[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwhite-papers\u002Fpreparing-for-a-privacy-first-web":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":10,"coauthors":11,"class_list":15,"acf":24,"head_links":383,"breadcrumbs":384,"head":395},"2022-05-11T09:31:20",{"rendered":6},"\n\u003Cp>Over the last few years, data privacy has become an increasing concern with internet users lacking visibility around who has access to their personal data and how it’s being used online. As a result of this, both marketers and advertising platforms have felt under pressure to respond to rising consumer demands regarding privacy and control. \u003C\u002Fp>\n\n\n\n\u003Cp>Third-party cookies have already been blocked across web browsers such as Firefox and Safari. Third-party cookies were also planned to be blocked across Google Chrome by the end of 2023, however as of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thedrum.com\u002Fnews\u002F2022\u002F07\u002F27\u002Fgoogle-says-the-cookie-here-stay-until-2024\">July 2022\u003C\u002Fa>, it was announced that this would be pushed back to the second half of 2024. This move has the potential to drastically change the way that you as an advertiser run your marketing activity, giving less visibility into media performance whilst limiting targeting capabilities and customer insights. Whilst 2024 might seem some way off, it’s crucial for marketers to be aware of the upcoming changes and to start to prepare for a cookieless web. With less reliance on third-party data sets, collecting first-party data and building your own customer database should be a priority.\u003C\u002Fp>\n\n\n\n\u003Cp>So, how can you maintain your data quality and drive business performance whilst addressing increasing concerns around the use of personal data? \u003C\u002Fp>\n\n\n\n\u003Cp>There are a wide variety of techniques, tools, and solutions that your business can implement. This will not only help you minimise disruption but also help you build better relationships with your consumers by putting their privacy first. Our internal team of experts has compiled our latest guide to help you understand the range of solutions that are available and the actions you must implement to help your business prepare for a privacy-first web.\u003C\u002Fp>\n\n\n\n\u003Cp>Download your PDF copy to learn about:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The current privacy landscape\u003C\u002Fli>\u003Cli>What third-party cookies are and the impact of their deprecation\u003C\u002Fli>\u003Cli>Ways to maximise your first-party data collection\u003C\u002Fli>\u003Cli>Platform solutions such as server-side tagging, consent mode and enhanced conversions\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>If you have any questions about the advice in our guide, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with one of our team today. To keep up to date with the latest privacy changes, see \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fmeasurement\u002F\">our dedicated area\u003C\u002Fa> on our blog. \u003C\u002Fp>\n",[8,9],39,41,[],[12,13,14],120,171,106,[16,17,18,19,20,21,22,23],"post-17120","white_papers","type-white_papers","status-publish","has-post-thumbnail","hentry","category-digital-marketing","category-measurement",{"preview_image":25,"gated":85,"form_title":86,"form_button_text":87,"download_title":88,"download_paragraph":89,"white_paper_file":90,"page_content_modules":102,"hero":378},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":32,"author":33,"description":32,"caption":32,"name":34,"status":35,"uploaded_to":36,"date":37,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":43,"sizes":44},17121,"Hero_Privacy-First-Web_2022","Hero_Privacy-First-Web_2022.png",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002FHero_Privacy-First-Web_2022.png?auto=compress%2Cformat&q=90","\u002Fresources\u002Fwhite-papers\u002Fpreparing-for-a-privacy-first-web\u002Fhero_privacy-first-web_2022\u002F","","98","hero_privacy-first-web_2022","inherit",17120,"2022-05-09 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your copy","Access now","Thanks for downloading our white paper","We hope you enjoy our content.",{"ID":91,"id":91,"title":92,"filename":93,"filesize":29,"url":94,"link":95,"alt":32,"author":33,"description":32,"caption":32,"name":96,"status":35,"uploaded_to":36,"date":97,"modified":97,"menu_order":29,"mime_type":98,"type":99,"subtype":100,"icon":101},18953,"Preparing-for-a-Privacy-First-Web","Preparing-for-a-Privacy-First-Web.pdf","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002FPreparing-for-a-Privacy-First-Web.pdf","\u002Fresources\u002Fwhite-papers\u002Fpreparing-for-a-privacy-first-web\u002Fpreparing-for-a-privacy-first-web-2\u002F","preparing-for-a-privacy-first-web-2","2022-08-25 08:11:38","application\u002Fpdf","application","pdf","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdocument.png",[103,335],{"acf_fc_layout":104,"reduced":85,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":85,"title":105,"content":6,"authors":106,"gated":85,"form_title":86,"form_button_text":87,"download_title":88,"download_paragraph":89,"industries":295,"file":334},"whitepaper_content","Preparing for a privacy-first web",[107,182,248],{"id":108,"path":109,"display_name":110,"job_title":111,"description":112,"avatar_url":113,"acf":114},29,"\u002Fabout\u002Four-team\u002Fharry-brace\u002F","Harry Brace","Director, Head of Solutions","I'm the Director, Head of Solutions at Impression. I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":115,"job_title":111,"specialist_service_links":116,"photo":151},"\u003Cp>Director, Head of Solutions. Joined Impression in November 2017.\u003C\u002Fp>\n\u003Cp>I gained 4 years of experience as a web developer before moving to Impression as a digital account manager in 2017. I moved across to the Analytics department in 2019 and I’ve been strengthening and growing our Analytics offering ever since.\u003C\u002Fp>\n\u003Cp>Day to day, I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding the analytics department over the last couple of years with the help of Aaron and now Alex H.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nFind me socialising, skiing or gaming.\u003C\u002Fp>\n",[117,132,142],{"page":118,"link_text":131},{"ID":119,"post_author":33,"post_date":120,"post_date_gmt":120,"post_content":32,"post_title":121,"post_excerpt":32,"post_status":122,"comment_status":123,"ping_status":123,"post_password":32,"post_name":124,"to_ping":32,"pinged":32,"post_modified":125,"post_modified_gmt":125,"post_content_filtered":32,"post_parent":29,"guid":126,"menu_order":29,"post_type":127,"post_mime_type":32,"comment_count":128,"filter":129,"url_path":130},374,"2021-01-11 16:25:32","Analytics","publish","closed","analytics","2026-09-28 11:36:16","\u002F?page_id=374","page","0","raw","\u002Fanalytics\u002F","Web 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11:05:27",17552,"\u002F?page_id=17916","\u002Fmedia-solutions\u002Ftag-management\u002F",{"page":143,"link_text":146},{"ID":144,"post_author":33,"post_date":145,"post_date_gmt":145,"post_content":32,"post_title":146,"post_excerpt":32,"post_status":122,"comment_status":123,"ping_status":123,"post_password":32,"post_name":147,"to_ping":32,"pinged":32,"post_modified":148,"post_modified_gmt":148,"post_content_filtered":32,"post_parent":139,"guid":149,"menu_order":29,"post_type":127,"post_mime_type":32,"comment_count":128,"filter":129,"url_path":150},17140,"2022-05-27 14:22:19","Google Marketing Platform","google-marketing-platform","2026-09-25 10:43:13","\u002F?page_id=17140","\u002Fmedia-solutions\u002Fgoogle-marketing-platform\u002F",{"ID":152,"id":152,"title":153,"filename":154,"filesize":155,"url":156,"link":157,"alt":32,"author":158,"description":32,"caption":32,"name":159,"status":35,"uploaded_to":29,"date":160,"modified":160,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":81,"height":70,"sizes":161},25135,"Harry-Brace2","Harry-Brace2.png",306919,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&q=90","\u002Fharry-brace2\u002F","12","harry-brace2","2023-10-03 16:03:03",{"thumbnail":162,"thumbnail-width":46,"thumbnail-height":46,"medium":163,"medium-width":48,"medium-height":164,"medium_large":165,"medium_large-width":51,"medium_large-height":166,"large":167,"large-width":54,"large-height":55,"1536x1536":168,"1536x1536-width":57,"1536x1536-height":169,"2048x2048":170,"2048x2048-width":60,"2048x2048-height":171,"post-thumbnail":172,"post-thumbnail-width":63,"post-thumbnail-height":64,"12_col":173,"12_col-width":66,"12_col-height":67,"default_landscape":174,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":175,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":176,"6_col_and_margin_short-width":63,"6_col_and_margin_short-height":67,"11_col_and_margin":177,"11_col_and_margin-width":74,"11_col_and_margin-height":67,"9_col_rectangle":178,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":179,"11_col-width":79,"11_col-height":67,"staff_image_696_600":180,"staff_image_696_600-width":81,"staff_image_696_600-height":70,"rectangular_thumbnail":181,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"id":183,"path":184,"display_name":185,"job_title":186,"description":187,"avatar_url":188,"acf":189},46,"\u002Fabout\u002Four-team\u002Fliam-wade\u002F","Liam Wade","Chief Strategy Officer","Chief Strategy Officer\r\n\u003Ca href=\"https:\u002F\u002Ftwitter.com\u002Fimpressiontalk\">@ImpressionTalk\u003C\u002Fa>. Obsessive about performance marketing. In my spare time I like to collect stamps, count marbles and create intricate architectural sculptures out of wheat-based cereals. \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FDigital_Liam\">@Digital_Liam\u003C\u002Fa>","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":190,"job_title":186,"specialist_service_links":191,"photo":223},"\u003Cp>Chief Strategy Officer.\u003C\u002Fp>\n\u003Cp>I’m a competitive marketer and agency leader, with a proven track record for innovative marketing that outperforms the market. I am relentless in my pursuit for best-in-class performance marketing, with experience across the full marketing spectrum.\u003C\u002Fp>\n\u003Cp>I get to work with awesome clients, with some of the smartest marketers on the planet and have fun at the same time! Curating a world-class digital marketing offering by nurturing extremely talented teams and encouraging a creative, data-driven approach to marketing.\u003C\u002Fp>\n\u003Cp dir=\"ltr\">\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nHow the whole performance team at Impression challenges best practice – every single day.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I like to create intricate structures out of hydrated potatoes.\u003C\u002Fp>\n",[192,203,212],{"page":193,"link_text":202},{"ID":194,"post_author":33,"post_date":195,"post_date_gmt":195,"post_content":32,"post_title":196,"post_excerpt":32,"post_status":122,"comment_status":123,"ping_status":123,"post_password":32,"post_name":197,"to_ping":32,"pinged":32,"post_modified":198,"post_modified_gmt":198,"post_content_filtered":32,"post_parent":199,"guid":200,"menu_order":29,"post_type":127,"post_mime_type":32,"comment_count":128,"filter":129,"url_path":201},108,"2020-12-16 14:36:55","Digital Marketing Strategy","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","\u002Fdigital-marketing\u002Fstrategy\u002F","Digital 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