[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fseo\u002Fedge-seo":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":10,"acf":16,"head_links":89,"breadcrumbs":90,"head":100},"2020-03-12T15:58:59",{"rendered":6},"",[8,9],11,164,[11,12,13,14,15],"post-61","page","type-page","status-publish","hentry",{"page_content_modules":17,"hero":83},[18,29,39,45,55,62,78],{"acf_fc_layout":19,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":23,"gutter":-1,"left_gutter":6,"position":24,"image":25,"image_width":26,"image_height":27,"alt":28},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fjonathan-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C376%2C3500%2C1153&w=2640",2640,870,"jonathan-1",{"acf_fc_layout":30,"reduced":20,"top_overlap":31,"bottom_underlap":21,"disable_observer":-1,"style":32,"layout":33,"heading":34,"intro":35,"cta_text":6,"cta_link":6,"columns":36,"show_steps":37,"grid_items":38},"large_column_text","none","yellow","content_grid","What can edge SEO do for you?","\u003Cp>Edge SEO is an important tool for companies of all sizes where development queues are long, or platform development isn’t possible. By altering content on the CDN nodes (“the network edge”), it is not necessary to have server, platform or CMS-level access. All the changes are made after the HTML leaves the server.\u003C\u002Fp>\n\u003Cp>Through our scripts and upcoming platform release, HTML pages can be edited at the point of being cached to:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Alter, add and remove meta tags and headers\u003C\u002Fli>\n\u003Cli>Serve custom pages for 4xx and 5xx error pages\u003C\u002Fli>\n\u003Cli>Edit your robots.txt file\u003C\u002Fli>\n\u003Cli>Trim HTML and split test different elements\u003C\u002Fli>\n\u003Cli>Add or alter HREFLANG tags for international sites\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>By using cache logic, we can help you implement 301 redirects and upgrade 3xx temporary redirects to permanent ones. We can also improve your page speed and Core Web Vitals scores through dynamic content modification and serverless edge functions. What’s more, by using a CDN, our edge SEO services can help you gain visibility of your access logs if this isn’t possible through your existing platform (i.e. Shopify) or IT team.\u003C\u002Fp>\n\u003Cp>In this way, edge SEO helps you to run tests and prove the value of specific changes before going down more expensive development routes.\u003C\u002Fp>\n","1",false,[],{"acf_fc_layout":19,"reduced":20,"top_overlap":40,"bottom_underlap":31,"disable_observer":-1,"style":-1,"layout":-1,"size":22,"container":41,"gutter":-1,"left_gutter":42,"position":24,"image":43,"image_width":26,"image_height":27,"alt":44},"large","container","gutter","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FEdge-SEO.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","Edge-SEO",{"acf_fc_layout":46,"reduced":20,"top_overlap":31,"bottom_underlap":21,"disable_observer":-1,"layout":47,"options":48,"text":49,"images":50},"image_text","image_left","single_image","\u003Cp class=\"small-caps\">Edge SEO Consultancy\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">With Impression’s edge services you don’t need an SEO optimisation platform.\u003C\u002Fp>\n\u003Cp>We can provide consultancy to keep the configuration within your organisation’s Cloudflare or Cloudfront setup. As a leading edge SEO agency, we can optimise performance and resolve technical SEO changes quickly and efficiently. For those with fewer IT hurdles, edge SEO-as-a-service via our team could be a better option for you. Whether it’s meta tag adjustments or header modifications, this approach allows us to implement SEO enhancements directly into your content delivery network (CDN).\u003C\u002Fp>\n",[51],{"src":52,"width":53,"height":27,"alt":54},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fkrista-sophie-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860",1860,"krista-sophie",{"acf_fc_layout":46,"reduced":20,"top_overlap":21,"bottom_underlap":31,"disable_observer":-1,"layout":56,"options":48,"text":57,"images":58},"image_right","\u003Cp class=\"small-caps\">\u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002Fab-testing\u002F\">A\u002FB testing\u003C\u002Fa> SEO changes on a CDN\u003C\u002Fp>\n\u003Cp class=\"sub-heading\">Although this practice isn’t “new”, it’s a fairly recent addition to most SEOs’ technical arsenal.\u003C\u002Fp>\n\u003Cp>We can implement test changes directly onto your content delivery network (CDN) by using edge SEO. If you have a large, high traffic and templated website then our team can suggest appropriate \u003Ca href=\"\u002Fseo\u002Ftechnical-seo\u002F\">technical SEO\u003C\u002Fa> A\u002FB tests whereby certain subsets of your pages can be altered and the uplift in search visibility and traffic measured. Our edge SEO services will ensure this approach enables data-driven decision-making to keep your SEO strategy competitive.\u003C\u002Fp>\n\u003Cp>\u003Ca href=\"\u002Fget-in-touch\u002F\">Contact us\u003C\u002Fa> to discuss if this option is right for you.\u003C\u002Fp>\n",[59],{"src":60,"width":53,"height":27,"alt":61},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fcharlie-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C461%2C3363%2C1573&w=1860","charlie",{"acf_fc_layout":63,"reduced":20,"top_overlap":21,"bottom_underlap":21,"disable_observer":-1,"heading":64,"faqs":65},"faqs","Edge SEO FAQs",[66,69,72,75],{"title":67,"text":68},"What is edge SEO?","\u003Cp>Edge SEO is a method that uses edge computing to make technical SEO changes at the content delivery network (CDN). By creating this new SEO implementation, edge SEO can optimise page-level testing while enhancing the user experience of a website. These efforts are used to improve search engine rankings and implement optimisations more efficiently without waiting for a developer or the difficulty of platform restrictions.\u003C\u002Fp>\n",{"title":70,"text":71},"How can edge SEO benefit my business?","\u003Cp>There are numerous benefits for a business to use edge SEO, including speeding up the process of implementing technical SEO changes to a website. Depending on internal IT resources is no longer necessary, plus having faster improvements in place means site performance and search rankings are improved.\u003C\u002Fp>\n",{"title":73,"text":74},"Which types of websites are best suited for edge SEO?","\u003Cp>Edge SEO can be suited for large and templated websites such as ecommerce and international sites. Using this method can also be ideal for platforms with a complex technical setup or a website with limited server or CMS access. If you are heavily reliant on internal IT resources that can be timely, applying Edge SEO can be faster and more productive.\u003C\u002Fp>\n",{"title":76,"text":77},"What technical SEO changes can be made with edge SEO?","\u003Cp>With edge SEO, you can alter, add, and remove meta tags and headers, adjust HREFLANG tags, and edit your robots.txt file. Redirects can be implemented and can be upgraded to 3xx temporary redirects to permanent ones. You can also trim your HTML and split test different elements using A\u002FB testing, all without affecting your infrastructure.\u003C\u002Fp>\n",{"acf_fc_layout":79,"reduced":20,"top_overlap":31,"bottom_underlap":31,"disable_observer":-1,"heading":80,"title":81,"intro":82},"form_cta","Find out what we can do for your business","Talk to an expert ","\u003Cp>Fill out the form, give us a call or drop us an email. We look forward to hearing from you.\u003C\u002Fp>\n",{"type":84,"style":85,"image":37,"background_video_hd":37,"background_video_sd":37,"title":86,"heading":87,"intro":88,"award_logos":37,"button_text":6,"button_link":6},"standard","light","Edge SEO Services","Take advantage of smart CDNs to leverage structural SEO changes without platform changes","\u003Cp>Edge SEO is the practice of utilising functions and “service workers” running on major content delivery networks to further optimise the technical setup of a site at page-level. Our edge SEO services can help your business by enhancing your website’s overall user experience and page-level testing. Put your trust in our expert \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> team to improve your search engine rankings.\u003C\u002Fp>\n",[],[91,94,97],{"path":92,"name":93},"\u002F","Home",{"path":95,"name":96},"\u002Fseo\u002F","SEO",{"path":98,"name":99},null,"Edge SEO",{"title":101,"script":102,"meta":229,"link":272},"Edge SEO Services | Utilise Smart CDNs | Impression",[103],{"type":104,"key":105,"innerHTML":106},"application\u002Fld+json","yoast-json-ld",{"@context":107,"@graph":108},"https:\u002F\u002Fschema.org",[109,120,132,144,211],{"@type":110,"@id":111,"url":111,"name":101,"isPartOf":112,"datePublished":114,"dateModified":115,"description":116,"breadcrumb":117,"inLanguage":119},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002Fedge-seo\u002F",{"@id":113},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website","2020-03-12T15:58:59+00:00","2025-07-07T13:50:25+00:00","Take advantage of smart CDNs to leverage structural SEO changes without platform changes. Find out more about our edge SEO consultancy service.",{"@id":118},"https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002Fedge-seo\u002F#breadcrumb","en",{"@type":121,"@id":118,"itemListElement":122},"BreadcrumbList",[123,127,130],{"@type":124,"position":125,"name":93,"item":126},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":124,"position":128,"name":96,"item":129},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002F",{"@type":124,"position":131,"name":99},3,{"@type":133,"@id":113,"url":126,"name":134,"description":6,"publisher":135,"inLanguage":137,"potentialAction":138},"WebSite","Impression",{"@id":136},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":139,"target":140,"query-input":143},"SearchAction",{"@type":141,"urlTemplate":142},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":145,"@id":136,"name":134,"url":126,"logo":146,"image":152,"sameAs":153,"@context":157,"email":158,"foundingDate":159,"legalName":160,"vatID":161,"description":162,"telephone":163,"address":164,"location":171,"areaServed":204},"Organization",{"@type":147,"inLanguage":137,"@id":148,"url":149,"contentUrl":149,"width":150,"height":151,"caption":134},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[154,155,156],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":165,"streetAddress":166,"addressLocality":167,"addressRegion":168,"postalCode":169,"addressCountry":170},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[172,181,193],{"@type":173,"name":174,"geo":175,"address":179,"photo":152,"telephone":180},"Place","Impression Digital - Nottingham",{"@type":176,"latitude":177,"longitude":178},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":165,"streetAddress":166,"addressLocality":167,"addressRegion":168,"postalCode":169,"addressCountry":170},"+44 01158 242 212",{"@type":173,"name":182,"geo":183,"address":186,"photo":191,"telephone":192},"Impression Digital - London",{"@type":176,"latitude":184,"longitude":185},"51.50237208377361","-0.09229841534284115",{"@type":165,"streetAddress":187,"addressLocality":188,"addressRegion":189,"postalCode":190,"addressCountry":170},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":173,"name":194,"geo":195,"address":198},"Impression Digital - New York",{"@type":176,"latitude":196,"longitude":197},"40.726722746949","-74.00527778220652",{"@type":165,"streetAddress":199,"addressLocality":200,"addressRegion":201,"postalCode":202,"addressCountry":203},"160 Varick St","New York","NY","10013","USA",[205,208,210],{"@type":206,"name":207},"Country","Worldwide",{"@type":206,"name":209},"GBR",{"@type":206,"name":203},{"@type":212,"mainEntity":213,"@id":228,"url":111},"FAQPage",[214,219,222,225],{"@type":215,"name":67,"acceptedAnswer":216},"Question",{"@type":217,"text":218},"Answer","\u003Cp>Edge SEO is a method that uses edge computing to make technical SEO changes at the content delivery network (CDN). By creating this new SEO implementation, edge SEO can optimise page-level testing while enhancing the user experience of a website. These efforts are used to improve search engine rankings and implement optimisations more efficiently without waiting for a developer or the difficulty of platform restrictions.\u003C\u002Fp>",{"@type":215,"name":70,"acceptedAnswer":220},{"@type":217,"text":221},"\u003Cp>There are numerous benefits for a business to use edge SEO, including speeding up the process of implementing technical SEO changes to a website. Depending on internal IT resources is no longer necessary, plus having faster improvements in place means site performance and search rankings are improved.\u003C\u002Fp>",{"@type":215,"name":73,"acceptedAnswer":223},{"@type":217,"text":224},"\u003Cp>Edge SEO can be suited for large and templated websites such as ecommerce and international sites. Using this method can also be ideal for platforms with a complex technical setup or a website with limited server or CMS access. If you are heavily reliant on internal IT resources that can be timely, applying Edge SEO can be faster and more productive.\u003C\u002Fp>",{"@type":215,"name":76,"acceptedAnswer":226},{"@type":217,"text":227},"\u003Cp>With edge SEO, you can alter, add, and remove meta tags and headers, adjust HREFLANG tags, and edit your robots.txt file. Redirects can be implemented and can be upgraded to 3xx temporary redirects to permanent ones. You can also trim your HTML and split test different elements using A\u002FB testing, all without affecting your infrastructure.\u003C\u002Fp>","https:\u002F\u002Fwww.impressiondigital.com\u002Fseo\u002Fedge-seo\u002F#faqpage",[230,232,235,238,241,243,245,247,249,252,254,257,260,263,266,269],{"name":231,"content":116},"description",{"name":233,"content":234},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":236,"content":237},"og:locale","en_GB",{"property":239,"content":240},"og:type","article",{"property":242,"content":101},"og:title",{"property":244,"content":116},"og:description",{"property":246,"content":111},"og:url",{"property":248,"content":134},"og:site_name",{"property":250,"content":251},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":253,"content":115},"article:modified_time",{"property":255,"content":256},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":258,"content":259},"og:image:width",1200,{"property":261,"content":262},"og:image:height",630,{"property":264,"content":265},"og:image:type","image\u002Fjpeg",{"name":267,"content":268},"twitter:card","summary_large_image",{"name":270,"content":271},"twitter:site","@impressiontalk",[]]