[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2024":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":15,"acf":23,"head_links":311,"breadcrumbs":312,"head":323},"2023-11-17T14:30:55",{"rendered":6},"\n\u003Cp>Towards the end of 2023, we surveyed 1,000 marketing professionals to understand what the marketing landscape might look like for businesses in 2024.\u003C\u002Fp>\n\n\n\n\u003Cp>We gathered responses from a mix of levels, from middle management to C-Level executives, in different-sized companies across various sectors.\u003C\u002Fp>\n\n\n\n\u003Cp>This report shares our findings and gives you the opportunity to benchmark your business and see how you compare to those of a similar size. Gain insights into:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The biggest business challenges marketers anticipate facing\u003C\u002Fli>\n\n\n\n\u003Cli>The marketing activities that are predicted to drive the most revenue\u003C\u002Fli>\n\n\n\n\u003Cli>The areas in which additional investments will be made\u003C\u002Fli>\n\n\n\n\u003Cli>How marketers are measuring the success of their efforts\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"here-are-some-of-our-key-findings\">Here are some of our key findings:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>73% of businesses expect revenue \u003Cstrong>growth\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>47% expect to \u003Cstrong>increase\u003C\u002Fstrong> their marketing budget \u003C\u002Fli>\n\n\n\n\u003Cli>41% plan to \u003Cstrong>grow\u003C\u002Fstrong> their internal marketing team \u003C\u002Fli>\n\n\n\n\u003Cli>30% anticipate increased operating costs will be their \u003Cstrong>biggest business challenge \u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>39% find it \u003Cstrong>difficult to measure the impact\u003C\u002Fstrong> that each marketing channel has \u003C\u002Fli>\n\n\n\n\u003Cli>44% will \u003Cstrong>increase their investment\u003C\u002Fstrong> in marketing technology and analytics\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-did-we-survey\">Who did we survey?\u003C\u002Fh2>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"450\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fbusiness-size-by-head-count-2024-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26291\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"530\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fbusiness-roles-2024-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26290\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"530\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Fbusiness-size-by-revenue-2024-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26289\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"698\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Findustry-sectors-2024-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-26288\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>",[8],39,[],[11,12,13,14],11,95,134,164,[16,17,18,19,20,21,22],"post-25813","white_papers","type-white_papers","status-publish","has-post-thumbnail","hentry","category-digital-marketing",{"preview_image":24,"gated":85,"form_title":86,"form_button_text":87,"download_title":88,"download_paragraph":89,"white_paper_file":90,"page_content_modules":103,"hero":306},{"ID":25,"id":25,"title":26,"filename":27,"filesize":28,"url":29,"link":30,"alt":31,"author":32,"description":31,"caption":31,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":36,"menu_order":37,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":43,"sizes":44},26284,"Hero_the-marketing-landscape-2024-2","Hero_the-marketing-landscape-2024-2.png",970322,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FHero_the-marketing-landscape-2024-2.png?auto=compress%2Cformat&q=90","\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2024\u002Fhero_the-marketing-landscape-2024-2\u002F","","98","hero_the-marketing-landscape-2024-2","inherit",25813,"2023-12-05 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your copy","Access now","Thanks for downloading","Download a copy of the white paper below",{"ID":91,"id":91,"title":92,"filename":93,"filesize":37,"url":94,"link":95,"alt":31,"author":32,"description":31,"caption":31,"name":96,"status":34,"uploaded_to":35,"date":97,"modified":98,"menu_order":37,"mime_type":99,"type":100,"subtype":101,"icon":102},26287,"Marketing-Landscape-2024","Marketing-Landscape-2024.pdf","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002FMarketing-Landscape-2024.pdf","\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2024\u002Fmarketing-landscape-2024\u002F","marketing-landscape-2024","2023-12-06 11:41:13","2023-12-06 11:46:20","application\u002Fpdf","application","pdf","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdocument.png",[104,263],{"acf_fc_layout":105,"reduced":85,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":85,"title":106,"content":6,"authors":107,"gated":85,"form_title":86,"form_button_text":87,"download_title":88,"download_paragraph":89,"industries":223,"file":262},"whitepaper_content","The marketing landscape in 2024",[108,177],{"id":109,"path":110,"display_name":111,"job_title":112,"description":113,"avatar_url":114,"acf":115},12,"\u002Fabout\u002Four-team\u002Fbeck-lee\u002F","Beck Lee","Digital Designer","I’m a digital designer at Impression, where I work on a broad range of tasks from creating illustrations for content marketing pieces to designing social media assets.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":116,"job_title":112,"specialist_service_links":117,"photo":147},"\u003Cp>Digital Designer. Joined Impression in February 2016.\u003C\u002Fp>\n\u003Cp>After Huddersfield University with a degree in Interactive Multimedia, I worked for several years as a freelance graphic designer. In one of my first jobs, I worked alongside Impression founders Tom and Aaron, designing the initial brand and website. I continued to work with them on many design projects before joining in a full-time role in February 2016.\u003C\u002Fp>\n\u003Cp>In my role as a designer, I work alongside the different teams within the company, supporting on a broad range of tasks from creating illustrations for content marketing pieces to designing social media assets.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nTo have been a part of Impression since the early days. I’m proud to have been involved with creating the original brand and designing many different versions of the Impression website!\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I enjoy playing hockey, watching football, baking cakes, collecting records, spending time with my two nieces, and walking my dog Bella.\u003C\u002Fp>\n",[118,133,144],{"page":119,"link_text":132},{"ID":120,"post_author":32,"post_date":121,"post_date_gmt":121,"post_content":31,"post_title":122,"post_excerpt":31,"post_status":123,"comment_status":124,"ping_status":124,"post_password":31,"post_name":125,"to_ping":31,"pinged":31,"post_modified":126,"post_modified_gmt":126,"post_content_filtered":31,"post_parent":37,"guid":127,"menu_order":37,"post_type":128,"post_mime_type":31,"comment_count":129,"filter":130,"url_path":131},70,"2020-03-12 16:15:03","Content Marketing","publish","closed","content-marketing","2025-07-04 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Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":181,"full_bio":185,"specialist_service_links":186,"photo":197},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. 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