[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fseo\u002Fecommerce-seo":3},{"date":4,"date_gmt":4,"content":5,"coauthors":7,"class_list":9,"acf":15,"head_links":271,"breadcrumbs":272,"head":282},"2020-12-16T14:39:00",{"rendered":6},"",[8],164,[10,11,12,13,14],"post-115","page","type-page","status-publish","hentry",{"page_content_modules":16,"hero":266},[17,28,48,67,71,89,112,132,151,168,177,180,202,247,261],{"acf_fc_layout":18,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":22,"gutter":-1,"left_gutter":6,"position":23,"image":24,"image_width":25,"image_height":26,"alt":27},"banner",true,"small","11-col","outside-container","right","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fhugo-scaled.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C306%2C3500%2C1153&w=2640",2640,870,"hugo",{"acf_fc_layout":29,"reduced":19,"top_overlap":30,"bottom_underlap":20,"disable_observer":-1,"style":31,"layout":32,"heading":33,"intro":34,"cta_text":6,"cta_link":6,"columns":35,"show_steps":36,"grid_items":37},"large_column_text","none","yellow","logo_grid","How ecommerce SEO services help your business","\u003Cp>No matter what you sell, you’re never alone. Online competition is fierce across every niche, with ecommerce stores competing for lucrative top spots in the search results.\u003C\u002Fp>\n\u003Cp>Without an ecommerce SEO strategy in place, your business could be left behind. That’s why our ecommerce SEO experts focus on more than just driving traffic; we aim to reach the right audience and carry them through the conversion journey. By incorporating these principles into our strategy from the ground up, we ensure your investment generates genuine, sustainable results in the form of purchases.\u003C\u002Fp>\n\u003Cp>Many of our clients are now seeing their customers researching products outside of search results across AI surfaces like ChatGPT and Gemini. To aid discoverability on these platforms, we can work with you to optimise your landing pages and build off-site brand authority signals. By helping LLMs to understand your brand and its product offering in this way, you can secure valuable citations that lead to referral traffic and revenue.\u003C\u002Fp>\n\u003Cp>We’re the ecommerce SEO agency of choice for a wide range of leading brands, having established a reputation for delivering consistent incremental gains through experimentation.\u003C\u002Fp>\n","4",false,[38,41,43,45],{"image":39,"image_width":40,"image_height":40,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002Ffb2GghdN-Clarins-Logo.svg",200,{"image":42,"image_width":40,"image_height":40,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FkVdiXfLv-Topps-Tiles.svg",{"image":44,"image_width":40,"image_height":40,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FaVxxOWPW-Virgin.svg",{"image":46,"image_width":40,"image_height":47,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FSpecsavers_White.svg",87,{"acf_fc_layout":49,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":50,"intro":51,"columns":52,"style":53,"layout":54,"grid_items":55},"linked_content_grid","Why you need an ecommerce SEO agency","\u003Cp>To succeed in a competitive ecommerce landscape, you need more than just a great product, you need visibility. Organic search plays a vital role in helping customers discover your site, explore your products, and make purchasing decisions.\u003C\u002Fp>\n","2","white","left-margin",[56,59,62,65],{"title":57,"content":58,"link":6}," 63%","\u003Cp>of shopping starts online\u003C\u002Fp>\n",{"title":60,"content":61,"link":6},"43%","\u003Cp>of ecommerce traffic originates from organic Google searches\u003C\u002Fp>\n",{"title":63,"content":64,"link":6},"#1","\u003Cp>organic result is 10x more likely to receive a click compared to a page in the #10 spot\u003C\u002Fp>\n",{"title":60,"content":66,"link":6},"\u003Cp>of people research a product while in a brick-and-mortar store\u003C\u002Fp>\n",{"acf_fc_layout":18,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":68,"gutter":-1,"left_gutter":6,"position":23,"image":69,"image_width":25,"image_height":26,"alt":70},"container","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FImpression-2023-Stock-00.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C1219%2C4000%2C1318&w=2640","Impression 2023 - Stock 00",{"acf_fc_layout":49,"reduced":19,"top_overlap":20,"bottom_underlap":30,"disable_observer":-1,"heading":72,"intro":73,"columns":74,"style":75,"layout":54,"grid_items":76},"SEO for ecommerce websites that generates results","\u003Cp>See the impact of our ecommerce SEO strategies in action. We’ve helped many online stores achieve incremental growth through SEO experimentation. By adopting a test-and-learn approach, we ensure that changes like title tag tweaks are only ever rolled out if they’ve been shown to drive more revenue for your business.\u003C\u002Fp>\n","3","light",[77,81,85],{"title":78,"content":79,"link":80},"Master jeweller unlocks £1M in monthly revenue","\u003Cp>✅ #1 ranking position across 10 priority keywords\u003C\u002Fp>\n\u003Cp>✅ 194% increase in page 1 keywords\u003C\u002Fp>\n\u003Cp>✅ 158% growth in organic users\u003C\u002Fp>\n\u003Cp>✅ 96 high-quality backlinks secured\u003C\u002Fp>\n\u003Cp>✅ 107 pieces of media coverage earned\u003C\u002Fp>\n","\u002Four-work\u002Fqueensmith\u002F",{"title":82,"content":83,"link":84},"179% increase in revenue for ecommerce brand, generated from organic and paid media channels","\u003Cp> ✅ 1588% ROAS vs 691% previous year, paid search\u003C\u002Fp>\n\u003Cp> ✅ 100% increase in eCommerce conversion rate YoY\u003C\u002Fp>\n","\u002Four-work\u002Fabigail-ahern\u002F",{"title":86,"content":87,"link":88},"Winter strategy achieves 24% increase in off-peak revenue","\u003Cp> ✅ 245 Increase in YoY off-peak revenue\u003C\u002Fp>\n\u003Cp> ✅ 12:1 Achieved Paid Media campaign ROAS\u003C\u002Fp>\n\u003Cp> ✅ 24 Backlinks achieved\u003C\u002Fp>\n\u003Cp> ✅ 80 Average domain rating\u003C\u002Fp>\n\u003Cp> ✅ 21% Increase in organic visibility for target keywords\u003C\u002Fp>\n","\u002Four-work\u002Fgazeboshop-strategy\u002F",{"acf_fc_layout":49,"reduced":19,"top_overlap":20,"bottom_underlap":30,"disable_observer":-1,"heading":90,"intro":91,"columns":74,"style":53,"layout":54,"grid_items":92},"Ecommerce SEO services","\u003Cp>At Impression, we have a proven track record of delivering tangible growth for ecommerce businesses of all shapes and sizes. Our \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> team are experts in strategising your unique path to organic success, utilising cutting-edge technologies and tactics to achieve it.\u003C\u002Fp>\n\u003Cp>Our approach to ecommerce SEO services involves:\u003C\u002Fp>\n",[93,96,99,103,106,109],{"title":94,"content":95,"link":6},"Ongoing Technical Analysis","\u003Cp>An ecommerce platform that lacks a strong foundation in \u003Ca href=\"\u002Fseo\u002Ftechnical-seo\u002F\">technical SEO\u003C\u002Fa> is likely to underperform. Our technical team work with you to ensure that your key pages are discovered and indexed by search engines, and that users are met with an exceptional experience once they land on site – helping to improve your conversion rates.\u003C\u002Fp>\n\u003Cp>Ecommerce websites come with unique SEO challenges. With a high number of URLs, products going in and out of stock with complex site functionality driven by JavaScript, we are working with you every step of the way. We pride ourselves on transparency, so you won’t be left in the dark as we work with you to resolve any issues.\u003C\u002Fp>\n",{"title":97,"content":98,"link":6},"Product Optimisation & Organic Shopping","\u003Cp>Product optimisation is a key part of effective ecommerce SEO services. We will review the sales copy on your product pages, looking at \u003Ca href=\"\u002Fblog\u002Fkeyword-research-tips-for-seo\u002F\">keyword targeting\u003C\u002Fa> and use of calls to action to improve search rankings and drive conversions. Depending on the size of your ecommerce store, we can leverage \u003Ca href=\"\u002Fseo\u002Fenterprise-seo\u002F\">enterprise SEO\u003C\u002Fa> and automation to deploy \u003Ca href=\"\u002Fseo\u002Fseo-content-agency\u002F\">SEO content\u003C\u002Fa> changes at scale. This streamlines resources, improves ROI and ensures we can focus our efforts towards other critical optimisations.\u003C\u002Fp>\n\u003Cp>We’ll also look at your use of technology, such as product feeds and \u003Ca href=\"\u002Fblog\u002Fstructured-data-testing-vs-rich-results-test-how-do-they-compare\u002F\">structured data\u003C\u002Fa>, to improve the way your products are understood and represented by the search engines across traditional listings and organic shopping results. Here, we work closely with our in-house \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-shopping\u002F\">Google Shopping management\u003C\u002Fa> experts to maximise your presence in shopping search features and demonstrate the impact through Google Merchant Center.\u003C\u002Fp>\n",{"title":100,"content":101,"link":102},"Conversion Rate Optimisation","\u003Cp>Whilst our work as your ecommerce SEO agency is primarily focused on driving new traffic to your website, your existing traffic shouldn’t be ignored. This is especially applicable for ecommerce websites, where repeat sales and upselling can add a great deal to your bottom line. To maximise these opportunities, we will assess the sales funnel online to identify where people drop off and highlight where there is an opportunity to upsell your products.\u003C\u002Fp>\n\u003Cp>Head over to our \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO agency\u003C\u002Fa> page to discover how we can help you make efficiencies in your marketing spend through targeted experimentation.\u003C\u002Fp>\n","\u002Fdigital-experience\u002Fcro\u002F",{"title":104,"content":105,"link":6},"Design Review","\u003Cp>Just as you’d dress a physical shop to impress, your website should be no different. Websites that are easy to navigate, tailored to your audience and display trust signals – such as security certificates and known payment gateways – are proven to convert more sales.\u003C\u002Fp>\n\u003Cp>Working with our in-house \u003Ca href=\"\u002Fdigital-experience\u002F\">Digital Experience\u003C\u002Fa> team, we apply both cutting-edge design approaches and bespoke recommendations based on the purpose and audience of your ecommerce site, using additional analysis tools to understand how users interact with your website.\u003C\u002Fp>\n",{"title":107,"content":108,"link":6},"Category Page Optimisation","\u003Cp>Category pages are a key part of both the on-site user journey and a robust organic strategy. By engaging customers at a broader level to the specific product, you can be eligible to rank for high-volume search terms in SERPs, all whilst providing users with logical decision points when narrowing down their purchase.\u003C\u002Fp>\n\u003Cp>Category page optimisation isn’t just about adding in a standard module of SEO text and leaving it there; it’s about making user-centric decisions that boost your topic authority, promote content exploration and drive conversions. We’ll make sure your category pages are tuned to perfection. Through \u003Ca href=\"\u002Fseo\u002Fseo-content-agency\u002Fcopywriting-services\u002F\">SEO copywriting\u003C\u002Fa>, we can create compelling, optimised content to enhance your visibility and improve your rankings in the SERPs.\u003C\u002Fp>\n",{"title":110,"content":111,"link":6},"Going Beyond Best Practice","\u003Cp>While this mantra is integral to everything we do, it is particularly important for our ecommerce SEO services.\u003C\u002Fp>\n\u003Cp>Online stores are vast, so there’s naturally plenty to do from a “best practice” perspective. However, not all site improvements will drive more revenue or align with your business goals. We dedicate ourselves to your KPIs while remaining transparent regarding the resources that certain deliverables will involve. If optimisations don’t lead to tangible returns, then we don’t do them. It’s that simple. We focus on impact and value-driven ecommerce activity.\u003C\u002Fp>\n",{"acf_fc_layout":113,"reduced":19,"top_overlap":30,"bottom_underlap":30,"disable_observer":-1,"style":114,"layout":54,"testimonials":115},"testimonials","dark",[116,122,127],{"quote":117,"logo":118,"logo_width":119,"logo_height":119,"author":120,"byline":121},"\u003Cp>Thank you to the wider Impression team for being so great. You are by far one of the strongest agencies we work with beyond just results, you have really set the bar with ways of working\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FClarins.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","The Ecommerce Team","Clarins",{"quote":123,"logo":124,"logo_width":119,"logo_height":119,"author":125,"byline":126},"\u003Cp>Impression are a cut above the rest in the way they communicate, strategise and implement their work and the results speak for themselves. \u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FQueensmith.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Sam Nobes","Brand Director, Queensmith",{"quote":128,"logo":129,"logo_width":119,"logo_height":119,"author":130,"byline":131},"\u003Cp>We chose Impression as our agency partner due to their demonstrated expertise and innovative approach in addressing our specific needs and objectives. Their comprehensive understanding of our requirements and thoughtful strategies for enhancing our digital landscape set them apart in the market.\u003C\u002Fp>\n","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FSpecsavers.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","Adam Valentine","Digital Experience Lead, Specsavers",{"acf_fc_layout":133,"reduced":19,"top_overlap":20,"bottom_underlap":134,"disable_observer":-1,"heading":135,"intro":136,"layout":137,"accordion":138},"text_accordion","large","Ecommerce SEO platforms we work with ","\u003Cp>We’ve worked across multiple \u003Ca href=\"\u002Fblog\u002Fhow-to-choose-the-best-ecommerce-platform-for-seo\u002F\">ecommerce platforms\u003C\u002Fa>, optimising websites for brands looking for a results-driven ecommerce SEO agency. Whether you’re scaling a Shopify store, running a Magento-powered enterprise, or using WooCommerce for your growing business, we have the expertise to improve your organic performance.\u003C\u002Fp>\n","text_left",[139,142,145,148],{"title":140,"text":141},"Shopify","\u003Cp>A go-to platform for growing ecommerce brands, Shopify provides flexibility and a user-friendly experience. We refine Shopify SEO strategies to help you compete in crowded markets.\u003C\u002Fp>\n",{"title":143,"text":144},"Magento (Adobe Commerce)","\u003Cp>A scalable, enterprise-level platform offering advanced customisation. We ensure Magento stores are technically optimised while driving organic traffic through targeted SEO strategies.\u003C\u002Fp>\n",{"title":146,"text":147},"WooCommerce","\u003Cp>Built on WordPress, WooCommerce is ideal for content-rich ecommerce sites. Our SEO expertise ensures your store ranks well and converts visitors into customers.\u003C\u002Fp>\n",{"title":149,"text":150},"Wix","\u003Cp>While not traditionally SEO-friendly, we apply best practices to enhance Wix store visibility and improve search rankings.\u003C\u002Fp>\n",{"acf_fc_layout":133,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":152,"intro":153,"layout":154,"accordion":155},"Ecommerce sector specialisms","\u003Cp>We’ve delivered proven results across a wide range of ecommerce sectors, tailoring SEO strategies to match how customers search, shop, and buy. From luxury jewellery to garden furniture, our clients trust us to drive performance in highly competitive markets.\u003C\u002Fp>\n","text_right",[156,159,162,165],{"title":157,"text":158},"Fashion","\u003Cp>From seasonal content to SEO-led PR, we help fashion brands stand out and scale. Our work with brands like Specsavers and BAM Clothing demonstrates how we grow both visibility and revenue in the fashion space.\u003C\u002Fp>\n",{"title":160,"text":161},"Home Improvement","\u003Cp>Whether it’s garden decor or soft furnishings, we optimise for how people plan and purchase for their homes. Brands like Abigail Ahern and Topps Tiles have seen measurable growth through our tailored content and technical SEO strategies.\u003C\u002Fp>\n",{"title":163,"text":164},"Luxury & Beauty","\u003Cp>We help premium brands like Clarins and Queensmith elevate their online presence with refined SEO strategies that reflect product quality and brand prestige. From optimised product pages to thought leadership content, we focus on sustainable growth.\u003C\u002Fp>\n",{"title":166,"text":167},"Retail","\u003Cp>From niche to multi-category ecommerce, we help retailers streamline category structures and boost conversions. Our work with brands such as Alloy Wheels Direct and Gazeboshop has helped improve search visibility and drive more online revenue.\u003C\u002Fp>\n",{"acf_fc_layout":29,"reduced":19,"top_overlap":30,"bottom_underlap":20,"disable_observer":-1,"style":169,"layout":32,"heading":170,"intro":171,"cta_text":172,"cta_link":173,"columns":74,"show_steps":36,"grid_items":174},"teal","Awards and recognition for our ecommerce SEO services","\u003Cp>We’ve developed a reputation as one of the leading ecommerce SEO agencies through our award wins and contributions to industry events.\u003C\u002Fp>\n\u003Cp>Impression was named Independent Agency of the Year in the Global Agency Awards 2025, and we previously picked up the award for the Ecommerce Search Campaign of the Year for \u003Ca href=\"\u002Four-work\u002Fqueensmith-digital-experience\u002F\">our work with Queensmith\u003C\u002Fa>. To get a flavour of the results we can deliver working with brands like yours, see our \u003Ca href=\"\u002Four-work\u002F?service=seo\">SEO case studies\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>Our ecommerce SEO specialists regularly speak at global events such as BrightonSEO and are seen as thought leaders in the field.\u003C\u002Fp>\n","Get in touch","\u002Fget-in-touch\u002F",[175],{"image":176,"image_width":40,"image_height":40,"link":6},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FdWP1a721-BrightonSEO.svg",{"acf_fc_layout":18,"reduced":19,"top_overlap":134,"bottom_underlap":30,"disable_observer":-1,"style":-1,"layout":-1,"size":21,"container":68,"gutter":-1,"left_gutter":6,"position":23,"image":178,"image_width":25,"image_height":26,"alt":179},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FImpression-2023-120-edit.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&rect=0%2C107%2C1999%2C658&w=2640","Impression 2023 - 120-edit",{"acf_fc_layout":181,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":182,"faqs":183},"faqs","Ecommerce SEO FAQs",[184,187,190,193,196,199],{"title":185,"text":186},"What is ecommerce SEO?","\u003Cp>Ecommerce SEO focuses on optimising the website of an online store to increase its visibility. The primary aim of ecommerce SEO is to ensure that your store ranks prominently in search results, thereby increasing exposure to potential customers, boosting brand awareness, and driving sales. \u003C\u002Fp>\n\u003Cp>This process starts by understanding how people search for your products and then implementing relevant SEO techniques to target keywords that will put your website in front of potential customers.\u003C\u002Fp>\n",{"title":188,"text":189},"Is ecommerce SEO different from other forms of SEO?","\u003Cp>Ecommerce SEO focuses on improving organic visibility for sites that sell products, rather than those that exist to generate leads or encourage software subscriptions. When optimising an online store, our in-house ecommerce SEO team will focus on maximising rankings for your category and product pages in traditional organic listings, but also ensuring that you show up consistently across Organic Shopping and other key surfaces.\u003C\u002Fp>\n",{"title":191,"text":192},"Why is ecommerce SEO important?","\u003Cp>Following the best practices of ecommerce SEO helps people find your online store in the search results. By creating a user-friendly website, optimising category pages, and improving domain authority, you increase the likelihood of your site being seen by potential customers searching for your products. The goal of ecommerce SEO is to rank as high as possible, ideally above your competitors, to attract more traffic and drive more sales.\u003C\u002Fp>\n",{"title":194,"text":195},"Do I need an agency for ecommerce SEO?","\u003Cp>In today’s highly competitive landscape, the success of ecommerce sites increasingly hinges on the effectiveness of their SEO strategy. However, ecommerce SEO takes time and expertise, so if you’re looking to achieve long-term success from search results, then hiring a dedicated SEO agency is a great idea.\u003C\u002Fp>\n\u003Cp>With an agency like Impression, you get access to a team of SEO specialists with years of experience crafting and implementing successful ecommerce SEO campaigns. Whatever your organisation’s existing online presence, we are well positioned to support you in achieving digital growth – and will have delivered results for similar businesses in the past.\u003C\u002Fp>\n",{"title":197,"text":198},"Why choose Impression as your SEO agency?","\u003Cp>Impression is an independent, owner-operated team of digital specialists. We’re at the forefront of industry innovation, always developing new and better ways of achieving organic success internally, and sharing knowledge with the digital marketing community externally. The team is made up of strategists and specialists, allowing us to provide the perfect combination of skills for your company’s needs.\u003C\u002Fp>\n",{"title":200,"text":201},"How soon can I expect results from ecommerce SEO?","\u003Cp>It isn’t possible to predict exactly how long it will take to see results after investing in ecommerce SEO, but what we can say is that the speed of results depends on how quickly and completely our recommendations can be implemented.\u003C\u002Fp>\n",{"acf_fc_layout":203,"reduced":19,"top_overlap":20,"bottom_underlap":30,"disable_observer":-1,"heading":204,"cta_text":205,"cta_link":206,"items":207},"related_module","Ecommerce SEO related resources","See all articles","\u002Fblog\u002F",[208,223,235],{"type_key":209,"title":210,"excerpt":211,"to":212,"postedAt":213,"readingTime":214,"image":215,"authors":216,"category":220},"post","Which ecommerce platform is best for SEO?","\u003Cp>Overwhelmed by the number of platforms available for hosting your ecommerce business? In this guide, we’ll introduce you to three of the most popular ecommerce platforms; Shopify, BigCommerce and WooCommerce for WordPress. We’ll run through the advantages and disadvantages of each and let you decide for yourself which is the best SEO ecommerce platform for […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-choose-the-best-ecommerce-platform-for-seo\u002F","2025-07-17T14:00:57",8,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Frupixen-com-Q59HmzK38eQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[217],{"name":218,"image":219},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":221,"name":222},"\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce",{"type_key":209,"title":224,"excerpt":225,"to":226,"postedAt":227,"readingTime":228,"image":229,"authors":230,"category":234},"How to carry out an ecommerce SEO audit","\u003Cp>For ecommerce businesses, organic search is the most sustainable and cost-effective way to drive consistent revenue. While paid ads can generate quick wins, their costs add up, and user behaviour consistently shows a preference for organic listings. That’s why ecommerce SEO isn’t just a nice-to-have; it’s fundamental to long-term success. But even the best-optimised websites […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-carry-out-an-ecommerce-seo-audit\u002F","2026-08-25T10:01:24",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002Frupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[231],{"name":232,"image":233},"Abbie Hallam","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":221,"name":222},{"type_key":209,"title":236,"excerpt":237,"to":238,"postedAt":239,"readingTime":240,"image":241,"authors":242,"category":246},"How to write optimised category and product content for ecommerce sites","\u003Cp>Writing category and product descriptions is a vital, yet often-overlooked skill. It’s something that everyone involved with SEO for an ecommerce website is likely to encounter at some point. Perhaps you’re here because you’re just now encountering category and product description writing for the first time and are looking to learn some best practices. If […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-write-optimised-category-product-content-ecommerce\u002F","2025-10-22T14:22:51",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504397_books-on-shelf-in-library-256517-scaled.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[243],{"name":244,"image":245},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":221,"name":222},{"acf_fc_layout":248,"reduced":19,"top_overlap":20,"bottom_underlap":20,"disable_observer":-1,"heading":249,"style":250,"cta_link":251,"cta_text":252,"services":253},"related_services","Related services","blue","\u002Fdigital-marketing\u002F","See all digital marketing services",[254,257],{"title":255,"link":102,"description":256},"CRO","Our team of highly experienced CROs will help raise the conversion rate of your website to help you get the most out of your traffic.",{"title":258,"link":259,"description":260},"PPC","\u002Fpaid-media\u002Fppc\u002F","PPC can be highly targeted, whether it's through Google, Bing or social media. 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The primary aim of ecommerce SEO is to ensure that your store ranks prominently in search results, thereby increasing exposure to potential customers, boosting brand awareness, and driving sales. \u003C\u002Fp>\n\u003Cp>This process starts by understanding how people search for your products and then implementing relevant SEO techniques to target keywords that will put your website in front of potential customers.\u003C\u002Fp>",{"@type":397,"name":188,"acceptedAnswer":402},{"@type":399,"text":403},"\u003Cp>Ecommerce SEO focuses on improving organic visibility for sites that sell products, rather than those that exist to generate leads or encourage software subscriptions. 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