[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fseo\u002Ftechnical-seo":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":303,"breadcrumbs":304,"head":313},"2020-03-12T15:49:37",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-57","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":256},[18,29,33,81,117,144,147,155,159,184,233,251],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fcraig-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C335%2C3500%2C1153&w=2640",2640,870,"craig",{"acf_fc_layout":30,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":31,"content":32},"full_width_text","How technical SEO services help your business","\u003Cp class=\"intro\">Our technical SEO services are all about ensuring search engines can discover your pages, understand their content, and surface them in search results – paving the way for business growth.\u003C\u002Fp>\n\u003Cp>But the focus is just as much on users as search engines. To convert site visitors into customers, your pages need to load fast and deliver best-in-class performance. We’ll help you achieve this and more, making sure your site is easy to navigate and interact with. The end result? Revenue gains from an exceptional user experience.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"\u002Fget-in-touch\u002F\">Contact our team\u003C\u002Fa> of technical SEO specialists today. \u003C\u002Fp>\n",{"acf_fc_layout":34,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":35,"cta_text":36,"cta_link":37,"case_studies":38},"case_studies","Brands we’ve scaled through technical SEO","See our work","\u002Four-work\u002F",[39,57,70],{"id":40,"title":41,"industries":42,"services":45,"clientName":47,"clientLogo":48,"clientLogoWidth":49,"clientLogoHeight":50,"colour":51,"fontColour":52,"image":53,"imageWidth":54,"imageHeight":55,"to":56},28939,"SaaS brand unlocks 32% traffic increase and award shortlist ",[43,44],"SaaS","Technology",[46],"SEO","The Access Group","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Faccess-group.svg",200,46,"#e0e7ee","dark","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FThe-Access-Group.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fthe-access-group\u002F",{"id":58,"title":59,"industries":60,"services":63,"clientName":64,"clientLogo":65,"clientLogoWidth":49,"clientLogoHeight":66,"colour":67,"fontColour":52,"image":68,"imageWidth":54,"imageHeight":55,"to":69},965,"SEO strategy paints the perfect picture for online marketplace for artists",[61,62],"Home Improvement","Retail",[46],"Rise Art","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FRise-Art.svg",53,"#f4f2f1","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FRise-Art-1.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Frise-art\u002F",{"id":71,"title":72,"industries":73,"services":75,"clientName":76,"clientLogo":77,"clientLogoWidth":49,"clientLogoHeight":78,"colour":51,"fontColour":52,"image":79,"imageWidth":54,"imageHeight":55,"to":80},29325,"21% increase in organic conversions for high-value insurance provider",[74],"Finance",[46],"Stanhope Insurance SEO","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FStanhope-Dark.svg",22,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F07\u002FStanhope-SEO.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fstanhope-insurance-seo\u002F",{"acf_fc_layout":82,"reduced":20,"top_overlap":21,"bottom_underlap":83,"disable_observer":-1,"style":84,"layout":85,"heading":86,"intro":87,"cta_text":88,"cta_link":89,"columns":90,"show_steps":91,"grid_items":92},"large_column_text","none","yellow","content_grid","Technical SEO services we offer","\u003Cp>Impression’s technical SEO consultants start with your business goals, and then work backwards to deliver on these through the right set of technical health improvements. No two technical roadmaps look the same: we’ll only ever focus on areas that will deliver the growth you need.\u003C\u002Fp>\n\u003Cp>We can partner with you on one-off projects, provide short-term consultancy on significant changes such as website migrations, or as part of an ongoing comprehensive SEO retainer. Discover more about the services we offer below.\u003C\u002Fp>\n","See all digital marketing services","\u002Fdigital-marketing\u002F","3",false,[93,96,99,102,105,108,111,114],{"text":94,"title":95},"\u003Cp>With decades of combined experience in evaluating and improving websites, our agency specialises in technical SEO audits. Our thorough auditing process will identify and resolve issues, making your site easier for both search engines and users to navigate. We review critical factors such as crawlability, index coverage status and related UX concerns, ensuring your website operates at peak efficiency.\u003C\u002Fp>\n","Technical Audit",{"text":97,"title":98},"\u003Cp>Any website without a backbone in technical SEO is likely to underperform. The usability of your website is crucial for customers to be able to have a smooth journey from interest to purchase. We will be there every step of the way to ensure your website is running smoothly through ongoing technical analysis.\u003C\u002Fp>\n","Ongoing Technical Analysis",{"text":100,"title":101},"\u003Cp>A website migration can have negative effects on your website if not done properly. We’ve performed hundreds of SEO migrations over the years, and our technical SEO specialists will work with you and your developers or web development agency to ensure a smooth and successful \u003Ca href=\"\u002Fseo\u002Fsite-migrations\u002F\">site migration\u003C\u002Fa>. From providing clear project requirements to pre- and post-launch migration support, we’re there every step of the way.\u003C\u002Fp>\n","Migration Support",{"text":103,"title":104},"\u003Cp>A slow site can be detrimental to your website’s ability to rank highly in search results and convert users. Our team of SEO consultants will audit your website to identify opportunities to make your website faster, creating a better experience for your customers. Read our guide on how to \u003Ca href=\"\u002Fblog\u002Fpage-speed\u002F\">improve page speed\u003C\u002Fa> to learn more.\u003C\u002Fp>\n","Site Speed Audit",{"text":106,"title":107},"\u003Cp>Google's \u003Ca href=\"\u002Fblog\u002Fcore-web-vitals-a-guide-to-googles-new-page-experience-signals\u002F\">Core Web Vitals\u003C\u002Fa> metrics measure your pages in terms of visual stability, load times, and interactivity. We can help you to track and improve these with a view to delivering a better user experience and making more revenue from your existing site traffic.\u003C\u002Fp>\n","Core Web Vitals",{"text":109,"title":110},"\u003Cp>Our specialist team provides expert technical SEO consultancy that is tailored to your business. Whether you have a specific project in mind or are starting out with a completely blank slate, we are well-positioned to support you in improving the technical health of your site with our expert technical SEO services.\u003C\u002Fp>\n","Technical SEO Consultancy",{"text":112,"title":113},"\u003Cp>We write tickets for platforms such as Jira using the language your developers understand. Supporting Agile development and web sprints, this ensures the quick and easy implementation of tech improvements – meaning a faster route to growing organic traffic and revenue for your business.\u003C\u002Fp>\n","Ticket Creation & Liaising with Developers",{"text":115,"title":116},"\u003Cp>JavaScript can prevent effective crawling of your content, which excludes it from training model data and could limit your visibility on platforms like ChatGPT, Perplexity, and Gemini. As part of our \u003Ca href=\"\u002Fgenerative-engine-optimisation-agency\u002F\">LLM optimisation services\u003C\u002Fa>, we ensure your content is correctly understood by these platforms to maximise your chances of being mentioned and cited.\u003C\u002Fp>\n","LLM Analysis",{"acf_fc_layout":118,"reduced":20,"top_overlap":83,"bottom_underlap":83,"disable_observer":-1,"style":119,"layout":120,"testimonials":121},"testimonials","light","left-margin",[122,128,134,139],{"quote":123,"logo":124,"logo_width":125,"logo_height":125,"author":126,"byline":127},"\u003Cp>When you begin to work with Impression, you understand why they're an SEO industry leader. They are extremely knowledgeable and proactive in their approach. This has allowed us to achieve fantastic results in our first year.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Ftensar-logo.svg",640,"James Kearsley","Global Website & SEO Manager, Tensar",{"quote":129,"logo":130,"logo_width":131,"logo_height":131,"author":132,"byline":133},"\u003Cp>Thank you to the wider Impression team for being so great. You are by far one of the strongest agencies we work with beyond just results, you have really set the bar with ways of working\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","The Ecommerce Team","Clarins",{"quote":135,"logo":136,"logo_width":131,"logo_height":131,"author":137,"byline":138},"\u003Cp>The team at Impression have been a valuable partner to Rise Art. We’ve been pleased with the work and professionalism of the team, and consider them a valuable contributor to our recent success.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FcZY6AMO8-Rise-Art-Logo.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Scott Phillips","Founder",{"quote":140,"logo":141,"logo_width":131,"logo_height":131,"author":142,"byline":143},"\u003Cp>Impression are an excellent strategic partner and extension of our in-house team. Through a thorough understanding of our objectives and open feedback, Impression have greatly contributed to our success and advanced our SEO strategy.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FThe-Access-Group.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Jenni Stacey","Head of Web Experience at The Access Group",{"acf_fc_layout":30,"reduced":20,"top_overlap":83,"bottom_underlap":21,"disable_observer":-1,"heading":145,"content":146},"Our approach to technical SEO","\u003Cp class=\"intro\">Impression’s in-house technical SEO consultants create and execute on strategies that generate lasting results. We understand that as your technical SEO agency partner, you need us to maintain focus on projects that will drive real commercial value for your business.\u003C\u002Fp>\n\u003Cp>Our technical SEO services help you capitalise on growth opportunities. These may relate to the successful crawling and indexing of your site’s content, page speed, user experience, site architecture, internal linking, canonicalisation and many other areas. But in all cases, we’ll deliver worthwhile recommendations pinpointing the issues that matter for your brand and website. \u003C\u002Fp>\n\u003Cp>As former web developers ourselves, we speak the language and have the experience needed to fit in seamlessly with your team. This expertise means that we can overcome implementation blockers and get key improvements over the line.\u003C\u002Fp>\n",{"acf_fc_layout":82,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":148,"layout":85,"heading":149,"intro":150,"cta_text":151,"cta_link":152,"columns":153,"show_steps":91,"grid_items":154},"blue_background","Technical SEO challenges","\u003Cp>If you’re unsure of where the growth opportunities lie for your brand, our specialists can kick work off with a \u003Ca href=\"\u002Fseo\u002F\">website audit\u003C\u002Fa> showing where you’re going to see the best ROI from technical SEO. But in some cases, clients come to us with particular challenges to resolve across areas such as:\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Page speed and user experience\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Indexation of pages\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Ca href=\"\u002Fseo\u002Finternational-seo\u002F\">International SEO\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Server log file analysis (including visibility over which content is most popular with LLMs)\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Ca href=\"\u002Fseo\u002Fsite-migrations\u002F\">Website migrations\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Ca href=\"\u002Fseo\u002Fjavascript-website-seo\u002F\">JavaScript SEO\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Site architecture\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">Ecommerce platform analysis\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\" aria-level=\"1\">\u003Ca href=\"\u002Fseo\u002Fedge-seo\u002F\">Edge SEO\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Looking to hone in on any of these? \u003Ca href=\"\u002Fget-in-touch\u002F\">We’re here to help\u003C\u002Fa>.\u003C\u002Fp>\n","Get in touch to find out more","\u002Fget-in-touch\u002F","1",[],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":156,"gutter":-1,"left_gutter":6,"position":24,"image":157,"image_width":26,"image_height":27,"alt":158},"container","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fpolly-abbie-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=36%2C599%2C3463%2C1141&w=2640","polly-abbie",{"acf_fc_layout":160,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":161,"faqs":162},"faqs","Technical SEO FAQs",[163,166,169,172,175,178,181],{"title":164,"text":165},"What is technical SEO?","\u003Cp>Technical SEO focuses on improving the technical aspects of a website, which includes making a website faster, easier to navigate, easier to crawl and easier for search engines and users to understand. As a specialised technical SEO agency, we provide technical SEO services to address these critical areas.\u003C\u002Fp>\n",{"title":167,"text":168},"Does my website need technical SEO?","\u003Cp>Google’s ability to understand a website is directly impacted by technical SEO. The better search engines, like Google, understand your website the better it will perform. While the necessity and specific work required changes with each business, nearly every website will have some technical pitfalls present. Therefore, partnering with a technical SEO agency is vital to your SEO campaign.\u003C\u002Fp>\n",{"title":170,"text":171},"What is the impact of technical SEO?","\u003Cp>Technical SEO looks into the inner workings of your website, identifying and fixing the technical aspects of your website that could be preventing you from achieving the visibility your website deserves. Having a website free from technical errors can help increase your rankings and organic performance. Our technical SEO specialists are dedicated to ensuring your site performs at its best.\u003C\u002Fp>\n",{"title":173,"text":174},"What information do you need in a technical SEO brief?","\u003Cp>We need a complete overview of your website, as well as your short-term and long-term business goals. Our technical SEO consultants will need to know your website's purpose, target audience, and current SEO performance. You then need to share with us any known technical issues, such as site speed problems, crawl errors, or indexing issues, as well as details about any limitations or recent changes to your site, for example, a restrictive content management system (CMS) or a site redesign.\u003Cbr \u002F>\nWe also need to know who your main competitors are and areas where you feel they outperform your site. An overview of your existing CMS, SEO efforts, and tools used will also be helpful as the more context the better. If you have this information ready or just want to discuss your technical SEO needs, \u003Ca href=\"\u002Fget-in-touch\u002F\">contact our expert team\u003C\u002Fa> today.\u003C\u002Fp>\n",{"title":176,"text":177},"How to choose the right technical SEO agency?","\u003Cp>Choosing the right technical SEO agency is essential for your website's performance and overall business success. Look for an agency with a proven track record in technical SEO, offering comprehensive services like technical audits, ongoing technical analysis, migration support, and site speed optimisation. \u003C\u002Fp>\n\u003Cp>The ideal agency should have a specialised team of experienced technical SEO consultants and specialists who are adept in all aspects of technical SEO. This includes website architecture, crawlability, indexation, and server performance. Ensure they also stay updated with the latest SEO trends and algorithm changes.\u003C\u002Fp>\n",{"title":179,"text":180},"Why choose Impression as your technical SEO agency?","\u003Cp>Impression is an independent, owner-operated team of technical SEO specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally and sharing knowledge with the digital marketing community externally. \u003C\u002Fp>\n\u003Cp>Our expertise covers all aspects of technical SEO. We understand the intricacies of search engine algorithms and ensure your website is fully optimised to meet their evolving standards. By partnering with Impression, you gain access to a team that combines deep technical knowledge with strategic insights, providing the perfect blend of skills to meet your company's needs. \u003C\u002Fp>\n",{"title":182,"text":183},"How soon can I expect results from technical SEO?","\u003Cp>It isn’t possible to predict exactly how long it will take to see results after investing in technical SEO, but what we can say is that the speed of results depends on how quickly and completely our recommendations can be implemented. Working with a reputable technical SEO agency like Impression can help ensure that improvements are made efficiently and effectively.\u003C\u002Fp>\n",{"acf_fc_layout":185,"reduced":20,"top_overlap":186,"bottom_underlap":21,"disable_observer":-1,"heading":187,"layout":188,"cta_text":189,"style":119,"featured_post":-1,"posts":190},"blogs_module","large","Technical SEO blogs","full-width","Read all articles",[191,207,219],{"title":192,"excerpt":193,"to":194,"postedAt":195,"readingTime":196,"image":197,"authors":198,"category":205},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[199,202],{"name":200,"image":201},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":203,"image":204},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":206,"name":46},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"title":208,"excerpt":209,"to":210,"postedAt":211,"readingTime":212,"image":213,"authors":214,"category":218},"Schema markup: The definitive guide","\u003Cp>Have you ever wondered how some websites appear in search results with rich snippets, including star ratings, reviews, or event details? The secret sauce behind these informative snippets is schema markup, also known as structured data. In this guide, we’ll delve into the world of schema markup, exploring its benefits, different types, and how to […]\u003C\u002Fp>\n","\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F","2026-06-17T10:00:34",28,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Fferenc-almasi-HfFoo4d061A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[215],{"name":216,"image":217},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":206,"name":46},{"title":220,"excerpt":221,"to":222,"postedAt":223,"readingTime":212,"image":224,"authors":225,"category":232},"The complete JavaScript SEO guide","\u003Cp>In our complete JavaScript SEO Guide, we will uncover the important elements of JavaScript (also known as JS) that SEOs need to know about. We’ll talk about how Google crawls and indexes JavaScript, why it benefits both users as well as SEOs and most importantly, the best practices you should follow to make your JavaScript […]\u003C\u002Fp>\n","\u002Fblog\u002Fjavascript-seo-guide\u002F","2025-03-31T15:46:11","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fgabriel-heinzer-g5jpH62pwes-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[226,229],{"name":227,"image":228},"Chris Rogers","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FChris-R.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":230,"image":231},"Louisa Holman","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":206,"name":46},{"acf_fc_layout":234,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":235,"style":236,"cta_link":89,"cta_text":237,"services":238},"related_services","Related services","blue","See all services",[239,243,247],{"title":240,"link":241,"description":242},"Content SEO","\u002Fseo\u002Fseo-content-agency\u002F","Build on strong technical foundations with on-site content optimisation that pushes organic rankings to the next level.",{"title":244,"link":245,"description":246},"SEO Auditing Services","\u002Fseo\u002Fseo-audit\u002F","Alongside technical audits, a full SEO audit is a great way to understand what your website needs across different areas of SEO.",{"title":248,"link":249,"description":250},"Ecommerce SEO","\u002Fseo\u002Fecommerce-seo\u002F","Online competition is fierce with e-commerce. Our e-commerce SEO services can help you stand out from the competition to generate high-value traffic that converts to repeat custom.",{"acf_fc_layout":252,"reduced":20,"top_overlap":83,"bottom_underlap":83,"disable_observer":-1,"heading":253,"title":254,"intro":255},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":257,"style":52,"image":91,"background_video_hd":91,"background_video_sd":91,"title":258,"heading":259,"intro":260,"award_logos":261,"button_text":6,"button_link":6},"standard","Technical SEO Agency","Technical SEO services that drive measurable business growth","\u003Cp>Technical SEO lays the foundations for campaigns that deliver tangible commercial impact. 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Enquire today.",{"@id":331},"https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002Ftechnical-seo\u002F#breadcrumb","en",{"@type":334,"@id":331,"itemListElement":335},"BreadcrumbList",[336,339,342],{"@type":337,"position":298,"name":307,"item":338},"ListItem","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":337,"position":340,"name":46,"item":341},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002F",{"@type":337,"position":343,"name":312},3,{"@type":345,"@id":326,"url":338,"name":346,"description":6,"publisher":347,"inLanguage":349,"potentialAction":350},"WebSite","Impression",{"@id":348},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":351,"target":352,"query-input":355},"SearchAction",{"@type":353,"urlTemplate":354},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":357,"@id":348,"name":346,"url":338,"logo":358,"image":364,"sameAs":365,"@context":369,"email":370,"foundingDate":371,"legalName":372,"vatID":373,"description":374,"telephone":375,"address":376,"location":383,"areaServed":416},"Organization",{"@type":359,"inLanguage":349,"@id":360,"url":361,"contentUrl":361,"width":362,"height":363,"caption":346},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[366,367,368],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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As a specialised technical SEO agency, we provide technical SEO services to address these critical areas.\u003C\u002Fp>",{"@type":427,"name":167,"acceptedAnswer":432},{"@type":429,"text":433},"\u003Cp>Google’s ability to understand a website is directly impacted by technical SEO. The better search engines, like Google, understand your website the better it will perform. While the necessity and specific work required changes with each business, nearly every website will have some technical pitfalls present. Therefore, partnering with a technical SEO agency is vital to your SEO campaign.\u003C\u002Fp>",{"@type":427,"name":170,"acceptedAnswer":435},{"@type":429,"text":436},"\u003Cp>Technical SEO looks into the inner workings of your website, identifying and fixing the technical aspects of your website that could be preventing you from achieving the visibility your website deserves. Having a website free from technical errors can help increase your rankings and organic performance. Our technical SEO specialists are dedicated to ensuring your site performs at its best.\u003C\u002Fp>",{"@type":427,"name":173,"acceptedAnswer":438},{"@type":429,"text":439},"\u003Cp>We need a complete overview of your website, as well as your short-term and long-term business goals. Our technical SEO consultants will need to know your website's purpose, target audience, and current SEO performance. You then need to share with us any known technical issues, such as site speed problems, crawl errors, or indexing issues, as well as details about any limitations or recent changes to your site, for example, a restrictive content management system (CMS) or a site redesign.\u003Cbr \u002F>\nWe also need to know who your main competitors are and areas where you feel they outperform your site. An overview of your existing CMS, SEO efforts, and tools used will also be helpful as the more context the better. If you have this information ready or just want to discuss your technical SEO needs, \u003Ca href=\"https:\u002F\u002Fwww.impressiondigital.com\u002Fget-in-touch\u002F\">contact our expert team\u003C\u002Fa> today.\u003C\u002Fp>",{"@type":427,"name":176,"acceptedAnswer":441},{"@type":429,"text":442},"\u003Cp>Choosing the right technical SEO agency is essential for your website's performance and overall business success. Look for an agency with a proven track record in technical SEO, offering comprehensive services like technical audits, ongoing technical analysis, migration support, and site speed optimisation. \u003C\u002Fp>\n\u003Cp>The ideal agency should have a specialised team of experienced technical SEO consultants and specialists who are adept in all aspects of technical SEO. This includes website architecture, crawlability, indexation, and server performance. Ensure they also stay updated with the latest SEO trends and algorithm changes.\u003C\u002Fp>",{"@type":427,"name":179,"acceptedAnswer":444},{"@type":429,"text":445},"\u003Cp>Impression is an independent, owner-operated team of technical SEO specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally and sharing knowledge with the digital marketing community externally. \u003C\u002Fp>\n\u003Cp>Our expertise covers all aspects of technical SEO. We understand the intricacies of search engine algorithms and ensure your website is fully optimised to meet their evolving standards. By partnering with Impression, you gain access to a team that combines deep technical knowledge with strategic insights, providing the perfect blend of skills to meet your company's needs. \u003C\u002Fp>",{"@type":427,"name":182,"acceptedAnswer":447},{"@type":429,"text":448},"\u003Cp>It isn’t possible to predict exactly how long it will take to see results after investing in technical SEO, but what we can say is that the speed of results depends on how quickly and completely our recommendations can be implemented. 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