[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fecommerce-trends-for-2022-and-beyond":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":12,"acf":20,"head_links":197,"breadcrumbs":198,"head":209},"2022-01-13T09:00:43",{"rendered":6},"\n\u003Cp>Are you prepared for the future of digital marketing? We’ve teamed up with our friends at Google to explore key trends and opportunities for your business to explore in 2022 and beyond.\u003C\u002Fp>\n\n\n\n\u003Cp>In 2021, we saw an increased demand for more personalised, user-friendly digital experiences and we can safely say that this is a trend that’s here to stay. In addition to this, several other trends are expected to impact the ecommerce industry this year. As the online landscape continues to rapidly evolve, savvy digital marketers will stay ahead of the curve by keeping up to date with the newest innovations and ever-changing consumer expectations.\u003C\u002Fp>\n\n\n\n\u003Cp>Towards the end of last year, Impression experts teamed up to gather their thoughts and predictions on which trends your ecommerce business should be paying close attention to, they are revealed in this \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002F12-ecommerce-trends-for-2022\u002F\">white paper\u003C\u002Fa>. Now, we’ve teamed up with Google to deliver a co-hosted 60-minute webinar to share actionable tips and advice on ways to implement relevant key trends to maximise your success in 2022. Specifically, our speakers will cover:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>How the new year has kicked off and which of our original predictions still stand\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Which key trends and opportunities you should leverage to meet your business objectives\u003C\u002Fstrong>\u003C\u002Fli>\u003Cli>\u003Cstrong>Solutions to tackle increasing consumer expectations around data privacy\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"your-speakers\">Your speakers\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FMaddie-Smith.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" alt=\"\" class=\"wp-image-9899\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Maddie Smith, Senior Paid Media Strategist, Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cmeta charset=\"utf-8\">\u003Ca href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F02\u002FSetting-up-for-ecommerce-success-in-2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cstrong>Download the pdf copy of my slides here.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>As marketers enter a new year with new possibilities, it can be hard to determine which ecommerce trends and new consumer behaviours you should take into account in order to be competitive and relevant in 2022. I’ve looked back at some of our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002F12-ecommerce-trends-for-2022\u002F\">original predictions\u003C\u002Fa> to see what has reigned true and I’ve shared how you can best navigate and plan for the year ahead.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002FHugo-Whittaker.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" alt=\"\" class=\"wp-image-13877\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Hugo Whittaker, SEO Strategist, Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cmeta charset=\"utf-8\">\u003Ca href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F02\u002FOrganic-opportunities-in-2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cstrong>Download the pdf copy of my slides here.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>The retail landscape is more volatile than ever and in today’s economic climate, retail businesses need to adapt or risk being left behind. Consumers purchasing habits have changed for good and in 2022, businesses of all shapes and sizes will need to keep up to date with the latest trends to combat new challenges as they arise. I’v covered the importance of building your brand to deliver organic growth, how to leverage Google’s personalisation of user shopping experiences and how to use AI to generate content at scale to help you deliver growth.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image is-style-rounded\">\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FPayal.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11157\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>\u003Cstrong>Payal Pahalajani, Business Development Manager, Google\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cmeta charset=\"utf-8\">\u003Ca href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2022\u002F02\u002FGoogle_s-privacy-centric-measurement-playbook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cstrong>Download the pdf copy of my slides here.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>81% of people say they have become more concerned with how companies are using their online data in the past year alone. Consumer expectations and increased regulations around data privacy are posing a need for retail advertisers to reach their most valuable audiences and measure the impact of their digital marketing investments differently. I dived into various solutions that span both Online and Offline mediums to prepare for a privacy centric world.\u003C\u002Fp>\n",[8],39,[],[11],164,[13,14,15,16,17,18,19],"post-13826","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing",{"date__time":21,"partners":22,"gated":51,"form_title":52,"form_button_text":53,"confirmation_title":31,"confirmation_body":31,"watch_link":54,"page_content_modules":55,"hero":194},"09\u002F02\u002F2022 10:30 am",[23],{"logo":24,"link":31},{"ID":25,"id":25,"title":26,"filename":27,"filesize":28,"url":29,"link":30,"alt":31,"author":32,"description":31,"caption":31,"name":33,"status":34,"uploaded_to":35,"date":36,"modified":36,"menu_order":28,"mime_type":37,"type":38,"subtype":39,"icon":40,"width":41,"height":42,"sizes":43},12338,"Google-Logo-White","Google-Logo-White.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FGoogle-Logo-White.svg","\u002Fresources\u002Fwebinars\u002Flife-after-lockdown-the-reopening-of-retail\u002Fgoogle-logo-white\u002F","","12","google-logo-white","inherit",6682,"2021-11-02 12:49:56","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",150,50,{"thumbnail":29,"thumbnail-width":44,"thumbnail-height":44,"medium":29,"medium-width":45,"medium-height":45,"medium_large":29,"medium_large-width":46,"medium_large-height":47,"large":29,"large-width":46,"large-height":48,"1536x1536":29,"1536x1536-width":41,"1536x1536-height":42,"2048x2048":29,"2048x2048-width":41,"2048x2048-height":42,"post-thumbnail":29,"post-thumbnail-width":41,"post-thumbnail-height":42,"12_col":29,"12_col-width":41,"12_col-height":42,"default_landscape":29,"default_landscape-width":49,"default_landscape-height":50,"default_portrait":29,"default_portrait-width":50,"default_portrait-height":49,"6_col_and_margin_short":29,"6_col_and_margin_short-width":41,"6_col_and_margin_short-height":42,"11_col_and_margin":29,"11_col_and_margin-width":41,"11_col_and_margin-height":42,"9_col_rectangle":29,"9_col_rectangle-width":41,"9_col_rectangle-height":42,"11_col":29,"11_col-width":41,"11_col-height":42,"staff_image_696_600":29,"staff_image_696_600-width":41,"staff_image_696_600-height":42,"rectangular_thumbnail":29,"rectangular_thumbnail-width":41,"rectangular_thumbnail-height":42},640,200,700,1,370,800,600,false,"Sign up to watch the recording","Watch now","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=iPGWUK3b0JI",[56,174],{"acf_fc_layout":57,"reduced":58,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":58,"title":59,"content":6,"authors":60,"date":4,"date__time":21,"gated":51,"form_title":52,"form_button_text":53,"confirmation_title":31,"confirmation_body":31,"industries":135,"watch_link":54},"webinar_content",true,"Ecommerce trends for 2022 and beyond",[61],{"id":62,"path":63,"display_name":64,"job_title":65,"description":66,"avatar_url":67,"acf":68},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":65,"full_bio":69,"specialist_service_links":70,"photo":87},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[71],{"page":72,"link_text":86},{"ID":73,"post_author":74,"post_date":75,"post_date_gmt":75,"post_content":31,"post_title":76,"post_excerpt":31,"post_status":77,"comment_status":78,"ping_status":78,"post_password":31,"post_name":79,"to_ping":31,"pinged":31,"post_modified":80,"post_modified_gmt":80,"post_content_filtered":31,"post_parent":28,"guid":81,"menu_order":28,"post_type":82,"post_mime_type":31,"comment_count":83,"filter":84,"url_path":85},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 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We've teamed up with our friends at Google to explore key trends and opportunities for your business to explore in 2022 and beyond. In 2021, we saw an increased demand for more personalised, user-friendly digital experiences and we can safely say that this is a trend that’s here to stay. In addition to this, several other trends are expected to impact the ecommerce industry this year. As the online landscape continues to rapidly evolve, savvy digital marketers will stay ahead of the curve by keeping up to date with the newest innovations and ever-changing consumer expectations. Towards the end of last year, Impression experts teamed up to gather their thoughts and predictions on which trends your ecommerce business should be paying close attention to, they are revealed in this white paper. Now, we've teamed up with Google to deliver a co-hosted 60-minute webinar to share actionable tips and advice on ways to implement relevant key trends to maximise your success in 2022. 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Consumers purchasing habits have changed for good and in 2022, businesses of all shapes and sizes will need to keep up to date with the latest trends to combat new challenges as they arise. I'v covered the importance of building your brand to deliver organic growth, how to leverage Google’s personalisation of user shopping experiences and how to use AI to generate content at scale to help you deliver growth. Payal Pahalajani, Business Development Manager, Google Download the pdf copy of my slides here. 81% of people say they have become more concerned with how companies are using their online data in the past year alone. Consumer expectations and increased regulations around data privacy are posing a need for retail advertisers to reach their most valuable audiences and measure the impact of their digital marketing investments differently. 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