[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Flife-after-lockdown-the-reopening-of-retail":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":11,"class_list":14,"acf":23,"head_links":202,"breadcrumbs":203,"head":214},"2021-06-17T12:12:36",{"rendered":6},"\n\u003Cp>We’ve teamed up with our friends at Google again to help you explore opportunities online. \u003C\u002Fp>\n\n\n\n\u003Cp>Over the last few years, global ecommerce sales have been steadily increasing but the forced closure of bricks and mortar stores has accelerated the shift to digital by 5+ years (\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.thinkwithgoogle.com\u002Fintl\u002Fen-gb\u002F\">Think with Google\u003C\u002Fa>). Not only has the pandemic fundamentally changed the way consumers shop, but the ease of online shopping has made them more demanding and the marketplace is more competitive than ever before. As a marketer working in the retail industry, you’ll no doubt have felt some pressure to quickly adapt and increase your online presence. \u003C\u002Fp>\n\n\n\n\u003Cp>To help you get your campaigns and strategies ready for a heightened sense of consumer excitement that’s expected during the upcoming peak retail period, sign up for our webinar to hear tips on how you can best utilise digital as part of your multi-channel marketing strategy. You’ll learn to maximise your opportunity to target consumers and better communicate with them at each stage of their journey. Whether your business has high street stores or solely operates online, continuing to invest in your digital presence will help you to compete effectively and keep up with increased consumer expectations in a post-pandemic world. \u003C\u002Fp>\n\n\n\n\u003Cp>The live event has now passed but you can still watch the recording.\u003C\u002Fp>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers-and-their-slides\">The speakers and their slides\u003C\u002Fh2>\n\n\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-rounded\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FYasmin-Williams.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12313\" width=\"220\" height=\"220\"\u002F>\u003Cfigcaption> \u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:76.66%\">\n\u003Ch2 class=\"has-huge-font-size wp-block-heading\" class=\"has-huge-font-size\" id=\"standing-out-when-everyone-is-standing-out\">Standing out when everyone is standing out\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"has-text-color\" style=\"color:#080c1c\">\u003Cmeta charset=\"utf-8\">\u003Cstrong>Yasmin Williams, Paid Media Lead, Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>At Google’s recent \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthinkapps.withgoogle.com\u002Fpeak21\u002F?token=LPT0S1IR\">Peak 21\u003C\u002Fa> event, we learned that the UK is the second most advanced ecommerce market in the world meaning it’s incredibly competitive and becoming increasingly harder to stand out in the crowded online space. Furthermore, with one third of consumers trying a new brand during the pandemic, it’s vital that your marketing strategy sets your business apart.\u003C\u002Fp>\n\n\n\n\u003Cp>In the world of paid search, competition has been rife, more so than ever before! The pandemic has also brought about a new way of shopping in that more people are heading online for inspiration and consumer expectation of the online experience is much greater. In my talk, i’ll discuss the many ways in which the market has changed over the last year and what impact this will have on your business, as well as how you can stand out when everyone is standing out.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F07\u002FStanding-Out-When-Everyone-is-Standing-Out.pdf\">PDF Download: Standing out when everyone is standing out\u003C\u002Fa>\u003C\u002Fstrong> \u003C\u002Fp>\n\n\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-rounded\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FE8h2OptI-Payal.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7147\" width=\"220\" height=\"220\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:76.66%\">\n\u003Ch2 class=\"has-huge-font-size wp-block-heading\" class=\"has-huge-font-size\" id=\"top-retail-consumer-trends\">Top retail consumer trends\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"has-text-color\" style=\"color:#080c1c\">\u003Cstrong>Payal Pahalajani, business development manager, Google\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Over the course of the last 18months, user behaviour has drastically evolved as consumers have turned to solely shopping online. Unpredictable lockdowns saw the reopening and closing of ‘non-essential stores’ which resulted in an uncertain, ever-changing environment for retailers and consumers alike. As the world now opens up, new and old habits will once again be challenged. \u003C\u002Fp>\n\n\n\n\u003Cp>During this talk, I’ll share how changes in user behaviour have been shaping the latest trends in Retail, how brands and marketers are approaching these changes and lastly, how we recommend brands approach them and continue to evolve. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F07\u002FHow-Shopping-Has-Changed.pdf\">\u003Cstrong>PDF Download: How Shopping Has Changed\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F07\u002FThe-Journey-Reshaped.pdf\">PDF Download: The Journey Reshaped\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-rounded\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FCharlie-Norledge_Light.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12334\" width=\"220\" height=\"220\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:76.66%\">\n\u003Ch2 class=\"has-huge-font-size wp-block-heading\" class=\"has-huge-font-size\" id=\"navigating-the-rising-and-falling-needs-of-your-customer\">Navigating the rising and falling needs of your customer\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"has-text-color\" style=\"color:#080c1c\">\u003Cstrong>Charlie Norledge, Head of Technical SEO, Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>At Impression, we’re seeing clients who have experienced incredible growth during the pandemic start to see a decline now that retail is opening back up. New consumer behaviour has led to an unpredictable landscape that’s resulting in fluctuating search demand. No matter what you’re selling, your retail business is likely to face unique challenges in successfully meeting the rising or falling needs of your customers. \u003C\u002Fp>\n\n\n\n\u003Cp>In my talk, I’ll provide you with insight into how to spot which search terms are increasing and decreasing. With this knowledge, you’ll be able to go away and apply this to your search strategies to make sure you’re targeting the most effective set of terms. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F07\u002FImpression-Navigating-the-rising-and-falling-needs-of-your-customer-Webinar.pdf\">PDF Download: Navigating the rising and falling needs of your customers\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n",[8],39,[10],127,[12,13],11,164,[15,16,17,18,19,20,21,22],"post-6682","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing","industries-retail",{"date__time":24,"partners":25,"gated":54,"form_title":55,"form_button_text":56,"confirmation_title":57,"confirmation_body":58,"watch_link":59,"page_content_modules":60,"hero":199},"15\u002F07\u002F2021 10:00 am",[26],{"logo":27,"link":34},{"ID":28,"id":28,"title":29,"filename":30,"filesize":31,"url":32,"link":33,"alt":34,"author":35,"description":34,"caption":34,"name":36,"status":37,"uploaded_to":38,"date":39,"modified":39,"menu_order":31,"mime_type":40,"type":41,"subtype":42,"icon":43,"width":44,"height":45,"sizes":46},12338,"Google-Logo-White","Google-Logo-White.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FGoogle-Logo-White.svg","\u002Fresources\u002Fwebinars\u002Flife-after-lockdown-the-reopening-of-retail\u002Fgoogle-logo-white\u002F","","12","google-logo-white","inherit",6682,"2021-11-02 12:49:56","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",150,50,{"thumbnail":32,"thumbnail-width":47,"thumbnail-height":47,"medium":32,"medium-width":48,"medium-height":48,"medium_large":32,"medium_large-width":49,"medium_large-height":50,"large":32,"large-width":49,"large-height":51,"1536x1536":32,"1536x1536-width":44,"1536x1536-height":45,"2048x2048":32,"2048x2048-width":44,"2048x2048-height":45,"post-thumbnail":32,"post-thumbnail-width":44,"post-thumbnail-height":45,"12_col":32,"12_col-width":44,"12_col-height":45,"default_landscape":32,"default_landscape-width":52,"default_landscape-height":53,"default_portrait":32,"default_portrait-width":53,"default_portrait-height":52,"6_col_and_margin_short":32,"6_col_and_margin_short-width":44,"6_col_and_margin_short-height":45,"11_col_and_margin":32,"11_col_and_margin-width":44,"11_col_and_margin-height":45,"9_col_rectangle":32,"9_col_rectangle-width":44,"9_col_rectangle-height":45,"11_col":32,"11_col-width":44,"11_col-height":45,"staff_image_696_600":32,"staff_image_696_600-width":44,"staff_image_696_600-height":45,"rectangular_thumbnail":32,"rectangular_thumbnail-width":44,"rectangular_thumbnail-height":45},640,200,700,1,370,800,600,false,"Watch on demand","Catch up now","Enjoy the content!","Catch up on the webinar recording below","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=k6zajLonYNQ",[61,179],{"acf_fc_layout":62,"reduced":63,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":63,"title":64,"content":6,"authors":65,"date":4,"date__time":24,"gated":54,"form_title":55,"form_button_text":56,"confirmation_title":57,"confirmation_body":58,"industries":140,"watch_link":59},"webinar_content",true,"Life after lockdown – the reopening of retail",[66],{"id":67,"path":68,"display_name":69,"job_title":70,"description":71,"avatar_url":72,"acf":73},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":70,"full_bio":74,"specialist_service_links":75,"photo":92},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[76],{"page":77,"link_text":91},{"ID":78,"post_author":79,"post_date":80,"post_date_gmt":80,"post_content":34,"post_title":81,"post_excerpt":34,"post_status":82,"comment_status":83,"ping_status":83,"post_password":34,"post_name":84,"to_ping":34,"pinged":34,"post_modified":85,"post_modified_gmt":85,"post_content_filtered":34,"post_parent":31,"guid":86,"menu_order":31,"post_type":87,"post_mime_type":34,"comment_count":88,"filter":89,"url_path":90},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11","\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":93,"id":93,"title":94,"filename":95,"filesize":31,"url":96,"link":97,"alt":34,"author":35,"description":34,"caption":34,"name":98,"status":37,"uploaded_to":31,"date":99,"modified":99,"menu_order":31,"mime_type":100,"type":41,"subtype":101,"icon":43,"width":102,"height":53,"sizes":103},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","matthew-ahern_new2","2022-04-21 11:54:30","image\u002Fpng","png",696,{"thumbnail":104,"thumbnail-width":105,"thumbnail-height":105,"medium":106,"medium-width":48,"medium-height":107,"medium_large":108,"medium_large-width":109,"medium_large-height":110,"large":111,"large-width":112,"large-height":113,"1536x1536":114,"1536x1536-width":115,"1536x1536-height":116,"2048x2048":117,"2048x2048-width":118,"2048x2048-height":119,"post-thumbnail":120,"post-thumbnail-width":121,"post-thumbnail-height":122,"12_col":123,"12_col-width":124,"12_col-height":125,"default_landscape":126,"default_landscape-width":52,"default_landscape-height":53,"default_portrait":127,"default_portrait-width":53,"default_portrait-height":52,"6_col_and_margin_short":128,"6_col_and_margin_short-width":121,"6_col_and_margin_short-height":125,"11_col_and_margin":129,"11_col_and_margin-width":130,"11_col_and_margin-height":125,"9_col_rectangle":131,"9_col_rectangle-width":132,"9_col_rectangle-height":133,"11_col":134,"11_col-width":135,"11_col-height":125,"staff_image_696_600":136,"staff_image_696_600-width":102,"staff_image_696_600-height":53,"rectangular_thumbnail":137,"rectangular_thumbnail-width":138,"rectangular_thumbnail-height":139},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[141,143,145,147,149,151,153,155,157,159,161,163,165,167,169,171,173,175,177],{"value":142,"text":142},"Automotive",{"value":144,"text":144},"B2B",{"value":146,"text":146},"Creative",{"value":148,"text":148},"Energy",{"value":150,"text":150},"Fashion",{"value":152,"text":152},"Finance",{"value":154,"text":154},"FMCG",{"value":156,"text":156},"Health",{"value":158,"text":158},"Home 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Over the last few years, global ecommerce sales have been steadily increasing but the forced closure of bricks and mortar stores has accelerated the shift to digital by 5+ years (Think with Google). Not only has the pandemic fundamentally changed the way consumers shop, but the ease of online shopping has made them more demanding and the marketplace is more competitive than ever before. As a marketer working in the retail industry, you’ll no doubt have felt some pressure to quickly adapt and increase your online presence. To help you get your campaigns and strategies ready for a heightened sense of consumer excitement that's expected during the upcoming peak retail period, sign up for our webinar to hear tips on how you can best utilise digital as part of your multi-channel marketing strategy. You'll learn to maximise your opportunity to target consumers and better communicate with them at each stage of their journey. Whether your business has high street stores or solely operates online, continuing to invest in your digital presence will help you to compete effectively and keep up with increased consumer expectations in a post-pandemic world. The live event has now passed but you can still watch the recording. The speakers and their slides Standing out when everyone is standing out Yasmin Williams, Paid Media Lead, Impression At Google’s recent Peak 21 event, we learned that the UK is the second most advanced ecommerce market in the world meaning it’s incredibly competitive and becoming increasingly harder to stand out in the crowded online space. Furthermore, with one third of consumers trying a new brand during the pandemic, it’s vital that your marketing strategy sets your business apart. In the world of paid search, competition has been rife, more so than ever before! The pandemic has also brought about a new way of shopping in that more people are heading online for inspiration and consumer expectation of the online experience is much greater. In my talk, i’ll discuss the many ways in which the market has changed over the last year and what impact this will have on your business, as well as how you can stand out when everyone is standing out. PDF Download: Standing out when everyone is standing out Top retail consumer trends Payal Pahalajani, business development manager, Google Over the course of the last 18months, user behaviour has drastically evolved as consumers have turned to solely shopping online. Unpredictable lockdowns saw the reopening and closing of ‘non-essential stores’ which resulted in an uncertain, ever-changing environment for retailers and consumers alike. As the world now opens up, new and old habits will once again be challenged. During this talk, I’ll share how changes in user behaviour have been shaping the latest trends in Retail, how brands and marketers are approaching these changes and lastly, how we recommend brands approach them and continue to evolve. PDF Download: How Shopping Has Changed PDF Download: The Journey Reshaped Navigating the rising and falling needs of your customer Charlie Norledge, Head of Technical SEO, Impression At Impression, we’re seeing clients who have experienced incredible growth during the pandemic start to see a decline now that retail is opening back up. New consumer behaviour has led to an unpredictable landscape that’s resulting in fluctuating search demand. No matter what you're selling, your retail business is likely to face unique challenges in successfully meeting the rising or falling needs of your customers. In my talk, I’ll provide you with insight into how to spot which search terms are increasing and decreasing. With this knowledge, you'll be able to go away and apply this to your search strategies to make sure you're targeting the most effective set of terms. PDF Download: Navigating the rising and falling needs of your customers",[231],{"@type":267,"@id":259},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fk6zajLonYNQ",[341,344,347,350,352,355,357,359,362,364,367,369,371,374,377],{"name":342,"content":343},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":345,"content":346},"og:locale","en_GB",{"property":348,"content":349},"og:type","article",{"property":351,"content":215},"og:title",{"property":353,"content":354},"og:description","We’ve teamed up with our friends at Google again to help you explore opportunities online. Over the last few years, global ecommerce sales have been steadily increasing but the forced closure of bricks and mortar stores has accelerated the shift to digital by 5+ years (Think with Google). 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