of search and learn how to secure your brand’s future by mastering visibility
• Unlock new channels for discovery and build the brand authority that will allow you to cut through the noise and achieve your goals.
  

***Please note – This event is for brand-side marketers only. On this occasion, we are unable to allocate tickets to agencies, freelance workers or consultancies. If you do not work for a brand we will, unfortunately, be in touch to cancel your ticket. ***

Adapting your metrics for the zero-click, AI-powered era

Organic success metrics, such as clicks and rankings, are no longer the full story or even the most important part of it. The rise of zero-click search, generative AI, and complex customer journeys means that the cornerstone KPIs we’ve relied on for years are rapidly losing relevance.

You’ll learn:

• How to shift your focus away from traditional metrics to new metrics like brand visibility
• Why is it important to measure performance across an ever-increasing number of search surfaces
• How to adapt your strategies to optimise for this new era of search.

Why in the new rules of search, reputation ranks first

In the new rules of search, algorithms don’t just index content, they evaluate reputation. This talk reveals why being talked about, cited and trusted now matters just as much as keywords and how PR drives the signals that put your brand at the top of human and AI-powered discovery. 

You’ll learn:

• Why reputation signals (mentions, authority, credibility) are crucial in the new rules of search
• How PR and social storytelling shape the trust engines behind AI answers and zero-click results
• A practical approach to building a reputation that boosts discoverability across every platform people search on today

Creating Synergy

In this session, Manu breaks down the roadmap for brands looking to dominate the TikTok landscape. Rather than navigating the platform alone, you’ll discover how the synergy between agencies and TikTok support teams can accelerate your results.

We’ll dive into the specific TikTok products driving growth right now, including a deep dive into TikTok Shop and how to build a commerce strategy that feels native to the feed.

The Agenda:

15:00 – 15:20 – Event registration
15:20 – 15:30 – Introduction and overview of the current marketing landscape
15:30 – 15:50 – Adapting your metrics for the zero-click, AI-powered era
15:50 – 16:10 – Why in the new rules of search, reputation ranks first
16:10 – 16:30 – Creating Synergy
16:30 – 17:20 – Roundtable discussions
17:20 – 17:30 – Session summary and close

The Location

TikTok UK Headquarters: Kaleidoscope 4 Lindsey St, Barbican, London EC1A 9HP

For any questions relating to this event, please email jessica.elliott@impressiondigital.com