[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fhow-to-integrate-cro-with-traffic-acquisition":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":12,"acf":20,"head_links":155,"breadcrumbs":156,"head":167},"2021-01-21T11:00:00",{"rendered":6},"\n\u003Cp>You may already be managing traffic acquisition campaigns through channels such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">Paid Search\u003C\u002Fa> but did you know that you could be getting more value from the traffic that you are paying to acquire? \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcro\u002F\">Conversion rate optimisation (CRO)\u003C\u002Fa> is a technique that can help you maximise value from your existing customers and it can improve your website’s performance. 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If you have any questions about this session, email me at: rich.chapman@impression.co.uk What you’ll learn: How CRO can complement current marketing activity What information a successful CRO campaign needs from SEO and Paid SearchHow to use that information to form a solid CRO strategyHow to create hypothesis for testing to improve your traffic acquisition campaigns Who this is helpful for: The session is delivered at an introductory level and will be relevant for you if you are a digital marketer who: Is running paid search or SEO campaignsHas never applied CRO before but wants to learn how to boost ROI and conversionsWants to get more from your current online strategy through the means of CRO",[184],{"@type":222,"@id":214},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FRK73zNl1LS8",[295,298,301,304,306,309,311,313,316,318,321,323,325,327,330],{"name":296,"content":297},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":299,"content":300},"og:locale","en_GB",{"property":302,"content":303},"og:type","article",{"property":305,"content":168},"og:title",{"property":307,"content":308},"og:description","You may already be managing traffic acquisition campaigns through channels such as SEO and Paid Search but did you know that you could be getting more value from the traffic that you are paying to acquire? 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