[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fblack-friday-measurement-and-reporting":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":10,"coauthors":12,"class_list":14,"acf":24,"head_links":183,"breadcrumbs":184,"head":195},"2023-08-23T13:14:38",{"rendered":6},"\n\u003Cp>The final episode of our three-part webinar series helps you upgrade your reporting to be a value-building activity that offers useful insights not simply for your marketing channel but for your business at large. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Watch \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fblack-friday-trends-2023\u002F\">part one of the series\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fblack-friday-planning-and-execution\u002F\">part two of the series\u003C\u002Fa>.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Reporting often falls into the trap of standardisation. Standard reports might offer insights and actions but can have a narrow channel focus. Or, they might offer a broader view of your channel mix, but misalign with key business metrics like revenue and profit. \u003C\u002Fp>\n\n\n\n\u003Cp>To produce better reports, it’s important to dive into data and be selective with what you choose to take away from it. Deeply insightful reporting offers business-relevant information that goes beyond a given channel, for example, audience resonance with certain ad formats or product types, contextual insights on the impact of externalities or cross-channel competitor activity. It’s about understanding the story that your data is telling you so that you can focus on taking action in the right places. \u003C\u002Fp>\n\n\n\n\u003Cp>To learn how to make the most of your data this peak period, sign up to watch our webinar co-hosted by Impression’s head of PPC performance, Nick Handley, and senior PPC specialist, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fsam-cooper\u002F\">Sam Cooper\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"in-30-minutes-learn-about\">In 30 minutes, learn about:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The key differences between standard and non-standard reporting \u003C\u002Fli>\n\n\n\n\u003Cli>The rapid change in reporting (from UA to GA4, as one example)\u003C\u002Fli>\n\n\n\n\u003Cli>How to go beyond standard reporting metrics to get the best out of your performance data\u003C\u002Fli>\n\n\n\n\u003Cli>How to create succinct, insightful reports that engage key stakeholders\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Want to learn more? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with our team to find out how we can help you this peak sales season.\u003C\u002Fp>\n",[8,9],141,59,[11],127,[13],173,[15,16,17,18,19,20,21,22,23],"post-24566","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-black-friday","category-ecommerce","industries-retail",{"date__time":25,"partners":26,"gated":26,"form_title":27,"form_button_text":28,"confirmation_title":29,"confirmation_body":30,"watch_link":31,"page_content_modules":32,"hero":179},"01\u002F09\u002F2023 12:00 am",false,"Register here","Watch now","","Watch a recording of the webinar below.","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=tmolCzP40qs",[33,158],{"acf_fc_layout":34,"reduced":35,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":35,"title":36,"content":6,"authors":37,"date":4,"date__time":25,"gated":26,"form_title":27,"form_button_text":28,"confirmation_title":29,"confirmation_body":30,"industries":119,"watch_link":31},"webinar_content",true,"Black Friday Series: Enhanced measurement and reporting [3 of 3]",[38],{"id":39,"path":40,"display_name":41,"job_title":42,"description":43,"avatar_url":44,"acf":45},88,"\u002Fabout\u002Four-team\u002Fsam-cooper\u002F","Sam Cooper","Associate Director (Strategy)","I'm a Associate Director (Strategy) at Impression. My role involves working with a range of clients to optimise the performance of their online ad campaigns.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":42,"full_bio":46,"specialist_service_links":47,"photo":64},"\u003Cp>Associate Director, Strategy. Joined Impression in August 2021.\u003C\u002Fp>\n\u003Cp>Before joining Impression, I completed a PhD in literature and taught at the University of Nottingham. I’ve written for, and edited, a range of academic journals and conferences internationally. I also author the annual review of contemporary British literary criticism for Oxford University Press, so I’m always happy to talk lit!\u003C\u002Fp>\n\u003Cp>I joined Impression because the digital marketing space offers opportunities to put my particular admixture of skills and experiences to work in new and interesting ways. More than that, though, I’m here because Impression is a great place to work.\u003C\u002Fp>\n\u003Cp>My role involves working with a range of clients to optimise the performance of their online ad campaigns.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I won awards for my university-level teaching, which I’m very proud of. I received a late diagnosis of ADHD at 30, and I’m proud of the career and education outcomes I achieved despite the severe disruptions caused by unmanaged ADHD. I’m a vocal advocate for mental health, and better understanding neurodiversity.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I have a pug named Cabbage who does his very best to adorably monopolise my time out of work. When I’m not catering to his whims, I enjoy writing (creatively or otherwise) and you’ll most often find me chaotically cooking & baking gluten-free food, burning time on video games, or working out.\u003C\u002Fp>\n",[48],{"page":49,"link_text":53},{"ID":50,"post_author":51,"post_date":52,"post_date_gmt":52,"post_content":29,"post_title":53,"post_excerpt":29,"post_status":54,"comment_status":55,"ping_status":55,"post_password":29,"post_name":56,"to_ping":29,"pinged":29,"post_modified":57,"post_modified_gmt":57,"post_content_filtered":29,"post_parent":58,"guid":59,"menu_order":58,"post_type":60,"post_mime_type":29,"comment_count":61,"filter":62,"url_path":63},169,"98","2020-12-17 10:02:30","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":65,"id":65,"title":66,"filename":67,"filesize":58,"url":68,"link":69,"alt":29,"author":70,"description":29,"caption":29,"name":71,"status":72,"uploaded_to":58,"date":73,"modified":73,"menu_order":58,"mime_type":74,"type":75,"subtype":76,"icon":77,"width":78,"height":79,"sizes":80},9194,"Sam-Cooper","HRfvyhvp-Sam-Cooper.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&q=90","\u002Fsam-cooper\u002F","12","sam-cooper","inherit","2021-08-25 11:47:19","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":81,"thumbnail-width":82,"thumbnail-height":82,"medium":83,"medium-width":84,"medium-height":85,"medium_large":86,"medium_large-width":87,"medium_large-height":88,"large":89,"large-width":90,"large-height":91,"1536x1536":92,"1536x1536-width":93,"1536x1536-height":94,"2048x2048":95,"2048x2048-width":96,"2048x2048-height":97,"post-thumbnail":98,"post-thumbnail-width":99,"post-thumbnail-height":100,"12_col":101,"12_col-width":102,"12_col-height":103,"default_landscape":104,"default_landscape-width":105,"default_landscape-height":79,"default_portrait":106,"default_portrait-width":79,"default_portrait-height":105,"6_col_and_margin_short":107,"6_col_and_margin_short-width":99,"6_col_and_margin_short-height":103,"11_col_and_margin":108,"11_col_and_margin-width":109,"11_col_and_margin-height":103,"9_col_rectangle":110,"9_col_rectangle-width":111,"9_col_rectangle-height":112,"11_col":113,"11_col-width":114,"11_col-height":103,"staff_image_696_600":115,"staff_image_696_600-width":78,"staff_image_696_600-height":79,"rectangular_thumbnail":116,"rectangular_thumbnail-width":117,"rectangular_thumbnail-height":118},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F08\u002FHRfvyhvp-Sam-Cooper.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,[120,122,124,126,128,130,132,134,136,138,140,142,144,146,148,150,152,154,156],{"value":121,"text":121},"Automotive",{"value":123,"text":123},"B2B",{"value":125,"text":125},"Creative",{"value":127,"text":127},"Energy",{"value":129,"text":129},"Fashion",{"value":131,"text":131},"Finance",{"value":133,"text":133},"FMCG",{"value":135,"text":135},"Health",{"value":137,"text":137},"Home Improvement",{"value":139,"text":139},"Luxury & Beauty",{"value":141,"text":141},"Manufacturing",{"value":143,"text":143},"Not for Profit",{"value":145,"text":145},"Professional Services",{"value":147,"text":147},"Retail",{"value":149,"text":149},"SaaS",{"value":151,"text":151},"Strategy",{"value":153,"text":153},"Sustainable",{"value":155,"text":155},"Technology",{"value":157,"text":157},"Travel",{"acf_fc_layout":159,"reduced":35,"top_overlap":160,"bottom_underlap":160,"disable_observer":-1,"heading":161,"cta_text":162,"cta_link":163,"items":164},"related_module","small","See more webinars","See all webinars","\u002Fresources\u002Fwebinars\u002F",[165,170,174],{"type_key":16,"title":166,"to":167,"date":25,"image":168,"type":169},"Black Friday Series: Panic-free planning and expert execution [2 of 3]","\u002Fresources\u002Fwebinars\u002Fblack-friday-planning-and-execution\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FBF_02.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750","Webinar",{"type_key":16,"title":171,"to":172,"date":25,"image":173,"type":169},"Black Friday Series: Trends and predictions [1 of 3]","\u002Fresources\u002Fwebinars\u002Fblack-friday-trends-2023\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FBF_01.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"type_key":16,"title":175,"to":176,"date":177,"image":178,"type":169},"Driving ecommerce revenue growth beyond paid search","\u002Fresources\u002Fwebinars\u002Fdriving-ecommerce-revenue-growth-beyond-paid-search\u002F","27\u002F07\u002F2023 10:00 am","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F06\u002FGrowth-Beyond-Paid-Search.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"type":180,"style":181,"heading":36,"title":169,"partners":182,"date":25},"webinar","dark",[],[],[185,188,191,193],{"path":186,"name":187},"\u002F","Home",{"path":189,"name":190},"\u002Fresources\u002F","Resources",{"path":163,"name":192},"Webinars",{"path":194,"name":36},null,{"title":196,"script":197,"meta":322,"link":361},"Black Friday Series: Enhanced measurement and reporting [3 of 3] - Impression",[198],{"type":199,"key":200,"innerHTML":201},"application\u002Fld+json","yoast-json-ld",{"@context":202,"@graph":203},"https:\u002F\u002Fschema.org",[204,218,223,238,249,315],{"@type":205,"@id":206,"url":206,"name":196,"isPartOf":207,"primaryImageOfPage":209,"image":211,"thumbnailUrl":212,"datePublished":213,"dateModified":214,"breadcrumb":215,"inLanguage":217},"WebPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fblack-friday-measurement-and-reporting\u002F",{"@id":208},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":210},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fblack-friday-measurement-and-reporting\u002F#primaryimage",{"@id":210},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FBF_03.jpg?auto=compress%2Cformat&q=90","2023-08-23T13:14:38+00:00","2026-04-22T10:56:46+00:00",{"@id":216},"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fblack-friday-measurement-and-reporting\u002F#breadcrumb","en",{"@type":219,"inLanguage":220,"@id":210,"url":212,"contentUrl":212,"width":221,"height":222},"ImageObject","en-GB",906,360,{"@type":224,"@id":216,"itemListElement":225},"BreadcrumbList",[226,230,233,236],{"@type":227,"position":228,"name":187,"item":229},"ListItem",1,"https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":227,"position":231,"name":190,"item":232},2,"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002F",{"@type":227,"position":234,"name":192,"item":235},3,"https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002F",{"@type":227,"position":237,"name":36},4,{"@type":239,"@id":208,"url":229,"name":240,"description":29,"publisher":241,"inLanguage":220,"potentialAction":243},"WebSite","Impression",{"@id":242},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":244,"target":245,"query-input":248},"SearchAction",{"@type":246,"urlTemplate":247},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":250,"@id":242,"name":240,"url":229,"logo":251,"image":256,"sameAs":257,"@context":261,"email":262,"foundingDate":263,"legalName":264,"vatID":265,"description":266,"telephone":267,"address":268,"location":275,"areaServed":308},"Organization",{"@type":219,"inLanguage":220,"@id":252,"url":253,"contentUrl":253,"width":254,"height":255,"caption":240},"https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[258,259,260],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":269,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":274},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[276,285,297],{"@type":277,"name":278,"geo":279,"address":283,"photo":256,"telephone":284},"Place","Impression Digital - Nottingham",{"@type":280,"latitude":281,"longitude":282},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":269,"streetAddress":270,"addressLocality":271,"addressRegion":272,"postalCode":273,"addressCountry":274},"+44 01158 242 212",{"@type":277,"name":286,"geo":287,"address":290,"photo":295,"telephone":296},"Impression Digital - London",{"@type":280,"latitude":288,"longitude":289},"51.50237208377361","-0.09229841534284115",{"@type":269,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":274},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":277,"name":298,"geo":299,"address":302},"Impression Digital - New York",{"@type":280,"latitude":300,"longitude":301},"40.726722746949","-74.00527778220652",{"@type":269,"streetAddress":303,"addressLocality":304,"addressRegion":305,"postalCode":306,"addressCountry":307},"160 Varick St","New York","NY","10013","USA",[309,312,314],{"@type":310,"name":311},"Country","Worldwide",{"@type":310,"name":313},"GBR",{"@type":310,"name":307},{"@type":316,"@id":317,"name":36,"description":318,"thumbnailUrl":319,"uploadDate":213,"publisher":320,"embedUrl":321,"contentUrl":31,"url":206},"VideoObject","https:\u002F\u002Fwww.impressiondigital.com\u002Fresources\u002Fwebinars\u002Fblack-friday-measurement-and-reporting\u002F#video","The final episode of our three-part webinar series helps you upgrade your reporting to be a value-building activity that offers useful insights not simply for your marketing channel but for your business at large. Watch part one of the series and part two of the series. Reporting often falls into the trap of standardisation. Standard reports might offer insights and actions but can have a narrow channel focus. Or, they might offer a broader view of your channel mix, but misalign with key business metrics like revenue and profit. To produce better reports, it’s important to dive into data and be selective with what you choose to take away from it. Deeply insightful reporting offers business-relevant information that goes beyond a given channel, for example, audience resonance with certain ad formats or product types, contextual insights on the impact of externalities or cross-channel competitor activity. It’s about understanding the story that your data is telling you so that you can focus on taking action in the right places. To learn how to make the most of your data this peak period, sign up to watch our webinar co-hosted by Impression’s head of PPC performance, Nick Handley, and senior PPC specialist, Sam Cooper. In 30 minutes, learn about: The key differences between standard and non-standard reporting The rapid change in reporting (from UA to GA4, as one example) How to go beyond standard reporting metrics to get the best out of your performance data How to create succinct, insightful reports that engage key stakeholders Want to learn more? Get in touch with our team to find out how we can help you this peak sales season.",[212],{"@type":250,"@id":242},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FtmolCzP40qs",[323,326,329,332,334,337,339,341,344,346,348,350,352,355,358],{"name":324,"content":325},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":327,"content":328},"og:locale","en_GB",{"property":330,"content":331},"og:type","article",{"property":333,"content":196},"og:title",{"property":335,"content":336},"og:description","The final episode of our three-part webinar series helps you upgrade your reporting to be a value-building activity that offers useful insights not simply for your marketing channel but for your business at large. Watch part one of the series and part two of the series. Reporting often falls into the trap of standardisation. Standard […]",{"property":338,"content":206},"og:url",{"property":340,"content":240},"og:site_name",{"property":342,"content":343},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":345,"content":214},"article:modified_time",{"property":347,"content":212},"og:image",{"property":349,"content":221},"og:image:width",{"property":351,"content":222},"og:image:height",{"property":353,"content":354},"og:image:type","image\u002Fjpeg",{"name":356,"content":357},"twitter:card","summary_large_image",{"name":359,"content":360},"twitter:site","@impressiontalk",[]]