[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwhite-papers\u002Fpr-content-planning":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":13,"acf":21,"head_links":334,"breadcrumbs":335,"head":346},"2024-12-18T16:28:24",{"rendered":6},"\n\u003Cp>One of the main struggles for journalists, PRs and digital marketers is ensuring content is planned, viewed, outreached and has gained media coverage ahead of key dates, holidays and trends.\u003C\u002Fp>\n\n\n\n\u003Cp>Lots of tools exist to help amplify content – like \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.responsesource.com\u002F\">ResponseSource\u003C\u002Fa> – which is a journalist enquiry service that receives hundreds of requests from over 30,000 journalists, bloggers and PRs each week. It’s beneficial for obtaining and offering up content, expertise, insights and placing products into gift guides and more. \u003C\u002Fp>\n\n\n\n\u003Cp>This platform and the requests benefit both those writing the content and those wanting to be a part of the content. Trends in the media mimic consumer behaviour, so digital marketing teams can seek to benefit from engaging with what journalists are talking about. But what do these trends look like?\u003C\u002Fp>\n\n\n\n\u003Cp>In this guide, we have delved into requests around traditional holidays to reveal the opportunities in industries ranging from retail & ecommerce to airlines, restaurants, supermarkets, event organisers, non-profit organisations and more. \u003C\u002Fp>\n\n\n\n\u003Cp>With this in mind, we have analysed ResponseSource enquiry data to put together a white paper for the key dates in any \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa> calendar. By analysing numerous existing ‘content calendars’ and ResponseSource enquiry numbers, Impression has collated the most popular journalist holidays to create a textbook guide for quick wins. This white paper includes:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How will a digital PR calendar help your content planning?\u003C\u002Fli>\n\n\n\n\u003Cli>Tips to help you plan your content\u003C\u002Fli>\n\n\n\n\u003Cli>Tips for creating content and outreaching to journalists.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Key dates & holidays:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>New Years Day\u003C\u002Fli>\n\n\n\n\u003Cli>Dry January\u003C\u002Fli>\n\n\n\n\u003Cli>Chinese New Year\u002FLunar New Year\u003C\u002Fli>\n\n\n\n\u003Cli>Valentine’s Day\u003C\u002Fli>\n\n\n\n\u003Cli>Shrove Tuesday\u002FPancake Day\u003C\u002Fli>\n\n\n\n\u003Cli>World Book Day\u003C\u002Fli>\n\n\n\n\u003Cli>International Women’s Day\u003C\u002Fli>\n\n\n\n\u003Cli>St Patrick’s Day\u003C\u002Fli>\n\n\n\n\u003Cli>Mother’s Day\u003C\u002Fli>\n\n\n\n\u003Cli>Ramadan\u003C\u002Fli>\n\n\n\n\u003Cli>Easter\u003C\u002Fli>\n\n\n\n\u003Cli>Father’s Day\u003C\u002Fli>\n\n\n\n\u003Cli>Wimbledon\u003C\u002Fli>\n\n\n\n\u003Cli>Amazon Prime Day\u003C\u002Fli>\n\n\n\n\u003Cli>Summer holidays\u003C\u002Fli>\n\n\n\n\u003Cli>Back To School\u003C\u002Fli>\n\n\n\n\u003Cli>Halloween\u003C\u002Fli>\n\n\n\n\u003Cli>Bonfire Night\u003C\u002Fli>\n\n\n\n\u003Cli>Black Friday\u003C\u002Fli>\n\n\n\n\u003Cli>Christmas Eve\u003C\u002Fli>\n\n\n\n\u003Cli>Christmas Day\u003C\u002Fli>\n\n\n\n\u003Cli>Boxing Day\u003C\u002Fli>\n\n\n\n\u003Cli>New Years Eve\u003Cmeta charset=\"utf-8\">\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>For the PR industry, this paper provides insight into future campaign ideations and outreach considerations. It has provided data on the types of publications submitting enquiries for each holiday and the dates of these submissions.\u003C\u002Fp>\n\n\n\n\u003Cp>Want to explore the content in this guide further? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with our team today\u003C\u002Fp>\n",[8],45,[],[11,12],134,143,[14,15,16,17,18,19,20],"post-13105","white_papers","type-white_papers","status-publish","has-post-thumbnail","hentry","category-digital-pr",{"preview_image":22,"gated":83,"form_title":84,"form_button_text":85,"download_title":86,"download_paragraph":87,"white_paper_file":88,"page_content_modules":101,"hero":329},{"ID":23,"id":23,"title":24,"filename":25,"filesize":26,"url":27,"link":28,"alt":29,"author":30,"description":29,"caption":29,"name":31,"status":32,"uploaded_to":33,"date":34,"modified":34,"menu_order":35,"mime_type":36,"type":37,"subtype":38,"icon":39,"width":40,"height":41,"sizes":42},31363,"Hero_PR-Calendar-2025","Hero_PR-Calendar-2025.png",944243,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&q=90","\u002Fresources\u002Fwhite-papers\u002Fpr-content-planning\u002Fhero_pr-calendar-2025\u002F","","98","hero_pr-calendar-2025","inherit",13105,"2024-12-18 16:29:21",0,"image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1758,1014,{"thumbnail":43,"thumbnail-width":44,"thumbnail-height":44,"medium":45,"medium-width":46,"medium-height":47,"medium_large":48,"medium_large-width":49,"medium_large-height":50,"large":51,"large-width":52,"large-height":53,"1536x1536":54,"1536x1536-width":55,"1536x1536-height":56,"2048x2048":57,"2048x2048-width":58,"2048x2048-height":59,"post-thumbnail":60,"post-thumbnail-width":61,"post-thumbnail-height":62,"12_col":63,"12_col-width":64,"12_col-height":65,"default_landscape":66,"default_landscape-width":67,"default_landscape-height":68,"default_portrait":69,"default_portrait-width":68,"default_portrait-height":67,"6_col_and_margin_short":70,"6_col_and_margin_short-width":61,"6_col_and_margin_short-height":65,"11_col_and_margin":71,"11_col_and_margin-width":72,"11_col_and_margin-height":65,"9_col_rectangle":73,"9_col_rectangle-width":74,"9_col_rectangle-height":75,"11_col":76,"11_col-width":77,"11_col-height":65,"staff_image_696_600":78,"staff_image_696_600-width":79,"staff_image_696_600-height":68,"rectangular_thumbnail":80,"rectangular_thumbnail-width":81,"rectangular_thumbnail-height":82},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=scale&h=115&q=90&w=200",200,115,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=scale&h=443&q=90&w=768",768,443,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=scale&h=886&q=90&w=1536",1536,886,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=scale&h=1181&q=90&w=2048",2048,1181,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FHero_PR-Calendar-2025.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,true,"Download your free content calendar!","Download now","Thanks for downloading!","Download a copy of the content calendar below",{"ID":89,"id":89,"title":90,"filename":91,"filesize":35,"url":92,"link":93,"alt":29,"author":30,"description":29,"caption":29,"name":94,"status":32,"uploaded_to":33,"date":95,"modified":96,"menu_order":35,"mime_type":97,"type":98,"subtype":99,"icon":100},31359,"PR-Calendar_2025_Final","PR-Calendar_2025_Final.pdf","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F12\u002FPR-Calendar_2025_Final.pdf","\u002Fresources\u002Fwhite-papers\u002Fpr-content-planning\u002Fpr-calendar_2025_final\u002F","pr-calendar_2025_final","2024-12-17 10:35:23","2024-12-18 16:28:24","application\u002Fpdf","application","pdf","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdocument.png",[102,270],{"acf_fc_layout":103,"reduced":83,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":83,"title":104,"content":6,"authors":105,"gated":83,"form_title":84,"form_button_text":85,"download_title":86,"download_paragraph":87,"industries":230,"file":269},"whitepaper_content","Digital PR content calendar: Key dates for content planning",[106,175],{"id":107,"path":108,"display_name":109,"job_title":110,"description":111,"avatar_url":112,"acf":113},12,"\u002Fabout\u002Four-team\u002Fbeck-lee\u002F","Beck Lee","Digital Designer","I’m a digital designer at Impression, where I work on a broad range of tasks from creating illustrations for content marketing pieces to designing social media assets.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":114,"job_title":110,"specialist_service_links":115,"photo":145},"\u003Cp>Digital Designer. Joined Impression in February 2016.\u003C\u002Fp>\n\u003Cp>After Huddersfield University with a degree in Interactive Multimedia, I worked for several years as a freelance graphic designer. In one of my first jobs, I worked alongside Impression founders Tom and Aaron, designing the initial brand and website. I continued to work with them on many design projects before joining in a full-time role in February 2016.\u003C\u002Fp>\n\u003Cp>In my role as a designer, I work alongside the different teams within the company, supporting on a broad range of tasks from creating illustrations for content marketing pieces to designing social media assets.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nTo have been a part of Impression since the early days. I’m proud to have been involved with creating the original brand and designing many different versions of the Impression website!\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I enjoy playing hockey, watching football, baking cakes, collecting records, spending time with my two nieces, and walking my dog Bella.\u003C\u002Fp>\n",[116,131,142],{"page":117,"link_text":130},{"ID":118,"post_author":30,"post_date":119,"post_date_gmt":119,"post_content":29,"post_title":120,"post_excerpt":29,"post_status":121,"comment_status":122,"ping_status":122,"post_password":29,"post_name":123,"to_ping":29,"pinged":29,"post_modified":124,"post_modified_gmt":124,"post_content_filtered":29,"post_parent":35,"guid":125,"menu_order":35,"post_type":126,"post_mime_type":29,"comment_count":127,"filter":128,"url_path":129},70,"2020-03-12 16:15:03","Content Marketing","publish","closed","content-marketing","2025-07-04 10:27:59","\u002F?page_id=70","page","0","raw","\u002Fcontent-marketing\u002F","Creative Content Campaigns",{"page":132,"link_text":141},{"ID":133,"post_author":30,"post_date":134,"post_date_gmt":134,"post_content":29,"post_title":135,"post_excerpt":29,"post_status":121,"comment_status":122,"ping_status":122,"post_password":29,"post_name":136,"to_ping":29,"pinged":29,"post_modified":137,"post_modified_gmt":137,"post_content_filtered":29,"post_parent":138,"guid":139,"menu_order":35,"post_type":126,"post_mime_type":29,"comment_count":127,"filter":128,"url_path":140},221,"2020-12-18 15:16:14","PPC","ppc","2026-02-25 14:37:29",169,"\u002F?page_id=221","\u002Fpaid-media\u002Fppc\u002F","Display Advertising",{"page":143,"link_text":144},{"ID":133,"post_author":30,"post_date":134,"post_date_gmt":134,"post_content":29,"post_title":135,"post_excerpt":29,"post_status":121,"comment_status":122,"ping_status":122,"post_password":29,"post_name":136,"to_ping":29,"pinged":29,"post_modified":137,"post_modified_gmt":137,"post_content_filtered":29,"post_parent":138,"guid":139,"menu_order":35,"post_type":126,"post_mime_type":29,"comment_count":127,"filter":128,"url_path":140},"Paid Social Advertising",{"ID":146,"id":146,"title":147,"filename":148,"filesize":35,"url":149,"link":150,"alt":29,"author":151,"description":29,"caption":29,"name":152,"status":32,"uploaded_to":35,"date":153,"modified":153,"menu_order":35,"mime_type":36,"type":37,"subtype":38,"icon":39,"width":79,"height":68,"sizes":154},6268,"Beck-Lee","uK7GSr7O-Beck-Lee.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&q=90","\u002Fbeck-lee\u002F","33","beck-lee","2021-05-18 15:40:41",{"thumbnail":155,"thumbnail-width":44,"thumbnail-height":44,"medium":156,"medium-width":46,"medium-height":157,"medium_large":158,"medium_large-width":49,"medium_large-height":159,"large":160,"large-width":52,"large-height":53,"1536x1536":161,"1536x1536-width":55,"1536x1536-height":162,"2048x2048":163,"2048x2048-width":58,"2048x2048-height":164,"post-thumbnail":165,"post-thumbnail-width":61,"post-thumbnail-height":62,"12_col":166,"12_col-width":64,"12_col-height":65,"default_landscape":167,"default_landscape-width":67,"default_landscape-height":68,"default_portrait":168,"default_portrait-width":68,"default_portrait-height":67,"6_col_and_margin_short":169,"6_col_and_margin_short-width":61,"6_col_and_margin_short-height":65,"11_col_and_margin":170,"11_col_and_margin-width":72,"11_col_and_margin-height":65,"9_col_rectangle":171,"9_col_rectangle-width":74,"9_col_rectangle-height":75,"11_col":172,"11_col-width":77,"11_col-height":65,"staff_image_696_600":173,"staff_image_696_600-width":79,"staff_image_696_600-height":68,"rectangular_thumbnail":174,"rectangular_thumbnail-width":81,"rectangular_thumbnail-height":82},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FuK7GSr7O-Beck-Lee.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"id":176,"path":177,"display_name":178,"job_title":179,"description":180,"avatar_url":181,"acf":182},59,"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":183,"job_title":179,"specialist_service_links":184,"photo":203},"\u003Cp>Executive Director – Organic Media. Joined Impression in July 2015.\u003C\u002Fp>\n\u003Cp>I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. 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