[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwhite-papers\u002Fthe-new-rules-of-search":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":19,"coauthors":20,"class_list":26,"acf":44,"head_links":493,"breadcrumbs":494,"head":505},"2025-09-11T11:13:56",{"rendered":6},"\n\u003Cp>Marketing has been fundamentally shaped by shifts in consumer behaviour.\u003C\u002Fp>\n\n\n\n\u003Cp>As a result, traditional approaches based on oneway communication, untargeted reach and limited interactivity no longer capture attention or build meaningful connections as effectively as they once did.\u003C\u002Fp>\n\n\n\n\u003Cp>Given the associated challenges, simply focusing on one search engine or platform \u003Cem>isn’t enough\u003C\u002Fem>.\u003C\u002Fp>\n\n\n\n\u003Cp>This is why a new set of rules for search marketing are needed: \u003Cstrong>A unified, smart strategy that goes beyond one form of search activity and pulls together all marketing efforts across search engines, social media, retail media, and programmatic advertising to create a seamless approach to reach customers wherever they are in their journey.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>In this guide, you will learn:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>✅ How the search and discovery landscape is changing,\u003C\u002Fli>\n\n\n\n\u003Cli>✅ How to rethink your approach to KPIs\u003C\u002Fli>\n\n\n\n\u003Cli>✅ How to measure marketing effectiveness within the new era of search.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>By the end, you should be able to successfully implement a total search strategy and understand how to overcome barriers to change.\u003C\u002Fp>\n\n\n\n\u003Cp>Download for free and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">reach out to a member of our team\u003C\u002Fa> if you have any further questions.\u003C\u002Fp>\n",[8,9,10,11,12,13,14,15,16,17,18],323,290,55,39,45,284,41,36,40,286,1,[],[21,22,23,24,25],226,106,230,103,120,[27,28,29,30,31,32,33,34,35,36,37,38,39,40,41,42,43],"post-34588","white_papers","type-white_papers","status-publish","has-post-thumbnail","hentry","category-ai","category-creative","category-cro","category-digital-marketing","category-digital-pr","category-digital-strategy","category-measurement","category-paid-social","category-ppc","category-programmatic","category-seo",{"preview_image":45,"gated":106,"form_title":107,"form_button_text":108,"download_title":109,"download_paragraph":110,"white_paper_file":111,"page_content_modules":124,"hero":488},{"ID":46,"id":46,"title":47,"filename":48,"filesize":49,"url":50,"link":51,"alt":52,"author":53,"description":52,"caption":52,"name":54,"status":55,"uploaded_to":56,"date":57,"modified":57,"menu_order":58,"mime_type":59,"type":60,"subtype":61,"icon":62,"width":63,"height":64,"sizes":65},34600,"Hero_Total-Search","Hero_Total-Search.png",756365,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&q=90","\u002Fresources\u002Fwhite-papers\u002Fthe-new-rules-of-search\u002Fhero_total-search\u002F","","98","hero_total-search","inherit",34588,"2025-09-11 11:07:44",0,"image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1758,1014,{"thumbnail":66,"thumbnail-width":67,"thumbnail-height":67,"medium":68,"medium-width":69,"medium-height":70,"medium_large":71,"medium_large-width":72,"medium_large-height":73,"large":74,"large-width":75,"large-height":76,"1536x1536":77,"1536x1536-width":78,"1536x1536-height":79,"2048x2048":80,"2048x2048-width":81,"2048x2048-height":82,"post-thumbnail":83,"post-thumbnail-width":84,"post-thumbnail-height":85,"12_col":86,"12_col-width":87,"12_col-height":88,"default_landscape":89,"default_landscape-width":90,"default_landscape-height":91,"default_portrait":92,"default_portrait-width":91,"default_portrait-height":90,"6_col_and_margin_short":93,"6_col_and_margin_short-width":84,"6_col_and_margin_short-height":88,"11_col_and_margin":94,"11_col_and_margin-width":95,"11_col_and_margin-height":88,"9_col_rectangle":96,"9_col_rectangle-width":97,"9_col_rectangle-height":98,"11_col":99,"11_col-width":100,"11_col-height":88,"staff_image_696_600":101,"staff_image_696_600-width":102,"staff_image_696_600-height":91,"rectangular_thumbnail":103,"rectangular_thumbnail-width":104,"rectangular_thumbnail-height":105},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=scale&h=115&q=90&w=200",200,115,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=scale&h=443&q=90&w=768",768,443,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=scale&h=886&q=90&w=1536",1536,886,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=scale&h=1181&q=90&w=2048",2048,1181,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FHero_Total-Search.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,true,"Get the whitepaper!","Access now","Thanks for signing up!","Download a copy of the white paper below",{"ID":112,"id":112,"title":113,"filename":114,"filesize":58,"url":115,"link":116,"alt":52,"author":53,"description":52,"caption":52,"name":117,"status":55,"uploaded_to":56,"date":118,"modified":119,"menu_order":58,"mime_type":120,"type":121,"subtype":122,"icon":123},34603,"Total-Search-2025_vs2","Total-Search-2025_vs2.pdf","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FTotal-Search-2025_vs2.pdf","\u002Fresources\u002Fwhite-papers\u002Fthe-new-rules-of-search\u002Ftotal-search-2025_vs2\u002F","total-search-2025_vs2","2025-09-11 11:08:50","2025-09-11 11:13:59","application\u002Fpdf","application","pdf","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdocument.png",[125,445],{"acf_fc_layout":126,"reduced":106,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":106,"title":127,"content":6,"authors":128,"gated":106,"form_title":107,"form_button_text":108,"download_title":109,"download_paragraph":110,"industries":405,"file":444},"whitepaper_content","The New Rules of Search: Zero-Click, Multi-Platform, and Brand-Led",[129,185,239,284,340],{"id":130,"path":131,"display_name":132,"job_title":133,"description":134,"avatar_url":135,"acf":136},131,"\u002Fabout\u002Four-team\u002Flaura-arens\u002F","Laura Arens","Senior Client Performance Manager","I'm a Senior Client Performance Manager at Impression. I work with clients to help them set objectives and to make strategic multi-channel decisions. You will usually find me with a book in my hand, or maybe even two. I also love to cycle through the German countryside whenever I am back home.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":133,"full_bio":137,"specialist_service_links":138,"photo":154},"\u003Cp>Senior Client Performance Manager. Joined Impression in September 2022.\u003C\u002Fp>\n\u003Cp>After a 6-month in-house marketing placement and graduating with my Bachelor’s in Media Studies, I knew I wanted to learn a lot more about marketing and people’s responsiveness to it. That’s when I decided to do a Master’s in communication science, focusing on digital marketing and consumer psychology. I worked part-time as an in-house marketer where I learnt how to create comprehensive social media strategies. I wanted to focus on the strategies behind the marketing and the importance of branding and psychological theories tied to it.\u003C\u002Fp>\n\u003Cp>Following this I moved to work as a project manager at a German marketing agency, where I spent most of my time on strategy development.\u003C\u002Fp>\n\u003Cp>Day to day I will be working with clients, helping them set objectives and make strategic multi-channel decisions to reach them.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I completed my M.S.c with distinction and even learned Dutch alongside my studies. I am also fluent in German and English.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I am a very sociable person and love to spend my free time surrounded by my family and friends. You will usually find me with a book in my hand, or maybe even two. I also love to cycle through the German countryside whenever I am back home.\u003C\u002Fp>\n",[139],{"page":140,"link_text":143},{"ID":141,"post_author":53,"post_date":142,"post_date_gmt":142,"post_content":52,"post_title":143,"post_excerpt":52,"post_status":144,"comment_status":145,"ping_status":145,"post_password":52,"post_name":146,"to_ping":52,"pinged":52,"post_modified":147,"post_modified_gmt":147,"post_content_filtered":52,"post_parent":148,"guid":149,"menu_order":58,"post_type":150,"post_mime_type":52,"comment_count":151,"filter":152,"url_path":153},108,"2020-12-16 14:36:55","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"ID":155,"id":155,"title":156,"filename":157,"filesize":158,"url":159,"link":160,"alt":52,"author":161,"description":52,"caption":52,"name":162,"status":55,"uploaded_to":58,"date":163,"modified":163,"menu_order":58,"mime_type":59,"type":60,"subtype":61,"icon":62,"width":102,"height":91,"sizes":164},25832,"Laura-Arens-23","Laura-Arens-23.png",456470,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&q=90","\u002Flaura-arens-23\u002F","12","laura-arens-23","2023-11-17 12:54:38",{"thumbnail":165,"thumbnail-width":67,"thumbnail-height":67,"medium":166,"medium-width":69,"medium-height":167,"medium_large":168,"medium_large-width":72,"medium_large-height":169,"large":170,"large-width":75,"large-height":76,"1536x1536":171,"1536x1536-width":78,"1536x1536-height":172,"2048x2048":173,"2048x2048-width":81,"2048x2048-height":174,"post-thumbnail":175,"post-thumbnail-width":84,"post-thumbnail-height":85,"12_col":176,"12_col-width":87,"12_col-height":88,"default_landscape":177,"default_landscape-width":90,"default_landscape-height":91,"default_portrait":178,"default_portrait-width":91,"default_portrait-height":90,"6_col_and_margin_short":179,"6_col_and_margin_short-width":84,"6_col_and_margin_short-height":88,"11_col_and_margin":180,"11_col_and_margin-width":95,"11_col_and_margin-height":88,"9_col_rectangle":181,"9_col_rectangle-width":97,"9_col_rectangle-height":98,"11_col":182,"11_col-width":100,"11_col-height":88,"staff_image_696_600":183,"staff_image_696_600-width":102,"staff_image_696_600-height":91,"rectangular_thumbnail":184,"rectangular_thumbnail-width":104,"rectangular_thumbnail-height":105},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002FLaura-Arens-23.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"id":186,"path":187,"display_name":188,"job_title":189,"description":190,"avatar_url":191,"acf":192},28,"\u002Fabout\u002Four-team\u002Fgreg-holland\u002F","Greg Holland","Associate Director - Strategy","Associate Director - Strategy, with a love for data-driven analysis. Puts the \"fun\" in \"conversion funnel.\"","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":193,"job_title":189,"specialist_service_links":194,"photo":213},"\u003Cp>Associate Director – Strategy. Joined Impression in August 2017.\u003C\u002Fp>\n\u003Cp>I joined Impression straight from University where I studied Economics. Coming straight from an Economics degree helped me fit right into the world of PPC and gave me the ability to spot the potential for growth and create strategies to achieve said growth in accounts both big and small.\u003C\u002Fp>\n\u003Cp>Day to day I focus on managing my team, delivering clients’ strategies and I also get involved in pitching. I specialise in data analysis tools like Supermetics, creating templates and automating processes for the wider team to use in everyday account management and in their own data analysis.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I’m proud of completing the Pokedex when I was younger, my extensive collection of duck ornaments and landing a job at Impression.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I enjoy playing music, going to gigs, watching something at the cinema and nerding out over some chunky board games. I’m also usually up for a drink and love a good beer.\u003C\u002Fp>\n",[195,205],{"page":196,"link_text":199},{"ID":197,"post_author":53,"post_date":198,"post_date_gmt":198,"post_content":52,"post_title":199,"post_excerpt":52,"post_status":144,"comment_status":145,"ping_status":145,"post_password":52,"post_name":200,"to_ping":52,"pinged":52,"post_modified":201,"post_modified_gmt":201,"post_content_filtered":52,"post_parent":202,"guid":203,"menu_order":58,"post_type":150,"post_mime_type":52,"comment_count":151,"filter":152,"url_path":204},221,"2020-12-18 15:16:14","PPC","ppc","2026-02-25 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15:58:53","\u002F?page_id=169","\u002Fpaid-media\u002F",{"ID":214,"id":214,"title":215,"filename":216,"filesize":217,"url":218,"link":219,"alt":52,"author":161,"description":52,"caption":52,"name":220,"status":55,"uploaded_to":58,"date":221,"modified":221,"menu_order":58,"mime_type":59,"type":60,"subtype":61,"icon":62,"width":102,"height":91,"sizes":222},24287,"Greg-Holland-NEW","Greg-Holland-NEW.png",356302,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&q=90","\u002Fgreg-holland-new\u002F","greg-holland-new","2023-08-02 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Fitzgerald","Associate Director, Head of Programmatic","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":243,"full_bio":246,"specialist_service_links":247,"photo":258},"\u003Cp>Associate Director, Head of Programmatic. Joined Impression in September 2022.\u003C\u002Fp>\n\u003Cp>I first started working in Programmatic 5 years ago at a large agency. Over this time I have led a number of global accounts across lots of different industries.\u003C\u002Fp>\n\u003Cp>Day to day, I will be building out Impression’s programmatic proposition, building a team and running campaigns\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>In my free time, you can find me cooking, going for walks and playing squash!\u003C\u002Fp>\n",[248],{"page":249,"link_text":257},{"ID":250,"post_author":53,"post_date":251,"post_date_gmt":251,"post_content":52,"post_title":252,"post_excerpt":52,"post_status":144,"comment_status":145,"ping_status":145,"post_password":52,"post_name":253,"to_ping":52,"pinged":52,"post_modified":254,"post_modified_gmt":254,"post_content_filtered":52,"post_parent":202,"guid":255,"menu_order":58,"post_type":150,"post_mime_type":52,"comment_count":151,"filter":152,"url_path":256},316,"2021-01-06 16:32:37","Programmatic","programmatic","2025-04-08 07:20:24","\u002F?page_id=316","\u002Fpaid-media\u002Fprogrammatic\u002F","Programmatic Advertising",{"ID":259,"id":259,"title":260,"filename":261,"filesize":262,"url":263,"link":264,"alt":52,"author":161,"description":52,"caption":52,"name":265,"status":55,"uploaded_to":58,"date":266,"modified":266,"menu_order":58,"mime_type":59,"type":60,"subtype":61,"icon":62,"width":102,"height":91,"sizes":267},33327,"Harriet-Howarth","Harriet-Howarth.png",414235,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress%2Cformat&q=90","\u002Fharriet-howarth-4\u002F","harriet-howarth-4","2025-05-29 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Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":292,"job_title":288,"specialist_service_links":293,"photo":314},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[294,304],{"page":295,"link_text":298},{"ID":296,"post_author":53,"post_date":297,"post_date_gmt":297,"post_content":52,"post_title":298,"post_excerpt":52,"post_status":144,"comment_status":145,"ping_status":145,"post_password":52,"post_name":299,"to_ping":52,"pinged":52,"post_modified":300,"post_modified_gmt":300,"post_content_filtered":52,"post_parent":301,"guid":302,"menu_order":58,"post_type":150,"post_mime_type":52,"comment_count":151,"filter":152,"url_path":303},113,"2020-12-16 14:38:35","Content Strategy","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":305,"link_text":308},{"ID":306,"post_author":53,"post_date":307,"post_date_gmt":307,"post_content":52,"post_title":308,"post_excerpt":52,"post_status":144,"comment_status":145,"ping_status":145,"post_password":52,"post_name":309,"to_ping":52,"pinged":52,"post_modified":310,"post_modified_gmt":310,"post_content_filtered":52,"post_parent":311,"guid":312,"menu_order":58,"post_type":150,"post_mime_type":52,"comment_count":151,"filter":152,"url_path":313},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 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Brace","Director, Head of Solutions","I'm the Director, Head of Solutions at Impression. I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":348,"job_title":344,"specialist_service_links":349,"photo":379},"\u003Cp>Director, Head of Solutions. Joined Impression in November 2017.\u003C\u002Fp>\n\u003Cp>I gained 4 years of experience as a web developer before moving to Impression as a digital account manager in 2017. I moved across to the Analytics department in 2019 and I’ve been strengthening and growing our Analytics offering ever since.\u003C\u002Fp>\n\u003Cp>Day to day, I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding the analytics department over the last couple of years with the help of Aaron and now Alex H.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nFind me socialising, skiing or 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