[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fmarketing-to-gen-z":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":11,"coauthors":14,"class_list":17,"acf":29,"head_links":187,"breadcrumbs":188,"head":199},"2024-11-18T09:10:03",{"rendered":6},"\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.marketingweek.com\u002Fbrand-boredom-conversion-irrelevant-marketing-5-interesting-stats-to-start-your-week\u002F\">Almost half (46%)\u003C\u002Fa> of Gen Z shoppers in the UK have abandoned a brand they were once loyal to because they became ‘bored’ of them. Around a third have tried a new brand because of its ‘creative marketing.\u003C\u002Fp>\n\n\n\n\u003Cp>We find ourselves on the precipice of a new era for marketers, where target consumers are made up of a generation of people who have grown up surrounded by technology, from smartphones to AI. \u003C\u002Fp>\n\n\n\n\u003Cp>Gen Z are transforming how platforms are used, be it the rise of ‘Social Search’ to the unique role that Amazon plays in securing customers. Your next-generation customers are just as (or even more…) digitally savvy than you and on top of this, are made up of a socially conscious cohort. \u003C\u002Fp>\n\n\n\n\u003Cp>Best practice alone isn’t enough to capture and convert this younger generation of consumers, brands must adapt their strategies and approach their marketing activity creatively. In this webinar, Head of PPC Yasmin Burchill, uses real-life examples to explore changes in the Digital Generation and shares key takeaways to make sure you’re on the right track speaking to your potential customers.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>🤝 \u003Cstrong>Authenticity matters\u003C\u002Fstrong>: This generation seeks genuine connections and relatable content. Learn about focusing on user-generated content and personalised messaging to foster trust and engagement. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>💰 \u003Cstrong>Balancing sustainability and finance\u003C\u002Fstrong>: While sustainability is important, Gen Z is also financially conscious. Your brand must strike a balance between eco-friendly initiatives and appealing pricing strategies to attract this demographic. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>🎤 \u003Cstrong>Cultural influence\u003C\u002Fstrong>: Trends originating from platforms like TikTok shape Gen Z’s interests and purchasing decisions. Explore ways to stay attuned to these cultural shifts to remain relevant. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>🔍 \u003Cstrong>TikTok as a Search Engine\u003C\u002Fstrong>: Gen Z often turns to TikTok for product discovery, highlighting the need for your brand to leverage this platform in its marketing strategies.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>🛠️ \u003Cstrong>Personalisation opportunities\u003C\u002Fstrong>: With a more favourable view of targeted marketing, your brand can experiment with personalisation techniques, enhancing user experience and conversion rates. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>📈\u003Cstrong> Multi-Touch strategies\u003C\u002Fstrong>: Engaging Gen Z requires a holistic approach across various digital channels, moving beyond traditional linear conversion paths to a more interconnected ecosystem. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker\">Speaker:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FYasmin-Williams.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30911\" width=\"180\" height=\"180\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Yasmin Burchill\u003C\u002Fstrong>\u003Cbr>Head of PPC\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker-slides\">Speaker slides\u003C\u002Fh2>\n\n\n\n\n\n\u003Cp>Download a copy of the speaker slides \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpages.impressiondigital.com\u002Fhubfs\u002FMarketing%20To%20Gen%20Z%20CC.pdf\">here.\u003C\u002Fa> \u003C\u002Fp>\n",[8,9,10],39,284,40,[12,13],127,277,[15,16],11,164,[18,19,20,21,22,23,24,25,26,27,28],"post-30910","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing","category-digital-strategy","category-ppc","industries-retail","industries-technology",{"date__time":30,"partners":31,"gated":32,"form_title":33,"form_button_text":34,"confirmation_title":35,"confirmation_body":36,"watch_link":36,"page_content_modules":37,"hero":183},"07\u002F11\u002F2024 10:00 am",false,true,"Watch on-demand","Watch now","Watch the webinar below","",[38,163],{"acf_fc_layout":39,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":40,"content":6,"authors":41,"date":4,"date__time":30,"gated":32,"form_title":33,"form_button_text":34,"confirmation_title":35,"confirmation_body":36,"industries":124,"watch_link":36},"webinar_content","Marketing to Gen Z: Capturing and Converting the Digital Generation ",[42],{"id":43,"path":44,"display_name":45,"job_title":46,"description":47,"avatar_url":48,"acf":49},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":46,"full_bio":50,"specialist_service_links":51,"photo":69},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. 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