Meet the Team

Growth Director. Joined Impression in February 2025

I started my career working for a magazine under a mass media publisher. I was responsible for driving revenue for the magazine by providing luxury fashion, beauty, wellness and travel brands advertising space in the physical magazine and the newly launched digital directory. I fell in love with digital when I started working on Tatler’s digital directory and began understanding the complex digital ecosystem and its essential part of marketing ecosystems, even for legacy luxury brands. I then ventured into the world of digital agencies and became a Senior New Business Manager at an independent search-focussed agency. I led their new business efforts and grew the business by winning competitive pitches and starting a sophisticated outreach strategy to target brands. I’ve now got a deep understanding of digital strategy and in my role at Impression, I am looking forward to understanding brands’ digital pinpoints and how the team here can support achieve their goals.

I work in the Growth team at Impression. My day-to-day includes working across the agency on new business briefs, building rapport and understanding prospective client challenges, and supporting them in solving these through our services. A key part of my role is building a dream portfolio of clients for the agency, which involves reaching out to target client profiles to introduce them to Impression and explain how we can help supercharge their digital performance.

Something I am proud of:

Maintaining an aura of calm in hectic and stressful situations has been helpful in the past to help teams navigate tricky situations and come out strong on the other side.

Outside of work:

Travel, I like to explore the world and new places. I also am the Vice Chair of my University alumni association and I organise a range of events and trips to build up a community of like-minded individuals. Events include an Around the World Cocktail event, summer boat party and ski trip.