[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwhite-papers\u002Fbloomreach-the-perfect-partnership":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":12,"acf":20,"head_links":230,"breadcrumbs":231,"head":242},"2025-05-27T09:25:31",{"rendered":6},"\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2025\u002F\">57\u003Cstrong>%\u003C\u002Fstrong>\u003C\u002Fa> of marketing professionals said they plan to increase investment in Digital Experience Platforms (DXPs) and Customer Data Platforms (CDPs) in the next 12 months.\u003C\u002Fp>\n\n\n\n\u003Cp>Over the last few years, we’ve seen more marketers embracing customer experience platforms and using real-time metrics, automation, behavioural data, and personalisation to test and experiment with their marketing activity. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>But how do you gain these insights?\u003C\u002Fstrong> \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fbehavioural-science\u002F\">Behavioural Science\u003C\u002Fa> blends psychology, neuroscience, and economics to understand consumer behaviour and the motivations behind decision-making. Techniques like \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fusing-nudge-marketing-to-increase-conversions\u002F\">\u003Cstrong>nudge marketing\u003C\u002Fstrong>\u003C\u002Fa> subtly guide users towards desired actions, which is just one area of this field.\u003C\u002Fp>\n\n\n\n\u003Cp>In this guide, we’ve partnered with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.bloomreach.com\u002Fen\">\u003Cstrong>Bloomreach\u003C\u002Fstrong>,\u003C\u002Fa> to help you get a head start when it comes to thinking strategically with behavioural science in mind and using customer relationship marketing (\u003Cstrong>CRM\u003C\u002Fstrong>) – not just tactically – to enhance your marketing effectiveness, strengthen brand communication, and drive growth.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll introduce key principles, explore real-world applications, and dive into the \u003Cstrong>MINDSPACE \u003C\u002Fstrong>model to help you devise and deliver more impactful marketing.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1478\" height=\"798\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fmindspace.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33283\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"contributions-by\">Contributions by:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMike-Weir-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-32037\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>Mike Weir, Head of Behavioural Science at Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F06\u002FDominik-Circle.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>Dominik Prybila, Product Marketing Manager at Bloomreach\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n",[8],39,[],[11],135,[13,14,15,16,17,18,19],"post-33261","white_papers","type-white_papers","status-publish","has-post-thumbnail","hentry","category-digital-marketing",{"preview_image":21,"gated":82,"form_title":83,"form_button_text":84,"download_title":85,"download_paragraph":86,"white_paper_file":87,"page_content_modules":100,"hero":225},{"ID":22,"id":22,"title":23,"filename":24,"filesize":25,"url":26,"link":27,"alt":28,"author":29,"description":28,"caption":28,"name":30,"status":31,"uploaded_to":32,"date":33,"modified":33,"menu_order":34,"mime_type":35,"type":36,"subtype":37,"icon":38,"width":39,"height":40,"sizes":41},33264,"Hero_Bloomreach_The-Perfect-Partnership-2025","Hero_Bloomreach_The-Perfect-Partnership-2025.png",1161157,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHero_Bloomreach_The-Perfect-Partnership-2025.png?auto=compress%2Cformat&q=90","\u002Fresources\u002Fwhite-papers\u002Fbloomreach-the-perfect-partnership\u002Fhero_bloomreach_the-perfect-partnership-2025\u002F","","98","hero_bloomreach_the-perfect-partnership-2025","inherit",33261,"2025-05-23 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the whitepaper!","Access now","Thanks for signing up!","Download a copy of the white paper below",{"ID":88,"id":88,"title":89,"filename":90,"filesize":34,"url":91,"link":92,"alt":28,"author":29,"description":28,"caption":28,"name":93,"status":31,"uploaded_to":32,"date":94,"modified":95,"menu_order":34,"mime_type":96,"type":97,"subtype":98,"icon":99},33260,"Bloomreach_The-Perfect-Partnership-1","Bloomreach_The-Perfect-Partnership-1.pdf","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FBloomreach_The-Perfect-Partnership-1.pdf","\u002Fresources\u002Fwhite-papers\u002Fbloomreach-the-perfect-partnership\u002Fbloomreach_the-perfect-partnership-1\u002F","bloomreach_the-perfect-partnership-1","2025-05-23 11:09:16","2025-05-23 11:37:25","application\u002Fpdf","application","pdf","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdocument.png",[101,182],{"acf_fc_layout":102,"reduced":82,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":82,"title":103,"content":6,"authors":104,"gated":82,"form_title":83,"form_button_text":84,"download_title":85,"download_paragraph":86,"industries":142,"file":181},"whitepaper_content","Leveraging customer data and behavioural science to drive business growth",[105],{"id":106,"path":107,"display_name":108,"job_title":28,"description":109,"avatar_url":110,"acf":111},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","This post may have been written by a past member of the Impression team, or be a collaboration of us all. 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