[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fboost-you-beauty-brand-with-behavioural-science-and-personalisation-webinar":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":10,"coauthors":12,"class_list":14,"acf":24,"head_links":187,"breadcrumbs":188,"head":199},"2024-10-28T11:48:02",{"rendered":6},"\n\u003Cp>Watch Bloomreach and Impression’s webinar designed specifically for beauty industry professionals. Gain insights into the current state of the beauty industry, including the challenges, opportunities and customer lifecycle. \u003C\u002Fp>\n\n\n\n\u003Cp>Discover how leading beauty brands are leveraging advanced tools and insights to attract, engage, convert and delight more customers with innovative and top-performing use cases. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"key-takeaways\">Key Takeaways:\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>🔍 \u003Cstrong>Personalisation Matters\u003C\u002Fstrong>: Personalising communication based on customer preferences builds loyalty and enhances user experience, especially in the beauty sector. Beauty brands must leverage data to tailor their messages effectively.\u003C\u002Fli>\n\n\n\n\u003Cli>💡 \u003Cstrong>Testing is Essential\u003C\u002Fstrong>: Continuous testing of campaigns and communication strategies allows brands to refine their approaches, ensuring they resonate better with customers and drive higher conversion rates.\u003C\u002Fli>\n\n\n\n\u003Cli>🔄 \u003Cstrong>Replenishment Campaigns\u003C\u002Fstrong>: Implementing data-driven replenishment nudges for beauty products can lead to higher repeat purchases, making them a critical component of any beauty brand’s strategy.\u003C\u002Fli>\n\n\n\n\u003Cli>💬 \u003Cstrong>Social Proofing Works\u003C\u002Fstrong>: Incorporating elements like bestseller badges and customer testimonials can significantly influence purchasing decisions, as consumers often look to others’ experiences to guide their choices.\u003C\u002Fli>\n\n\n\n\u003Cli>🎯 \u003Cstrong>Utilise Zero-Party Data\u003C\u002Fstrong>: Actively capturing customer preferences through surveys or web layers allows brands to create highly personalised marketing strategies that resonate more with their audience.\u003C\u002Fli>\n\n\n\n\u003Cli>🧠 \u003Cstrong>Behavioural Science Insights: \u003C\u002Fstrong>Understanding human behaviour, such as motivation and attention, can inform more effective marketing communications, ultimately leading to improved engagement and conversions.\u003C\u002Fli>\n\n\n\n\u003Cli>📅 \u003Cstrong>Stay Agile\u003C\u002Fstrong>: Brands should avoid the “set and forget” mentality regarding campaigns; instead, they should continuously assess and adapt strategies based on customer feedback and performance metrics.\n\u003Cul class=\"wp-block-list\">\n\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speakers\">Speakers\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002FMike-Weir.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30720\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Michael Weir, Head of Behavioural Science at Impression\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002FAlice.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-30813\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Alice Bryant-Chidgey, Senior Customer Success Manager at Bloomreaech\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>Mike has 10+ years of experience working in and around CRM helping customers use data and psychology to get more conversions.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cp>Alice has 5+ years of experience working in CRM within the Beauty and Cosmetics space and has a number of UK beauty and fashion retail clients. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"speaker-slides\">Speaker Slides\u003C\u002Fh2>\n\n\n\n\u003Ciframe loading=\"lazy\" src=\"https:\u002F\u002Fdocs.google.com\u002Fpresentation\u002Fd\u002Fe\u002F2PACX-1vS2nTWuxfQtCwH0UhLYwFcbsjJhJy6Ls-_84YJ5B0nNf6jSEQI0uJjIr3OY_itWS3QDNjJ-7LfW0gXI\u002Fembed?start=false&loop=false&delayms=3000\" frameborder=\"0\" width=\"960\" height=\"569\" allowfullscreen=\"true\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\">\u003C\u002Fiframe>\n",[8,9],55,39,[11],189,[13],261,[15,16,17,18,19,20,21,22,23],"post-30789","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-cro","category-digital-marketing","industries-luxury-beauty",{"gated":25,"watch_link":26,"date__time":27,"partners":25,"page_content_modules":28,"hero":183},false,"https:\u002F\u002Fyoutu.be\u002FsVTprX7CuGM","",[29,163],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33,"date":4,"date__time":27,"gated":25,"form_title":-1,"form_button_text":-1,"confirmation_title":-1,"confirmation_body":-1,"industries":124,"watch_link":26},"webinar_content",true,"Boost Your Beauty Brand with Behavioural Science and Personalisation",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":27,"avatar_url":39,"acf":40},157,"\u002Fabout\u002Four-team\u002Fmichael-weir\u002F","Michael Weir","Director, Head of DX","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002FMichael-Weir.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":38,"full_bio":41,"specialist_service_links":42,"photo":68},"\u003Cp>Director, Head of DX. 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Gain insights into the current state of the beauty industry, including the challenges, opportunities and customer lifecycle. Discover how leading beauty brands are leveraging advanced tools and insights to attract, engage, convert and delight more customers with innovative and top-performing use cases. Key Takeaways: 🔍 Personalisation Matters: Personalising communication based on customer preferences builds loyalty and enhances user experience, especially in the beauty sector. Beauty brands must leverage data to tailor their messages effectively. 💡 Testing is Essential: Continuous testing of campaigns and communication strategies allows brands to refine their approaches, ensuring they resonate better with customers and drive higher conversion rates. 🔄 Replenishment Campaigns: Implementing data-driven replenishment nudges for beauty products can lead to higher repeat purchases, making them a critical component of any beauty brand’s strategy. 💬 Social Proofing Works: Incorporating elements like bestseller badges and customer testimonials can significantly influence purchasing decisions, as consumers often look to others’ experiences to guide their choices. 🎯 Utilise Zero-Party Data: Actively capturing customer preferences through surveys or web layers allows brands to create highly personalised marketing strategies that resonate more with their audience. 🧠 Behavioural Science Insights: Understanding human behaviour, such as motivation and attention, can inform more effective marketing communications, ultimately leading to improved engagement and conversions. 📅 Stay Agile: Brands should avoid the “set and forget” mentality regarding campaigns; instead, they should continuously assess and adapt strategies based on customer feedback and performance metrics. Speakers Michael Weir, Head of Behavioural Science at Impression Alice Bryant-Chidgey, Senior Customer Success Manager at Bloomreaech Mike has 10+ years of experience working in and around CRM helping customers use data and psychology to get more conversions. Alice has 5+ years of experience working in CRM within the Beauty and Cosmetics space and has a number of UK beauty and fashion retail clients. Speaker Slides",[216],{"@type":254,"@id":246},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FsVTprX7CuGM","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=sVTprX7CuGM",[328,331,334,337,339,342,344,346,349,351,353,355,357,360,363],{"name":329,"content":330},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":332,"content":333},"og:locale","en_GB",{"property":335,"content":336},"og:type","article",{"property":338,"content":200},"og:title",{"property":340,"content":341},"og:description","Watch Bloomreach and Impression’s webinar designed specifically for beauty industry professionals. Gain insights into the current state of the beauty industry, including the challenges, opportunities and customer lifecycle. Discover how leading beauty brands are leveraging advanced tools and insights to attract, engage, convert and delight more customers with innovative and top-performing use cases. Key Takeaways: […]",{"property":343,"content":210},"og:url",{"property":345,"content":244},"og:site_name",{"property":347,"content":348},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":350,"content":218},"article:modified_time",{"property":352,"content":216},"og:image",{"property":354,"content":225},"og:image:width",{"property":356,"content":226},"og:image:height",{"property":358,"content":359},"og:image:type","image\u002Fjpeg",{"name":361,"content":362},"twitter:card","summary_large_image",{"name":364,"content":365},"twitter:site","@impressiontalk",[]]