[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fcomple-e-a-t-expanding-the-seo-principle-with-additional-user-considerations":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":13,"coauthors":14,"class_list":16,"acf":28,"head_links":196,"breadcrumbs":197,"head":208},"2024-10-14T09:43:55",{"rendered":6},"\n\u003Cp>The cat is out of the bag! With key information now in the public domain from last year’s US vs. Google antitrust case and this year’s Google algorithm leak, we can now confirm with a high degree of confidence that user clicks are incorporated into the ranking equation.\u003C\u002Fp>\n\n\n\n\u003Cp>However, an often overlooked component is how digital experience (DX) teams can support SEO in understanding and influencing user signals.\u003C\u002Fp>\n\n\n\n\u003Cp>To learn how to better integrate these teams together, check out our short webinar which introduces Impression’s proprietary \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcomple-e-a-t-a-framework\u002F\">ComplE-E-A-T\u003C\u002Fa> framework. Once we acknowledge that this user-focused principle is just as resonant to digital experience teams as it is to SEO teams, we can start looking at additional user considerations that also maximise website performance, forming \u003Cstrong>E-E-A-T+\u003C\u002Fstrong>. Learn what these additional user considerations are, beyond experience, expertise, authority and trust, and how to leverage them for website success.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"youll-learn-about\">You’ll learn about:\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>🤝 \u003Cstrong>Cross Team Collaboration\u003C\u002Fstrong>: How SEO and digital experience teams can work together to optimise user journeys, reduce conflicting efforts and improve overall site performance.\u003C\u002Fli>\n\n\n\n\u003Cli>📉 \u003Cstrong>Impact of Disjointed Strategies\u003C\u002Fstrong>: Avoiding a siloed approach which results in unclear roles and wasted resources, negatively affecting both the user experience and SEO outcomes.\u003C\u002Fli>\n\n\n\n\u003Cli>🎯 \u003Cstrong>User-Centric SEO\u003C\u002Fstrong>: How emphasising user signals and experiences in SEO strategies can significantly enhance rankings and conversions.\u003C\u002Fli>\n\n\n\n\u003Cli>🔍 \u003Cstrong>E-E-A-T Expansion\u003C\u002Fstrong>: How the ComplE-E-A-T framework expands on the traditional E-E-A-T principles to consider user needs like discoverability and motivation.\u003C\u002Fli>\n\n\n\n\u003Cli>📈 \u003Cstrong>Data-Driven Decisions\u003C\u002Fstrong>: How relying on quantitative and qualitative research, alongside controlled experiments, is essential for improving user experience.\u003C\u002Fli>\n\n\n\n\u003Cli>🏆 \u003Cstrong>Measurable Outcomes\u003C\u002Fstrong>: Ways in which the framework supports continuous improvement across various performance metrics.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker\">Speaker:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-medium_large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F09\u002FPete-Jovetic.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30195\" width=\"372\" height=\"320\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cstrong>Petar Jovetic, \u003C\u002Fstrong>\u003Cbr>\u003Cstrong>Organic Director\u003C\u002Fstrong>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker-slides\">Speaker slides: \u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vQONfivC_Iq-IWAbvaKOGLtnRDrYjugUCkdMWiGkeiXiHG4VgQ9dARoVqM4lTSxOo2but4iKOgMaStV\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"480\" height=\"299\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n",[8,9,10,11,12],55,39,43,1,42,[],[15],143,[17,18,19,20,21,22,23,24,25,26,27],"post-30194","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-cro","category-digital-marketing","category-google-algorithm-updates","category-seo","category-technical-seo",{"date__time":29,"partners":30,"gated":30,"form_title":31,"form_button_text":32,"confirmation_title":33,"confirmation_body":34,"watch_link":35,"page_content_modules":36,"hero":192},"10\u002F09\u002F2024 10:00 am",false,"Watch on-demand","Watch now","Watch the webinar below","","https:\u002F\u002Fyoutu.be\u002FVRJpdT_rgMg",[37,172],{"acf_fc_layout":38,"reduced":39,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":39,"title":40,"content":6,"authors":41,"date":4,"date__time":29,"gated":30,"form_title":31,"form_button_text":32,"confirmation_title":33,"confirmation_body":34,"industries":133,"watch_link":35},"webinar_content",true,"ComplE-E-A-T: Expanding the SEO Principle with Additional User Considerations",[42],{"id":43,"path":44,"display_name":45,"job_title":46,"description":47,"avatar_url":48,"acf":49},59,"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":50,"job_title":46,"specialist_service_links":51,"photo":77},"\u003Cp>Executive Director – Organic Media. 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Get in touch with us if you think we can work together.","01158 242 212",{"@type":282,"streetAddress":283,"addressLocality":284,"addressRegion":285,"postalCode":286,"addressCountry":287},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[289,298,310],{"@type":290,"name":291,"geo":292,"address":296,"photo":269,"telephone":297},"Place","Impression Digital - Nottingham",{"@type":293,"latitude":294,"longitude":295},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":282,"streetAddress":283,"addressLocality":284,"addressRegion":285,"postalCode":286,"addressCountry":287},"+44 01158 242 212",{"@type":290,"name":299,"geo":300,"address":303,"photo":308,"telephone":309},"Impression Digital - London",{"@type":293,"latitude":301,"longitude":302},"51.50237208377361","-0.09229841534284115",{"@type":282,"streetAddress":304,"addressLocality":305,"addressRegion":306,"postalCode":307,"addressCountry":287},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":290,"name":311,"geo":312,"address":315},"Impression Digital - New York",{"@type":293,"latitude":313,"longitude":314},"40.726722746949","-74.00527778220652",{"@type":282,"streetAddress":316,"addressLocality":317,"addressRegion":318,"postalCode":319,"addressCountry":320},"160 Varick St","New York","NY","10013","USA",[322,325,327],{"@type":323,"name":324},"Country","Worldwide",{"@type":323,"name":326},"GBR",{"@type":323,"name":320},{"@type":329,"@id":330,"name":40,"description":331,"thumbnailUrl":332,"uploadDate":226,"publisher":333,"embedUrl":334,"contentUrl":335,"url":219},"VideoObject","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fcomple-e-a-t-expanding-the-seo-principle-with-additional-user-considerations\u002F#video","The cat is out of the bag! With key information now in the public domain from last year’s US vs. Google antitrust case and this year’s Google algorithm leak, we can now confirm with a high degree of confidence that user clicks are incorporated into the ranking equation. However, an often overlooked component is how digital experience (DX) teams can support SEO in understanding and influencing user signals. To learn how to better integrate these teams together, check out our short webinar which introduces Impression’s proprietary ComplE-E-A-T framework. Once we acknowledge that this user-focused principle is just as resonant to digital experience teams as it is to SEO teams, we can start looking at additional user considerations that also maximise website performance, forming E-E-A-T+. Learn what these additional user considerations are, beyond experience, expertise, authority and trust, and how to leverage them for website success. You'll learn about: 🤝 Cross Team Collaboration: How SEO and digital experience teams can work together to optimise user journeys, reduce conflicting efforts and improve overall site performance. 📉 Impact of Disjointed Strategies: Avoiding a siloed approach which results in unclear roles and wasted resources, negatively affecting both the user experience and SEO outcomes. 🎯 User-Centric SEO: How emphasising user signals and experiences in SEO strategies can significantly enhance rankings and conversions. 🔍 E-E-A-T Expansion: How the ComplE-E-A-T framework expands on the traditional E-E-A-T principles to consider user needs like discoverability and motivation. 📈 Data-Driven Decisions: How relying on quantitative and qualitative research, alongside controlled experiments, is essential for improving user experience. 🏆 Measurable Outcomes: Ways in which the framework supports continuous improvement across various performance metrics. Speaker: Petar Jovetic, Organic Director Speaker slides:",[225],{"@type":263,"@id":255},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FVRJpdT_rgMg","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=VRJpdT_rgMg",[337,339,342,345,348,350,352,354,356,359,361,364,367,370,373,376,379],{"name":338,"content":228},"description",{"name":340,"content":341},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":343,"content":344},"og:locale","en_GB",{"property":346,"content":347},"og:type","article",{"property":349,"content":209},"og:title",{"property":351,"content":228},"og:description",{"property":353,"content":219},"og:url",{"property":355,"content":253},"og:site_name",{"property":357,"content":358},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":360,"content":227},"article:modified_time",{"property":362,"content":363},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002F1080x1080_ComplE-E-A-T.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892",{"property":365,"content":366},"og:image:width",1892,{"property":368,"content":369},"og:image:height",1000,{"property":371,"content":372},"og:image:type","image\u002Fjpeg",{"name":374,"content":375},"twitter:card","summary_large_image",{"name":377,"content":378},"twitter:image","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002F1080x1080_ComplE-E-A-T.jpg?auto=compress%2Cformat&q=90",{"name":380,"content":381},"twitter:site","@impressiontalk",[]]