[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fseo\u002Fsite-migrations":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":233,"breadcrumbs":234,"head":242},"2020-03-12T15:11:15",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-42","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":227},[18,26,30,51,66,87,93,142,161,208,222],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":6,"image_width":25,"image_height":25,"alt":6},"banner",true,"small","11-col","outside-container","right",0,{"acf_fc_layout":27,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":28,"content":29},"full_width_text","How website migration services help your business","\u003Cp class=\"intro\">Whether you’re looking to change your domain, re-platform your CMS, or launch a brand-new website, our experienced website migration agency will help to avoid any drop in traffic during the transition. \u003C\u002Fp>\n\u003Cp>Website migration is more than just moving content. It involves strategic decision-making to determine the right \u003Ca href=\"\u002Fblog\u002Fwebsite-architecture-seo\u002F\">site architecture\u003C\u002Fa>, careful planning to ensure rankings are maintained, and meticulous implementation checks to guarantee no stone is left unturned. And that’s to say nothing of the nuts and bolts of redirecting URLs, updating canonical tags and links, migrating images, reviewing your international setup, and amending XML sitemaps. \u003C\u002Fp>\n\u003Cp>Our website migration services take care of all this and more to ensure a smooth transition with minimal SEO disruption. We use proven migration techniques to protect your content and prevent common mistakes, putting you in an optimal post-migration position. \u003C\u002Fp>\n\u003Cp>As an experienced SEO migration agency, our team has worked on hundreds of website migrations, from small website changes to larger platform shifts, ensuring that everything is optimised for SEO and nothing is missed. Let us help you migrate smoothly and maintain your rankings and traffic. \u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> to find out more.\u003C\u002Fp>\n",{"acf_fc_layout":31,"reduced":20,"top_overlap":21,"bottom_underlap":32,"disable_observer":-1,"heading":33,"intro":34,"columns":35,"style":36,"layout":37,"grid_items":38},"linked_content_grid","none","Website migration services we offer","\u003Cp>Migrations can take many different forms, from design updates to URL hierarchy restructures. As a leading website migration agency, we have decades of collective experience in guiding clients through all kinds of projects.\u003C\u002Fp>\n","4","dark","left-margin",[39,42,45,48],{"title":40,"content":41,"link":6},"Domain Moves","\u003Cp>From rebranding through to TLD migrations, we can assist with changes to your domain, ensuring that all of your content travels to its new home.\u003C\u002Fp>\n",{"title":43,"content":44,"link":6},"Architecture Changes","\u003Cp>Planning on making major changes to your site’s structure? We can help you manage the transition and get everything set up correctly.\u003C\u002Fp>\n",{"title":46,"content":47,"link":6},"Website Redesigns","\u003Cp>Your website needs to reflect your brand’s personality, but this shouldn’t come at the cost of website performance when a design migration is needed.\u003C\u002Fp>\n",{"title":49,"content":50,"link":6},"CMS Provider Changes","\u003Cp>With various plug-ins, features and tools to implement during a CMS change, we can help you get to grips with your new platform.\u003C\u002Fp>\n",{"acf_fc_layout":52,"reduced":20,"top_overlap":32,"bottom_underlap":32,"disable_observer":-1,"style":53,"layout":37,"testimonials":54},"testimonials","white",[55,61],{"quote":56,"logo":57,"logo_width":58,"logo_height":58,"author":59,"byline":60},"\u003Cp>The company is well versed in the digital era, they are extremely professional and knowledgeable. I feel very confident with Impression in launching and scaling our business across Europe. They have over-delivered in our KPI's and have been reliable during the challaging times.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FAktiia.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","Assad Khan","Head of Customer Acquisition",{"quote":62,"logo":63,"logo_width":58,"logo_height":58,"author":64,"byline":65},"\u003Cp>It's a pleasure working with Impression, they're very proactive and produce great ideas to keep pushing forward. They are very organised and transparent about how to tackle projects and performance. We really enjoy working with the team.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002FASTB.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Alexandra West","Ecommerce & Marketing Manager, And So To Bed",{"acf_fc_layout":67,"reduced":20,"top_overlap":32,"bottom_underlap":68,"disable_observer":-1,"style":69,"layout":70,"heading":71,"intro":72,"cta_text":6,"cta_link":6,"columns":73,"show_steps":20,"grid_items":74},"large_column_text","large","blue_background","content_grid","Our approach to website migrations","\u003Cp>A comprehensive website migration checklist forms the backbone of the services we provide, allowing us to cover the most important aspects in a well-organised, structured manner.\u003C\u002Fp>\n\u003Cp>With extensive experience in SEO-oriented site migrations as part of both one-off projects and longer retainers, we can adapt our process to combat your challenges and work to a timeframe that aligns with your wider business goals.\u003C\u002Fp>\n\u003Cp>Our approach to site migrations is one of caution, even a single URL change can have drastic impacts on overall traffic. By being cautious and giving realistic timelines, we can negate the impact as much as possible.\u003C\u002Fp>\n\u003Cp>Our website migration services are typically divided into four parts:\u003C\u002Fp>\n","2",[75,78,81,84],{"text":76,"title":77},"\u003Cp>We like to be involved from the earliest stages of the process and will set up a discovery meeting in order to establish the project’s objectives. We will also introduce you to our extensive migration checklist to ensure that everyone’s responsibilities are clear.\u003C\u002Fp>\n","Introduction & Discovery",{"text":79,"title":80},"\u003Cp>Migration projects can carry an element of risk and we recognise that technical issues can sometimes occur even after launch. Our site migration services extend far beyond the implementation phase, with thorough reviews scheduled at intervals once your new website is live.\u003C\u002Fp>\n","Implementation & Review",{"text":82,"title":83},"\u003Cp>Our process in the planning phase largely involves interaction with your staging site to ensure it’s best prepared, from an SEO perspective, to launch. This process typically includes on-page optimisation recommendations, along with \u003Ca href=\"\u002Fblog\u002Fwebsite-architecture-seo\u002F\">site structure\u003C\u002Fa> and redirect mapping – powered by our in-house tool, Fuzzzy.\u003C\u002Fp>\n","Planning",{"text":85,"title":86},"\u003Cp>A variety of extensive checks will be conducted post-launch to ensure everything is working as planned. As well as frequent manual checks, our tool Alexis allows us to set up automated alerts during the migration to keep tabs on performance. We can also provide a thorough performance-oriented review of the site once we’ve had enough time to gather sufficient amounts of data.\u003C\u002Fp>\n","Monitoring & Process",{"acf_fc_layout":19,"reduced":20,"top_overlap":32,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":88,"gutter":-1,"left_gutter":6,"position":24,"image":89,"image_width":90,"image_height":91,"alt":92},"container","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F07\u002Fsite-migration-approach-banner.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"site-migration-approach-banner",{"acf_fc_layout":94,"reduced":20,"top_overlap":32,"bottom_underlap":21,"disable_observer":-1,"heading":95,"cta_text":6,"cta_link":6,"case_studies":96},"case_studies","Website migration case studies",[97,114,128],{"id":98,"title":99,"industries":100,"services":103,"clientName":105,"clientLogo":106,"clientLogoWidth":107,"clientLogoHeight":108,"colour":109,"fontColour":36,"image":110,"imageWidth":111,"imageHeight":112,"to":113},32905,"Strategic migration approach increases revenue by 50%",[101,102],"Automotive","Retail",[104],"SEO","Alloy Wheels Direct","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FAWD_Logo.svg",200,40,"#e0e7ee","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002FAlloy-Wheels-Direct.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Falloy-wheels-direct\u002F",{"id":115,"title":116,"industries":117,"services":120,"clientName":122,"clientLogo":123,"clientLogoWidth":107,"clientLogoHeight":124,"colour":125,"fontColour":36,"image":126,"imageWidth":111,"imageHeight":112,"to":127},7488,"Master jeweller unlocks £1m in monthly revenue",[118,119],"Fashion","Luxury & Beauty",[121,104],"Digital PR","Queensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQueensmith.svg",111,"#eee5d9","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY3N9ro8w-Queensmith.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Fqueensmith\u002F",{"id":129,"title":130,"industries":131,"services":134,"clientName":135,"clientLogo":136,"clientLogoWidth":107,"clientLogoHeight":137,"colour":138,"fontColour":139,"image":140,"imageWidth":111,"imageHeight":112,"to":141},25942,"SEO strategy delivers 289% uplift in conversions",[132,133],"B2B","Manufacturing",[104],"Tensar","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FTensar.svg",49,"#31313a","light","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FTensar-new.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Ftensar\u002F",{"acf_fc_layout":143,"reduced":20,"top_overlap":21,"bottom_underlap":32,"disable_observer":-1,"heading":144,"faqs":145},"faqs","Website Migration FAQs",[146,149,152,155,158],{"title":147,"text":148},"What is a website migration?","\u003Cp>A website migration is generally classified by SEO experts as any major change to a website that can impact its visibility. This can include domain relocations, full-scale redesigns or a change in CMS provider. An effective site migration process will prevent your website from experiencing major disruption to its performance.\u003C\u002Fp>\n",{"title":150,"text":151},"What are the risks of a website migration?","\u003Cp>Many businesses report drops in performance during and post-migration, with worse-case scenarios requiring extensive strategic plans in order to recover. Typically, these issues are caused by insufficient planning and poor deployment of a migration strategy. Seeking expert help from a website migration agency can protect you from these risks and ensure your website migration is completed smoothly.\u003C\u002Fp>\n\u003Cp>At Impression, our team has a proven track record of recovering site rankings when the worst happens. We’ve helped numerous clients who’ve fallen victim to common migration pitfalls. If your site has experienced a drop in performance, we can help you rediscover and build on your previous levels of organic traffic, ensuring a smooth recovery and long-term growth.\u003C\u002Fp>\n",{"title":153,"text":154},"Do I need an agency to support with a website migration?","\u003Cp>While possible to complete in-house, migrating a website can be a treacherous landscape. With a site migration, it’s not just a case of transferring content; you need to map URLs, update internal links and tags, and preserve valuable backlinks and keywords. For this reason, hiring a dedicated SEO migration agency may be a great idea.\u003C\u002Fp>\n\u003Cp>With an agency like Impression, you will have access to a range of SEO specialists with years of experience in website migrations. However large your website, we are well-positioned to support you in achieving digital growth and have proven experience in delivering results for similar businesses.\u003C\u002Fp>\n",{"title":156,"text":157},"Why choose Impression as your website migration agency?","\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally, and sharing knowledge with the digital marketing community externally. \u003C\u002Fp>\n\u003Cp>As a leading website migration agency, our team of strategists and specialists combines the perfect blend of skills to meet your company’s needs during the migration process.\u003C\u002Fp>\n",{"title":159,"text":160},"How long does a website migration take?","\u003Cp>The actual migration process itself usually takes around 30 minutes but can take longer based on your specific circumstances. However, effectively planning for a site migration can take weeks or even months, as there are various factors that need to be considered before any action can commence.\u003C\u002Fp>\n",{"acf_fc_layout":162,"reduced":20,"top_overlap":68,"bottom_underlap":32,"disable_observer":-1,"heading":163,"cta_text":164,"cta_link":165,"items":166},"related_module","Website migration-related resources","See all articles","\u002Fblog\u002F",[167,182,196],{"type_key":168,"title":169,"excerpt":170,"to":171,"postedAt":172,"readingTime":173,"image":174,"authors":175,"category":179},"post","Website Replatforming – Site migrations, redesigns and new domains [Video]","\u003Cp>Impression’s Head of SEO Performance, Charlie Norledge, and Head of Behavioural Science, Mike Weir, discuss why a business might want to replatform its website, through site migrations, new designs and new domains. Charlie talks about the risk to organic visibility and how to avoid losing out on search engine traffic. Mike explores how redesigning a […]\u003C\u002Fp>\n","\u002Fblog\u002Fwebsite-replatforming\u002F","2025-02-11T16:02:45",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FTMMS_Video_Charlie_Featured-Image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[176],{"name":177,"image":178},"Michael Weir","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FMichael-Weir.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":180,"name":181},"\u002Fblog\u002Fcategory\u002Fcro\u002F","CRO",{"type_key":168,"title":183,"excerpt":184,"to":185,"postedAt":186,"readingTime":187,"image":188,"authors":189,"category":193},"Site Migration Tips","\u003Cp>In the most recent episode of RankUp, our SEO podcast, hosts Ben and Edd interview senior SEO strategist Ian Humphreys. The 10th episode in the series focuses on Ian’s area of expertise – site migrations. The podcast was a topical session, making the most of Ian’s specialist knowledge and giving him the opportunity to share […]\u003C\u002Fp>\n","\u002Fblog\u002Fsite-migration-tips\u002F","2025-02-11T16:01:46",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEB9DAIc5-050720211625504209_Blog-Image-4.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[190],{"name":191,"image":192},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":194,"name":195},"\u002Fblog\u002Fcategory\u002Ftechnical-seo\u002F","Technical SEO",{"type_key":197,"title":198,"excerpt":-1,"to":199,"postedAt":200,"readingTime":25,"image":201,"authors":202,"category":206},"tools","Website Migration Checklist","\u002Fresources\u002Ftools\u002Fwebsite-migration-checklist\u002F","2025-02-11T16:00:45","https:\u002F\u002Fimages.impression.co.uk\u002F2020\u002F10\u002F0p7mZ4G9-Generic_Checklist.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[203],{"name":204,"image":205},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":207,"name":104},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"acf_fc_layout":209,"reduced":20,"top_overlap":21,"bottom_underlap":32,"disable_observer":-1,"heading":210,"style":211,"cta_link":212,"cta_text":213,"services":214},"related_services","Related services","blue","\u002Fseo\u002F","See all SEO sub-services",[215,219],{"title":216,"link":217,"description":218},"Content SEO","\u002Fseo\u002Fseo-content-agency\u002F","Following a site migration, we can review existing content and create a long-term strategy to ensure your website gains as many engaged users as possible.",{"title":121,"link":220,"description":221},"\u002Fpr-social\u002Fdigital-pr\u002F","Our team of highly experienced PRs will get your migrated website in front of the eyes of new customers through targeted digital PR.",{"acf_fc_layout":223,"reduced":20,"top_overlap":32,"bottom_underlap":32,"disable_observer":-1,"heading":224,"title":225,"intro":226},"form_cta","Find out what we can do for your business","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":228,"style":139,"image":229,"background_video_hd":229,"background_video_sd":229,"title":230,"heading":231,"intro":232,"award_logos":229,"button_text":6,"button_link":6},"standard",false,"Website Migration Services","Seamlessly migrate your website with our SEO migration services","\u003Cp>If you’re considering major changes to your website it’s vital for your migration process to be executed meticulously. Our \u003Ca href=\"\u002Fseo\u002F\">SEO experts\u003C\u002Fa> can provide thorough website migration services to preserve your organic traffic and build a platform for future growth.\u003C\u002Fp>\n",[],[235,238,239],{"path":236,"name":237},"\u002F","Home",{"path":212,"name":104},{"path":240,"name":241},null,"Site Migrations",{"title":243,"script":244,"meta":374,"link":417},"SEO Migration Services | Website Migration Services | Impression",[245],{"type":246,"key":247,"innerHTML":248},"application\u002Fld+json","yoast-json-ld",{"@context":249,"@graph":250},"https:\u002F\u002Fschema.org",[251,262,274,286,353],{"@type":252,"@id":253,"url":253,"name":243,"isPartOf":254,"datePublished":256,"dateModified":257,"description":258,"breadcrumb":259,"inLanguage":261},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002Fsite-migrations\u002F",{"@id":255},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-03-12T15:11:15+00:00","2025-10-28T11:28:31+00:00","Impression's site migration SEO service is designed to help you see the gains you expect from your project. Read on to find out what we can help with.",{"@id":260},"https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002Fsite-migrations\u002F#breadcrumb","en",{"@type":263,"@id":260,"itemListElement":264},"BreadcrumbList",[265,269,272],{"@type":266,"position":267,"name":237,"item":268},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":266,"position":270,"name":104,"item":271},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002F",{"@type":266,"position":273,"name":241},3,{"@type":275,"@id":255,"url":268,"name":276,"description":6,"publisher":277,"inLanguage":279,"potentialAction":280},"WebSite","Impression",{"@id":278},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":281,"target":282,"query-input":285},"SearchAction",{"@type":283,"urlTemplate":284},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":287,"@id":278,"name":276,"url":268,"logo":288,"image":294,"sameAs":295,"@context":299,"email":300,"foundingDate":301,"legalName":302,"vatID":303,"description":304,"telephone":305,"address":306,"location":313,"areaServed":346},"Organization",{"@type":289,"inLanguage":279,"@id":290,"url":291,"contentUrl":291,"width":292,"height":293,"caption":276},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[296,297,298],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":307,"streetAddress":308,"addressLocality":309,"addressRegion":310,"postalCode":311,"addressCountry":312},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[314,323,335],{"@type":315,"name":316,"geo":317,"address":321,"photo":294,"telephone":322},"Place","Impression Digital - Nottingham",{"@type":318,"latitude":319,"longitude":320},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":307,"streetAddress":308,"addressLocality":309,"addressRegion":310,"postalCode":311,"addressCountry":312},"+44 01158 242 212",{"@type":315,"name":324,"geo":325,"address":328,"photo":333,"telephone":334},"Impression Digital - London",{"@type":318,"latitude":326,"longitude":327},"51.50237208377361","-0.09229841534284115",{"@type":307,"streetAddress":329,"addressLocality":330,"addressRegion":331,"postalCode":332,"addressCountry":312},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":315,"name":336,"geo":337,"address":340},"Impression Digital - New York",{"@type":318,"latitude":338,"longitude":339},"40.726722746949","-74.00527778220652",{"@type":307,"streetAddress":341,"addressLocality":342,"addressRegion":343,"postalCode":344,"addressCountry":345},"160 Varick St","New York","NY","10013","USA",[347,350,352],{"@type":348,"name":349},"Country","Worldwide",{"@type":348,"name":351},"GBR",{"@type":348,"name":345},{"@type":354,"mainEntity":355,"@id":373,"url":253},"FAQPage",[356,361,364,367,370],{"@type":357,"name":147,"acceptedAnswer":358},"Question",{"@type":359,"text":360},"Answer","\u003Cp>A website migration is generally classified by SEO experts as any major change to a website that can impact its visibility. This can include domain relocations, full-scale redesigns or a change in CMS provider. An effective site migration process will prevent your website from experiencing major disruption to its performance.\u003C\u002Fp>",{"@type":357,"name":150,"acceptedAnswer":362},{"@type":359,"text":363},"\u003Cp>Many businesses report drops in performance during and post-migration, with worse-case scenarios requiring extensive strategic plans in order to recover. Typically, these issues are caused by insufficient planning and poor deployment of a migration strategy. Seeking expert help from a website migration agency can protect you from these risks and ensure your website migration is completed smoothly.\u003C\u002Fp>\n\u003Cp>At Impression, our team has a proven track record of recovering site rankings when the worst happens. We’ve helped numerous clients who’ve fallen victim to common migration pitfalls. If your site has experienced a drop in performance, we can help you rediscover and build on your previous levels of organic traffic, ensuring a smooth recovery and long-term growth.\u003C\u002Fp>",{"@type":357,"name":153,"acceptedAnswer":365},{"@type":359,"text":366},"\u003Cp>While possible to complete in-house, migrating a website can be a treacherous landscape. With a site migration, it’s not just a case of transferring content; you need to map URLs, update internal links and tags, and preserve valuable backlinks and keywords. For this reason, hiring a dedicated SEO migration agency may be a great idea.\u003C\u002Fp>\n\u003Cp>With an agency like Impression, you will have access to a range of SEO specialists with years of experience in website migrations. However large your website, we are well-positioned to support you in achieving digital growth and have proven experience in delivering results for similar businesses.\u003C\u002Fp>",{"@type":357,"name":156,"acceptedAnswer":368},{"@type":359,"text":369},"\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally, and sharing knowledge with the digital marketing community externally. \u003C\u002Fp>\n\u003Cp>As a leading website migration agency, our team of strategists and specialists combines the perfect blend of skills to meet your company’s needs during the migration process.\u003C\u002Fp>",{"@type":357,"name":159,"acceptedAnswer":371},{"@type":359,"text":372},"\u003Cp>The actual migration process itself usually takes around 30 minutes but can take longer based on your specific circumstances. However, effectively planning for a site migration can take weeks or even months, as there are various factors that need to be considered before any action can commence.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002Fsite-migrations\u002F#faqpage",[375,377,380,383,386,388,390,392,394,397,399,402,405,408,411,414],{"name":376,"content":258},"description",{"name":378,"content":379},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":381,"content":382},"og:locale","en_GB",{"property":384,"content":385},"og:type","article",{"property":387,"content":243},"og:title",{"property":389,"content":258},"og:description",{"property":391,"content":253},"og:url",{"property":393,"content":276},"og:site_name",{"property":395,"content":396},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":398,"content":257},"article:modified_time",{"property":400,"content":401},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":403,"content":404},"og:image:width",1200,{"property":406,"content":407},"og:image:height",630,{"property":409,"content":410},"og:image:type","image\u002Fjpeg",{"name":412,"content":413},"twitter:card","summary_large_image",{"name":415,"content":416},"twitter:site","@impressiontalk",[]]