Digital PR is an integral part of SEO; when you can build strong and relevant links back to your website, you improve its authority and therefore search rankings, too.
Your investment in digital PR training with Impression will see you learn how to craft a successful digital PR strategy based on solid audience understanding, target publication lists and extensive knowledge of SEO techniques.
You’ll leave equipped with skills to apply in your own business and the forward-thinking knowledge to adapt to an ever-evolving discipline.
Your business has unique needs based on its own goals and digital marketing journey. We’ll work with you to craft a bespoke training plan that fulfils those needs and ensures you’re equipped to use your new skills to achieve positive results for your business.
These are some of the things we might cover in your digital training:
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Digital PR strategy
You'll learn how to craft a digital PR strategy based on audience understanding, a clear set of target publications and a knowledge of what makes for a successful campaign.
Story Creation and Development
Your digital PR strategy depends on your ability to create compelling stories, whether there's tapping into news from your business or creating 'news from nothing' as a means of gaining coverage and traffic.
Press Release Writing
You'll learn how to structure a press release. Our team is comprised of traditional PR practitioners and ex-journalists, which means you'll benefit from their extensive experience in both writing and receiving press releases.
One of the core skills of PR lies in your ability to build relationships with members of the media - and this applies online almost as much as it did in the days of more traditional PR.