[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2023":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":13,"acf":21,"head_links":248,"breadcrumbs":249,"head":260},"2023-01-20T16:23:52",{"rendered":6},"\n\u003Cp>Towards the end of 2022, we surveyed 1,000 marketing professionals to understand what the marketing landscape might look like for them in 2023. \u003C\u002Fp>\n\n\n\n\u003Cp>This report shares our findings and gives you the opportunity to benchmark your business and see how you compare to those of a similar size. Gain insights into: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The biggest business challenges that marketers anticipate facing\u003C\u002Fli>\u003Cli>The marketing channels that are predicted to drive the most revenue  \u003C\u002Fli>\u003Cli>The areas in which the most marketing budget will be invested \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"here-are-some-of-our-key-findings\">\u003Cstrong>Here are some of our key findings:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>43% of marketers predict that SEO will be their\u003Cstrong> biggest revenue driver\u003C\u002Fstrong> in 2023\u003C\u002Fli>\u003Cli>68% plan to \u003Cstrong>increase their marketing budget\u003C\u002Fstrong> in 2023\u003C\u002Fli>\u003Cli>56% plan to invest most of their budget in \u003Cstrong>brand awareness activity\u003C\u002Fstrong> \u003C\u002Fli>\u003Cli>63% expect to \u003Cstrong>grow their internal marketing team\u003C\u002Fstrong> in 2023 \u003C\u002Fli>\u003Cli>55% were \u003Cstrong>negatively impacted\u003C\u002Fstrong> by a Google Algorithm Update last year\u003C\u002Fli>\u003Cli>61% believe that \u003Cstrong>having a clear marketing strategy\u003C\u002Fstrong> is the key to success\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>To learn more, download your free copy of the guide. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-did-we-survey\">Who did we survey?\u003C\u002Fh2>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1140\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FChart_Role-in-Business.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21061\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1110\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FChart_Size-by-Revenue.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21062\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FChart_Headcount.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-21060\"\u002F>\u003C\u002Ffigure>\n",[8],39,[],[11,12],11,164,[14,15,16,17,18,19,20],"post-20457","white_papers","type-white_papers","status-publish","has-post-thumbnail","hentry","category-digital-marketing",{"preview_image":22,"gated":82,"form_title":83,"form_button_text":84,"download_title":85,"download_paragraph":86,"white_paper_file":87,"page_content_modules":100,"hero":243},{"ID":23,"id":23,"title":24,"filename":25,"filesize":26,"url":27,"link":28,"alt":29,"author":30,"description":29,"caption":29,"name":31,"status":32,"uploaded_to":33,"date":34,"modified":34,"menu_order":26,"mime_type":35,"type":36,"subtype":37,"icon":38,"width":39,"height":40,"sizes":41},21022,"Hero_State-of-Digital-Marketing","Hero_State-of-Digital-Marketing.png",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FHero_State-of-Digital-Marketing.png?auto=compress%2Cformat&q=90","\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2023\u002Fhero_state-of-digital-marketing\u002F","","98","hero_state-of-digital-marketing","inherit",20457,"2023-01-20 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your copy","Download","Thanks ","Download your copy of the guide below",{"ID":88,"id":88,"title":89,"filename":90,"filesize":26,"url":91,"link":92,"alt":29,"author":30,"description":29,"caption":29,"name":93,"status":32,"uploaded_to":33,"date":94,"modified":95,"menu_order":26,"mime_type":96,"type":97,"subtype":98,"icon":99},21322,"The marketing landscape in 2023_ImpressionGuide (2)","The-marketing-landscape-in-2023_ImpressionGuide-2.pdf","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002FThe-marketing-landscape-in-2023_ImpressionGuide-2.pdf","\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2023\u002Fthe-marketing-landscape-in-2023_impressionguide-2\u002F","the-marketing-landscape-in-2023_impressionguide-2","2023-02-01 15:39:24","2023-02-01 15:39:50","application\u002Fpdf","application","pdf","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdocument.png",[101,200],{"acf_fc_layout":102,"reduced":82,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":82,"title":103,"content":6,"authors":104,"gated":82,"form_title":83,"form_button_text":84,"download_title":85,"download_paragraph":86,"industries":160,"file":199},"whitepaper_content","The marketing landscape in 2023 ",[105],{"id":106,"path":107,"display_name":108,"job_title":109,"description":110,"avatar_url":111,"acf":112},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":109,"full_bio":113,"specialist_service_links":114,"photo":130},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[115],{"page":116,"link_text":129},{"ID":117,"post_author":30,"post_date":118,"post_date_gmt":118,"post_content":29,"post_title":119,"post_excerpt":29,"post_status":120,"comment_status":121,"ping_status":121,"post_password":29,"post_name":122,"to_ping":29,"pinged":29,"post_modified":123,"post_modified_gmt":123,"post_content_filtered":29,"post_parent":26,"guid":124,"menu_order":26,"post_type":125,"post_mime_type":29,"comment_count":126,"filter":127,"url_path":128},33,"2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 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