[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fseo\u002Flocal-seo":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":191,"breadcrumbs":192,"head":201},"2020-03-12T15:07:14",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-38","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":185},[18,29,33,59,62,99,119,165,180],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,870,"cardmapr-nl-pwxESDWRwDE-unsplash",{"acf_fc_layout":30,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":31,"content":32},"full_width_text","How local SEO services help your business","\u003Cp class=\"intro\">Whether you’re a service-based business operating in a catchment area or a physical establishment looking to get boots through the door, our local SEO services can help you do both.\u003C\u002Fp>\n\u003Cp>Search engines are increasingly looking to localise and personalise search results for users with many of the algorithm updates that are rolled out. With each change in this direction, it becomes more and more important to ensure your brand builds and maintains visibility across all of the areas that it operates in.\u003C\u002Fp>\n\u003Cp>Backed by an \u003Ca href=\"\u002Fabout\u002Four-awards\u002F\">award-winning\u003C\u002Fa> team of local SEO experts, we use proven strategies to put you right in front of local customers in the search results and have gained recognition for the quality of our \u003Ca href=\"\u002Fseo\u002F\">SEO work\u003C\u002Fa>. We’ve helped many businesses just like yours to improve their local search visibility, achieving goals like increased footfall in stores and meaningful revenue gains.\u003C\u002Fp>\n\u003Cp>Our team of local SEO consultants is dedicated to helping you influence the metrics that really matter to you. \u003Ca href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with the best local SEO company in the UK to find out more.\u003C\u002Fp>\n",{"acf_fc_layout":34,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":35,"intro":36,"columns":37,"style":38,"layout":39,"grid_items":40},"linked_content_grid"," Local SEO services we offer","\u003Cp>At Impression, we understand the importance of a well-structured local SEO strategy to improve brand awareness and make your business easily searchable on Google Maps. While Google Business Profile plays an important role in local search visibility, many other factors contribute to an effective local SEO campaign.\u003C\u002Fp>\n\u003Cp>Our local SEO services involve multifaceted strategies that cover all the core aspects necessary for successful local search optimisation. Our goal is to help you dominate local search results and attract more customers in your area.\u003C\u002Fp>\n\u003Cp>With our proven expertise and commitment to excellence, we ensure that your local SEO isn’t just good — it’s exceptional.\u003C\u002Fp>\n\u003Cp>Our local SEO services include:\u003C\u002Fp>\n","3","dark","left-margin",[41,44,47,50,53,56],{"title":42,"content":43,"link":6},"Website Optimisation","\u003Cp>As local SEO experts, we ensure your website accurately reflects the information available across the web by including your address and references to local services and areas you serve.\u003C\u002Fp>\n",{"title":45,"content":46,"link":6},"Local Citations","\u003Cp>The more times Google sees your business name and address written consistently across reputable publications online, the more it trusts your location and legitimacy in your target sector. Our local SEO solutions include creating and managing local citations to boost your visibility.\u003C\u002Fp>\n",{"title":48,"content":49,"link":6},"Local Digital PR ","\u003Cp>Local media and publications are a hugely valuable part of your local SEO strategy. We’ll find the stories and promote them across local press to help you get the coverage that matters in your local area.\u003C\u002Fp>\n",{"title":51,"content":52,"link":6},"Google Business Profile","\u003Cp>This free tool from Google is an essential part of building your local presence, enabling you to manage your Google Maps listing, Knowledge Panel and more. We will optimise your Google Business Profile to build your credibility and visibility in your target areas.\u003C\u002Fp>\n",{"title":54,"content":55,"link":6},"Localised Rank Tracking","\u003Cp>Searching for the same query in two different locations often brings up two different sets of search results. This means you need location-based rank tracking in place. We monitor your rankings across all of the locations you care about as part of our local SEO services.\u003C\u002Fp>\n",{"title":57,"content":58,"link":6},"Local SEO Testing","\u003Cp>If your brand’s site serves multiple areas, we can help you run SEO split tests. We apply a change to a test group of localised pages, evaluating a hypothesis like ‘Will adding USPs to title tags increase click-through rate by 5%?’ If successful, such changes can then be applied site-wide to drive incremental gains across all of your locations. Test and learn with Impression.\u003C\u002Fp>\n",{"acf_fc_layout":30,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":60,"content":61},"Our approach to local SEO","\u003Cp class=\"intro\">Our approach to local SEO is all about communicating to Google the local relevance of your web pages and website in general.\u003C\u002Fp>\n\u003Cp>We use various tools and techniques at our disposal to develop your local presence and show Google that yours is the business to serve local people when they require your products\u002Fservices.\u003C\u002Fp>\n\u003Cp>We start by analysing your current online presence to find strengths and opportunities. Then, we create custom local SEO strategies to meet your specific needs and goals. By focusing on local relevance and community engagement, we help your business connect with local customers and stand out in local search results.\u003C\u002Fp>\n",{"acf_fc_layout":63,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":64,"cta_text":65,"cta_link":66,"case_studies":67},"case_studies","Local SEO case studies","See more of our work","\u002Four-work\u002F",[68,86],{"id":69,"title":70,"industries":71,"services":74,"clientName":76,"clientLogo":77,"clientLogoWidth":78,"clientLogoHeight":79,"colour":80,"fontColour":81,"image":82,"imageWidth":83,"imageHeight":84,"to":85},814,"Content strategy achieves 2,122% increase in users ",[72,73],"B2B","Professional Services",[75],"SEO","Skills Training Group","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F03\u002FSTG-Logo.svg",200,83,"#1b4869","light","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F03\u002FSkills-Training-Group-1.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",768,458,"\u002Four-work\u002Fskills-training-group\u002F",{"id":87,"title":88,"industries":89,"services":90,"clientName":93,"clientLogo":94,"clientLogoWidth":78,"clientLogoHeight":95,"colour":96,"fontColour":38,"image":97,"imageWidth":83,"imageHeight":84,"to":98},1272,"Integrated marketing campaign drives 253% increase in enquiries ",[73],[91,92,75],"Digital PR","Paid Media","Richard Nelson","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FRichard-Nelson_Logo.svg",38,"#f4f2f1","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F04\u002FDeRyEFAL-Richard-Nelson2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","\u002Four-work\u002Frichard-nelson\u002F",{"acf_fc_layout":100,"reduced":20,"top_overlap":21,"bottom_underlap":101,"disable_observer":-1,"heading":102,"faqs":103},"faqs","none","Local SEO FAQs",[104,107,110,113,116],{"title":105,"text":106},"What is local SEO? ","\u003Cp>Local SEO focuses on increasing a company’s online visibility to get more customers from local searches. Any business that has a physical location or operates in a specific geographical location can benefit from local SEO services.\u003C\u002Fp>\n",{"title":108,"text":109},"Why is local SEO important?","\u003Cp>Local SEO helps people find your business. Many people use search engines like Google to find products and services in their local area, so it's crucial that you’re above your search competitors and in front of customers. By achieving this, you’ll ensure that you’re not missing out on any potential business.\u003C\u002Fp>\n",{"title":111,"text":112},"Do I need an agency for local SEO?","\u003Cp>Local SEO takes time and expertise, so if you’re looking to achieve long-term success in local search results, then hiring a dedicated local SEO agency is a great idea.\u003C\u002Fp>\n\u003Cp>With an agency like Impression, you get access to a team of local SEO specialists with years of experience crafting and implementing successful local SEO campaigns. Whatever your organisation’s existing online local presence, we are well positioned to support you in achieving digital growth – and will have delivered results for similar businesses in the past.\u003C\u002Fp>\n",{"title":114,"text":115},"Why choose Impression as your SEO agency?","\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally and sharing knowledge with the digital marketing community externally. Our team of local SEO experts is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n",{"title":117,"text":118},"How soon can I expect results from local SEO services?","\u003Cp>It isn’t possible to predict exactly how long it will take to see results after investing in local SEO services, but what we can say is that the speed of results depends on how quickly and completely our recommendations can be implemented. With our proven local SEO solutions, you can trust that we’ll work diligently to achieve the best possible outcomes for your business.\u003C\u002Fp>\n",{"acf_fc_layout":120,"reduced":20,"top_overlap":121,"bottom_underlap":101,"disable_observer":-1,"heading":122,"cta_text":123,"cta_link":124,"items":125},"related_module","large","Local SEO-related resources","See all articles","\u002Fblog\u002F",[126,140,154],{"type_key":127,"title":128,"excerpt":129,"to":130,"postedAt":131,"readingTime":132,"image":133,"authors":134,"category":138},"post","Stand out locally: A comprehensive guide to local SEO","\u003Cp>Local SEO is a key part of marketing for any business that’s looking to sell its products to the local community. With local search results accounting for a significant amount of all search queries, it’s more important than ever for businesses to have a well-structured local SEO strategy in place. But what exactly is local […]\u003C\u002Fp>\n","\u002Fblog\u002Flocal-seo\u002F","2025-09-11T10:49:57",18,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fhenry-perks-BJXAxQ1L7dI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[135],{"name":136,"image":137},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":75},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":127,"title":141,"excerpt":142,"to":143,"postedAt":144,"readingTime":145,"image":146,"authors":147,"category":151},"Google algorithm updates: All major changes up to 2025","\u003Cp>It has been estimated that Google processes approximately 99,000 search queries every second, equating to 8.5 billion searches per day. As the internet evolves it comes as no surprise that Google has to constantly evolve and diversify to ensure it continues to deliver the most helpful and reliable results for users. This is done through […]\u003C\u002Fp>\n","\u002Fblog\u002Fkey-google-algorithm-changes\u002F","2025-04-01T15:56:24",45,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F05\u002Fadarsh-chauhan-r-oebX7qWxM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[148],{"name":149,"image":150},"Charlie Cheyette","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":152,"name":153},"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates",{"type_key":127,"title":155,"excerpt":156,"to":157,"postedAt":158,"readingTime":159,"image":6,"authors":160,"category":164},"Local Link Building Tips To Boost Organic Visibility","\u003Cp>It’s no secret that inbound links are a factor which contributes significantly to high organic rankings in Google, however, this hasn’t always strictly been the case within the field of local SEO. Historically, local businesses have been able to achieve good organic visibility purely through locally targeted content, citations and a well optimised Google My […]\u003C\u002Fp>\n","\u002Fblog\u002Flocal-link-building-tips\u002F","2022-02-07T16:48:33",7,[161],{"name":162,"image":163},"Sean Burton","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FIm7Vgp4j-Sean-Burton.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":75},{"acf_fc_layout":166,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":167,"style":168,"cta_link":169,"cta_text":170,"services":171},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[172,176],{"title":173,"link":174,"description":175},"Local PR","\u002Fpr-social\u002Fdigital-pr\u002Flocal-pr\u002F","Our team of highly experienced PRs will raise awareness of your brand in your local area through location-targeted digital PR",{"title":177,"link":178,"description":179},"PPC","\u002Fpaid-media\u002Fppc\u002F","PPC can be highly targeted, whether it's through Google, Bing or social media. Let us help you reach your target location faster and more effectively.",{"acf_fc_layout":181,"reduced":20,"top_overlap":101,"bottom_underlap":101,"disable_observer":-1,"heading":182,"title":183,"intro":184},"form_cta","Find out what we can do for your business","Talk to an expert","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":186,"style":81,"image":187,"background_video_hd":187,"background_video_sd":187,"title":188,"heading":189,"intro":190,"award_logos":187,"button_text":6,"button_link":6},"standard",false,"Local SEO Services","Raise your local profile in search results and reach new customers","\u003Cp>If your business works within a targeted service area, operates within a certain radius, has multiple locations, or wants to attract a loyal customer base, it’s vital to foster your local presence online. We’re local SEO experts and will help promote your business through the right channels so local customers can find you.\u003C\u002Fp>\n",[],[193,196,198],{"path":194,"name":195},"\u002F","Home",{"path":197,"name":75},"\u002Fseo\u002F",{"path":199,"name":200},null,"Local SEO",{"title":202,"script":203,"meta":334,"link":377},"Local SEO Services | Attract Local Customers | Impression",[204],{"type":205,"key":206,"innerHTML":207},"application\u002Fld+json","yoast-json-ld",{"@context":208,"@graph":209},"https:\u002F\u002Fschema.org",[210,221,233,245,312],{"@type":211,"@id":212,"url":212,"name":202,"isPartOf":213,"datePublished":215,"dateModified":216,"description":217,"breadcrumb":218,"inLanguage":220},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002Flocal-seo\u002F",{"@id":214},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-03-12T15:07:14+00:00","2025-08-01T10:17:33+00:00","Find and reach new customers in your target area. Our local SEO services help get you seen by the right people. Find out more.",{"@id":219},"https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002Flocal-seo\u002F#breadcrumb","en",{"@type":222,"@id":219,"itemListElement":223},"BreadcrumbList",[224,228,231],{"@type":225,"position":226,"name":195,"item":227},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":225,"position":229,"name":75,"item":230},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002F",{"@type":225,"position":232,"name":200},3,{"@type":234,"@id":214,"url":227,"name":235,"description":6,"publisher":236,"inLanguage":238,"potentialAction":239},"WebSite","Impression",{"@id":237},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":240,"target":241,"query-input":244},"SearchAction",{"@type":242,"urlTemplate":243},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":246,"@id":237,"name":235,"url":227,"logo":247,"image":253,"sameAs":254,"@context":258,"email":259,"foundingDate":260,"legalName":261,"vatID":262,"description":263,"telephone":264,"address":265,"location":272,"areaServed":305},"Organization",{"@type":248,"inLanguage":238,"@id":249,"url":250,"contentUrl":250,"width":251,"height":252,"caption":235},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[255,256,257],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. 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Any business that has a physical location or operates in a specific geographical location can benefit from local SEO services.\u003C\u002Fp>",{"@type":316,"name":108,"acceptedAnswer":322},{"@type":319,"text":323},"\u003Cp>Local SEO helps people find your business. Many people use search engines like Google to find products and services in their local area, so it's crucial that you’re above your search competitors and in front of customers. By achieving this, you’ll ensure that you’re not missing out on any potential business.\u003C\u002Fp>",{"@type":316,"name":111,"acceptedAnswer":325},{"@type":319,"text":326},"\u003Cp>Local SEO takes time and expertise, so if you’re looking to achieve long-term success in local search results, then hiring a dedicated local SEO agency is a great idea.\u003C\u002Fp>\n\u003Cp>With an agency like Impression, you get access to a team of local SEO specialists with years of experience crafting and implementing successful local SEO campaigns. Whatever your organisation’s existing online local presence, we are well positioned to support you in achieving digital growth – and will have delivered results for similar businesses in the past.\u003C\u002Fp>",{"@type":316,"name":114,"acceptedAnswer":328},{"@type":319,"text":329},"\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally and sharing knowledge with the digital marketing community externally. Our team of local SEO experts is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>",{"@type":316,"name":117,"acceptedAnswer":331},{"@type":319,"text":332},"\u003Cp>It isn’t possible to predict exactly how long it will take to see results after investing in local SEO services, but what we can say is that the speed of results depends on how quickly and completely our recommendations can be implemented. With our proven local SEO solutions, you can trust that we’ll work diligently to achieve the best possible outcomes for your business.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002Flocal-seo\u002F#faqpage",[335,337,340,343,346,348,350,352,354,357,359,362,365,368,371,374],{"name":336,"content":217},"description",{"name":338,"content":339},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":341,"content":342},"og:locale","en_GB",{"property":344,"content":345},"og:type","article",{"property":347,"content":202},"og:title",{"property":349,"content":217},"og:description",{"property":351,"content":212},"og:url",{"property":353,"content":235},"og:site_name",{"property":355,"content":356},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":358,"content":216},"article:modified_time",{"property":360,"content":361},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":363,"content":364},"og:image:width",1200,{"property":366,"content":367},"og:image:height",630,{"property":369,"content":370},"og:image:type","image\u002Fjpeg",{"name":372,"content":373},"twitter:card","summary_large_image",{"name":375,"content":376},"twitter:site","@impressiontalk",[]]