[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fintro-to-programmatic-advertising":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":11,"coauthors":12,"class_list":15,"acf":25,"head_links":185,"breadcrumbs":186,"head":197},"2022-12-07T10:23:38",{"rendered":6},"\n\u003Cp>Programmatic advertising is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F275806\u002Fprogrammatic-spending-worldwide\u002F\">growing rapidly\u003C\u002Fa> with worldwide spend expected to reach $725bn by 2026. The channel presents marketers with granular targeting capabilities and an exciting array of creative ad formats to captivate your audience and cut through your competition. There’s no wonder it’s growing in popularity. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re already utilising traditional media buying methods to advertise across platforms such as display and video, switching to programmatic ad buying is a much more efficient way to reach your audience, giving you access to wider inventory across the web. If you are not currently advertising via these channels, learning about the benefits could unlock untapped opportunities for your brand. \u003C\u002Fp>\n\n\n\n\u003Cp>There is a common misconception that Programmatic is for larger businesses with big budgets, however, due to its efficiency, this isn’t necessarily the case. Real-time optimisation across Programmatic platforms allows for flexibility in spending and granular targeting ensures budget wastage is kept to a minimum. \u003C\u002Fp>\n\n\n\n\u003Cp>To help you explore how Programmatic advertising can unlock opportunities for your business, you can watch our webinar on demand. The webinar talk lasts for 30 minutes, followed by a 15-minute Q&A. If you have any questions about any topics raised in this webinar, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"youll-learn-about\">\u003Cstrong>You’ll learn about\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>What Programmatic advertising is and how it differs from traditional media buying\u003C\u002Fli>\n\n\n\n\u003Cli>The different ad formats available and the most effective way to split your budget across them\u003C\u002Fli>\n\n\n\n\u003Cli>How Programmatic can be used to support both awareness and conversion goals \u003C\u002Fli>\n\n\n\n\u003Cli>How to adopt a creative-first approach to overcome ad fatigue and ensure your brand stands out\u003C\u002Fli>\n\n\n\n\u003Cli>How to integrate Programmatic into your wider marketing mix and how to measure it \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"who-this-webinar-is-for\">\u003Cstrong>Who this webinar is for\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Paid media specialists that want to tap into new channels to broaden their reach and accelerate current efforts through an integrated approach \u003C\u002Fli>\n\n\n\n\u003Cli>Senior marketers accountable for overseeing a variety of marketing channels within their business \u003C\u002Fli>\n\n\n\n\u003Cli>Strategic marketers who are interested in investing in additional channels to accelerate their marketing ROI \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"your-speakers\">Your speakers\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fharriet-howarth\u002F\">Harriet Howart\u003C\u002Fa>, Programmatic Lead\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fliam-wade\u002F\">Liam Wade\u003C\u002Fa>, Performance Director\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"view-the-speaker-slides\">View the speaker slides\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vRqCJMaI-DRUxmE3H7QZC99fI4OJhI34bgF2RFR0-xagojB-AaQZkV18rRsBihXu5nDs1xQGv5MIVlA\u002Fembed?start=false&loop=false&delayms=30000\" frameborder=\"0\" width=\"960\" height=\"569\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n",[8,9,10],39,40,286,[],[13,14],11,164,[16,17,18,19,20,21,22,23,24],"post-20351","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing","category-ppc","category-programmatic",{"date__time":26,"partners":27,"gated":29,"form_title":31,"form_button_text":32,"confirmation_title":33,"confirmation_body":30,"watch_link":34,"page_content_modules":35,"hero":182},"24\u002F01\u002F2023 10:00 am",[28],{"logo":29,"link":30},false,"","Watch the webinar","Watch now","Thanks for signing up!","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=5q_Wt3Z1sUA",[36,162],{"acf_fc_layout":37,"reduced":38,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":38,"title":39,"content":6,"authors":40,"date":4,"date__time":26,"gated":29,"form_title":31,"form_button_text":32,"confirmation_title":33,"confirmation_body":30,"industries":123,"watch_link":34},"webinar_content",true,"Programmatic advertising: Reach your audience in new moments",[41],{"id":42,"path":43,"display_name":44,"job_title":45,"description":46,"avatar_url":47,"acf":48},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":45,"full_bio":49,"specialist_service_links":50,"photo":68},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[51],{"page":52,"link_text":67},{"ID":53,"post_author":54,"post_date":55,"post_date_gmt":55,"post_content":30,"post_title":56,"post_excerpt":30,"post_status":57,"comment_status":58,"ping_status":58,"post_password":30,"post_name":59,"to_ping":30,"pinged":30,"post_modified":60,"post_modified_gmt":60,"post_content_filtered":30,"post_parent":61,"guid":62,"menu_order":61,"post_type":63,"post_mime_type":30,"comment_count":64,"filter":65,"url_path":66},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 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The channel presents marketers with granular targeting capabilities and an exciting array of creative ad formats to captivate your audience and cut through your competition. There’s no wonder it's growing in popularity. If you’re already utilising traditional media buying methods to advertise across platforms such as display and video, switching to programmatic ad buying is a much more efficient way to reach your audience, giving you access to wider inventory across the web. If you are not currently advertising via these channels, learning about the benefits could unlock untapped opportunities for your brand. There is a common misconception that Programmatic is for larger businesses with big budgets, however, due to its efficiency, this isn’t necessarily the case. Real-time optimisation across Programmatic platforms allows for flexibility in spending and granular targeting ensures budget wastage is kept to a minimum. To help you explore how Programmatic advertising can unlock opportunities for your business, you can watch our webinar on demand. The webinar talk lasts for 30 minutes, followed by a 15-minute Q&A. If you have any questions about any topics raised in this webinar, get in touch. You’ll learn about What Programmatic advertising is and how it differs from traditional media buying The different ad formats available and the most effective way to split your budget across them How Programmatic can be used to support both awareness and conversion goals How to adopt a creative-first approach to overcome ad fatigue and ensure your brand stands out How to integrate Programmatic into your wider marketing mix and how to measure it Who this webinar is for Paid media specialists that want to tap into new channels to broaden their reach and accelerate current efforts through an integrated approach Senior marketers accountable for overseeing a variety of marketing channels within their business Strategic marketers who are interested in investing in additional channels to accelerate their marketing ROI Your speakers Harriet Howart, Programmatic Lead Liam Wade, Performance Director View the speaker slides",[214],{"@type":253,"@id":245},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002F5q_Wt3Z1sUA",[326,328,331,334,337,339,341,343,345,348,350,352,354,356,359,362],{"name":327,"content":217},"description",{"name":329,"content":330},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":332,"content":333},"og:locale","en_GB",{"property":335,"content":336},"og:type","article",{"property":338,"content":198},"og:title",{"property":340,"content":217},"og:description",{"property":342,"content":208},"og:url",{"property":344,"content":243},"og:site_name",{"property":346,"content":347},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":349,"content":216},"article:modified_time",{"property":351,"content":214},"og:image",{"property":353,"content":224},"og:image:width",{"property":355,"content":225},"og:image:height",{"property":357,"content":358},"og:image:type","image\u002Fjpeg",{"name":360,"content":361},"twitter:card","summary_large_image",{"name":363,"content":364},"twitter:site","@impressiontalk",[]]