[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Forganic-marketing-briefing":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":12,"coauthors":15,"class_list":17,"acf":30,"head_links":188,"breadcrumbs":189,"head":200},"2025-02-13T16:58:50",{"rendered":6},"\n\u003Cp>Organic marketing continues to be a crucial driver of online success, with recent data showing that 53% of all website traffic comes from organic search (\u003Cem>Source: BrightEdge\u003C\u002Fem>). To help keep your brand up to date with the evolving organic landscape and to fully leverage this opportunity, register to watch our latest webinar. \u003C\u002Fp>\n\n\n\n\u003Cp>In this session, we explore critical updates in the search landscape, focusing on the growing impact of AI, brand signals, and the future of organic shopping. We discuss how these trends are transforming e-commerce SEO, with real-world examples from brands such as Sports Direct, which has seen over 50% of their page-one\u003Cstrong> keywords benefit from organic shopping features\u003C\u002Fstrong>. You’ll learn how product feeds and structured data are driving this growth and why it’s essential for your strategy.\u003C\u002Fp>\n\n\n\n\u003Cp>Learn from our organic marketing experts, Head of SEO Performance, Charlie Norledge, and Digital PR Campaign Consultant, Lauren Henley.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"youll-learn-about\">You’ll learn about :\u003C\u002Fh2>\n\n\n\n\u003Cp>📅 \u003Cstrong>Google Algorithm Updates\u003C\u002Fstrong>: Google’s regular updates mean marketers must stay informed and flexible to maintain visibility in search results. Understanding these changes helps with effective strategising.\u003C\u002Fp>\n\n\n\n\u003Cp>🛒 \u003Cstrong>Organic Shopping’s Growing Importance\u003C\u002Fstrong>: The addition of organic shopping features emphasises the need for e-commerce sites to optimise product feeds and structured data to boost visibility and sales.\u003C\u002Fp>\n\n\n\n\u003Cp>🏆 \u003Cstrong>Brand Equity’s Influence\u003C\u002Fstrong>: A solid brand presence plays a major role in SEO. Marketers should use digital PR and consistent branding to build authority and improve rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>📉 \u003Cstrong>AI Overviews Affecting Traffic\u003C\u002Fstrong>: The rise of AI overviews can reduce clicks on traditional content, meaning marketers need to adapt their content strategies to stay competitive.\u003C\u002Fp>\n\n\n\n\u003Cp>🔍\u003Cstrong> Tracking LLMs\u003C\u002Fstrong>: As LLMs become more prevalent, tracking their impact on traffic and engagement will be crucial for understanding how to optimise content for these platforms.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speakers\">Speakers:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FCharlie-Norledge.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31129\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Charlie Norledge \u003C\u002Fstrong>\u003Cbr>Head of SEO Performance\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">Charlie has 9+ years of industry experience. With a background in web development, he specialises in technical SEO, focusing on solving crawling and indexation issues to enhance clients’ search visibility and optimise their overall SEO performance.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FLauren-Henley-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31784\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Lauren Henley \u003C\u002Fstrong>\u003Cbr>Digital PR Campaign Consultant\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">Lauren has 12+ years of SEO and Digital PR experience. She has successfully worked with B2C and B2B clients across the UK, Europe, and the US. At Impression, she supports the digital PR team, leveraging her expertise to drive impactful results for clients.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker-slides\">Speaker slides\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpages.impressiondigital.com\u002Fhubfs\u002FOrganic%20Marketing%20Briefing%20Feb%202025%20-%20Impression%20Webinar.pdf\">\u003Cstrong>Download your copy of the slides here\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n",[8,9,10,11],39,45,43,1,[13,14],19,127,[16],275,[18,19,20,21,22,23,24,25,26,27,28,29],"post-31782","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing","category-digital-pr","category-google-algorithm-updates","category-seo","industries-fashion","industries-retail",{"date__time":31,"partners":32,"gated":33,"form_title":34,"form_button_text":35,"confirmation_title":36,"confirmation_body":31,"watch_link":37,"page_content_modules":38,"hero":184},"",false,true,"Watch on-demand","Watch now","Watch the webinar below","https:\u002F\u002Fyoutu.be\u002FfzmHV3PlvZI",[39,164],{"acf_fc_layout":40,"reduced":33,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":33,"title":41,"content":6,"authors":42,"date":4,"date__time":31,"gated":33,"form_title":34,"form_button_text":35,"confirmation_title":36,"confirmation_body":31,"industries":125,"watch_link":37},"webinar_content","Organic Marketing Briefing",[43],{"id":44,"path":45,"display_name":46,"job_title":47,"description":31,"avatar_url":48,"acf":49},169,"\u002Fabout\u002Four-team\u002Fjess-leukis-elliott\u002F","Jess","Events Manager","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":47,"full_bio":50,"specialist_service_links":51,"photo":69},"\u003Cp>Events Manager. Joined Impression in March 2024.\u003C\u002Fp>\n\u003Cp>My journey into the realm of marketing began with my study of Strategic Communications in Marketing from the University of Johannesburg (South Africa). Following my education, I honed my skills in a boutique agency environment, where I was immersed in the dynamic world of marketing on a daily basis. My role involved a diverse array of tasks, engaging in everything from traditional mediums such as television, radio, and print, to cutting-edge digital advertising and event coordination. Simultaneously, I embarked on my own entrepreneurial journey, where I could fully express my passion for content creation and events.\u003C\u002Fp>\n\u003Cp>A day in the life of an event manager is a whirlwind of coordination, creativity, and adaptability. With a keen eye for detail to ensure seamless execution – and a whole lot of fun.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nMoving to the UK was a defining moment in my life — a bold and courageous leap into a world brimming with new opportunities and adventures. Embracing the challenges of acclimating to a different social and professional landscape filled me with a sense of pride, knowing that I had the resilience and determination to thrive in unfamiliar territory. I am also proud of my equestrian achievements since only recently entering the equine space.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI thrive on the thrill of adventure and the excitement of exploring new cultures, places, and cuisines. As an adrenaline junkie, I’m always seeking out new experiences that push my boundaries and ignite my sense of adventure. 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To help keep your brand up to date with the evolving organic landscape and to fully leverage this opportunity, register to watch our latest webinar. In this session, we explore critical updates in the search landscape, focusing on the growing impact of AI, brand signals, and the future of organic shopping. We discuss how these trends are transforming e-commerce SEO, with real-world examples from brands such as Sports Direct, which has seen over 50% of their page-one keywords benefit from organic shopping features. You’ll learn how product feeds and structured data are driving this growth and why it’s essential for your strategy. Learn from our organic marketing experts, Head of SEO Performance, Charlie Norledge, and Digital PR Campaign Consultant, Lauren Henley. You'll learn about : 📅 Google Algorithm Updates: Google's regular updates mean marketers must stay informed and flexible to maintain visibility in search results. Understanding these changes helps with effective strategising. 🛒 Organic Shopping’s Growing Importance: The addition of organic shopping features emphasises the need for e-commerce sites to optimise product feeds and structured data to boost visibility and sales. 🏆 Brand Equity’s Influence: A solid brand presence plays a major role in SEO. Marketers should use digital PR and consistent branding to build authority and improve rankings. 📉 AI Overviews Affecting Traffic: The rise of AI overviews can reduce clicks on traditional content, meaning marketers need to adapt their content strategies to stay competitive. 🔍 Tracking LLMs: As LLMs become more prevalent, tracking their impact on traffic and engagement will be crucial for understanding how to optimise content for these platforms. Speakers: Charlie Norledge Head of SEO Performance Charlie has 9+ years of industry experience. With a background in web development, he specialises in technical SEO, focusing on solving crawling and indexation issues to enhance clients’ search visibility and optimise their overall SEO performance. Lauren Henley Digital PR Campaign Consultant Lauren has 12+ years of SEO and Digital PR experience. She has successfully worked with B2C and B2B clients across the UK, Europe, and the US. At Impression, she supports the digital PR team, leveraging her expertise to drive impactful results for clients. Speaker slides Download your copy of the slides here",[217],{"@type":255,"@id":247},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FfzmHV3PlvZI","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=fzmHV3PlvZI",[329,331,334,337,340,342,344,346,348,351,353,356,359,362,365,368,371],{"name":330,"content":220},"description",{"name":332,"content":333},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":335,"content":336},"og:locale","en_GB",{"property":338,"content":339},"og:type","article",{"property":341,"content":201},"og:title",{"property":343,"content":220},"og:description",{"property":345,"content":211},"og:url",{"property":347,"content":245},"og:site_name",{"property":349,"content":350},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":352,"content":219},"article:modified_time",{"property":354,"content":355},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FYT_1280x720_Luxury-Sector-Webinar.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"property":357,"content":358},"og:image:width",1892,{"property":360,"content":361},"og:image:height",1000,{"property":363,"content":364},"og:image:type","image\u002Fjpeg",{"name":366,"content":367},"twitter:card","summary_large_image",{"name":369,"content":370},"twitter:image","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FYT_1280x720_Luxury-Sector-Webinar.jpg?auto=compress%2Cformat&q=90",{"name":372,"content":373},"twitter:site","@impressiontalk",[]]