[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fthe-role-of-creative-in-performance-marketing":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":11,"coauthors":12,"class_list":14,"acf":24,"head_links":182,"breadcrumbs":183,"head":194},"2025-09-10T09:55:50",{"rendered":6},"\n\u003Cp>A whopping \u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ana.net\u002Fmiccontent\u002Fshow\u002Fid\u002Faa-2024-11-creative-effectiveness#:~:text=Nielsen%20finds%20that%2056%20percent,says%20it%20is%2070%20percent.\">70%\u003C\u002Fa> of advertising effectiveness\u003C\u002Fstrong> comes down to the creative itself.\u003C\u002Fp>\n\n\n\n\u003Cp>We see this proven time and again with our clients. Brands often get so wrapped up in the technical side of things, the media mix, the channels, the budget and they forget  the most important part, the creative content. They end up pulling something from the archive just to fill the space, and that’s where serious problems begin.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve seen first-hand the impact this has. No matter how perfectly targeted your media buy is, if the creative content isn’t fresh, engaging, and hitting the right note at the right time, it’s just not going to land. Focusing on a great creative can truly be the key to unlocking better results.\u003C\u002Fp>\n\n\n\n\u003Cp>That’s why our latest webinar, “\u003Cstrong>The role of creative in performance marketing”,\u003C\u002Fstrong> is packed with actionable insights and fresh perspectives. We’ll show you why giving your creative the attention it deserves isn’t just an option, it’s absolutely crucial for success.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"youll-learn-about\">You’ll learn about :\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>The power of experimentation:\u003C\u002Fstrong> Don’t be afraid to take a few calculated risks. We’ll show you why testing different concepts, formats, and messaging is your creative superpower and the only way to find what truly resonates with your audience.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Go then grow:\u003C\u002Fstrong> This a smart, data-led approach that allows you to test new ideas on a small scale. If something works, you can invest more and expand it. If not, you can simply move on without wasting significant time or money. It’s a game-changer for avoiding risk aversion and staying fresh.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Creative across the funnel:\u003C\u002Fstrong> It’s a common mistake to pour most of your budget into bottom-of-funnel conversion. We’ll show you why a holistic approach, which puts a big emphasis on awareness and consideration, leads to higher customer loyalty and stronger long-term growth.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"speaker\">Speaker:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"1422\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FImmy.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33154\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>Immy Fox \u003C\u002Fstrong>, Head of Creative  \u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>Immy has over 8 years of experience in the creative industry, specialising in brand development, digital advertising campaigns, and performance marketing. She has led global campaigns for international brands, helping to grow their visibility and deliver impactful results.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"speaker-slides\">Speaker slides\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpages.impressiondigital.com\u002Fhubfs\u002FCreative%20Webinar%20Feb%202025%20-%20Impression%20Webinar.pdf\">Download your copy of the slides here\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n",[8,9,10],290,39,284,[],[13],275,[15,16,17,18,19,20,21,22,23],"post-32119","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-creative","category-digital-marketing","category-digital-strategy",{"date__time":25,"partners":26,"gated":27,"form_title":28,"form_button_text":29,"confirmation_title":30,"confirmation_body":25,"watch_link":31,"page_content_modules":32,"hero":178},"",false,true,"Watch on-demand","Watch now","Watch the webinar below","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=zXgmt2vDrUE",[33,158],{"acf_fc_layout":34,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":35,"content":6,"authors":36,"date":4,"date__time":25,"gated":27,"form_title":28,"form_button_text":29,"confirmation_title":30,"confirmation_body":25,"industries":119,"watch_link":31},"webinar_content","The role of creative in performance marketing",[37],{"id":38,"path":39,"display_name":40,"job_title":41,"description":25,"avatar_url":42,"acf":43},169,"\u002Fabout\u002Four-team\u002Fjess-leukis-elliott\u002F","Jess","Events Manager","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":41,"full_bio":44,"specialist_service_links":45,"photo":63},"\u003Cp>Events Manager. Joined Impression in March 2024.\u003C\u002Fp>\n\u003Cp>My journey into the realm of marketing began with my study of Strategic Communications in Marketing from the University of Johannesburg (South Africa). Following my education, I honed my skills in a boutique agency environment, where I was immersed in the dynamic world of marketing on a daily basis. My role involved a diverse array of tasks, engaging in everything from traditional mediums such as television, radio, and print, to cutting-edge digital advertising and event coordination. Simultaneously, I embarked on my own entrepreneurial journey, where I could fully express my passion for content creation and events.\u003C\u002Fp>\n\u003Cp>A day in the life of an event manager is a whirlwind of coordination, creativity, and adaptability. With a keen eye for detail to ensure seamless execution – and a whole lot of fun.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nMoving to the UK was a defining moment in my life — a bold and courageous leap into a world brimming with new opportunities and adventures. Embracing the challenges of acclimating to a different social and professional landscape filled me with a sense of pride, knowing that I had the resilience and determination to thrive in unfamiliar territory. I am also proud of my equestrian achievements since only recently entering the equine space.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI thrive on the thrill of adventure and the excitement of exploring new cultures, places, and cuisines. As an adrenaline junkie, I’m always seeking out new experiences that push my boundaries and ignite my sense of adventure. One of my favourite ways to immerse myself in nature is through horseback riding. Additionally, my passion for food extends beyond just tasting; I love experimenting in the kitchen, turning it into my own personal MasterChef space whenever I’m not out exploring. From street food stalls to fine dining establishments, I’m constantly on the lookout for new and exciting flavours to tantalise my taste buds.\u003C\u002Fp>\n",[46],{"page":47,"link_text":62},{"ID":48,"post_author":49,"post_date":50,"post_date_gmt":50,"post_content":25,"post_title":51,"post_excerpt":25,"post_status":52,"comment_status":53,"ping_status":53,"post_password":25,"post_name":54,"to_ping":25,"pinged":25,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":25,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":25,"comment_count":59,"filter":60,"url_path":61},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11",0,"\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":64,"id":64,"title":65,"filename":66,"filesize":67,"url":68,"link":69,"alt":25,"author":70,"description":25,"caption":25,"name":71,"status":72,"uploaded_to":56,"date":73,"modified":73,"menu_order":56,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":78,"height":79,"sizes":80},27770,"Jessica-Elliott","Jessica-Elliott.png",366503,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&q=90","\u002Fjessica-elliott\u002F","12","jessica-elliott","inherit","2024-04-02 10:07:58","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":81,"thumbnail-width":82,"thumbnail-height":82,"medium":83,"medium-width":84,"medium-height":85,"medium_large":86,"medium_large-width":87,"medium_large-height":88,"large":89,"large-width":90,"large-height":91,"1536x1536":92,"1536x1536-width":93,"1536x1536-height":94,"2048x2048":95,"2048x2048-width":96,"2048x2048-height":97,"post-thumbnail":98,"post-thumbnail-width":99,"post-thumbnail-height":100,"12_col":101,"12_col-width":102,"12_col-height":103,"default_landscape":104,"default_landscape-width":105,"default_landscape-height":79,"default_portrait":106,"default_portrait-width":79,"default_portrait-height":105,"6_col_and_margin_short":107,"6_col_and_margin_short-width":99,"6_col_and_margin_short-height":103,"11_col_and_margin":108,"11_col_and_margin-width":109,"11_col_and_margin-height":103,"9_col_rectangle":110,"9_col_rectangle-width":111,"9_col_rectangle-height":112,"11_col":113,"11_col-width":114,"11_col-height":103,"staff_image_696_600":115,"staff_image_696_600-width":78,"staff_image_696_600-height":79,"rectangular_thumbnail":116,"rectangular_thumbnail-width":117,"rectangular_thumbnail-height":118},"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[120,122,124,126,128,130,132,134,136,138,140,142,144,146,148,150,152,154,156],{"value":121,"text":121},"Automotive",{"value":123,"text":123},"B2B",{"value":125,"text":125},"Creative",{"value":127,"text":127},"Energy",{"value":129,"text":129},"Fashion",{"value":131,"text":131},"Finance",{"value":133,"text":133},"FMCG",{"value":135,"text":135},"Health",{"value":137,"text":137},"Home Improvement",{"value":139,"text":139},"Luxury & Beauty",{"value":141,"text":141},"Manufacturing",{"value":143,"text":143},"Not for Profit",{"value":145,"text":145},"Professional Services",{"value":147,"text":147},"Retail",{"value":149,"text":149},"SaaS",{"value":151,"text":151},"Strategy",{"value":153,"text":153},"Sustainable",{"value":155,"text":155},"Technology",{"value":157,"text":157},"Travel",{"acf_fc_layout":159,"reduced":27,"top_overlap":160,"bottom_underlap":160,"disable_observer":-1,"heading":161,"cta_text":162,"cta_link":163,"items":164},"related_module","small","See more webinars","See all webinars","\u002Fresources\u002Fwebinars\u002F",[165,170,174],{"type_key":16,"title":166,"to":167,"date":25,"image":168,"type":169},"If everyone has the same marketing tools… How do you win?","\u002Fresources\u002Fwebinars\u002Fif-everyone-has-the-same-marketing-tools-how-do-you-win\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fgetty-images-Mx88aNChvlE-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750","Webinar",{"type_key":16,"title":171,"to":172,"date":25,"image":173,"type":169},"The ROI Reality Check: Switching from siloed KPIs to incremental growth","\u002Fresources\u002Fwebinars\u002Fthe-roi-reality-check\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F12\u002FROI-Reality-2025.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"type_key":16,"title":175,"to":176,"date":25,"image":177,"type":169},"How Your SEO Strategy Works For GEO","\u002Fresources\u002Fwebinars\u002Fhow-your-seo-strategy-works-for-geo\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FGEO-Webinar-2025.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"type":179,"style":180,"heading":35,"title":169,"partners":181,"date":25},"webinar","dark",[],[],[184,187,190,192],{"path":185,"name":186},"\u002F","Home",{"path":188,"name":189},"\u002Fresources\u002F","Resources",{"path":163,"name":191},"Webinars",{"path":193,"name":35},null,{"title":195,"script":196,"meta":322,"link":368},"Creative in performance marketing | Free Webinar | Impression",[197],{"type":198,"key":199,"innerHTML":200},"application\u002Fld+json","yoast-json-ld",{"@context":201,"@graph":202},"https:\u002F\u002Fschema.org",[203,218,223,238,249,315],{"@type":204,"@id":205,"url":205,"name":195,"isPartOf":206,"primaryImageOfPage":208,"image":210,"thumbnailUrl":211,"datePublished":212,"dateModified":213,"description":214,"breadcrumb":215,"inLanguage":217},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fthe-role-of-creative-in-performance-marketing\u002F",{"@id":207},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":209},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fthe-role-of-creative-in-performance-marketing\u002F#primaryimage",{"@id":209},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FCreative-Webinar-2025.jpg?auto=compress%2Cformat&q=90","2025-09-10T09:55:50+00:00","2025-10-07T09:40:05+00:00","Register for our webinar to stay ahead of the evolving organic marketing landscape and improve your online visibility in 2025.",{"@id":216},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fthe-role-of-creative-in-performance-marketing\u002F#breadcrumb","en",{"@type":219,"inLanguage":220,"@id":209,"url":211,"contentUrl":211,"width":221,"height":222},"ImageObject","en-GB",906,360,{"@type":224,"@id":216,"itemListElement":225},"BreadcrumbList",[226,230,233,236],{"@type":227,"position":228,"name":186,"item":229},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":227,"position":231,"name":189,"item":232},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002F",{"@type":227,"position":234,"name":191,"item":235},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002F",{"@type":227,"position":237,"name":35},4,{"@type":239,"@id":207,"url":229,"name":240,"description":25,"publisher":241,"inLanguage":220,"potentialAction":243},"WebSite","Impression",{"@id":242},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":244,"target":245,"query-input":248},"SearchAction",{"@type":246,"urlTemplate":247},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":250,"@id":242,"name":240,"url":229,"logo":251,"image":256,"sameAs":257,"@context":261,"email":262,"foundingDate":263,"legalName":264,"vatID":265,"description":266,"telephone":267,"address":268,"location":275,"areaServed":308},"Organization",{"@type":219,"inLanguage":220,"@id":252,"url":253,"contentUrl":253,"width":254,"height":255,"caption":240},"https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[258,259,260],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":269,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":274},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[276,285,297],{"@type":277,"name":278,"geo":279,"address":283,"photo":256,"telephone":284},"Place","Impression Digital - Nottingham",{"@type":280,"latitude":281,"longitude":282},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":269,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":274},"+44 01158 242 212",{"@type":277,"name":286,"geo":287,"address":290,"photo":295,"telephone":296},"Impression Digital - London",{"@type":280,"latitude":288,"longitude":289},"51.50237208377361","-0.09229841534284115",{"@type":269,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":274},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":277,"name":298,"geo":299,"address":302},"Impression Digital - New York",{"@type":280,"latitude":300,"longitude":301},"40.726722746949","-74.00527778220652",{"@type":269,"streetAddress":303,"addressLocality":304,"addressRegion":305,"postalCode":306,"addressCountry":307},"160 Varick St","New York","NY","10013","USA",[309,312,314],{"@type":310,"name":311},"Country","Worldwide",{"@type":310,"name":313},"GBR",{"@type":310,"name":307},{"@type":316,"@id":317,"name":35,"description":318,"thumbnailUrl":319,"uploadDate":212,"publisher":320,"embedUrl":321,"contentUrl":31,"url":205},"VideoObject","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fthe-role-of-creative-in-performance-marketing\u002F#video","A whopping 70% of advertising effectiveness comes down to the creative itself. We see this proven time and again with our clients. Brands often get so wrapped up in the technical side of things, the media mix, the channels, the budget and they forget the most important part, the creative content. They end up pulling something from the archive just to fill the space, and that's where serious problems begin. We've seen first-hand the impact this has. No matter how perfectly targeted your media buy is, if the creative content isn't fresh, engaging, and hitting the right note at the right time, it's just not going to land. Focusing on a great creative can truly be the key to unlocking better results. That's why our latest webinar, \"The role of creative in performance marketing\", is packed with actionable insights and fresh perspectives. We'll show you why giving your creative the attention it deserves isn't just an option, it's absolutely crucial for success. You'll learn about : The power of experimentation: Don't be afraid to take a few calculated risks. We'll show you why testing different concepts, formats, and messaging is your creative superpower and the only way to find what truly resonates with your audience. Go then grow: This a smart, data-led approach that allows you to test new ideas on a small scale. If something works, you can invest more and expand it. If not, you can simply move on without wasting significant time or money. It's a game-changer for avoiding risk aversion and staying fresh. Creative across the funnel: It's a common mistake to pour most of your budget into bottom-of-funnel conversion. We'll show you why a holistic approach, which puts a big emphasis on awareness and consideration, leads to higher customer loyalty and stronger long-term growth. Speaker: Immy Fox , Head of Creative Immy has over 8 years of experience in the creative industry, specialising in brand development, digital advertising campaigns, and performance marketing. She has led global campaigns for international brands, helping to grow their visibility and deliver impactful results. Speaker slides Download your copy of the slides here",[211],{"@type":250,"@id":242},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FzXgmt2vDrUE",[323,325,328,331,334,336,338,340,342,345,347,350,353,356,359,362,365],{"name":324,"content":214},"description",{"name":326,"content":327},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":329,"content":330},"og:locale","en_GB",{"property":332,"content":333},"og:type","article",{"property":335,"content":195},"og:title",{"property":337,"content":214},"og:description",{"property":339,"content":205},"og:url",{"property":341,"content":240},"og:site_name",{"property":343,"content":344},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":346,"content":213},"article:modified_time",{"property":348,"content":349},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FYT_1280x720_Luxury-Sector-Webinar.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"property":351,"content":352},"og:image:width",1892,{"property":354,"content":355},"og:image:height",1000,{"property":357,"content":358},"og:image:type","image\u002Fjpeg",{"name":360,"content":361},"twitter:card","summary_large_image",{"name":363,"content":364},"twitter:image","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FYT_1280x720_Luxury-Sector-Webinar.jpg?auto=compress%2Cformat&q=90",{"name":366,"content":367},"twitter:site","@impressiontalk",[]]