[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fsmarter-ads-how-ai-is-helping-drive-programmatic-advertising-further":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":11,"coauthors":12,"class_list":14,"acf":24,"head_links":182,"breadcrumbs":183,"head":194},"2025-09-10T10:38:54",{"rendered":6},"\n\u003Cp>\u003Cstrong>AI-driven programmatic ad spending is predicted to jump by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fnextmillennium.com\u002Fblog\u002Fai-in-programmatic-advertising\u002F\">25% this year alone.\u003C\u002Fa>\u003C\u002Fstrong> This highlights just how crucial this technology is for anyone looking to future-proof their marketing efforts. \u003C\u002Fp>\n\n\n\n\u003Cp>Join our Senior Programmatic Strategist, Collette Pratt, for an insightful webinar on how \u003Cstrong>artificial intelligence\u003C\u002Fstrong> is transforming the industry. It’s more than just a buzzword, it’s a genuine game-changer, and we’ll show you exactly how it’s reshaping the programmatic landscape right now.\u003C\u002Fp>\n\n\n\n\u003Cp>During the session, you’ll learn how to harness this power to get better results from your campaigns. We’ll also take a deep dive into the evolution of programmatic advertising, give you an inside view of where AI is currently making the biggest impact, and share some exclusive client case studies, including one that saw a \u003Cstrong>180% increase in clicks\u003C\u002Fstrong> and a \u003Cstrong>250% surge in website traffic.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Join us for some practical, data-driven insights that will make you feel more confident and effective in your media planning.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"youll-learn-about\">You’ll learn about :\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>AI as your co-pilot:\u003C\u002Fstrong> Learn how to use AI to improve your targeting, placement, and creative strategies, driving more precise results than ever before.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Automate and innovate:\u003C\u002Fstrong> Free up valuable time you used to spend on manual reporting and put it towards more strategic, creative planning.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Expand your reach:\u003C\u002Fstrong> See how AI is making high-impact channels like audio, Connected TV (CTV), and Digital Out of Home both accessible and cost-effective for brands of all sizes.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"speaker\">Speaker:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002F5dGosB6S-Collette-Pratt.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34427\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>Collette Pratt \u003C\u002Fstrong>, Senior Programmatic Strategist \u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>Collette has over four years of experience driving success across the digital advertising landscape. Throughout her career, she has managed global accounts spanning airlines, charities, B2B, and retail, and now leads multiple international programmatic strategies for a number of brands at Impression.\u003Cbr>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"speaker-slides\">Speaker slides\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpages.impressiondigital.com\u002Fhubfs\u002F_Webinar%20-%20Collette%202025%20.pdf\">\u003Cstrong>Download your copy of the slides here\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n",[8,9,10],323,39,286,[],[13],275,[15,16,17,18,19,20,21,22,23],"post-34423","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-ai","category-digital-marketing","category-programmatic",{"date__time":25,"partners":26,"gated":27,"form_title":28,"form_button_text":29,"confirmation_title":30,"confirmation_body":25,"watch_link":31,"page_content_modules":32,"hero":178},"",false,true,"Watch on-demand","Watch now","Watch the webinar below","https:\u002F\u002Fyoutu.be\u002FVWN6PANpplw",[33,158],{"acf_fc_layout":34,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":35,"content":6,"authors":36,"date":4,"date__time":25,"gated":27,"form_title":28,"form_button_text":29,"confirmation_title":30,"confirmation_body":25,"industries":119,"watch_link":31},"webinar_content","Smarter Ads: How AI is helping drive programmatic advertising further",[37],{"id":38,"path":39,"display_name":40,"job_title":41,"description":25,"avatar_url":42,"acf":43},169,"\u002Fabout\u002Four-team\u002Fjess-leukis-elliott\u002F","Jess","Events Manager","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":41,"full_bio":44,"specialist_service_links":45,"photo":63},"\u003Cp>Events Manager. Joined Impression in March 2024.\u003C\u002Fp>\n\u003Cp>My journey into the realm of marketing began with my study of Strategic Communications in Marketing from the University of Johannesburg (South Africa). Following my education, I honed my skills in a boutique agency environment, where I was immersed in the dynamic world of marketing on a daily basis. My role involved a diverse array of tasks, engaging in everything from traditional mediums such as television, radio, and print, to cutting-edge digital advertising and event coordination. Simultaneously, I embarked on my own entrepreneurial journey, where I could fully express my passion for content creation and events.\u003C\u002Fp>\n\u003Cp>A day in the life of an event manager is a whirlwind of coordination, creativity, and adaptability. With a keen eye for detail to ensure seamless execution – and a whole lot of fun.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nMoving to the UK was a defining moment in my life — a bold and courageous leap into a world brimming with new opportunities and adventures. Embracing the challenges of acclimating to a different social and professional landscape filled me with a sense of pride, knowing that I had the resilience and determination to thrive in unfamiliar territory. I am also proud of my equestrian achievements since only recently entering the equine space.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI thrive on the thrill of adventure and the excitement of exploring new cultures, places, and cuisines. As an adrenaline junkie, I’m always seeking out new experiences that push my boundaries and ignite my sense of adventure. One of my favourite ways to immerse myself in nature is through horseback riding. Additionally, my passion for food extends beyond just tasting; I love experimenting in the kitchen, turning it into my own personal MasterChef space whenever I’m not out exploring. 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This highlights just how crucial this technology is for anyone looking to future-proof their marketing efforts. Join our Senior Programmatic Strategist, Collette Pratt, for an insightful webinar on how artificial intelligence is transforming the industry. It's more than just a buzzword, it's a genuine game-changer, and we'll show you exactly how it's reshaping the programmatic landscape right now. During the session, you’ll learn how to harness this power to get better results from your campaigns. We'll also take a deep dive into the evolution of programmatic advertising, give you an inside view of where AI is currently making the biggest impact, and share some exclusive client case studies, including one that saw a 180% increase in clicks and a 250% surge in website traffic. Join us for some practical, data-driven insights that will make you feel more confident and effective in your media planning. You'll learn about : AI as your co-pilot: Learn how to use AI to improve your targeting, placement, and creative strategies, driving more precise results than ever before. Automate and innovate: Free up valuable time you used to spend on manual reporting and put it towards more strategic, creative planning. Expand your reach: See how AI is making high-impact channels like audio, Connected TV (CTV), and Digital Out of Home both accessible and cost-effective for brands of all sizes. Speaker: Collette Pratt , Senior Programmatic Strategist Collette has over four years of experience driving success across the digital advertising landscape. Throughout her career, she has managed global accounts spanning airlines, charities, B2B, and retail, and now leads multiple international programmatic strategies for a number of brands at Impression. 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