[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fif-everyone-has-the-same-marketing-tools-how-do-you-win":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":10,"coauthors":11,"class_list":13,"acf":22,"head_links":181,"breadcrumbs":182,"head":193},"2026-02-12T12:28:47",{"rendered":6},"\n\u003Cp>Break through the sameness and claim your competitive edge with a strategy built on experimentation and creative problem-solving.\u003C\u002Fp>\n\n\n\n\u003Cp>The digital marketing landscape is levelling out. With the rapid rise of AI and automation, every brand has access to the same powerful tools. But when everyone is using the same “black box” to generate creative, targeting, and measurement, the result is a race to the middle.\u003C\u002Fp>\n\n\n\n\u003Cp>In this webinar, Claire Elsworth, Strategy Director at Impression, reveals how to bridge the \u003Cstrong>Edge Gap\u003C\u002Fstrong>. Learn why AI is merely an amplifier for your thinking and why the real secret weapon in 2026 isn’t a piece of software, it’s \u003Cstrong>operationalised creativity.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-youll-learn\">\u003Cstrong>What you’ll learn:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>The Culture of Experimentation:\u003C\u002Fstrong> How to build a culture of continuous testing that evolves and innovates.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Moving Beyond “Best Practice”:\u003C\u002Fstrong> Why relying on standard AI outputs leads to average results, and how to push for category-leading performance.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Shared Accountability:\u003C\u002Fstrong> How to align your creative, product, and sales teams around a single business objective to make collaboration the natural order.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Quantifying the Intangible:\u003C\u002Fstrong> A simple rhythm to model, test, and quantify creative ideas in a language your stakeholders will actually value.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"speaker\">Speaker:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002Fpu5q6638-Claire-Elsworth.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-33346\" style=\"width:250px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>Claire Elsworth\u003C\u002Fstrong>, Exec. Director of Strategy\u003Cbr>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>Claire has over 15 years of experience working across multiple marketing specialisms, including media, creative, brand and performance. She now spends most of her time thinking about how marketers break free of siloed marketing thinking and work towards a harmonious approach to growth. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fclaire-elsworth\u002F\">Connect with Claire on LinkedIn.\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n",[8,9],39,284,[],[12],275,[14,15,16,17,18,19,20,21],"post-37379","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing","category-digital-strategy",{"date__time":23,"partners":24,"gated":25,"form_title":26,"form_button_text":27,"confirmation_title":28,"confirmation_body":29,"watch_link":30,"page_content_modules":31,"hero":177},"",false,true,"Register here","Register","Thanks for signing up!","Look out for an email in your inbox for further details.","https:\u002F\u002Fyoutu.be\u002FDEGN7q0pjtU",[32,157],{"acf_fc_layout":33,"reduced":25,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":25,"title":34,"content":6,"authors":35,"date":4,"date__time":23,"gated":25,"form_title":26,"form_button_text":27,"confirmation_title":28,"confirmation_body":29,"industries":118,"watch_link":30},"webinar_content","If everyone has the same marketing tools… How do you win?",[36],{"id":37,"path":38,"display_name":39,"job_title":40,"description":23,"avatar_url":41,"acf":42},169,"\u002Fabout\u002Four-team\u002Fjess-leukis-elliott\u002F","Jess","Events Manager","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FJessica-Elliott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":40,"full_bio":43,"specialist_service_links":44,"photo":62},"\u003Cp>Events Manager. Joined Impression in March 2024.\u003C\u002Fp>\n\u003Cp>My journey into the realm of marketing began with my study of Strategic Communications in Marketing from the University of Johannesburg (South Africa). Following my education, I honed my skills in a boutique agency environment, where I was immersed in the dynamic world of marketing on a daily basis. My role involved a diverse array of tasks, engaging in everything from traditional mediums such as television, radio, and print, to cutting-edge digital advertising and event coordination. Simultaneously, I embarked on my own entrepreneurial journey, where I could fully express my passion for content creation and events.\u003C\u002Fp>\n\u003Cp>A day in the life of an event manager is a whirlwind of coordination, creativity, and adaptability. With a keen eye for detail to ensure seamless execution – and a whole lot of fun.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nMoving to the UK was a defining moment in my life — a bold and courageous leap into a world brimming with new opportunities and adventures. Embracing the challenges of acclimating to a different social and professional landscape filled me with a sense of pride, knowing that I had the resilience and determination to thrive in unfamiliar territory. I am also proud of my equestrian achievements since only recently entering the equine space.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI thrive on the thrill of adventure and the excitement of exploring new cultures, places, and cuisines. As an adrenaline junkie, I’m always seeking out new experiences that push my boundaries and ignite my sense of adventure. One of my favourite ways to immerse myself in nature is through horseback riding. Additionally, my passion for food extends beyond just tasting; I love experimenting in the kitchen, turning it into my own personal MasterChef space whenever I’m not out exploring. 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The digital marketing landscape is levelling out. With the rapid rise of AI and automation, every brand has access to the same powerful tools. But when everyone is using the same \"black box\" to generate creative, targeting, and measurement, the result is a race to the middle. In this webinar, Claire Elsworth, Strategy Director at Impression, reveals how to bridge the Edge Gap. Learn why AI is merely an amplifier for your thinking and why the real secret weapon in 2026 isn't a piece of software, it's operationalised creativity. What you’ll learn: The Culture of Experimentation: How to build a culture of continuous testing that evolves and innovates. Moving Beyond \"Best Practice\": Why relying on standard AI outputs leads to average results, and how to push for category-leading performance. Shared Accountability: How to align your creative, product, and sales teams around a single business objective to make collaboration the natural order. Quantifying the Intangible: A simple rhythm to model, test, and quantify creative ideas in a language your stakeholders will actually value. Speaker: Claire Elsworth, Exec. Director of Strategy Claire has over 15 years of experience working across multiple marketing specialisms, including media, creative, brand and performance. She now spends most of her time thinking about how marketers break free of siloed marketing thinking and work towards a harmonious approach to growth. 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