[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fbrand-vs-performance-marketing-getting-the-balance-right":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":13,"acf":21,"head_links":180,"breadcrumbs":181,"head":193},"2023-03-24T08:36:26",{"rendered":6},"\n\u003Cp>In a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002Fthe-marketing-landscape-in-2023\u002F\">recent Impression survey\u003C\u002Fa>, the majority of marketing professionals confirmed that they will invest most of their budget into brand activity in 2023. Whilst marketers lean towards brand building as their core focus, understanding the role that performance-based activity should play alongside it can pose a challenge. \u003C\u002Fp>\n\n\n\n\u003Cp>With the economic climate continuing to remain unstable, it’s more important than ever to employ the right channel and activity mix in order to maximise resources and be more strategic with your spend. But it can be difficult to determine which channels are best utilised for brand vs performance, the impact of your efforts on the customer journey, the different measures of success, and how to effectively integrate the two. \u003C\u002Fp>\n\n\n\n\u003Cp>To deep-dive into the key differences between brand and performance marketing and the role each plays in driving a successful strategy, join our digital strategy experts for a 30-minute live webinar. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"youll-learn\">\u003Cstrong>You’ll learn:\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Which objectives to set to measure success \u003C\u002Fli>\n\n\n\n\u003Cli>The impact that brand activity has on decision-making and the customer journey \u003C\u002Fli>\n\n\n\n\u003Cli>How to establish your channel mix for brand vs. performance activity \u003C\u002Fli>\n\n\n\n\u003Cli>How to integrate activity to successfully execute an aligned multi-channel strategy \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"your-speakers\">Your speakers:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F08\u002FIsabella.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18845\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Isabella Smith, Digital Strategy Consultant\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"465\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002FLaura.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22121\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Laura Arens, Senior Digital Strategist\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker-slides\">Speaker slides:\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vTQCNPY_qrV2w--F2vKgBy699futjldJzsJwisLC2DvjettGmyY3RtmFNe_eMGyY1X1jtPgCY2DxWW4\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"960\" height=\"569\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n",[8],39,[],[11,12],11,164,[14,15,16,17,18,19,20],"post-21895","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing",{"date__time":22,"partners":23,"gated":23,"form_title":24,"form_button_text":25,"confirmation_title":26,"confirmation_body":27,"watch_link":28,"page_content_modules":29,"hero":176},"27\u002F04\u002F2023 10:00 am",false,"Register here","Register","Watch the webinar below","","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=VG0Xkymx5CQ",[30,156],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34,"date":4,"date__time":22,"gated":23,"form_title":24,"form_button_text":25,"confirmation_title":26,"confirmation_body":27,"industries":117,"watch_link":28},"webinar_content",true,"Brand & performance marketing: getting the balance right",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":43,"specialist_service_links":44,"photo":62},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. Marketing was a completely new world to me back then, so there was a lot of pressure on learning, understanding, and implementing new ideas and strategies into my work.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nMy favourite things to do outside of work are to visit quirky museums and to enjoy well-brewed coffee in independent coffee shops.\u003C\u002Fp>\n",[45],{"page":46,"link_text":61},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":27,"post_title":50,"post_excerpt":27,"post_status":51,"comment_status":52,"ping_status":52,"post_password":27,"post_name":53,"to_ping":27,"pinged":27,"post_modified":54,"post_modified_gmt":54,"post_content_filtered":27,"post_parent":55,"guid":56,"menu_order":55,"post_type":57,"post_mime_type":27,"comment_count":58,"filter":59,"url_path":60},33,"98","2020-03-12 15:00:28","Digital Marketing Services","publish","closed","digital-marketing","2026-04-13 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Whilst marketers lean towards brand building as their core focus, understanding the role that performance-based activity should play alongside it can pose a challenge. With the economic climate continuing to remain unstable, it’s more important than ever to employ the right channel and activity mix in order to maximise resources and be more strategic with your spend. But it can be difficult to determine which channels are best utilised for brand vs performance, the impact of your efforts on the customer journey, the different measures of success, and how to effectively integrate the two. To deep-dive into the key differences between brand and performance marketing and the role each plays in driving a successful strategy, join our digital strategy experts for a 30-minute live webinar. 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