[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwhite-papers\u002Fmaximising-digital-marketing-performance-in-q4-and-beyond":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":14,"acf":22,"head_links":345,"breadcrumbs":346,"head":357},"2024-09-04T10:49:23",{"rendered":6},"\n\u003Cp>With total retail sales down 0.2% year-on-year and e-commerce performance declining by -4.7%, marketers are under increasing pressure to refine their strategies. According to the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ons.gov.uk\u002Fbusinessindustryandtrade\u002Fretailindustry\u002Fbulletins\u002Fretailsales\u002Fjune2024\">Office for National Statistics\u003C\u002Fa>, retail sales in June 2024 fell to 1.2%, down from 2.9% in May, aligning with earlier forecasts.\u003C\u002Fp>\n\n\n\n\u003Cp>The UK remains one of the largest e-commerce markets globally, with over 60 million users, yet the sector underperformed in the first half of 2024, as reported by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fanalyzify.com\u002Fstatsup\u002Fuk-ecommerce\">IMRG\u003C\u002Fa>. This underperformance underscores the need for marketers to optimise their e-commerce strategies and adapt to shifting consumer behaviour to remain competitive in a challenging market.\u003C\u002Fp>\n\n\n\n\u003Cp>To help you overcome some of the challenges the current economic landscape brings, we’ve created this guide to help you generate as much value as possible from your digital marketing investment this Q4 sales period.\u003C\u002Fp>\n\n\n\n\u003Cp>In this guide, we explore how you can plan, optimise, execute and measure your Q4 strategy successfully, as well as how you can integrate your digital marketing channels to maximise your results.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Download the white paper for free and explore:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Setting realistic goals using first and third-party data and analysing past performance\u003C\u002Fli>\n\n\n\n\u003Cli>Measuring sales attribution in GA4\u003C\u002Fli>\n\n\n\n\u003Cli>Optimising your site for peak\u003C\u002Fli>\n\n\n\n\u003Cli>Boosting conversion rates through user research and experimentation\u003C\u002Fli>\n\n\n\n\u003Cli>Unifying SEO & PPC to power sale performance\u003C\u002Fli>\n\n\n\n\u003Cli>Driving traffic, engagement and trust with authentic user-generated content\u003C\u002Fli>\n\n\n\n\u003Cli>Maximising Google Shopping performance\u003C\u002Fli>\n\n\n\n\u003Cli>Reporting on sales seasons: What happened and why\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Start learning key digital marketing insights, actionable tips and data-backed guidance from Impression experts for Q4 and download the white paper for free.\u003C\u002Fp>\n",[8],39,[],[11,12,13],135,164,134,[15,16,17,18,19,20,21],"post-24975","white_papers","type-white_papers","status-publish","has-post-thumbnail","hentry","category-digital-marketing",{"preview_image":23,"gated":84,"form_title":85,"form_button_text":86,"download_title":87,"download_paragraph":88,"white_paper_file":89,"page_content_modules":102,"hero":340},{"ID":24,"id":24,"title":25,"filename":26,"filesize":27,"url":28,"link":29,"alt":30,"author":31,"description":30,"caption":30,"name":32,"status":33,"uploaded_to":34,"date":35,"modified":35,"menu_order":36,"mime_type":37,"type":38,"subtype":39,"icon":40,"width":41,"height":42,"sizes":43},30210,"Hero_Maximising-Digital-Marketing-Performance-2024","Hero_Maximising-Digital-Marketing-Performance-2024.png",1061965,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FHero_Maximising-Digital-Marketing-Performance-2024.png?auto=compress%2Cformat&q=90","\u002Fresources\u002Fwhite-papers\u002Fmaximising-digital-marketing-performance-in-q4-and-beyond\u002Fhero_maximising-digital-marketing-performance-2024\u002F","","98","hero_maximising-digital-marketing-performance-2024","inherit",24975,"2024-09-04 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the whitepaper!","Access now","Thanks for signing up!","Download a copy of the white paper below",{"ID":90,"id":90,"title":91,"filename":92,"filesize":36,"url":93,"link":94,"alt":30,"author":31,"description":30,"caption":30,"name":95,"status":33,"uploaded_to":34,"date":96,"modified":97,"menu_order":36,"mime_type":98,"type":99,"subtype":100,"icon":101},30208,"Maximising-Digital-Marketing-Performance-Q4_2024_vs2","Maximising-Digital-Marketing-Performance-Q4_2024_vs2.pdf","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FMaximising-Digital-Marketing-Performance-Q4_2024_vs2.pdf","\u002Fresources\u002Fwhite-papers\u002Fmaximising-digital-marketing-performance-in-q4-and-beyond\u002Fmaximising-digital-marketing-performance-q4_2024_vs2\u002F","maximising-digital-marketing-performance-q4_2024_vs2","2024-09-04 10:41:20","2024-09-04 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We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":30,"full_bio":30,"specialist_service_links":114,"photo":115},false,{"ID":116,"id":116,"title":117,"filename":118,"filesize":36,"url":119,"link":120,"alt":30,"author":121,"description":30,"caption":30,"name":122,"status":33,"uploaded_to":36,"date":123,"modified":123,"menu_order":36,"mime_type":124,"type":38,"subtype":125,"icon":40,"width":126,"height":126,"sizes":127},12476,"Impression-Icon","Impression-Icon.jpg","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","2021-11-02 16:49:21","image\u002Fjpeg","jpeg",500,{"thumbnail":128,"thumbnail-width":45,"thumbnail-height":45,"medium":129,"medium-width":47,"medium-height":47,"medium_large":130,"medium_large-width":50,"medium_large-height":50,"large":131,"large-width":53,"large-height":54,"1536x1536":132,"1536x1536-width":56,"1536x1536-height":56,"2048x2048":133,"2048x2048-width":59,"2048x2048-height":59,"post-thumbnail":134,"post-thumbnail-width":62,"post-thumbnail-height":63,"12_col":135,"12_col-width":65,"12_col-height":66,"default_landscape":136,"default_landscape-width":68,"default_landscape-height":69,"default_portrait":137,"default_portrait-width":69,"default_portrait-height":68,"6_col_and_margin_short":138,"6_col_and_margin_short-width":62,"6_col_and_margin_short-height":66,"11_col_and_margin":139,"11_col_and_margin-width":73,"11_col_and_margin-height":66,"9_col_rectangle":140,"9_col_rectangle-width":75,"9_col_rectangle-height":76,"11_col":141,"11_col-width":78,"11_col-height":66,"staff_image_696_600":142,"staff_image_696_600-width":80,"staff_image_696_600-height":69,"rectangular_thumbnail":143,"rectangular_thumbnail-width":82,"rectangular_thumbnail-height":83},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"id":145,"path":146,"display_name":147,"job_title":148,"description":149,"avatar_url":150,"acf":151},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":148,"full_bio":152,"specialist_service_links":153,"photo":168},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. 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