[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fleveraging-behavioural-science-4-tips-to-influence-customer-behaviour-2-of-3":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":10,"coauthors":11,"class_list":13,"acf":22,"head_links":189,"breadcrumbs":190,"head":201},"2023-10-27T06:54:12",{"rendered":6},"\n\u003Cp>In the second episode of this three-part webinar series, Impression’s Head of Behavioural Science, Mike Weir, reveals nine tactics to influence customer behaviour. In this part, Mike deep-dives into four which cover how you deliver your message, audience motivation, social norms and defaults. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Watch \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fintroduction-to-behavioural-science-and-how-to-apply-it-to-ux\u002F\">part one of the series\u003C\u002Fa>\u003C\u002Fstrong> \u003Cstrong>and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fbehavioural-science-5-more-tips-to-influence-customer-behaviour\u002F\">part three of the series\u003C\u002Fa>. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Behavioural science addresses this challenge by seeking to unravel this complexity. By delving into consumer thought processes and recognizing the diverse influences, whether individual or contextual, we can predict the variations in users and their behaviours.\u003C\u002Fp>\n\n\n\n\u003Cp>At the core of user experience (UX) lies the customer journey, a sequential progression of interactions with a brand. This journey is marked by touchpoints—specific events where customers directly engage with the brand. In this following webinar, Mike will cover several key tactics you can use to influence users at these touchpoints.\u003C\u002Fp>\n\n\n\n\u003Cp style=\"font-size:28px\">\u003Cstrong>In this short, actionable 15-minute webinar you’ll learn:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>How to deliver your message and why audiences react differently to various approaches\u003C\u002Fli>\n\n\n\n\u003Cli>How incentives work as excellent audience motivators with examples\u003C\u002Fli>\n\n\n\n\u003Cli>The impact of social norms and how to leverage them to influence action\u003C\u002Fli>\n\n\n\n\u003Cli>How to create standardised choices through the use of default options\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Want to learn more? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with our team to find out how we can help you leverage \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-experience\u002Fbehavioural-science\u002F\">Behavioural Science\u003C\u002Fa> to improve your marketing performance.\u003C\u002Fp>\n",[8,9],55,39,[],[12],261,[14,15,16,17,18,19,20,21],"post-25407","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-cro","category-digital-marketing",{"date__time":23,"partners":24,"gated":25,"form_title":26,"form_button_text":27,"confirmation_title":28,"confirmation_body":29,"watch_link":30,"page_content_modules":31,"hero":185},"27\u002F10\u002F2023 7:00 am",false,true,"Register here","Watch now","","Watch a recording of the webinar below.","https:\u002F\u002Fyoutu.be\u002FXO0BQwyBBJg",[32,165],{"acf_fc_layout":33,"reduced":25,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":25,"title":34,"content":6,"authors":35,"date":4,"date__time":23,"gated":25,"form_title":26,"form_button_text":27,"confirmation_title":28,"confirmation_body":29,"industries":126,"watch_link":30},"webinar_content","Leveraging Behavioural Science: 4 tips to influence customer behaviour [2 of 3]",[36],{"id":37,"path":38,"display_name":39,"job_title":40,"description":28,"avatar_url":41,"acf":42},157,"\u002Fabout\u002Four-team\u002Fmichael-weir\u002F","Michael Weir","Director, Head of DX","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FMichael-Weir.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":40,"full_bio":43,"specialist_service_links":44,"photo":70},"\u003Cp>Director, Head of DX. Joined Impression in July 2023.\u003C\u002Fp>\n\u003Cp>Previously worked at a number of different specialist and integrated agencies in the North of England. During my time I have worked for clients in many different industries, such as finance, FMCG and fashion.\u003C\u002Fp>\n\u003Cp>My role is to understand the complex (or simple) commercial challenges that businesses face and to find solutions to these challenges – this could be as simple as wanting to increase revenue, but can be much more complex.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nCompleting my third hair (halfway through my PhD). Landing this new role at Impression.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nWhen I’m not working on my PhD I enjoy socialising with friends and family and day trips to the pub.\u003C\u002Fp>\n",[45,61],{"page":46,"link_text":50},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":28,"post_title":50,"post_excerpt":28,"post_status":51,"comment_status":52,"ping_status":52,"post_password":28,"post_name":53,"to_ping":28,"pinged":28,"post_modified":54,"post_modified_gmt":54,"post_content_filtered":28,"post_parent":55,"guid":56,"menu_order":55,"post_type":57,"post_mime_type":28,"comment_count":58,"filter":59,"url_path":60},24873,"98","2023-09-19 15:41:00","Digital Experience","publish","closed","digital-experience","2026-09-25 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