[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fdriving-ecommerce-revenue-growth-beyond-paid-search":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":12,"coauthors":14,"class_list":17,"acf":29,"head_links":206,"breadcrumbs":207,"head":218},"2023-06-23T05:36:54",{"rendered":6},"\n\u003Cp>In today’s economic climate, consumers are more price-conscious, less brand loyal and cutting back on non-essential spending. In addition to changing buyer behaviour, the increasingly competitive paid search landscape poses a further challenge for advertisers, driving higher CPCs.  \u003C\u002Fp>\n\n\n\n\u003Cp>It’s a tough time for ecommerce marketers, who are having to work harder than ever to cut through the competition and achieve year-on-year revenue growth. As paid search becomes more saturated, brands must look to alternative approaches to capture demand. \u003C\u002Fp>\n\n\n\n\u003Cp>To explore new ways to capture and convert customers watch our webinar with Impression’s Harriet Howarth and Marketplace AMP’s Matthew Anderson. Learn how to enhance your paid media marketing mix to unlock revenue growth beyond search.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-talks\">\u003Cstrong>The talks:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns text-align: center; is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002FMatthew.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23715\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"unlocking-the-potential-of-amazons-product-search-dominance\">Unlocking the potential of Amazon’s product search dominance\u003C\u002Fh2>\n\n\n\n\u003Cp style=\"text-transform:none\">\u003Cstrong>MATTHEW ANDERSON, \u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Managing Director, \u003C\u002Fstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmarketplaceamp.com\u002Famazon-services\u002F\">\u003Cstrong>Marketplace Amp\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Once described as the ‘Wikipedia of products’ Amazon dominates the consumer journey when considering reviews and purchases. As much as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002F50-of-product-searches-start-on-amazon-424451\">94% of consumers\u003C\u002Fa> look for reviews on Amazon when considering a product and 50% start their search here when shopping online (vs only 32% opting for Google!) If product discovery and conversion are goals for your brand, then Amazon must be a key feature of your e-commerce strategy. \u003C\u002Fp>\n\n\n\n\u003Cp>As the platform evolves, brands face increasingly more complex ad formats, inflated CPCs and heightened competition. To overcome these challenges, Matthew’s talk advises you on how to devise and deliver a full-funnel strategy that has the potential to unlock revenue growth through Amazon worldwide. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2023\u002F07\u002F27_07_ImpressionWebinar_Unlocking-the-potential-of-Amazons-product-search-dominance.pdf\">Download your PDF copy of Matthew’s slides here.\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002FSqKwhmaF-Harriet-Howarth.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-23738\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"new-spaces-to-drive-awareness-for-dtc-brands-and-retailers\">New spaces to drive awareness for DTC brands and retailers\u003C\u002Fh2>\n\n\n\n\u003Cp>\u003Cstrong>HARRIET HOWARTH, \u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Programmatic Lead, Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Harriet’s talk explores the power of programmatic advertising and its potential to revolutionise the way that direct-to-consumer (DTC) brands and retailers can connect with target customers in innovative and immersive ways.\u003C\u002Fp>\n\n\n\n\u003Cp>Learn how to leverage sound as a medium for storytelling and brand engagement, creating captivating audio experiences. Reach new audiences in new moments via gaming environments, a powerful avenue to connect with gamers in contextual ways. \u003C\u002Fp>\n\n\n\n\u003Cp>Harriet also shares how your brand can satisfy increasing consumer demands for seamless omnichannel experiences via placements that merge the digital and physical world such as ConnectedTV (CTV) and Digital Out of Home (DooH).  \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2023\u002F07\u002F27_07_ImpressionWebinar_New-spaces-to-drive-awareness-for-DTC-brands-and-retailers.pdf\">\u003Cstrong>Download your PDF copy of Harriet’s slides here.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n",[8,9,10,11],39,59,36,40,[13],127,[15,16],11,164,[18,19,20,21,22,23,24,25,26,27,28],"post-23460","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing","category-ecommerce","category-paid-social","category-ppc","industries-retail",{"date__time":30,"partners":31,"gated":58,"form_title":59,"form_button_text":60,"confirmation_title":40,"confirmation_body":40,"watch_link":61,"page_content_modules":62,"hero":203},"27\u002F07\u002F2023 10:00 am",[32],{"logo":33,"link":40},{"ID":34,"id":34,"title":35,"filename":36,"filesize":37,"url":38,"link":39,"alt":40,"author":41,"description":40,"caption":40,"name":35,"status":42,"uploaded_to":43,"date":44,"modified":44,"menu_order":37,"mime_type":45,"type":46,"subtype":47,"icon":48,"width":49,"height":50,"sizes":51},23748,"marketplace-amp","marketplace-amp.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002Fmarketplace-amp.svg","\u002Fresources\u002Fwebinars\u002Fdriving-ecommerce-revenue-growth-beyond-paid-search\u002Fmarketplace-amp\u002F","","12","inherit",23460,"2023-06-22 16:55:23","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",150,64,{"thumbnail":38,"thumbnail-width":52,"thumbnail-height":53,"medium":38,"medium-width":54,"medium-height":55,"medium_large":38,"medium_large-width":56,"medium_large-height":57,"large":38,"large-width":56,"large-height":57,"1536x1536":38,"1536x1536-width":49,"1536x1536-height":50,"2048x2048":38,"2048x2048-width":49,"2048x2048-height":50,"post-thumbnail":38,"post-thumbnail-width":49,"post-thumbnail-height":50,"12_col":38,"12_col-width":49,"12_col-height":50,"default_landscape":38,"default_landscape-width":49,"default_landscape-height":50,"default_portrait":38,"default_portrait-width":49,"default_portrait-height":50,"6_col_and_margin_short":38,"6_col_and_margin_short-width":49,"6_col_and_margin_short-height":50,"11_col_and_margin":38,"11_col_and_margin-width":49,"11_col_and_margin-height":50,"9_col_rectangle":38,"9_col_rectangle-width":49,"9_col_rectangle-height":50,"11_col":38,"11_col-width":49,"11_col-height":50,"staff_image_696_600":38,"staff_image_696_600-width":49,"staff_image_696_600-height":50,"rectangular_thumbnail":38,"rectangular_thumbnail-width":49,"rectangular_thumbnail-height":50},640,274,200,85,700,299,false,"Register here","Register","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=15d0r_bjatU",[63,183],{"acf_fc_layout":64,"reduced":65,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":65,"title":66,"content":6,"authors":67,"date":4,"date__time":30,"gated":58,"form_title":59,"form_button_text":60,"confirmation_title":40,"confirmation_body":40,"industries":144,"watch_link":61},"webinar_content",true,"Driving ecommerce revenue growth beyond paid search",[68],{"id":69,"path":70,"display_name":71,"job_title":72,"description":73,"avatar_url":74,"acf":75},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":72,"full_bio":76,"specialist_service_links":77,"photo":94},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[78],{"page":79,"link_text":93},{"ID":80,"post_author":81,"post_date":82,"post_date_gmt":82,"post_content":40,"post_title":83,"post_excerpt":40,"post_status":84,"comment_status":85,"ping_status":85,"post_password":40,"post_name":86,"to_ping":40,"pinged":40,"post_modified":87,"post_modified_gmt":87,"post_content_filtered":40,"post_parent":37,"guid":88,"menu_order":37,"post_type":89,"post_mime_type":40,"comment_count":90,"filter":91,"url_path":92},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 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We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":293,"streetAddress":294,"addressLocality":295,"addressRegion":296,"postalCode":297,"addressCountry":298},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[300,309,321],{"@type":301,"name":302,"geo":303,"address":307,"photo":280,"telephone":308},"Place","Impression Digital - Nottingham",{"@type":304,"latitude":305,"longitude":306},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":293,"streetAddress":294,"addressLocality":295,"addressRegion":296,"postalCode":297,"addressCountry":298},"+44 01158 242 212",{"@type":301,"name":310,"geo":311,"address":314,"photo":319,"telephone":320},"Impression Digital - London",{"@type":304,"latitude":312,"longitude":313},"51.50237208377361","-0.09229841534284115",{"@type":293,"streetAddress":315,"addressLocality":316,"addressRegion":317,"postalCode":318,"addressCountry":298},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":301,"name":322,"geo":323,"address":326},"Impression Digital - New York",{"@type":304,"latitude":324,"longitude":325},"40.726722746949","-74.00527778220652",{"@type":293,"streetAddress":327,"addressLocality":328,"addressRegion":329,"postalCode":330,"addressCountry":331},"160 Varick St","New York","NY","10013","USA",[333,336,338],{"@type":334,"name":335},"Country","Worldwide",{"@type":334,"name":337},"GBR",{"@type":334,"name":331},{"@type":340,"@id":341,"name":66,"description":342,"thumbnailUrl":343,"uploadDate":236,"publisher":344,"embedUrl":345,"contentUrl":61,"url":229},"VideoObject","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fdriving-ecommerce-revenue-growth-beyond-paid-search\u002F#video","In today's economic climate, consumers are more price-conscious, less brand loyal and cutting back on non-essential spending. In addition to changing buyer behaviour, the increasingly competitive paid search landscape poses a further challenge for advertisers, driving higher CPCs. It's a tough time for ecommerce marketers, who are having to work harder than ever to cut through the competition and achieve year-on-year revenue growth. As paid search becomes more saturated, brands must look to alternative approaches to capture demand. To explore new ways to capture and convert customers watch our webinar with Impression's Harriet Howarth and Marketplace AMP's Matthew Anderson. Learn how to enhance your paid media marketing mix to unlock revenue growth beyond search. The talks: Unlocking the potential of Amazon’s product search dominance MATTHEW ANDERSON, Managing Director, Marketplace Amp Once described as the 'Wikipedia of products’ Amazon dominates the consumer journey when considering reviews and purchases. As much as 94% of consumers look for reviews on Amazon when considering a product and 50% start their search here when shopping online (vs only 32% opting for Google!) If product discovery and conversion are goals for your brand, then Amazon must be a key feature of your e-commerce strategy. As the platform evolves, brands face increasingly more complex ad formats, inflated CPCs and heightened competition. To overcome these challenges, Matthew’s talk advises you on how to devise and deliver a full-funnel strategy that has the potential to unlock revenue growth through Amazon worldwide. Download your PDF copy of Matthew's slides here. New spaces to drive awareness for DTC brands and retailers HARRIET HOWARTH, Programmatic Lead, Impression Harriet’s talk explores the power of programmatic advertising and its potential to revolutionise the way that direct-to-consumer (DTC) brands and retailers can connect with target customers in innovative and immersive ways. Learn how to leverage sound as a medium for storytelling and brand engagement, creating captivating audio experiences. Reach new audiences in new moments via gaming environments, a powerful avenue to connect with gamers in contextual ways. Harriet also shares how your brand can satisfy increasing consumer demands for seamless omnichannel experiences via placements that merge the digital and physical world such as ConnectedTV (CTV) and Digital Out of Home (DooH). 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