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Despite lockdowns easing and brick-and-mortar stores reopening, real-world events such as the war in Ukraine and the cost-of-living crisis have contributed to consumer confidence hitting an all-time low.\u003C\u002Fp>\n\n\n\n\u003Cp>In addition to a host of external factors, brands are having to react and adapt to ever-changing consumer behaviour following the pandemic which has fundamentally changed the way that people browse and shop online. \u003C\u002Fp>\n\n\n\n\u003Cp>The 2020-2021 ecommerce boom resulted in huge spikes in revenue for some, now making it harder to meet year-on-year growth targets and manage stakeholder expectations of growth. 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