Hannah Memmott’s posts
4 min read
How AI Search turned brand mentions into the new backlink
by Hannah Memmott
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Organic Analyst. Joined Impression in July 2025.
My background is in languages; I studied French & Philosophy at university, went on to complete an MA in Translation, and worked in Paris for several years. While working as an in-house translator for a Parisian fashion trend agency, I picked up skills copywriting for the English language blog and managing English language socials. This experience sparked my interest in marketing. Before joining Impression, I worked as a Marketing & Account Executive for a leading local translation agency. Marketing human translation services in the age of AI presented a unique challenge, but one I was passionate about. The success of my efforts motivated me to continue in digital marketing specifically. Now, as the first in the Organic Launchpad Pathway at Impression, I’m thrilled to broaden and cement my organic marketing skills, working across both Digital PR and SEO services within such a supportive and progressive agency.
My day-to-day right now is a mix of calls and training in Digital PR, as I’m just starting in this area. Soon, I’m told my time will be filled with writing press releases, journalist outreach, campaign ideation sessions, and rapid responses. Watch this space! I’m excited to dive in.
Something that I’m proud of:
When I was young, I dreamed of speaking fluent French and working in Paris. So, I guess it would have to be achieving those ambitions!
Outside of work:
I’ve just started barre classes, and I’m really enjoying them. Otherwise, I enjoy eating out (a lot). Nottingham has a great restaurant scene!
Hannah Memmott has specialist knowledge in Digital PR and SEO.
by Hannah Memmott
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