[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fhow-your-seo-strategy-works-for-geo":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":12,"coauthors":13,"class_list":15,"acf":26,"head_links":184,"breadcrumbs":185,"head":196},"2026-01-15T11:50:47",{"rendered":6},"\n\u003Cp>Search is no longer a straight line to Google; it is a fragmented journey across platforms like ChatGPT, Gemini, and TikTok. \u003C\u002Fp>\n\n\n\n\u003Cp>To succeed, you must ensure your brand appears as a trusted answer within these generative engines. Join Charlie for a strategic deep-dive into \u003Cstrong>Generative Engine Optimisation (GEO)\u003C\u002Fstrong>, where he will show you how to adapt your organic strategy to stay visible and authoritative in an AI-driven world.\u003C\u002Fp>\n\n\n\n\u003Cp>This session moves beyond traditional metrics like clicks to explore how you can measure \u003Cstrong>Share of Search\u003C\u002Fstrong> in a zero-click environment. He will show you how to track the prompts that lead users to your brand, ensuring you are prepared for how LLMs influence customer decisions. It is not about choosing between SEO and GEO, it is about ensuring your brand wins wherever your customers are looking.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"youll-learn-how-to\">You’ll learn how to:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Ensure your site is visible to LLMs:\u003C\u002Fstrong> Discover why technical barriers like JavaScript can hide your content from AI and what you can do to fix it.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Build authority through topic clusters:\u003C\u002Fstrong> Find out how to move beyond keywords and turn your data into understanding for conversational search.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Use E-A-T to win citations:\u003C\u002Fstrong> Understand the role of brand trust and digital PR in securing mentions within generative AI answers.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"speaker\">Speaker:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F11\u002FCharlie-Norledge.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-31129\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cstrong>Charlie Norledge \u003C\u002Fstrong>, Head of SEO Performance\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>Charlie is the Head of SEO Performance at Impression, with over 12 years of experience in the industry. 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With a keen eye for detail to ensure seamless execution – and a whole lot of fun.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nMoving to the UK was a defining moment in my life — a bold and courageous leap into a world brimming with new opportunities and adventures. Embracing the challenges of acclimating to a different social and professional landscape filled me with a sense of pride, knowing that I had the resilience and determination to thrive in unfamiliar territory. I am also proud of my equestrian achievements since only recently entering the equine space.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI thrive on the thrill of adventure and the excitement of exploring new cultures, places, and cuisines. As an adrenaline junkie, I’m always seeking out new experiences that push my boundaries and ignite my sense of adventure. 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