Meet the Team

Paid Media Analyst. Joined Impression in October 2025.

I studied Communication and Media, which fueled my interest in marketing. Before joining Impression, I dabbled in different areas from organic social to influencer marketing and content creation. I also spent a few months as a Dutch language teacher, but my first encounter with paid media was at a digital marketing bootcamp. This experience eventually led me to join the team here at Impression.

My day-to-day at Impression is quite varied, but it mainly involves reporting, analysing, and optimising campaign performance. I also spend a lot of my time writing ad copy and monitoring client budgets to ensure we’re delivering the best results possible in alignment with our clients’ goals.

Something I am proud of:

I’m really proud of launching my own fashion brand. Having always been passionate about fashion and dressing up, I noticed a gap in the market for stylish, modest clothing for young women, so I decided to design, produce, and launch my first collection entirely on my own. While I’ve put it to one side for now to focus on my development at Impression, I hope to continue building it slowly in the future.

Outside of work:

I’m a huge foodie, so I love exploring new restaurants and experimenting with recipes. From time to time, I enjoy challenging myself by recreating my favourite restaurant dishes at home or making things entirely from scratch. When I’m not in the kitchen, I spend my time learning about fashion (trends and cultural shifts) and designing clothes, whether that’s for my own brand or just for myself.