[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fpreparing-for-a-privacy-first-web-webinar":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":10,"coauthors":11,"class_list":14,"acf":23,"head_links":181,"breadcrumbs":182,"head":193},"2022-08-10T08:17:34",{"rendered":6},"\n\u003Cp>Whilst Google’s \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-delays-the-ban-of-third-party-cookies-to-late-2024\u002F\">recent decision\u003C\u002Fa> to delay its third-party cookie ban until 2024 gives marketers more time to prepare, the extension is only delaying the inevitable. \u003C\u002Fp>\n\n\n\n\u003Cp>With less tracking data at our disposal, the ability to create targeted campaigns and accurately measure the performance of our marketing channels will become increasingly more difficult. Without implementing the correct solutions, it will be challenging to determine what’s working and where to focus efforts and budget. To tackle the upcoming changes and gather crucial customer insights, investments should be made into first-party data collection and tracking technology solutions. \u003C\u002Fp>\n\n\n\n\u003Cp>To help you future-proof your business, our strategy and solutions experts teamed up to deliver this webinar, sharing their advice on how you should adopt a long-term proactive strategy to utilise this time wisely. \u003C\u002Fp>\n\n\n\n\u003Cp>Whilst there is no silver bullet to solving the challenges a cookieless future will bring, these tips and solutions will help you adhere to privacy preferences whilst filling attribution gaps to prevent channels from being underreported. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"youll-learn-about\">You’ll learn about:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The current privacy landscape and how it affects your business\u003C\u002Fli>\u003Cli>Industry sentiment and how other marketers are responding \u003C\u002Fli>\u003Cli>Creative ways to build your own first-party data pool \u003C\u002Fli>\u003Cli>Privacy-first tracking technology solutions: server-side tagging, consent mode, enhanced match \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"your-speakers\">Your speakers:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FIsabella.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19074\"\u002F>\u003Cfigcaption>Isabella Smith, Digital Strategy Consultant\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FAaron.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19073\"\u002F>\u003Cfigcaption>Aaron Dicks, Performance Director\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FHarry.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19075\"\u002F>\u003Cfigcaption>Harry Brace, Marketing Technology Consultant\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker-slides\">Speaker slides:\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vSxJnivqqYOGezlCQWwhVgt9ys3f8VBJQ378skkvS-23RCvsy4JU5Zo35bc8dJZhIbDu5NVZq4mMzaA\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"480\" height=\"299\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n",[8,9],39,41,[],[12,13],11,164,[15,16,17,18,19,20,21,22],"post-18790","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing","category-measurement",{"date__time":24,"partners":25,"gated":25,"form_title":26,"form_button_text":27,"confirmation_title":28,"confirmation_body":28,"watch_link":29,"page_content_modules":30,"hero":177},"13\u002F09\u002F2022 10:00 am",false,"Register here","Register","","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=r7_dZ66JKNY",[31,157],{"acf_fc_layout":32,"reduced":33,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":33,"title":34,"content":6,"authors":35,"date":4,"date__time":24,"gated":25,"form_title":26,"form_button_text":27,"confirmation_title":28,"confirmation_body":28,"industries":118,"watch_link":29},"webinar_content",true,"Preparing for a privacy-first web",[36],{"id":37,"path":38,"display_name":39,"job_title":40,"description":41,"avatar_url":42,"acf":43},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":40,"full_bio":44,"specialist_service_links":45,"photo":63},"\u003Cp>Digital Marketing Manager. 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Get in touch with us if you think we can work together.","01158 242 212",{"@type":268,"streetAddress":269,"addressLocality":270,"addressRegion":271,"postalCode":272,"addressCountry":273},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[275,284,296],{"@type":276,"name":277,"geo":278,"address":282,"photo":255,"telephone":283},"Place","Impression Digital - Nottingham",{"@type":279,"latitude":280,"longitude":281},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":268,"streetAddress":269,"addressLocality":270,"addressRegion":271,"postalCode":272,"addressCountry":273},"+44 01158 242 212",{"@type":276,"name":285,"geo":286,"address":289,"photo":294,"telephone":295},"Impression Digital - London",{"@type":279,"latitude":287,"longitude":288},"51.50237208377361","-0.09229841534284115",{"@type":268,"streetAddress":290,"addressLocality":291,"addressRegion":292,"postalCode":293,"addressCountry":273},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":276,"name":297,"geo":298,"address":301},"Impression Digital - New York",{"@type":279,"latitude":299,"longitude":300},"40.726722746949","-74.00527778220652",{"@type":268,"streetAddress":302,"addressLocality":303,"addressRegion":304,"postalCode":305,"addressCountry":306},"160 Varick St","New York","NY","10013","USA",[308,311,313],{"@type":309,"name":310},"Country","Worldwide",{"@type":309,"name":312},"GBR",{"@type":309,"name":306},{"@type":315,"@id":316,"name":34,"description":317,"thumbnailUrl":318,"uploadDate":211,"publisher":319,"embedUrl":320,"contentUrl":29,"url":204},"VideoObject","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fpreparing-for-a-privacy-first-web-webinar\u002F#video","Whilst Google’s recent decision to delay its third-party cookie ban until 2024 gives marketers more time to prepare, the extension is only delaying the inevitable. With less tracking data at our disposal, the ability to create targeted campaigns and accurately measure the performance of our marketing channels will become increasingly more difficult. Without implementing the correct solutions, it will be challenging to determine what’s working and where to focus efforts and budget. To tackle the upcoming changes and gather crucial customer insights, investments should be made into first-party data collection and tracking technology solutions. To help you future-proof your business, our strategy and solutions experts teamed up to deliver this webinar, sharing their advice on how you should adopt a long-term proactive strategy to utilise this time wisely. Whilst there is no silver bullet to solving the challenges a cookieless future will bring, these tips and solutions will help you adhere to privacy preferences whilst filling attribution gaps to prevent channels from being underreported. You’ll learn about: The current privacy landscape and how it affects your businessIndustry sentiment and how other marketers are responding Creative ways to build your own first-party data pool Privacy-first tracking technology solutions: server-side tagging, consent mode, enhanced match Your speakers: Isabella Smith, Digital Strategy Consultant Aaron Dicks, Performance Director Harry Brace, Marketing Technology Consultant Speaker slides:",[210],{"@type":249,"@id":241},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fr7_dZ66JKNY",[322,324,327,330,333,335,337,339,341,344,346,349,351,353,356,359],{"name":323,"content":213},"description",{"name":325,"content":326},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":328,"content":329},"og:locale","en_GB",{"property":331,"content":332},"og:type","article",{"property":334,"content":194},"og:title",{"property":336,"content":213},"og:description",{"property":338,"content":204},"og:url",{"property":340,"content":239},"og:site_name",{"property":342,"content":343},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":345,"content":212},"article:modified_time",{"property":347,"content":348},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002FPrivacy-First-Web.jpg?auto=compress%2Cformat",{"property":350,"content":220},"og:image:width",{"property":352,"content":221},"og:image:height",{"property":354,"content":355},"og:image:type","image\u002Fjpeg",{"name":357,"content":358},"twitter:card","summary_large_image",{"name":360,"content":361},"twitter:site","@impressiontalk",[]]