INTRODUCING ALEXIS
Alexis is Impression’s proprietary agentic data platform built to power your growth.
Alexis combines a powerful AI chatbot with scheduled, supervised agentic workflows. It unifies exclusive insights across 60+ platform integrations, leveraging 15+ years of codified knowledge alongside your core business data.
About Alexis
Alexis not only provides conversational access to all connected data, generative AI production, and live competitor intelligence, but also gives brands access to LLM visibility tracking and modern media planning tools.
The Alexis platform outpaces traditional performance marketing agencies in both speed and scope. By driving faster execution and smarter decisions, it gives your team the time and confidence to focus on high-impact strategy.
Built to accelerate your brand’s operational pace, Alexis expands your marketing output within your existing budget, delivering unrivalled platform intelligence, transparency, and infinite marketing potential.
One step ahead
Scaling a brand today is harder than ever – as campaign complexity grows, traditional delivery models hit human capacity bottlenecks and execution stalls. Alexis was built to overcome both.
Powered by Impression’s Architecture x Craft approach and our heritage in data and engineering, Alexis connects to your entire marketing ecosystem and is enabled to take action across every single surface. Unifying 60+ data streams with real-time market intelligence, Alexis eliminates reporting latency, powers continuous 24/7 campaign execution, and delivers live proof of performance.
By encoding 15+ years of agency expertise and specialist skills directly into continuous workflows, Alexis operates at a scale and pace that manual teams simply cannot match. It expands your output momentum within your existing budget – giving your brand continuous business intelligence, complete performance transparency, and infinite execution capability.
Current capabilities
At Impression, we store anonymous, privacy-safe performance data in a data warehouse so that we can interrogate it to check for data quality issues, anomalies, errors and more.
Alexis is designed to enable our team to invest more of their time into strategic activities that will support your business’ growth, rather than time-intensive hygiene account checkups. We monitor your data every day of the week, giving you the peace of mind that your agency partner has a system in place to regularly monitor such issues.
The platform is under constant development, and its current capabilities include:
1
CHAT
Get immediate insights into your performance via our AI Chatbot – as if you were talking to one of our most senior strategists. With frontier AI, the chatbot has direct access to third party insights and subscriptions, Web searches and scraping for deeper research and connects to all marketing, ads and analytics platforms you use every day. No more waiting for your agency to come back to you. Unbiased insights and diagnostics on performance.
Connects your 1st-party data, enterprise market trends, and daily web scraping (competitor movements, Shopping PLA pricing, search trends) directly into a central cloud environment. Instead of waiting on manual reporting, access live conversational chat powered by 15+ years of Impression knowledge and skills strategy to interrogate your entire business ecosystem on demand.
Deep Business Intelligence (BI): Enterprise ETL pipelines and cloud data warehousing that marry marketing performance directly to company P&L, inventory, and margin data, unlocking true net profitability, enterprise reporting, and predictive growth models.
2
AGENT OS
Execution at Scale.
Alexis deploys our supervised AI agents – with full platform and connector access – to handle heavy-lifting [tasks like] campaign execution and QA at an unmatched pace.
3
MONITOR
Proactive heads up across all core performance marketing reporting KPIs, from platforms and analytics vendors.
Continuous 24/7 tracking, pattern detection, and automated alerts running at cloud scale across all your core KPIs, bid strategies, tracking, and budget pacing. By providing operational peace of mind, it flags performance dips, budget pacing, and platform change impacts instantly – highlighting issues before they hurt your bottom line.
4
PLAN
Predictive Measurement & Budget Optimisation.
Rapid, cloud-based incrementality testing, Media Mix Modelling (MMM) and media planning without enterprise software price tags.
Moves decision-making from reactive attribution to high-pace strategic planning. Provides finance leaders with concrete data on how to balance spend for growth and demand generation to drive true net profit growth.
Impactful budget planning / proven investments / verifiable.
5
DISCOVERY
Tracks brand mention frequency, citation share, and prompt sentiment across generative search engines (ChatGPT, Perplexity, Gemini).
Talk to an expert
Find out how we can help your business
Fill out the form, give us a call or drop us an email. We look forward to hearing from you.
