[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fblack-friday-trends-2023":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":10,"coauthors":12,"class_list":14,"acf":24,"head_links":188,"breadcrumbs":189,"head":200},"2023-08-23T12:43:31",{"rendered":6},"\n\u003Cp>It’s about this time of year when you start to hear rumblings about “maximising peak period” and “Black Friday strategies”. With the big day just under 3 months away, we’ve created a 3-part webinar series to help your brand prepare. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Watch \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fblack-friday-planning-and-execution\u002F\">part two of the series\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fblack-friday-measurement-and-reporting\u002F\">part three of the series\u003C\u002Fa>.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Black Friday has been a key moment in the ecommerce calendar for nearly 10 years, although, the tradition of shopping on the day after Thanksgiving has been around for much longer. For 2023, the media is already beginning to start the hype. \u003C\u002Fp>\n\n\n\n\u003Cp>Every year we see brands compete with pricing strategies to see who can engage users in an increasingly crowded environment. The cost of living crisis will no doubt impact sales generated during this year’s event as consumers face financial pressures. In 2022, we saw an amplification of the role of Black Friday as customers looked to capitalise on the lower costs.\u003C\u002Fp>\n\n\n\n\u003Cp>We expect to see a similar pattern this year, with consumer confidence still struggling. A survey from GWI tells us that 46% of Gen X and Baby Boomers are worried about the price of products and services implying heightened value consciousness which will increase the importance of all of the discounting we will see.\u003C\u002Fp>\n\n\n\n\u003Cp>To help you understand what this means for your business, hear from Impression’s head of digital strategy, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fisabella-smith\u002F\">Isabella Smith\u003C\u002Fa>, by signing up to watch our webinar. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"in-10-minutes-learn-about\">In 10 minutes, learn about:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Search trends data and what the gradual decline in ‘Black Friday’ searches means for your business\u003C\u002Fli>\n\n\n\n\u003Cli>The growing scepticism about the value that Black Friday actually offers and the rising demand for more sustainable, value-driven initiatives \u003C\u002Fli>\n\n\n\n\u003Cli>The rise of “anti-Black Friday” campaigns with examples from brands such as Patagonia and Finisterre \u003C\u002Fli>\n\n\n\n\u003Cli>How to drive loyalty and advocacy among your customer base by combining long-term brand-building efforts with short-term sales tactics\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Want to learn more? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with our team to find out how we can help you this peak sales season. \u003C\u002Fp>\n",[8,9],141,59,[11],127,[13],267,[15,16,17,18,19,20,21,22,23],"post-24559","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-black-friday","category-ecommerce","industries-retail",{"date__time":25,"partners":26,"gated":26,"form_title":27,"form_button_text":28,"confirmation_title":29,"confirmation_body":30,"watch_link":31,"page_content_modules":32,"hero":184},"01\u002F09\u002F2023 12:00 am",false,"Register here","Watch now","","Watch a recording of the webinar below.","https:\u002F\u002Fyoutu.be\u002Fm5gMag9dJH4",[33,163],{"acf_fc_layout":34,"reduced":35,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":35,"title":36,"content":6,"authors":37,"date":4,"date__time":25,"gated":26,"form_title":27,"form_button_text":28,"confirmation_title":29,"confirmation_body":30,"industries":124,"watch_link":31},"webinar_content",true,"Black Friday Series: Trends and predictions [1 of 3]",[38],{"id":39,"path":40,"display_name":41,"job_title":42,"description":43,"avatar_url":44,"acf":45},166,"\u002Fabout\u002Four-team\u002Fclaire-elsworth\u002F","Claire Elsworth","Executive Director - Strategy","I've spent most of my working life being a digital specialist amongst marketing generalists, with over 15 years of experience working across media, creative, brand and performance.","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F08\u002FClaire-Elsworth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":42,"full_bio":46,"specialist_service_links":47,"photo":66},"\u003Cp>Executive Director – Strategy. Joined Impression in October 2023.\u003C\u002Fp>\n\u003Cp>I’ve spent most of my working life being a digital specialist amongst marketing generalists, with over 15 years of experience working across media, creative, brand and performance. About 5 years ago I turned my focus to working out how marketers break free of siloed brand vs performance thinking and work towards a harmonious approach to growth.\u003C\u002Fp>\n\u003Cp>For me, there is no average day! But a good day is one which lets me work with brilliant minds to solve our client’s growth challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI co-created the greatest alternative sweepstake game for major international football tournaments. Truly the most fun I have across (usually) the Summer months.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI like running and exploring, often at the same time. 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With the big day just under 3 months away, we’ve created a 3-part webinar series to help your brand prepare. Watch part two of the series and part three of the series. Black Friday has been a key moment in the ecommerce calendar for nearly 10 years, although, the tradition of shopping on the day after Thanksgiving has been around for much longer. For 2023, the media is already beginning to start the hype. Every year we see brands compete with pricing strategies to see who can engage users in an increasingly crowded environment. The cost of living crisis will no doubt impact sales generated during this year's event as consumers face financial pressures. In 2022, we saw an amplification of the role of Black Friday as customers looked to capitalise on the lower costs. We expect to see a similar pattern this year, with consumer confidence still struggling. A survey from GWI tells us that 46% of Gen X and Baby Boomers are worried about the price of products and services implying heightened value consciousness which will increase the importance of all of the discounting we will see. To help you understand what this means for your business, hear from Impression's head of digital strategy, Isabella Smith, by signing up to watch our webinar. In 10 minutes, learn about: Search trends data and what the gradual decline in 'Black Friday' searches means for your business The growing scepticism about the value that Black Friday actually offers and the rising demand for more sustainable, value-driven initiatives The rise of \"anti-Black Friday” campaigns with examples from brands such as Patagonia and Finisterre How to drive loyalty and advocacy among your customer base by combining long-term brand-building efforts with short-term sales tactics Want to learn more? Get in touch with our team to find out how we can help you this peak sales season.",[217],{"@type":255,"@id":247},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fm5gMag9dJH4","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=m5gMag9dJH4",[329,332,335,338,340,343,345,347,350,352,354,356,358,361,364],{"name":330,"content":331},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":333,"content":334},"og:locale","en_GB",{"property":336,"content":337},"og:type","article",{"property":339,"content":201},"og:title",{"property":341,"content":342},"og:description","It’s about this time of year when you start to hear rumblings about “maximising peak period” and “Black Friday strategies”. With the big day just under 3 months away, we’ve created a 3-part webinar series to help your brand prepare.  Watch part two of the series and part three of the series. 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