[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fus\u002Fdigital-pr":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":301,"breadcrumbs":313,"head":319},"2020-12-16T14:39:49",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-36641","page","type-page","status-publish","hentry",{"page_content_modules":16,"hero":296},[17,28,32,60,79,100,131,136,146,153,159,165,221,226,230,249,291],{"acf_fc_layout":18,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":22,"gutter":-1,"left_gutter":6,"position":23,"image":24,"image_width":25,"image_height":26,"alt":27},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FImpression-2023-054-edit.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=27%2C190%2C1873%2C617&w=2640",2640,870,"Impression 2023 - 054-edit",{"acf_fc_layout":29,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":30,"content":31},"full_width_text","How a Digital PR Agency Grows Your Business","\u003Cp class=\"intro\">\u003Cstrong>Getting no coverage or links? Need more visibility? At Impression, our PR team crafts campaigns that secure authoritative and on-topic links and coverage, all while boosting your \u003Ca href=\"\u002Fus\u002Fseo\u002F\">SEO\u003C\u002Fa> efforts, elevating your online presence, and delivering a strong ROI.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>We’re a highly regarded digital PR company that leverages strategic placements in influential blogs, online publications, and social media platforms, ensuring your brand reaches a broader audience and stands out in a crowded digital landscape.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"\u002Fget-in-touch\u002F\">Contact us\u003C\u002Fa> today to discover how our strategic digital PR solutions can elevate your brand and achieve your business goals.\u003C\u002Fp>\n\u003Cp>Learn more about our approach:\u003C\u002Fp>\n\u003Cp>\u003Ciframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\u002F\u002Fwww.youtube-nocookie.com\u002Fembed\u002FoLfPTO6cgEE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\u003C\u002Fiframe>\u003C\u002Fp>\n",{"acf_fc_layout":33,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":34,"intro":35,"columns":36,"style":37,"layout":38,"grid_items":39},"linked_content_grid","Our Digital PR Agency Offering","\u003Cp>Your digital PR strategy is formed from the end goals and results you want to achieve. This could be focusing on where you want to see revenue uplifts across your business, as well as understanding who you’re trying to target, what stories you want to tell, and what types of websites you’d like to be featured on.\u003C\u002Fp>\n","4","dark","left-margin",[40,44,48,51,54,57],{"title":41,"content":42,"link":43},"Creative Campaigns & Consumer PR","\u003Cp>To achieve coverage across relevant publications and earn increased brand awareness, our digital PR agency specialists will present concepts with an understanding and focus on your business, values, and customers.\u003C\u002Fp>\n","\u002Fpr-social\u002Fcreative-campaigns\u002F",{"title":45,"content":46,"link":47},"Reactive PR & Newsjacking","\u003Cp>Our digital PR consultants follow the news cycle to identify opportunities for you, placing expertise-led insight where appropriate or building out larger-scale content that will travel well in the current press landscape, riding the wave of emerging trends and stories.\u003C\u002Fp>\n","\u002Fpr-social\u002Fdigital-pr\u002F",{"title":49,"content":50,"link":6},"Press Office Function","\u003Cp>By identifying your internal assets like expert spokespeople and proprietary data, our digital PR agency team will ensure you’re in the best position to issue expert comments to journalists or to react to breaking news to put the expertise of your company at the forefront of the story.\u003C\u002Fp>\n",{"title":52,"content":53,"link":47},"Trade PR & Local PR ","\u003Cp>As an award-winning digital PR agency, we have experience across a variety of sectors and can help you share your stories through trade-specific websites and publications. Perhaps your business has local SEO goals we can create hyperlocal campaigns for, placing your business at the core of the news agenda and driving value from relevant local news publications.\u003C\u002Fp>\n",{"title":55,"content":56,"link":47},"Building Thought Leaders ","\u003Cp>\u003Ca href=\"\u002Fblog\u002Fe-e-a-t\u002F\">E-E-A-T\u003C\u002Fa> is key to your SEO and wider \u003Ca href=\"\u002Fus\u002Fdigital-marketing\u002F\">digital marketing\u003C\u002Fa> performance. We’ll work closely with your internal team to identify experts in the business and build their reputation, offering journalists a go-to when looking for insight and comment.\u003C\u002Fp>\n",{"title":58,"content":59,"link":47},"Resource-led Digital PR","\u003Cp>All businesses have insights to give and knowledge to share. Your insights, alongside wider research which we’ll conduct, allow our team to build resources for your site that earn links, such as reports, white papers, and informative guides.\u003C\u002Fp>\n",{"acf_fc_layout":61,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":37,"layout":38,"testimonials":62},"testimonials",[63,69,74],{"quote":64,"logo":65,"logo_width":66,"logo_height":66,"author":67,"byline":68},"\u003Cp>It's a pleasure working with Impression, they're very proactive and produce great ideas to keep pushing forward. They are very organised and transparent about how to tackle projects and performance. We really enjoy working with the team.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Alexandra West","Ecommerce & Marketing Manager, And So To Bed",{"quote":70,"logo":71,"logo_width":66,"logo_height":66,"author":72,"byline":73},"\u003Cp>Impression are a cut above the rest in the way they communicate, strategise and implement their work and the results speak for themselves. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FQueensmith.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Sam Nobes","Brand Director, Queensmith",{"quote":75,"logo":76,"logo_width":66,"logo_height":66,"author":77,"byline":78},"\u003Cp>The team at Impression have been wonderful, reacting quickly and smartly to ensure we continue to compete with competitors who have more financial power.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FMarmalade.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Matthew Erskine","Marketing Manager, Marmalade",{"acf_fc_layout":80,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":81,"intro":82,"layout":83,"accordion":84},"text_accordion","Our approach to Digital PR","\u003Cp>Some of the world’s leading brands invest in digital PR with Impression. Our work is always tailored to the unique needs and goals of your business, but a typical strategy will comprise:\u003C\u002Fp>\n","text_left",[85,88,91,94,97],{"title":86,"text":87},"Analysis of the domain, business and market ","\u003Cp>We spend time becoming immersed in your business offers and customers to understand how your strategy should be structured and what activity it should include. We’ll establish the need in terms of authority and quality, assessing your domain, and your competitors’ and establishing the opportunity within the market and media landscape.\u003C\u002Fp>\n",{"title":89,"text":90},"Ideation and concept stress test","\u003Cp>With decades of combined experience working in digital PR agency environments, we use a range of techniques to get creative campaign ideas flowing, working closely as a team, and drafting in subject experts where necessary. From here it’s about assessing the viability - can we get the data? Is the idea newsworthy? Does it fit the brand voice? Can we build the asset? What else is required to make this a success? \u003C\u002Fp>\n",{"title":92,"text":93},"Campaign strategy and roadmap","\u003Cp>Your digital PR campaign will begin with a strategy and roadmap, which we’ll work on together to ensure the goals we set along the way are consistent with your wider business aspirations. We will formulate a strategy that incorporates your goals, ensuring they align with your digital needs, but that also has mass appeal to generate quality links and coverage.\u003C\u002Fp>\n",{"title":95,"text":96},"Media relations and analysis of the media landscape","\u003Cp>With our broad range of experience, we have contacts in high-authority publications, including national newspapers and industry\u002Ftrade publications, which help promoting your brand in publications we establish as relevant and quality from the offset. We’ll work with you to create a list of target publications and we’ll develop and maintain relationships with the media contacts that matter to your business.\u003C\u002Fp>\n",{"title":98,"text":99},"Outreaching to press","\u003Cp>The outreach phase is the point where we promote and pitch your content to the target media. We have a range of techniques that are successful in tapping into the appropriate audiences, depending on the intent and positioning of the campaign itself. We also produce campaigns that have 'evergreen' appeal and will therefore be outreached multiple times, gaining more links and coverage naturally.\u003C\u002Fp>\n",{"acf_fc_layout":101,"reduced":19,"top_overlap":102,"bottom_underlap":102,"disable_observer":-1,"style":103,"layout":104,"heading":105,"intro":106,"cta_text":107,"cta_link":108,"columns":109,"show_steps":110,"grid_items":111},"large_column_text","none","yellow","logo_grid","Helping brands like yours stand out online","\u003Cp>“Our digital PR strategies are fueled by creativity and directed by an in-depth understanding of the media and the client’s brand. The campaigns and strategies we build for clients have brand, relevance, and purpose at the heart, and sit on a foundation of SEO understanding and direction. Our work exists to earn press coverage with storytelling that resonates with customers. We create brand affinity and influence organic visibility to drive effective bottom-line impact.”\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-28959\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FDamian-Signature.svg\" alt=\"\" width=\"315\" height=\"52\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Fline2.svg\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-28975 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Fline2.svg\" alt=\"\" width=\"920\" height=\"2\" \u002F>\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>We’re widely regarded as one of the top digital PR agencies in the industry. Our efforts in delivering impactful results for clients have seen us pick up accolades at \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">several major UK awards\u003C\u002Fa>, including: Commenting on our successful campaign for car insurance provider, Marmalade, the \u003Ci>Northern Digital Awards\u003C\u002Fi> judge described it as “a clever, thoroughly detailed campaign, using data to create a compelling story. The team achieved some admirable link placements and, with the resources available, delivered on the objectives and produced brilliant results.”\u003C\u002Fp>\n\u003Cp>Wondering if Impression PR can drive growth for a business like yours? Take a look at a selection of our client portfolio below.\u003C\u002Fp>\n","See more work","\u002Four-work\u002F?service=digital-pr","3",false,[112,116,119,122,125,128],{"image":113,"image_width":114,"image_height":115,"link":6},"\u002Fapp\u002Fuploads\u002F2024\u002F06\u002FMarmalade-pr.svg",200,41,{"image":117,"image_width":114,"image_height":118,"link":6},"\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Fsambla-pr.svg",43,{"image":120,"image_width":114,"image_height":121,"link":6},"\u002Fapp\u002Fuploads\u002F2024\u002F06\u002FQueensmith-Gold.svg",47,{"image":123,"image_width":114,"image_height":124,"link":6},"\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Flotus-pr.svg",56,{"image":126,"image_width":114,"image_height":127,"link":6},"\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Fastb-pr.svg",40,{"image":129,"image_width":114,"image_height":130,"link":6},"\u002Fapp\u002Fuploads\u002F2024\u002F06\u002Ffunky-pigeon-pr.svg",35,{"acf_fc_layout":18,"reduced":19,"top_overlap":132,"bottom_underlap":102,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":133,"gutter":-1,"left_gutter":6,"position":23,"image":134,"image_width":25,"image_height":26,"alt":135},"large","container","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FImpression-2023-023.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C615%2C5795%2C1910&w=2640","Impression 2023 - 023",{"acf_fc_layout":137,"reduced":19,"top_overlap":102,"bottom_underlap":20,"disable_observer":-1,"layout":138,"options":139,"text":140,"images":141},"image_text","image_left","single_image","\u003Cp class=\"small-caps\">traditional PR vs digital PR\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">What’s the Difference Between Traditional PR and Digital PR?\u003C\u002Fp>\n\u003Cp>Predominantly, the major \u003Ca href=\"\u002Fblog\u002Ftraditional-pr-vs-digital-pr-whats-difference-whats-point\u002F\">difference between traditional PR and digital PR\u003C\u002Fa> is in measurability and being able to establish a return on investment. At Impression, we use a wide range of PR tactics to achieve our client’s goals, agreeing in advance on the KPIs and ensuring relevant, measurable, visible, and tangible benefits.\u003C\u002Fp>\n",[142],{"src":143,"width":144,"height":26,"alt":145},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FImpression-2023-Stock-00.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=410%2C991%2C3589%2C1678&w=1860",1860,"Impression 2023 - Stock 00",{"acf_fc_layout":137,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"layout":147,"options":139,"text":148,"images":149},"image_right","\u003Cp class=\"small-caps\">We build links and brands.\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">\u003Cb>Our PR work at Impression is centered around your goals and business.\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>In the majority of cases, that means we’re building quality links guided by analysis, as opposed to focusing on the volume of links guided by quick wins  – but it also means we’re creating compelling content that positions your brand positively in front of your target audience.\u003C\u002Fp>\n\u003Cp>Our clients have been featured in…\u003C\u002Fp>\n",[150],{"src":151,"width":144,"height":26,"alt":152},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FPR-Logos.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","PR-Logos",{"acf_fc_layout":137,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"layout":138,"options":139,"text":154,"images":155},"\u003Cp class=\"small-caps\">Digital PR and SEO\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">\u003Cb>Digital PR is a fundamental requirement of SEO, and each service benefits the other\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>A \u003Ca href=\"\u002Fblog\u002Fbeginners-guide-digital-pr\u002F\">Digital PR\u003C\u002Fa> agency can benefit your SEO strategy by encouraging coverage and links around the web, which point back to your site. This improves the authority and strength of your site. Similarly, SEO benefits a digital PR company by uncovering the topics and themes that people are searching for.\u003C\u002Fp>\n\u003Cp>Our Digital PR and SEO teams work in unison to ensure that on-page content drafted for the site is newsworthy and can lend itself to coverage or natural pick-up by journalists.\u003C\u002Fp>\n",[156],{"src":157,"width":144,"height":26,"alt":158},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fkrista-sophie-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","krista-sophie",{"acf_fc_layout":137,"reduced":19,"top_overlap":20,"bottom_underlap":102,"disable_observer":-1,"layout":147,"options":139,"text":160,"images":161},"\u003Cp class=\"small-caps\">Advice and Training\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Digital PR Advice and Training\u003C\u002Fp>\n\u003Cp>Your investment in digital PR training with Impression will help you learn how to craft a successful digital PR strategy based on solid audience understanding, target publication lists, and extensive knowledge of SEO techniques.\u003C\u002Fp>\n\u003Cp>We’ll work with you to craft a bespoke training plan that fulfills those needs and ensures you’re equipped to use your new skills to achieve positive results for your business.\u003C\u002Fp>\n",[162],{"src":163,"width":144,"height":26,"alt":164},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F04\u002Fphoto8.jpeg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","photo8",{"acf_fc_layout":166,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":167,"cta_text":168,"cta_link":169,"case_studies":170},"case_studies","Proven Results From Our Work as a Digital PR Agency","See more of our case studies","\u002Four-work\u002F",[171,188,199,211],{"id":172,"title":173,"industries":174,"services":177,"clientName":179,"clientLogo":180,"clientLogoWidth":114,"clientLogoHeight":181,"colour":182,"fontColour":183,"image":184,"imageWidth":185,"imageHeight":186,"to":187},26812,"Purpose-driven campaign earns 100+ links for car insurance provider",[175,176],"Automotive","Finance",[178],"Digital PR","Marmalade – Dangerous Driving","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FMarmalade-Logo-White.svg",42,"#e9511e","light","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F01\u002FMarmalade-Digital-PR.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fmarmalade-dangerous-driving\u002F",{"id":189,"title":190,"industries":191,"services":193,"clientName":194,"clientLogo":195,"clientLogoWidth":114,"clientLogoHeight":130,"colour":196,"fontColour":183,"image":197,"imageWidth":185,"imageHeight":186,"to":198},17595,"Reactive campaign achieves 180+ links for national card retailer",[192],"Retail",[178],"Funky Pigeon","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002F9BQwS8b2-Funky-Pigeon.svg","#553170","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002FFunky-Pigeon.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ffunky-pigeon\u002F",{"id":200,"title":201,"industries":202,"services":204,"clientName":205,"clientLogo":206,"clientLogoWidth":114,"clientLogoHeight":207,"colour":208,"fontColour":183,"image":209,"imageWidth":185,"imageHeight":186,"to":210},29311,"Disruptive value-driven PR stunt earns 900+ placements globally",[203],"Home Improvement",[178],"Envirobuild","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FEnvirobuild.svg",33,"#0c8585","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FEnviroBuild-Trump.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fenvirobuild-digital-pr\u002F",{"id":212,"title":213,"industries":214,"services":215,"clientName":216,"clientLogo":217,"clientLogoWidth":114,"clientLogoHeight":127,"colour":218,"fontColour":37,"image":219,"imageWidth":185,"imageHeight":186,"to":220},22082,"Digital PR strategy delivers 60% uplift in organic traffic for luxury bed retailer",[203,192],[178],"And So To Bed","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Fv74jU1wH-ASTB.svg","#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FASTB2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fand-so-to-bed-digital-pr\u002F",{"acf_fc_layout":101,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":222,"layout":104,"heading":223,"intro":224,"cta_text":6,"cta_link":6,"columns":36,"show_steps":110,"grid_items":225},"blue_background","Digital PR for Measurable Gains","\u003Cp class=\"intro\">\u003Cstrong>We know that effective digital PR is an integral part of the ‘bigger picture’. Our digital PR consultant experts work closely with our own or your internal SEO team to understand the goal, whether that’s to improve rankings for a particular page, drive more traffic to a particular product, or simply help raise brand awareness online. Together, we drive measurable results that can be attributed to our combined activity.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>We do this by taking SEO one step further. Whilst traditional SEO link building might focus on getting links to a page, digital PR is all about understanding the product or service that’s being promoted, distilling the core messages surrounding it, and communicating those messages in such a way that they are featured in the places your audience is already active online. As a result, you also get more links to your website, which supports your SEO success overall.\u003C\u002Fp>\n",[],{"acf_fc_layout":18,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":133,"gutter":-1,"left_gutter":227,"position":23,"image":228,"image_width":25,"image_height":26,"alt":229},"gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fceryn-2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C398%2C3500%2C1153&w=2640","ceryn-2",{"acf_fc_layout":231,"reduced":19,"top_overlap":20,"bottom_underlap":102,"disable_observer":-1,"heading":232,"faqs":233},"faqs","Digital PR FAQs",[234,237,240,243,246],{"title":235,"text":236},"What is digital PR?","\u003Cp>Digital PR is the term used to describe a link building tactic involving interaction with the press. Digital PR agencies such as Impression help brands to earn backlinks to their website through the creation and placement of newsworthy content in relevant publications, often within the news sphere.\u003C\u002Fp>\n",{"title":238,"text":239},"Why is digital PR important?","\u003Cp>Digital PR is important to brands for a number of reasons, including:\u003Cbr \u002F>\n- Earn new links to a website to support organic ranking improvements in SEO\u003Cbr \u002F>\n- Communicate expertise to users and search engines through relevant placements\u003Cbr \u002F>\n- Build audiences through well-planned on-site assets\u003C\u002Fp>\n",{"title":241,"text":242},"How does digital PR impact SEO?","\u003Cp>Digital PR impacts SEO by earning new links to a brand’s website. Links serve as a proxy for ‘votes’ and the websites with the most votes will appear highest up the search results, simply speaking. But, not all votes are equal, so savvy digital PR agencies will seek to earn links from high quality, highly relevant websites.\u003C\u002Fp>\n",{"title":244,"text":245},"How should you measure ROI in Digital PR?","\u003Cp>Measurement in PR as a marketing discipline has always been a challenge, predominantly because it’s often viewed in silo. At a very granular level, a digital PR agency can only show PR return based on coverage, which leads to arbitrary KPIs around link targets that inherently assume more is better.\u003C\u002Fp>\n\u003Cp>When viewed in context, digital PR is just one element of a full organic strategy all working to benefit the same metrics. Unless you assess your full investment in organic, you won’t be able to gauge an accurate pound-for-pound ROI.\u003C\u002Fp>\n",{"title":247,"text":248},"Should I invest in a digital PR agency?","\u003Cp>SEO comprises three pillars; tech, content and authority. Authority is fulfilled through digital PR activity. If you are looking to increase search visibility and aren’t currently investing in anything that offers your website authority from external signals, then yes you should be considering an investment in a digital PR agency or else you risk neglecting a third of your success.\u003C\u002Fp>\n",{"acf_fc_layout":250,"reduced":19,"top_overlap":132,"bottom_underlap":20,"disable_observer":-1,"heading":251,"cta_text":252,"cta_link":253,"items":254},"related_module","Digital PR Guides and Resources ","See all articles","\u002Fblog\u002F",[255,269,281],{"type_key":256,"title":257,"excerpt":258,"to":259,"postedAt":260,"readingTime":261,"image":262,"authors":263,"category":267},"post","Traditional PR vs Digital PR: The key differences and why it’s important","\u003Cp>When approached with a brief for ‘traditional PR’, ‘brand PR’ or ‘Digital PR’, the process we undergo is largely the same… PR fundamentally, is PR, the development of the strategy and the approach are all rooted in creating news and stories that travel across the media.  The purpose of this guide is to outline what […]\u003C\u002Fp>\n","\u002Fblog\u002Ftraditional-pr-vs-digital-pr-whats-difference-whats-point\u002F","2025-02-20T12:06:01",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FoOJHByww-050720211625519423_flipboard-650225-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[264],{"name":265,"image":266},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":268,"name":178},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F",{"type_key":256,"title":270,"excerpt":271,"to":272,"postedAt":273,"readingTime":274,"image":275,"authors":276,"category":280},"Campaign Crunch #1: How we newsjacked Adele’s ‘30’ album to gain visibility for Funky Pigeon","\u003Cp>Campaign Crunch is a series from Impression’s Digital PR team that goes behind the scenes of our favourite campaigns. We chat with the creative minds behind the work to deep-dive into the idea, the execution and our key learnings.  In the first instalment of Campaign Crunch, we reveal our process for devising and delivering a […]\u003C\u002Fp>\n","\u002Fblog\u002Fcampaign-crunch-1-impression-and-funky-pigeon\u002F","2024-04-24T12:39:32",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FVTrp0MY8-campaign-crunch-1_featured-image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[277],{"name":278,"image":279},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":268,"name":178},{"type_key":256,"title":282,"excerpt":283,"to":284,"postedAt":285,"readingTime":286,"image":287,"authors":288,"category":290},"Managing affiliate partnerships through your Digital PR strategy","\u003Cp>“Yes, there’s a link… Oh it’s an affiliate”. A likely phrase uttered by Digital PR teams as the redirect chain flags when investigating the linked page.  But why is an affiliate link within coverage a point of frustration? Essentially an affiliate redirect on a link means there’s a redirect chain in place, the link often […]\u003C\u002Fp>\n","\u002Fblog\u002Fmanaging-affiliate-partnerships-through-your-digital-pr-strategy\u002F","2024-03-06T14:57:24",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002Fjonathan-velasquez-c1ZN57GfDB0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[289],{"name":265,"image":266},{"to":268,"name":178},{"acf_fc_layout":292,"reduced":19,"top_overlap":102,"bottom_underlap":102,"disable_observer":-1,"heading":293,"title":294,"intro":295},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":297,"style":183,"image":110,"background_video_hd":110,"background_video_sd":110,"title":298,"heading":299,"intro":300,"award_logos":110,"button_text":6,"button_link":6},"standard","Digital PR Agency","Creative, Measurable Digital PR Strategies Focusing on Business Goals","\u003Cp>We’re a \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">multi-award-winning\u003C\u002Fa> digital PR agency, with offices in New York, as well as London, Manchester, and Nottingham in the UK. We have a \u003Ca href=\"\u002Four-work\u002Fservice\u002Fdigital-pr\u002F\">proven track record\u003C\u002Fa> of running successful digital PR campaigns and growing businesses like yours to stand out in a crowded digital landscape.\u003C\u002Fp>\n",[302,305,309,311],{"rel":303,"href":304},"canonical","https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002Fdigital-pr\u002F",{"rel":306,"href":307,"hreflang":308},"alternate","https:\u002F\u002Fwww.impressiondigital.com\u002Fpr-social\u002Fdigital-pr\u002F","en-gb",{"rel":306,"href":307,"hreflang":310},"x-default",{"rel":306,"href":304,"hreflang":312},"en-us",[314,317],{"path":315,"name":316},"\u002Fus\u002F","Home",{"path":318,"name":178},null,{"title":320,"script":321,"meta":448,"link":491},"Digital PR Agency | NYC & UK Digital PR Company",[322],{"type":323,"key":324,"innerHTML":325},"application\u002Fld+json","yoast-json-ld",{"@context":326,"@graph":327},"https:\u002F\u002Fschema.org",[328,338,347,360,427],{"@type":329,"@id":304,"url":304,"name":320,"isPartOf":330,"datePublished":332,"dateModified":333,"description":334,"breadcrumb":335,"inLanguage":337},"WebPage",{"@id":331},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-12-16T14:39:49+00:00","2026-04-21T16:06:23+00:00","Creativity, innovation & purpose are central to our Digital PR strategies. We focus on relevant, quality results to drive organic success & revenue growth.",{"@id":336},"https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002Fdigital-pr\u002F#breadcrumb","en",{"@type":339,"@id":336,"itemListElement":340},"BreadcrumbList",[341,345],{"@type":342,"position":343,"name":316,"item":344},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002F",{"@type":342,"position":346,"name":178},2,{"@type":348,"@id":331,"url":349,"name":350,"description":6,"publisher":351,"inLanguage":353,"potentialAction":354},"WebSite","https:\u002F\u002Fwww.impressiondigital.com\u002F","Impression",{"@id":352},"https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002F#organization","en-US",{"@type":355,"target":356,"query-input":359},"SearchAction",{"@type":357,"urlTemplate":358},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":361,"@id":352,"name":350,"url":344,"logo":362,"image":368,"sameAs":369,"@context":373,"email":374,"foundingDate":375,"legalName":376,"vatID":377,"description":378,"telephone":379,"address":380,"location":387,"areaServed":420},"Organization",{"@type":363,"inLanguage":353,"@id":364,"url":365,"contentUrl":365,"width":366,"height":367,"caption":350},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[370,371,372],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":381,"streetAddress":382,"addressLocality":383,"addressRegion":384,"postalCode":385,"addressCountry":386},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[388,397,409],{"@type":389,"name":390,"geo":391,"address":395,"photo":368,"telephone":396},"Place","Impression Digital - Nottingham",{"@type":392,"latitude":393,"longitude":394},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":381,"streetAddress":382,"addressLocality":383,"addressRegion":384,"postalCode":385,"addressCountry":386},"+44 01158 242 212",{"@type":389,"name":398,"geo":399,"address":402,"photo":407,"telephone":408},"Impression Digital - London",{"@type":392,"latitude":400,"longitude":401},"51.50237208377361","-0.09229841534284115",{"@type":381,"streetAddress":403,"addressLocality":404,"addressRegion":405,"postalCode":406,"addressCountry":386},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":389,"name":410,"geo":411,"address":414},"Impression Digital - New York",{"@type":392,"latitude":412,"longitude":413},"40.726722746949","-74.00527778220652",{"@type":381,"streetAddress":415,"addressLocality":416,"addressRegion":417,"postalCode":418,"addressCountry":419},"160 Varick St","New York","NY","10013","USA",[421,424,426],{"@type":422,"name":423},"Country","Worldwide",{"@type":422,"name":425},"GBR",{"@type":422,"name":419},{"@type":428,"mainEntity":429,"@id":447,"url":304},"FAQPage",[430,435,438,441,444],{"@type":431,"name":235,"acceptedAnswer":432},"Question",{"@type":433,"text":434},"Answer","\u003Cp>Digital PR is the term used to describe a link building tactic involving interaction with the press. Digital PR agencies such as Impression help brands to earn backlinks to their website through the creation and placement of newsworthy content in relevant publications, often within the news sphere.\u003C\u002Fp>",{"@type":431,"name":238,"acceptedAnswer":436},{"@type":433,"text":437},"\u003Cp>Digital PR is important to brands for a number of reasons, including:\u003Cbr \u002F>\n- Earn new links to a website to support organic ranking improvements in SEO\u003Cbr \u002F>\n- Communicate expertise to users and search engines through relevant placements\u003Cbr \u002F>\n- Build audiences through well-planned on-site assets\u003C\u002Fp>",{"@type":431,"name":241,"acceptedAnswer":439},{"@type":433,"text":440},"\u003Cp>Digital PR impacts SEO by earning new links to a brand’s website. Links serve as a proxy for ‘votes’ and the websites with the most votes will appear highest up the search results, simply speaking. But, not all votes are equal, so savvy digital PR agencies will seek to earn links from high quality, highly relevant websites.\u003C\u002Fp>",{"@type":431,"name":244,"acceptedAnswer":442},{"@type":433,"text":443},"\u003Cp>Measurement in PR as a marketing discipline has always been a challenge, predominantly because it’s often viewed in silo. At a very granular level, a digital PR agency can only show PR return based on coverage, which leads to arbitrary KPIs around link targets that inherently assume more is better.\u003C\u002Fp>\n\u003Cp>When viewed in context, digital PR is just one element of a full organic strategy all working to benefit the same metrics. Unless you assess your full investment in organic, you won’t be able to gauge an accurate pound-for-pound ROI.\u003C\u002Fp>",{"@type":431,"name":247,"acceptedAnswer":445},{"@type":433,"text":446},"\u003Cp>SEO comprises three pillars; tech, content and authority. Authority is fulfilled through digital PR activity. If you are looking to increase search visibility and aren’t currently investing in anything that offers your website authority from external signals, then yes you should be considering an investment in a digital PR agency or else you risk neglecting a third of your success.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fus\u002Fdigital-pr\u002F#faqpage",[449,451,454,457,460,462,464,466,468,471,473,476,479,482,485,488],{"name":450,"content":334},"description",{"name":452,"content":453},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":455,"content":456},"og:locale","en_US",{"property":458,"content":459},"og:type","article",{"property":461,"content":320},"og:title",{"property":463,"content":334},"og:description",{"property":465,"content":304},"og:url",{"property":467,"content":350},"og:site_name",{"property":469,"content":470},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":472,"content":333},"article:modified_time",{"property":474,"content":475},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":477,"content":478},"og:image:width",1200,{"property":480,"content":481},"og:image:height",630,{"property":483,"content":484},"og:image:type","image\u002Fjpeg",{"name":486,"content":487},"twitter:card","summary_large_image",{"name":489,"content":490},"twitter:site","@impressiontalk",[]]