[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwhite-papers\u002F2020-ecommerce-trends":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":11,"class_list":13,"acf":22,"head_links":246,"breadcrumbs":247,"head":258},"2019-12-16T16:06:00",{"rendered":6},"\n\u003Cp>With global ecommerce sales set to reach $3.9 trillion by 2020, the ecommerce sector continues to grow and evolve as new technologies are introduced to the market.\u003C\u002Fp>\n\n\n\n\u003Cp>To understand which ecommerce trends will have the largest impact in 2020, we asked 19 industry experts to provide their take. With contributions from specialised academics and global ecommerce directors, this report demonstrates a wide range of views on topics such as user-generated content, augmented reality trends, and email marketing.\u003C\u002Fp>\n\n\n\u003Cp> \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"voice-search\">Voice Search\u003C\u002Fh2>\n\n\n\n\u003Cp>Guy Redwood, the founder of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.simpleusability.com\u002F\">SimpleUsability\u003C\u002Fa>, a behavioural research company that specialises in web, mobile, and voice usability, was one of the first to feature. Guy described voice search as one of the most important innovations of the next ten years, suggesting businesses must adapt quickly to take advantage of this trend.\u003C\u002Fp>\n\n\n\n\u003Cp>Ed Kennedy, senior director at global ecommerce platform, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.episerver.com\u002F\">Episerver\u003C\u002Fa>, provided his own take on voice search. Ed suggested that, whilst voice search is important, the opportunity to convert eCommerce consumers is limited through virtual personal assistants (VPAs).\u003C\u002Fp>\n\n\n\u003Cp> \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"structured-data\">Structured Data\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FtheRyanCecil\">Ryan Cecil,\u003C\u002Fa> marketing manager at RegEx SEO, discussed structured data and how it has developed as search engines become more sophisticated. He reiterated the importance of understanding different types of structured data as it becomes more prevalent.\u003C\u002Fp>\n\n\n\n\u003Cp>Matt Seabridge, digital marketing specialist at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.attaindesign.co.uk\u002F\">Attain Design\u003C\u002Fa>, argued that although Google has stated that structured data is not a ranking factor, the search engine may use it to monitor calls to action and boost sites’ SEO in the future. He also suggested that we can expect to see more structured data functionalities in the future.\u003C\u002Fp>\n\n\n\u003Cp> \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"position-zero-seo\">Position Zero SEO\u003C\u002Fh2>\n\n\n\n\u003Cp>Khalid Farhan, founder of digital marketing agency Passive Journal, argued that position zero is less important to ecommerce firms since the results are generated for question queries and not product pages. The controversy surrounding the effect of position zero SEO on click-through rates is debated further in the report.\u003C\u002Fp>\n\n\n\u003Cp> \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"native-advertising\">Native Advertising\u003C\u002Fh2>\n\n\n\n\u003Cp>Native advertising was discussed by Steve Sharp, director of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.fatcowmedia.co.uk\u002F\">Fat Cow Media\u003C\u002Fa>, Nik Andreev, digital marketing specialist at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.comparemymove.com\u002F\">Compare My Move\u003C\u002Fa>, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fppozycjonowanie?lang=en\">Jacek Wieczorek\u003C\u002Fa>, co-founder of SEO agency Pulno, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fhollie-grave-4075151a\u002F?originalSubdomain=uk\">Hollie Grave\u003C\u002Fa>, paid media director at Banc, and \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fgaryptaylor\">Gary Taylor\u003C\u002Fa>, deputy MD of media and digital agency tmwi Ltd. Here, the unique aspects of native advertising compared to other ad types are highlighted, with a few points of caution given to ecommerce brands considering this channel.\u003C\u002Fp>\n\n\n\u003Cp> \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"user-generated-content\">User-Generated Content\u003C\u002Fh2>\n\n\n\n\u003Cp>James Klymowsky, founder of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.peddler.com\u002F\">Peddler.com\u003C\u002Fa>, discussed user-generated content (UGC) and the essential role it plays for consumers today. Providing insight into the importance of UGC from a Generation Z perspective, James highlights the importance of adapting to this new marketing format for contemporary eCommerce brands.\u003C\u002Fp>\n\n\n\u003Cp> \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"shoppable-social-media-posts\">Shoppable Social Media Posts\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fdigitaltanya?lang=en\">Tanya Hemphill\u003C\u002Fa>, managing director of digital training company WeDisrupt and co-author of \u003Cem>Digital Business and E-Commerce Management, \u003C\u002Fem>gave us her take on shoppable social media posts. Using examples such as The Natori Company, Tanya provided useful advice on how readers can use shoppable social media posts to boost their revenue in 2020.\u003C\u002Fp>\n\n\n\n\u003Cp>Rob Miller, digital marketing specialist at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.pswebsitedesign.com\u002F\">PS Website Design Ltd\u003C\u002Fa>, followed this. Rob explained how shoppable social media posts will impact on-site transactions and how social channels are driving this.\u003C\u002Fp>\n\n\n\u003Cp> \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"augmented-reality\">Augmented Reality\u003C\u002Fh2>\n\n\n\n\u003Cp>Ben Whitaker, EMEA director at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbstock.com\u002F\"> B-stock\u003C\u002Fa> gave his view on the ecommerce benefits that can be provided by augmented reality. He also provided insight on which industry issues cannot completely be erased by the introduction of augmented reality.\u003C\u002Fp>\n\n\n\n\u003Cp>Jelani Harper, editorial consultant at \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.kmworld.com\u002F\">KM World\u003C\u002Fa>, discussed the increasing accessibility of augmented reality and how this will impact eCommerce in 2020.\u003C\u002Fp>\n\n\n\u003Cp> \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"entity-salience-and-natural-language-processing\">Entity Salience and Natural Language Processing\u003C\u002Fh2>\n\n\n\n\u003Cp>Ben Garry, content specialist at \u003Ca rel=\"noreferrer noopener\" href=\"\">Impression\u003C\u002Fa>, provided his expert opinion on how \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fentity-salience-seo\u002F\">entity salience and natural language processing\u003C\u002Fa> can be utilised by ecommerce brands. As well as providing key tips for those hovering at the bottom of page one in the SERPs, Ben added key tips on entity salience for readers who are creating text for their site.\u003C\u002Fp>\n\n\n\u003Cp> \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"chatbot-technology\">Chatbot Technology\u003C\u002Fh2>\n\n\n\n\u003Cp>Alex Debecker, co-founder and CMO of the UK’s leading chatbot company, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ubisend.com\u002F\">Ubisend\u003C\u002Fa>, argued for the importance of chatbots in ecommerce heading into 2020. Providing his suggestions on how chatbots will be used in the future, he confirmed the importance of chatbots for brands looking to deliver excellent customer service.\u003C\u002Fp>\n\n\n\u003Cp> \u003C\u002Fp>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"email-marketing\">Email Marketing\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fjennatiffany\">Jenna Tiffany\u003C\u002Fa>, founder and strategic director of Let’sTalk Strategy, focused on the use of automation and personalisation to presenting an email marketing strategy in 2020. With a particular focus on welcome journeys, she provides key insight for \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-choose-the-best-ecommerce-platform-for-seo\u002F\">ecommerce platforms\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fyoma_tom?lang=en\">Tom Morrison\u003C\u002Fa> from Yoma Digital explained how GDPR has impacted ecommerce brands and their email marketing strategies. He went on to highlight how brands can use this to gain competitive advantage, making use of the rapid growth in AI.\u003C\u002Fp>\n",[8],39,[10],127,[12],103,[14,15,16,17,18,19,20,21],"post-13178","white_papers","type-white_papers","status-publish","has-post-thumbnail","hentry","category-digital-marketing","industries-retail",{"preview_image":23,"gated":85,"download_title":86,"download_paragraph":87,"white_paper_file":85,"page_content_modules":88,"hero":241},{"ID":24,"id":24,"title":25,"filename":26,"filesize":27,"url":28,"link":29,"alt":30,"author":31,"description":32,"caption":32,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":37,"menu_order":27,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":43,"sizes":44},13281,"Hero_Ecommerce-Trends-2020","Hero_Ecommerce-Trends-2020.png",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&q=90","\u002Fresources\u002Fwhite-papers\u002F2020-ecommerce-trends\u002Fhero_ecommerce-trends-2020\u002F","Digital experts comment on top ecommerce trends for 2020","98","","hero_ecommerce-trends-2020","inherit",13178,"2021-12-14 09:49:51","2021-12-14 09:50:34","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",1758,1012,{"thumbnail":45,"thumbnail-width":46,"thumbnail-height":46,"medium":47,"medium-width":48,"medium-height":49,"medium_large":50,"medium_large-width":51,"medium_large-height":52,"large":53,"large-width":54,"large-height":55,"1536x1536":56,"1536x1536-width":57,"1536x1536-height":58,"2048x2048":59,"2048x2048-width":60,"2048x2048-height":61,"post-thumbnail":62,"post-thumbnail-width":63,"post-thumbnail-height":64,"12_col":65,"12_col-width":66,"12_col-height":67,"default_landscape":68,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":71,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":72,"6_col_and_margin_short-width":63,"6_col_and_margin_short-height":67,"11_col_and_margin":73,"11_col_and_margin-width":74,"11_col_and_margin-height":67,"9_col_rectangle":75,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":78,"11_col-width":79,"11_col-height":67,"staff_image_696_600":80,"staff_image_696_600-width":81,"staff_image_696_600-height":70,"rectangular_thumbnail":82,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=scale&h=115&q=90&w=200",200,115,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=scale&h=442&q=90&w=768",768,442,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=scale&h=884&q=90&w=1536",1536,884,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=scale&h=1179&q=90&w=2048",2048,1179,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FHero_Ecommerce-Trends-2020.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,false,"Thanks for signing up!","Download a copy of the white paper below",[89,198],{"acf_fc_layout":90,"reduced":91,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":91,"title":92,"content":6,"authors":93,"gated":85,"form_title":-1,"form_button_text":-1,"download_title":86,"download_paragraph":87,"industries":159,"file":-1},"whitepaper_content",true,"Ecommerce trends for 2020",[94],{"id":95,"path":96,"display_name":97,"job_title":98,"description":99,"avatar_url":100,"acf":101},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":102,"job_title":98,"specialist_service_links":103,"photo":129},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[104,119],{"page":105,"link_text":108},{"ID":106,"post_author":31,"post_date":107,"post_date_gmt":107,"post_content":32,"post_title":108,"post_excerpt":32,"post_status":109,"comment_status":110,"ping_status":110,"post_password":32,"post_name":111,"to_ping":32,"pinged":32,"post_modified":112,"post_modified_gmt":112,"post_content_filtered":32,"post_parent":113,"guid":114,"menu_order":27,"post_type":115,"post_mime_type":32,"comment_count":116,"filter":117,"url_path":118},113,"2020-12-16 14:38:35","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113","page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":120,"link_text":123},{"ID":121,"post_author":31,"post_date":122,"post_date_gmt":122,"post_content":32,"post_title":123,"post_excerpt":32,"post_status":109,"comment_status":110,"ping_status":110,"post_password":32,"post_name":124,"to_ping":32,"pinged":32,"post_modified":125,"post_modified_gmt":125,"post_content_filtered":32,"post_parent":126,"guid":127,"menu_order":27,"post_type":115,"post_mime_type":32,"comment_count":116,"filter":117,"url_path":128},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":130,"id":130,"title":131,"filename":132,"filesize":27,"url":133,"link":134,"alt":32,"author":135,"description":32,"caption":32,"name":136,"status":34,"uploaded_to":27,"date":137,"modified":137,"menu_order":27,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":81,"height":70,"sizes":138},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","2021-05-21 13:37:35",{"thumbnail":139,"thumbnail-width":46,"thumbnail-height":46,"medium":140,"medium-width":48,"medium-height":141,"medium_large":142,"medium_large-width":51,"medium_large-height":143,"large":144,"large-width":54,"large-height":55,"1536x1536":145,"1536x1536-width":57,"1536x1536-height":146,"2048x2048":147,"2048x2048-width":60,"2048x2048-height":148,"post-thumbnail":149,"post-thumbnail-width":63,"post-thumbnail-height":64,"12_col":150,"12_col-width":66,"12_col-height":67,"default_landscape":151,"default_landscape-width":69,"default_landscape-height":70,"default_portrait":152,"default_portrait-width":70,"default_portrait-height":69,"6_col_and_margin_short":153,"6_col_and_margin_short-width":63,"6_col_and_margin_short-height":67,"11_col_and_margin":154,"11_col_and_margin-width":74,"11_col_and_margin-height":67,"9_col_rectangle":155,"9_col_rectangle-width":76,"9_col_rectangle-height":77,"11_col":156,"11_col-width":79,"11_col-height":67,"staff_image_696_600":157,"staff_image_696_600-width":81,"staff_image_696_600-height":70,"rectangular_thumbnail":158,"rectangular_thumbnail-width":83,"rectangular_thumbnail-height":84},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[160,162,164,166,168,170,172,174,176,178,180,182,184,186,188,190,192,194,196],{"value":161,"text":161},"Automotive",{"value":163,"text":163},"B2B",{"value":165,"text":165},"Creative",{"value":167,"text":167},"Energy",{"value":169,"text":169},"Fashion",{"value":171,"text":171},"Finance",{"value":173,"text":173},"FMCG",{"value":175,"text":175},"Health",{"value":177,"text":177},"Home Improvement",{"value":179,"text":179},"Luxury & Beauty",{"value":181,"text":181},"Manufacturing",{"value":183,"text":183},"Not for Profit",{"value":185,"text":185},"Professional Services",{"value":187,"text":187},"Retail",{"value":189,"text":189},"SaaS",{"value":191,"text":191},"Strategy",{"value":193,"text":193},"Sustainable",{"value":195,"text":195},"Technology",{"value":197,"text":197},"Travel",{"acf_fc_layout":199,"reduced":91,"top_overlap":200,"bottom_underlap":200,"disable_observer":-1,"heading":201,"cta_text":202,"cta_link":203,"items":204},"related_module","small","See more white papers","See all white papers","\u002Fresources\u002Fwhite-papers\u002F",[205,215,231],{"type_key":15,"title":206,"excerpt":-1,"to":207,"postedAt":208,"readingTime":27,"image":209,"authors":210,"type":214},"A Guide to Media Effectiveness Measurement in 2026","\u002Fresources\u002Fwhite-papers\u002Fguide-to-media-effectiveness-measurement\u002F","2026-03-14T11:13:00","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F02\u002FMedia-Effectiveness-Measurement_2024.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[211],{"name":212,"image":213},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9","White Paper",{"type_key":15,"title":216,"excerpt":-1,"to":217,"postedAt":218,"readingTime":27,"image":219,"authors":220,"type":214},"The travel & tourism marketing landscape in 2026","\u002Fresources\u002Fwhite-papers\u002Ftravel-tourism-marketing-landscape-in-2026\u002F","2026-03-13T10:46:50","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002FThe-Travel-Tourism-Landscape-2026.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[221,224,225,228],{"name":222,"image":223},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":212,"image":213},{"name":226,"image":227},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":229,"image":230},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"type_key":15,"title":232,"excerpt":-1,"to":233,"postedAt":234,"readingTime":27,"image":235,"authors":236,"type":214},"The fashion & beauty marketing landscape in 2026 🇺🇸","\u002Fresources\u002Fwhite-papers\u002Fthe-fashion-beauty-marketing-landscape-in-2026\u002F","2026-01-23T12:26:56","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FThe-USA_Fashion-Beauty-Landscape-2026.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[237,238,239,240],{"name":222,"image":223},{"name":212,"image":213},{"name":226,"image":227},{"name":229,"image":230},{"type":242,"style":243,"heading":92,"title":244,"categories":245,"image":28,"imageAlt":30},"whitepaper","dark","White paper",[],[],[248,251,254,256],{"path":249,"name":250},"\u002F","Home",{"path":252,"name":253},"\u002Fresources\u002F","Resources",{"path":203,"name":255},"White Papers",{"path":257,"name":92},null,{"title":259,"script":260,"meta":407,"link":447},"10 Ecommerce Trends to Know for Success in 2020 | Impression",[261],{"type":262,"key":263,"innerHTML":264},"application\u002Fld+json","yoast-json-ld",{"@context":265,"@graph":266},"https:\u002F\u002Fschema.org",[267,288,300,305,320,331,397],{"@type":268,"@id":271,"isPartOf":272,"author":274,"headline":92,"datePublished":276,"dateModified":277,"mainEntityOfPage":278,"wordCount":279,"publisher":280,"image":282,"thumbnailUrl":284,"articleSection":285,"inLanguage":287},[269,270],"Article","Report","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwhite-papers\u002F2020-ecommerce-trends\u002F#article",{"@id":273},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwhite-papers\u002F2020-ecommerce-trends\u002F",{"name":97,"@id":275},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbb0288b5483384c650642c8bb7922033","2019-12-16T16:06:00+00:00","2025-07-17T14:06:17+00:00",{"@id":273},790,{"@id":281},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":283},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwhite-papers\u002F2020-ecommerce-trends\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FEcommerce-Trends-2020.jpg?auto=compress%2Cformat&q=90",[286],"Digital Marketing","en-GB",{"@type":289,"@id":273,"url":273,"name":259,"isPartOf":292,"primaryImageOfPage":294,"image":295,"thumbnailUrl":284,"datePublished":276,"dateModified":277,"description":296,"breadcrumb":297,"inLanguage":299},[290,291],"WebPage","ItemPage",{"@id":293},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":283},{"@id":283},"Nineteen experts share their views on emerging eCommerce trends in 2020. Download the report now and access actionable tips for success in 2020 and beyond.",{"@id":298},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwhite-papers\u002F2020-ecommerce-trends\u002F#breadcrumb","en",{"@type":301,"inLanguage":287,"@id":283,"url":284,"contentUrl":284,"width":302,"height":303,"caption":304},"ImageObject",906,360,"Experts Comment on the Top Ecommerce Trends for 2020",{"@type":306,"@id":298,"itemListElement":307},"BreadcrumbList",[308,312,315,318],{"@type":309,"position":310,"name":250,"item":311},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":309,"position":313,"name":253,"item":314},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002F",{"@type":309,"position":316,"name":255,"item":317},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwhite-papers\u002F",{"@type":309,"position":319,"name":92},4,{"@type":321,"@id":293,"url":311,"name":322,"description":32,"publisher":323,"inLanguage":287,"potentialAction":325},"WebSite","Impression",{"@id":324},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":326,"target":327,"query-input":330},"SearchAction",{"@type":328,"urlTemplate":329},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":332,"@id":324,"name":322,"url":311,"logo":333,"image":338,"sameAs":339,"@context":343,"email":344,"foundingDate":345,"legalName":346,"vatID":347,"description":348,"telephone":349,"address":350,"location":357,"areaServed":390},"Organization",{"@type":301,"inLanguage":287,"@id":334,"url":335,"contentUrl":335,"width":336,"height":337,"caption":322},"https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[340,341,342],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":351,"streetAddress":352,"addressLocality":353,"addressRegion":354,"postalCode":355,"addressCountry":356},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[358,367,379],{"@type":359,"name":360,"geo":361,"address":365,"photo":338,"telephone":366},"Place","Impression Digital - Nottingham",{"@type":362,"latitude":363,"longitude":364},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":351,"streetAddress":352,"addressLocality":353,"addressRegion":354,"postalCode":355,"addressCountry":356},"+44 01158 242 212",{"@type":359,"name":368,"geo":369,"address":372,"photo":377,"telephone":378},"Impression Digital - London",{"@type":362,"latitude":370,"longitude":371},"51.50237208377361","-0.09229841534284115",{"@type":351,"streetAddress":373,"addressLocality":374,"addressRegion":375,"postalCode":376,"addressCountry":356},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":359,"name":380,"geo":381,"address":384},"Impression Digital - New York",{"@type":362,"latitude":382,"longitude":383},"40.726722746949","-74.00527778220652",{"@type":351,"streetAddress":385,"addressLocality":386,"addressRegion":387,"postalCode":388,"addressCountry":389},"160 Varick St","New York","NY","10013","USA",[391,394,396],{"@type":392,"name":393},"Country","Worldwide",{"@type":392,"name":395},"GBR",{"@type":392,"name":389},{"@type":398,"@id":399,"name":97,"image":400,"description":99,"sameAs":403,"url":406},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbb0288b5483384c650642c8bb7922033",{"@type":301,"inLanguage":287,"@id":401,"url":402,"contentUrl":402,"caption":97},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=9696192be81146cac3d7e0a75a825edef6","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[404,405],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjonathantheuring\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002Ftheuring_seo","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F",[408,410,413,416,419,421,423,425,427,430,432,434,436,438,441,444],{"name":409,"content":296},"description",{"name":411,"content":412},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":414,"content":415},"og:locale","en_GB",{"property":417,"content":418},"og:type","article",{"property":420,"content":259},"og:title",{"property":422,"content":296},"og:description",{"property":424,"content":273},"og:url",{"property":426,"content":322},"og:site_name",{"property":428,"content":429},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":431,"content":277},"article:modified_time",{"property":433,"content":284},"og:image",{"property":435,"content":302},"og:image:width",{"property":437,"content":303},"og:image:height",{"property":439,"content":440},"og:image:type","image\u002Fjpeg",{"name":442,"content":443},"twitter:card","summary_large_image",{"name":445,"content":446},"twitter:site","@impressiontalk",[]]