[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fthe-future-of-digital-marketing-measurement":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":13,"acf":21,"head_links":269,"breadcrumbs":270,"head":281},"2021-03-23T10:00:00",{"rendered":6},"\n\u003Cp>You’ll no doubt be aware of the increasing pressures that changing privacy demands are putting on digital marketing platforms and the advertisers reliant upon them. \u003C\u002Fp>\n\n\n\n\u003Cp>But what exactly are the changes and what do they mean for you, as a marketer? With several changes coming in to force now and in the near future, it’s vital to understand the updates and the changes you’ll be required to make to your campaigns. \u003C\u002Fp>\n\n\n\n\u003Cp>Over the last year, we’ve seen a number of changes to the ad tech and measurement ecosystem, with the latest and most notable being Facebook’s changes due to Apple’s iOS14. We’ve also seen large preparations for the disappearance of cookies, with new platforms like Google Analytics 4 being released. Across the board, enhanced user privacy is on the agenda.\u003C\u002Fp>\n\n\n\n\u003Cp>To help you learn more about what is happening and ways to prepare, sign up to watch the recording of our webinar.\u003C\u002Fp>\n\n\n\n\u003Cp>Senior paid social specialist \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Famy-stamper\u002F\">Amy Stamper\u003C\u002Fa> and managing director \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F\">Aaron Dicks\u003C\u002Fa> share the most recent and upcoming changes to digital marketing measurement. \u003C\u002Fp>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"in-this-session-youll-learn\">In this session, you’ll learn:  \u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>What is happening in the world of digital advertising measurement – across popular platforms like Facebook, Google, and Microsoft\u003C\u002Fli>\u003Cli>Why upcoming changes are necessary in the face of changing user privacy expectations and legislation\u003C\u002Fli>\u003Cli>The changes you’ll need to make to your advertising campaigns\u003C\u002Fli>\u003Cli>If adopted correctly, the benefits to your campaigns and overall marketing performance\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>If you have any questions, email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:amy.stamper@impession.co.uk\">amy.stamper@impession.co.uk\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"mailto:aaron.dicks@impression.co.uk\">aaron.dicks@impression.co.uk\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"presentation-slides\">Presentation slides\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vSQrwnoJKLJaYZgrBtHWrEfrp600TFL3O35ltzPhixFKApLoMOIhimOHaz065sGJztKurbY95XKtYM6\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"480\" height=\"299\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n\n\n",[8],41,[],[11,12],107,108,[14,15,16,17,18,19,20],"post-2199","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-measurement",{"date__time":22,"partners":23,"gated":23,"form_title":24,"form_button_text":25,"confirmation_title":22,"confirmation_body":22,"watch_link":26,"page_content_modules":27,"hero":265},"",false,"Register here","Register","https:\u002F\u002Fyoutu.be\u002Fn-aAgVlN_0k",[28,245],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32,"date":4,"date__time":22,"gated":23,"form_title":24,"form_button_text":25,"confirmation_title":22,"confirmation_body":22,"industries":206,"watch_link":26},"webinar_content",true,"The future of digital marketing measurement",[33,120],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},10,"\u002Fabout\u002Four-team\u002Famy-stamper\u002F","Amy Stamper","Director, Head of Paid Social","I'm passionate about helping clients shape their digital strategy, especially if it involves integrated campaigns. World traveller, box-set devourer and gig-goer.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":41,"job_title":37,"specialist_service_links":42,"photo":64},"\u003Cp>Director, Head of Paid Social. Joined Impression in October 2019.\u003C\u002Fp>\n\u003Cp>After 5 years’ experience in a startup agency, I learned about all aspects of digital from PPC to content to email campaigns – but I soon realised that paid social is what I loved the most. After a years’ break to go travelling, I joined Impression as its first purely paid social person in the paid media team.\u003C\u002Fp>\n\u003Cp>Day to day, my time is spent analysing campaign performance, delivering training sessions, and investigating new, innovative strategies with my clients. Digital marketing changes all the time, so I’m passionate about innovation, whether that’s trialling new audience targeting or testing completely new social media advertising platforms.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I was proud to have been Impression’s first purely paid social-focused team member, and to have helped the team and service grow significantly since 2019.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I love travelling to new places, scuba diving, lounging on the beach, and good food and drink – so I especially love trips that combine all of the 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Dicks","Chief Technology Officer","Chief Technology Officer of Impression. 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