[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fdigital-marketing-in-2021":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":13,"acf":21,"head_links":200,"breadcrumbs":201,"head":212},"2020-11-03T10:00:00",{"rendered":6},"\n\u003Cp>Speakers from Impression and Google team up to deliver a 60 minute live webinar.\u003C\u002Fp>\n\n\n\n\u003Ch6 class=\"has-background wp-block-heading\" style=\"background-color:#ccf1e9\" class=\"has-background\" style=\"background-color:#ccf1e9\" id=\"please-note-the-live-webinar-has-now-passed-catch-up-on-the-recording-at-the-bottom-of-this-page\">\u003Cmeta charset=\"utf-8\">\u003Cstrong>PLEASE NOTE: the live webinar has now passed. Catch up on the recording at the bottom of this page! \u003C\u002Fstrong>\u003C\u002Fh6>\n\n\n\n\u003Cp>COVID-19 has seen us face almost an entire year of change and uncertainty, with businesses of all sizes across various industries being challenged in different ways. Join our three expert speakers to understand the importance of continuing your investment in marketing and advertising to future proof your strategy. To help you enter the new year in as strong a position as possible, we’ll share insights on digital marketing trends and developments that marketers must consider heading in to 2021 with advice on implementing them in your own online strategy. \u003C\u002Fp>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">\u003Cmeta charset=\"utf-8\">The speakers\u003C\u002Fh2>\n\n\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FCharlie-Norledge_Light.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12334\" width=\"220\" height=\"220\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n\u003Ch2 class=\"has-large-font-size wp-block-heading\" class=\"has-large-font-size\" id=\"core-web-vitals-as-part-of-your-seo-strategy\">\u003Cmeta charset=\"utf-8\">Core Web Vitals as part of your SEO strategy\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"has-text-color\" style=\"color:#080c1c\">\u003Cmeta charset=\"utf-8\">\u003Cstrong>Charlie Norledge, Technical SEO Consultant, Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cmeta charset=\"utf-8\">Charlie’s talk focuses on the Core Web Vitals, a new user experience metric introduced by Google earlier this year that is set to impact many in 2021. It’s crucial that SEOs take this new ranking signal into consideration now to ensure a favourable position by the time they are implemented, reacting to the scores once they have been rolled out will be far too late. To help you better understand your own Core Web Vitals, Charlie will deep dive in to how to measure them using a variety of tools. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp class=\"has-text-color\" style=\"color:#107de6\">\u003Cstrong>You’ll learn:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Why Core Web Vitals should be taken in to consideration now, in preparation for 2021\u003C\u002Fli>\u003Cli>How to measure your own Core Web Vitals with a variety of tools\u003C\u002Fli>\u003Cli>Tactics to implement to your SEO strategy to improve your organic visibility\u003C\u002Fli>\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vQ_6oyXo5NrZPx-MhuqJZL4nnDqU8Qzv3gRPT5df8846dqTVUzsRX1GNfm6lAYWU_iAmOKBbjfn6Ytt\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"480\" height=\"299\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n\n\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FGreg-Holland_Light.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12398\" width=\"220\" height=\"220\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n\u003Ch2 class=\"has-huge-font-size wp-block-heading\" class=\"has-huge-font-size\" id=\"future-proof-your-paid-search\">\u003Cmeta charset=\"utf-8\">Future-proof your Paid Search\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"has-text-color\" style=\"color:#080c1c\">\u003Cmeta charset=\"utf-8\">\u003Cstrong>Greg Holland, PPC Strategist, Impression\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cmeta charset=\"utf-8\">Greg’s talk focuses on changes you can expect to see from the paid search landscape in 2021, with additional advice on addressing recent changes in the industry to help you get the most out of your strategy during this uncertain time. Google regularly introduces new automated features which give additional control to machine learning, this talk will highlight how this can be seen as an opportunity to dedicate more time to human strategy moving forwards. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp class=\"has-text-color\" style=\"color:#107de6\">\u003Cstrong>You’ll learn:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>How to structure your Paid Search campaigns for success based on recent best practices\u003C\u002Fli>\u003Cli>How to adapt strategy, safeguard against and embrace Google’s new, more automated features \u003C\u002Fli>\u003Cli>How to optimise and alter campaigns within an automated campaign set up\u003C\u002Fli>\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vTSDcoxh0-A9x58pAKt2NiYp4USgdbEQkSCGcfuYEzjDW_mdbEjvKl_Bh6uK-2P-o6g_pE52ARTZnJT\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"480\" height=\"299\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n\n\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full is-resized is-style-rounded\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FPayal.jpeg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11157\" width=\"220\" height=\"220\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n\u003Ch2 class=\"has-huge-font-size wp-block-heading\" class=\"has-huge-font-size\" id=\"2020-in-hindsight-and-what-to-expect-going-into-2021\">\u003Cmeta charset=\"utf-8\">2020 in hindsight and what to expect going into 2021\u003C\u002Fh2>\n\n\n\n\u003Cp class=\"has-text-color\" style=\"color:#080c1c\">\u003Cmeta charset=\"utf-8\">\u003Cstrong>Payal Pahalajani, Google\u003C\u002Fstrong>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>\u003Cmeta charset=\"utf-8\">\u003Cmeta charset=\"utf-8\">Payal walks us through the top trends this year has seen in the digital marketing landscape, content viewership and consumer buying behaviour. Zooming in on YouTube, the year gone by has seen an evolution in how brands execute marketing campaigns and more importantly, how consumers choose to engage with brands. Looking back at 2020 will set context and help build transformational plans for 2021. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp class=\"has-text-color\" style=\"color:#107de6\">\u003Cstrong>You’ll learn:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>What were the growth drivers in 2020\u003C\u002Fli>\u003Cli>Key insights and shifts in how consumers interact with brands using Video\u003C\u002Fli>\u003Cli>How you can adapt to these changes by making the most of Google’s digital marketing toolkit\u003C\u002Fli>\u003C\u002Ful>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n",[8],39,[],[11,12],11,164,[14,15,16,17,18,19,20],"post-2181","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing",{"date__time":22,"partners":23,"gated":52,"form_title":53,"form_button_text":54,"confirmation_title":55,"confirmation_body":56,"watch_link":57,"page_content_modules":58,"hero":197},"03\u002F11\u002F2020 12:00 am",[24],{"logo":25,"link":32},{"ID":26,"id":26,"title":27,"filename":28,"filesize":29,"url":30,"link":31,"alt":32,"author":33,"description":32,"caption":32,"name":34,"status":35,"uploaded_to":36,"date":37,"modified":37,"menu_order":29,"mime_type":38,"type":39,"subtype":40,"icon":41,"width":42,"height":43,"sizes":44},12338,"Google-Logo-White","Google-Logo-White.svg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FGoogle-Logo-White.svg","\u002Fresources\u002Fwebinars\u002Flife-after-lockdown-the-reopening-of-retail\u002Fgoogle-logo-white\u002F","","12","google-logo-white","inherit",6682,"2021-11-02 12:49:56","image\u002Fsvg+xml","image","svg+xml","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",150,50,{"thumbnail":30,"thumbnail-width":45,"thumbnail-height":45,"medium":30,"medium-width":46,"medium-height":46,"medium_large":30,"medium_large-width":47,"medium_large-height":48,"large":30,"large-width":47,"large-height":49,"1536x1536":30,"1536x1536-width":42,"1536x1536-height":43,"2048x2048":30,"2048x2048-width":42,"2048x2048-height":43,"post-thumbnail":30,"post-thumbnail-width":42,"post-thumbnail-height":43,"12_col":30,"12_col-width":42,"12_col-height":43,"default_landscape":30,"default_landscape-width":50,"default_landscape-height":51,"default_portrait":30,"default_portrait-width":51,"default_portrait-height":50,"6_col_and_margin_short":30,"6_col_and_margin_short-width":42,"6_col_and_margin_short-height":43,"11_col_and_margin":30,"11_col_and_margin-width":42,"11_col_and_margin-height":43,"9_col_rectangle":30,"9_col_rectangle-width":42,"9_col_rectangle-height":43,"11_col":30,"11_col-width":42,"11_col-height":43,"staff_image_696_600":30,"staff_image_696_600-width":42,"staff_image_696_600-height":43,"rectangular_thumbnail":30,"rectangular_thumbnail-width":42,"rectangular_thumbnail-height":43},640,200,700,1,370,800,600,false,"Register here","Register","Thanks for signing up!","Look out for an email in your inbox for further details.","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=U8NyJjaio0c",[59,177],{"acf_fc_layout":60,"reduced":61,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":61,"title":62,"content":6,"authors":63,"date":4,"date__time":22,"gated":52,"form_title":53,"form_button_text":54,"confirmation_title":55,"confirmation_body":56,"industries":138,"watch_link":57},"webinar_content",true,"Impression X Google – digital marketing in 2021",[64],{"id":65,"path":66,"display_name":67,"job_title":68,"description":69,"avatar_url":70,"acf":71},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":68,"full_bio":72,"specialist_service_links":73,"photo":90},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[74],{"page":75,"link_text":89},{"ID":76,"post_author":77,"post_date":78,"post_date_gmt":78,"post_content":32,"post_title":79,"post_excerpt":32,"post_status":80,"comment_status":81,"ping_status":81,"post_password":32,"post_name":82,"to_ping":32,"pinged":32,"post_modified":83,"post_modified_gmt":83,"post_content_filtered":32,"post_parent":29,"guid":84,"menu_order":29,"post_type":85,"post_mime_type":32,"comment_count":86,"filter":87,"url_path":88},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 15:14:11","\u002F?page_id=33","page","0","raw","\u002Fdigital-marketing\u002F","Digital Marketing",{"ID":91,"id":91,"title":92,"filename":93,"filesize":29,"url":94,"link":95,"alt":32,"author":33,"description":32,"caption":32,"name":96,"status":35,"uploaded_to":29,"date":97,"modified":97,"menu_order":29,"mime_type":98,"type":39,"subtype":99,"icon":41,"width":100,"height":51,"sizes":101},16743,"Matthew-Ahern_New2","Matthew-Ahern_New2.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&q=90","\u002Fmatthew-ahern_new2\u002F","matthew-ahern_new2","2022-04-21 11:54:30","image\u002Fpng","png",696,{"thumbnail":102,"thumbnail-width":103,"thumbnail-height":103,"medium":104,"medium-width":46,"medium-height":105,"medium_large":106,"medium_large-width":107,"medium_large-height":108,"large":109,"large-width":110,"large-height":111,"1536x1536":112,"1536x1536-width":113,"1536x1536-height":114,"2048x2048":115,"2048x2048-width":116,"2048x2048-height":117,"post-thumbnail":118,"post-thumbnail-width":119,"post-thumbnail-height":120,"12_col":121,"12_col-width":122,"12_col-height":123,"default_landscape":124,"default_landscape-width":50,"default_landscape-height":51,"default_portrait":125,"default_portrait-width":51,"default_portrait-height":50,"6_col_and_margin_short":126,"6_col_and_margin_short-width":119,"6_col_and_margin_short-height":123,"11_col_and_margin":127,"11_col_and_margin-width":128,"11_col_and_margin-height":123,"9_col_rectangle":129,"9_col_rectangle-width":130,"9_col_rectangle-height":131,"11_col":132,"11_col-width":133,"11_col-height":123,"staff_image_696_600":134,"staff_image_696_600-width":100,"staff_image_696_600-height":51,"rectangular_thumbnail":135,"rectangular_thumbnail-width":136,"rectangular_thumbnail-height":137},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[139,141,143,145,147,149,151,153,155,157,159,161,163,165,167,169,171,173,175],{"value":140,"text":140},"Automotive",{"value":142,"text":142},"B2B",{"value":144,"text":144},"Creative",{"value":146,"text":146},"Energy",{"value":148,"text":148},"Fashion",{"value":150,"text":150},"Finance",{"value":152,"text":152},"FMCG",{"value":154,"text":154},"Health",{"value":156,"text":156},"Home 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It’s crucial that SEOs take this new ranking signal into consideration now to ensure a favourable position by the time they are implemented, reacting to the scores once they have been rolled out will be far too late. To help you better understand your own Core Web Vitals, Charlie will deep dive in to how to measure them using a variety of tools. You’ll learn: Why Core Web Vitals should be taken in to consideration now, in preparation for 2021How to measure your own Core Web Vitals with a variety of toolsTactics to implement to your SEO strategy to improve your organic visibility Future-proof your Paid Search Greg Holland, PPC Strategist, Impression Greg’s talk focuses on changes you can expect to see from the paid search landscape in 2021, with additional advice on addressing recent changes in the industry to help you get the most out of your strategy during this uncertain time. 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