[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwhite-papers\u002Ffirst-and-third-party-data-in-your-digital-strategy":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":14,"acf":22,"head_links":370,"breadcrumbs":371,"head":382},"2023-06-29T08:24:05",{"rendered":6},"\n\u003Cp>A comprehensive guide to learning how to use first and third-party data in your digital strategy with key tips and advice from Impression’s \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa> & \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fmedia-solutions\u002F\">Media Solutions\u003C\u002Fa> teams.\u003C\u002Fp>\n\n\n\n\u003Cp>Every day we make hundreds of decisions, some are based on instinct or intuition and others on evidence. When it comes to important business decisions, sometimes you can benefit from going with your gut, but more often than not, following a hunch is a risky approach. This is where the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmarketing-insights-for-your-digital-strategy\u002F\">importance of marketing insights\u003C\u002Fa> is paramount. \u003C\u002Fp>\n\n\n\n\u003Cp>Creating a data-driven marketing strategy based on first and third-party data gives you the knowledge and tools to have a greater understanding and confidence in your decisions. In today’s business environment, we need to be concrete with our facts and ensure that our data is coming from strong, reliable sources so that we can overcome challenges or discover new opportunities that will have a positive impact on your business. By using first and third-party data, you can plan and predict goals that are realistic about what is potentially achievable or sensible for your business.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Download now to learn:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The strengths and weaknesses of first and third-party data\u003C\u002Fli>\n\n\n\n\u003Cli>How to find reliable data platforms with examples\u003C\u002Fli>\n\n\n\n\u003Cli>How to develop insights from first and third-party data\u003C\u002Fli>\n\n\n\n\u003Cli>How to measure insights against your KPI performance\u003C\u002Fli>\n\n\n\n\u003Cli>Best practices for reliable data tracking in your analytics platform to ensure you have confidence in your first-party data, \u003Cstrong>and much more!\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you have any questions about the advice in our guide, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with one of our team today.\u003C\u002Fp>\n",[8],39,[],[11,12,13],120,225,106,[15,16,17,18,19,20,21],"post-23759","white_papers","type-white_papers","status-publish","has-post-thumbnail","hentry","category-digital-marketing",{"preview_image":23,"gated":85,"form_title":86,"form_button_text":87,"download_title":88,"download_paragraph":89,"white_paper_file":90,"page_content_modules":102,"hero":365},{"ID":24,"id":24,"title":25,"filename":26,"filesize":27,"url":28,"link":29,"alt":30,"author":31,"description":30,"caption":30,"name":32,"status":33,"uploaded_to":34,"date":35,"modified":36,"menu_order":37,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":43,"sizes":44},23901,"Hero_Using-First-and-Third-Party-Data","Hero_Using-First-and-Third-Party-Data.png",960788,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002FHero_Using-First-and-Third-Party-Data.png?auto=compress%2Cformat&q=90","\u002Fresources\u002Fwhite-papers\u002Ffirst-and-third-party-data-in-your-digital-strategy\u002Fhero_using-first-and-third-party-data\u002F","","98","hero_using-first-and-third-party-data","inherit",23759,"2023-06-29 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the whitepaper!","Access now","Thanks for signing up!","Download a copy of the white paper below",{"ID":91,"id":91,"title":92,"filename":93,"filesize":37,"url":94,"link":95,"alt":30,"author":31,"description":30,"caption":30,"name":96,"status":33,"uploaded_to":34,"date":97,"modified":97,"menu_order":37,"mime_type":98,"type":99,"subtype":100,"icon":101},23762,"Using-First-and-Third-Party-Data_2023_vs","Using-First-and-Third-Party-Data_2023_vs.pdf","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002FUsing-First-and-Third-Party-Data_2023_vs.pdf","\u002Fresources\u002Fwhite-papers\u002Ffirst-and-third-party-data-in-your-digital-strategy\u002Fusing-first-and-third-party-data_2023_vs\u002F","using-first-and-third-party-data_2023_vs","2023-06-26 10:11:21","application\u002Fpdf","application","pdf","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdocument.png",[103,322],{"acf_fc_layout":104,"reduced":85,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":85,"title":105,"content":6,"authors":106,"gated":85,"form_title":86,"form_button_text":87,"download_title":88,"download_paragraph":89,"industries":282,"file":321},"whitepaper_content","Using first and third-party data in your digital strategy",[107,182,228],{"id":108,"path":109,"display_name":110,"job_title":111,"description":112,"avatar_url":113,"acf":114},29,"\u002Fabout\u002Four-team\u002Fharry-brace\u002F","Harry Brace","Director, Head of Solutions","I'm the Director, Head of Solutions at Impression. I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":115,"job_title":111,"specialist_service_links":116,"photo":151},"\u003Cp>Director, Head of Solutions. Joined Impression in November 2017.\u003C\u002Fp>\n\u003Cp>I gained 4 years of experience as a web developer before moving to Impression as a digital account manager in 2017. I moved across to the Analytics department in 2019 and I’ve been strengthening and growing our Analytics offering ever since.\u003C\u002Fp>\n\u003Cp>Day to day, I spend my time debugging and implementing tracking using Google Tag Manager, managing data warehousing platforms and building Looker Studio reports!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding the analytics department over the last couple of years with the help of Aaron and now Alex H.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nFind me socialising, skiing or gaming.\u003C\u002Fp>\n",[117,132,142],{"page":118,"link_text":131},{"ID":119,"post_author":31,"post_date":120,"post_date_gmt":120,"post_content":30,"post_title":121,"post_excerpt":30,"post_status":122,"comment_status":123,"ping_status":123,"post_password":30,"post_name":124,"to_ping":30,"pinged":30,"post_modified":125,"post_modified_gmt":125,"post_content_filtered":30,"post_parent":37,"guid":126,"menu_order":37,"post_type":127,"post_mime_type":30,"comment_count":128,"filter":129,"url_path":130},374,"2021-01-11 16:25:32","Analytics","publish","closed","analytics","2026-09-28 11:36:16","\u002F?page_id=374","page","0","raw","\u002Fanalytics\u002F","Web 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Edwards","Account Director ","I'm an Account Director at Impression who helps clients create and deliver multi-channel strategies and advises them on the best decisions and tactics to help their business grow. I'm a big documentary binger who loves to try out new cooking recipes in my free time.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":186,"full_bio":190,"specialist_service_links":191,"photo":202},"\u003Cp>Account Director. Joined Impression in January 2023 .\u003C\u002Fp>\n\u003Cp>I’ve been working in the marketing industry for 7+ years and in that time I’ve worked both agency and in-house. Agency side, I’ve had varied digital marketing experience, from starting out as a digital copywriter to being the head of digital marketing, overseeing a team of marketing specialists for a range of B2C and B2B clients.\u003C\u002Fp>\n\u003Cp>I’ve been lucky to have worked on channel-specific projects such as SEO, PPC, email, social, web and print projects but more recently I’ve been specialising in digital strategy, audits and campaign plans.\u003C\u002Fp>\n\u003Cp>I’ll be working with clients to create and deliver their multi-channel strategies, understanding and consulting on the best decisions and tactics to grow their business. This includes working with the solutions team to gather data and turn trends and insights into actionable plans.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003C\u002Fb>\u003Cbr \u002F>\nMy gingerbread and butter pudding – Nigella eat your heart out! 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Puts the \"fun\" in \"conversion funnel.\"","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":236,"job_title":232,"specialist_service_links":237,"photo":256},"\u003Cp>Associate Director – Strategy. Joined Impression in August 2017.\u003C\u002Fp>\n\u003Cp>I joined Impression straight from University where I studied Economics. Coming straight from an Economics degree helped me fit right into the world of PPC and gave me the ability to spot the potential for growth and create strategies to achieve said growth in accounts both big and small.\u003C\u002Fp>\n\u003Cp>Day to day I focus on managing my team, delivering clients’ strategies and I also get involved in pitching. 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