[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fleveraging-ai-to-accelerate-your-seo-workflow":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":13,"acf":21,"head_links":181,"breadcrumbs":182,"head":193},"2022-12-07T10:35:29",{"rendered":6},"\n\u003Cp>AI-generated content has been criticised for filling search results pages with unhelpful information, noted as \u003Ca style=\"color:orange;\" rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-ai-generated-content-spam-383454\">something to avoid\u003C\u002Fa> by Google. But, is it all bad? The simple answer is no. \u003Ca style=\"color:orange;\" rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-human-written-content-seo-34295.html\">Humans can generate\u003C\u002Fa> unhelpful content too, and AI can actually play a significant role in helping improve your workflow.\u003C\u002Fp>\n\n\n\n\u003Cp>Google’s guidelines and its recent \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fupdates\u002Fhelpful-content-update\">helpful content update\u003C\u002Fa> ensure that users see original, helpful content that’s written by people, for people, devaluing sites that publish AI-generated spam content to manipulate search engines. When used in the right way, however, it can be an efficient and effective way to produce SEO content such as meta descriptions and category pages. Without AI, copy like this takes a long time to write, reducing your team’s capacity and time that could be invested into more strategic marketing activity. In the case of large e-commerce and enterprise-level sites, leveraging the power of AI-generated content will save you time and budget, helping you to scale your business. \u003C\u002Fp>\n\n\n\n\u003Cp>To learn how to approach AI-generated content, watch our 30-minute recorded webinar with our two SEO experts, featuring a Q&A from questions asked during the live webinar.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>You’ll learn about:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Best practices to adopt when using AI to generate content\u003C\u002Fli>\n\n\n\n\u003Cli>The potential risks and limitations of content automation\u003C\u002Fli>\n\n\n\n\u003Cli>How to overcome common SEO pitfalls with the support of AI\u003C\u002Fli>\n\n\n\n\u003Cli>Real-life examples where automated content has driven success\u003C\u002Fli>\n\n\n\n\u003Cli>Tools available to help you craft your own AI-generated content \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Who this webinar is for:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Time-strapped marketing managers without SEO resource \u003C\u002Fli>\n\n\n\n\u003Cli>SEOs wanting to maximise productivity and efficiency \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"your-speakers\">Your speakers:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002FCharlie.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20067\" width=\"381\" height=\"233\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F\">Charlie Norledge\u003C\u002Fa>\u003C\u002Fstrong>, Head of SEO Performance\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002FLuke.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20068\" width=\"381\" height=\"233\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fluke-davis\u002F\">Luke Davis\u003C\u002Fa>\u003C\u002Fstrong>, Technical SEO Specialist\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker-slides\">\u003Cstrong>Speaker slides\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vS5RQ1cUA0HKG4zc-C7w10gCouz606276uYlAy-_oUVdZMA2ipGEj-3n1joEAYofHadClOk1Su_x-wZ\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"960\" height=\"569\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n",[8],1,[],[11,12],11,164,[14,15,16,17,18,19,20],"post-20046","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-seo",{"date__time":22,"partners":23,"gated":23,"form_title":24,"form_button_text":25,"confirmation_title":26,"confirmation_body":27,"watch_link":28,"page_content_modules":29,"hero":177},"02\u002F02\u002F2023 10:00 am",false,"Watch the webinar","Watch now","Thanks for signing up!","","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=wk-rC6MBf5o",[30,156],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34,"date":4,"date__time":22,"gated":23,"form_title":24,"form_button_text":25,"confirmation_title":26,"confirmation_body":27,"industries":117,"watch_link":28},"webinar_content",true,"Leveraging AI to accelerate your SEO workflow",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":43,"specialist_service_links":44,"photo":62},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. 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But, is it all bad? The simple answer is no. Humans can generate unhelpful content too, and AI can actually play a significant role in helping improve your workflow. Google’s guidelines and its recent helpful content update ensure that users see original, helpful content that’s written by people, for people, devaluing sites that publish AI-generated spam content to manipulate search engines. When used in the right way, however, it can be an efficient and effective way to produce SEO content such as meta descriptions and category pages. Without AI, copy like this takes a long time to write, reducing your team’s capacity and time that could be invested into more strategic marketing activity. In the case of large e-commerce and enterprise-level sites, leveraging the power of AI-generated content will save you time and budget, helping you to scale your business. To learn how to approach AI-generated content, watch our 30-minute recorded webinar with our two SEO experts, featuring a Q&A from questions asked during the live webinar. You’ll learn about: Best practices to adopt when using AI to generate content The potential risks and limitations of content automation How to overcome common SEO pitfalls with the support of AI Real-life examples where automated content has driven success Tools available to help you craft your own AI-generated content Who this webinar is for: Time-strapped marketing managers without SEO resource SEOs wanting to maximise productivity and efficiency Your speakers: Charlie Norledge, Head of SEO Performance Luke Davis, Technical SEO Specialist Speaker slides",[210],{"@type":248,"@id":240},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fwk-rC6MBf5o",[321,323,326,329,332,334,336,338,340,343,345,348,350,352,355,358],{"name":322,"content":213},"description",{"name":324,"content":325},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":327,"content":328},"og:locale","en_GB",{"property":330,"content":331},"og:type","article",{"property":333,"content":194},"og:title",{"property":335,"content":213},"og:description",{"property":337,"content":204},"og:url",{"property":339,"content":238},"og:site_name",{"property":341,"content":342},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":344,"content":212},"article:modified_time",{"property":346,"content":347},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002FLeveraging-AI-to-accelerate-your-SEO-workflow.jpg?auto=compress%2Cformat",{"property":349,"content":220},"og:image:width",{"property":351,"content":221},"og:image:height",{"property":353,"content":354},"og:image:type","image\u002Fjpeg",{"name":356,"content":357},"twitter:card","summary_large_image",{"name":359,"content":360},"twitter:site","@impressiontalk",[]]