[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Fwebinars\u002Fblack-friday-for-ecommerce":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"industries":9,"coauthors":10,"class_list":13,"acf":21,"head_links":180,"breadcrumbs":181,"head":192},"2021-09-09T10:49:19",{"rendered":6},"\n\u003Cp>How far in advance should your business prepare for Black Friday? \u003C\u002Fp>\n\n\n\n\u003Cp>To really make the most of the holiday season, the most prepared ecommerce businesses will already be devising their strategies for Black Friday. Now really is the perfect time to consider how you’ll create campaigns to best capture consumers’ attention, how you’ll stand out against your competitors and how your business can take advantage of one of the biggest ecommerce events of the year. \u003C\u002Fp>\n\n\n\n\u003Cp>Impression experts team up for a quick 30 minute session, highlighting the most important things that you need to know to set your business up for success this Black Friday. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"youll-learn-about\">You’ll learn about:\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Trends that are impacting consumer buying behaviour and our predictions\u003C\u002Fli>\u003Cli>Key timings to be aware of leading up to the weekend\u003C\u002Fli>\u003Cli>How to stand out from every other Black Friday deal \u003C\u002Fli>\u003Cli>Ways to re-engage and retain your customers post-Black Friday\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F09\u002FBlack-Friday-2021-Webinar-Deck.pdf\">\u003Cstrong>Download your PDF copy of the speaker’s slides here.\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"the-speakers\">The speakers:\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FsTX1JaWa-Maddie-Smith.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-9901\" width=\"220\" height=\"220\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp class=\"has-text-color\" style=\"color:#080c1c\">\u003Cstrong>Maddie Smith, Senior Paid Media Strategist\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Having previous experience in heading up a retail specialism, Black Friday is certainly no stranger to Maddie. Her career in digital has seen her delivering successful Black Friday campaigns for leading retail brands such as Canon, Jo Malone London and Sky, leading to her being well-versed in ensuring a smooth ascension to the day as well as managing the volatility throughout the whole weekend.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-columns has-black-color has-text-color is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FGeorge-Gangar_Light.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12336\" width=\"220\" height=\"220\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp class=\"has-text-color\" style=\"color:#080c1c\">\u003Cstrong>George Gangar, Head of Digital Strategy\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>As head of digital strategy, George is responsible for ensuring that our clients are effectively leveraging all their digital channels to meet their business objectives. In the past, George has helped guide a number of large retailers through the Black Friday period, including Tesco and Tesco Mobile, Mulberry and Mattel.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst every Black Friday is unique, both Maddie and George’s previous experience has taught them that one thing is an absolute given – early preparation is key.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003C\u002Fp>\n",[8],39,[],[11,12],11,164,[14,15,16,17,18,19,20],"post-9890","webinars","type-webinars","status-publish","has-post-thumbnail","hentry","category-digital-marketing",{"date__time":22,"partners":23,"gated":23,"form_title":24,"form_button_text":25,"confirmation_title":26,"confirmation_body":27,"watch_link":28,"page_content_modules":29,"hero":176},"09\u002F09\u002F2021 10:00 am",false,"Register to watch on demand","Register","Enjoy the webinar!","","https:\u002F\u002Fyoutu.be\u002Fx-NaKxnJt0Q",[30,156],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34,"date":4,"date__time":22,"gated":23,"form_title":24,"form_button_text":25,"confirmation_title":26,"confirmation_body":27,"industries":117,"watch_link":28},"webinar_content",true,"Black Friday for ecommerce",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},98,"\u002Fabout\u002Four-team\u002Fmatthew-ahern\u002F","Matthew Ahern","Digital Marketing Manager","As a part of the growing Commercial Team at Impression, I support the Head of Marketing and the content element of Impression’s marketing strategy.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":43,"specialist_service_links":44,"photo":62},"\u003Cp>Digital Marketing Manager. Joined Impression in December 2021.\u003C\u002Fp>\n\u003Cp>I began my digital marketing career as an in-house Marketing Assistant for a Nottingham-based luxury brand. I also spent a short time in the world of merchandising before returning to digital marketing as an in-house Marketer for a national manufacturer of electrical goods. I produced a wide range of internal and external content, including social media and website content. I wanted to take my content marketing skills further, so when I saw that Impression was looking for a Content Executive, I thought it would be a great opportunity to explore and develop my skills.\u003C\u002Fp>\n\u003Cp>I work closely with Impression’s Head of Marketing to support them in delivering the content element of Impression’s marketing strategy. I collaborate across departments to produce digital content, such as case studies, website copy, and long-form content.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nA moment I was really proud of was receiving my Masters degree in marketing. 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To really make the most of the holiday season, the most prepared ecommerce businesses will already be devising their strategies for Black Friday. Now really is the perfect time to consider how you’ll create campaigns to best capture consumers’ attention, how you’ll stand out against your competitors and how your business can take advantage of one of the biggest ecommerce events of the year. Impression experts team up for a quick 30 minute session, highlighting the most important things that you need to know to set your business up for success this Black Friday. You’ll learn about: Trends that are impacting consumer buying behaviour and our predictionsKey timings to be aware of leading up to the weekendHow to stand out from every other Black Friday deal Ways to re-engage and retain your customers post-Black Friday Download your PDF copy of the speaker's slides here. The speakers: Maddie Smith, Senior Paid Media Strategist Having previous experience in heading up a retail specialism, Black Friday is certainly no stranger to Maddie. Her career in digital has seen her delivering successful Black Friday campaigns for leading retail brands such as Canon, Jo Malone London and Sky, leading to her being well-versed in ensuring a smooth ascension to the day as well as managing the volatility throughout the whole weekend. George Gangar, Head of Digital Strategy As head of digital strategy, George is responsible for ensuring that our clients are effectively leveraging all their digital channels to meet their business objectives. In the past, George has helped guide a number of large retailers through the Black Friday period, including Tesco and Tesco Mobile, Mulberry and Mattel. Whilst every Black Friday is unique, both Maddie and George’s previous experience has taught them that one thing is an absolute given – early preparation is key.",[209],{"@type":247,"@id":239},"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002Fx-NaKxnJt0Q","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=x-NaKxnJt0Q",[321,324,327,330,332,335,337,339,342,344,347,349,351,354,357],{"name":322,"content":323},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":325,"content":326},"og:locale","en_GB",{"property":328,"content":329},"og:type","article",{"property":331,"content":193},"og:title",{"property":333,"content":334},"og:description","How far in advance should your business prepare for Black Friday?  To really make the most of the holiday season, the most prepared ecommerce businesses will already be devising their strategies for Black Friday. Now really is the perfect time to consider how you’ll create campaigns to best capture consumers’ attention, how you’ll stand out […]",{"property":336,"content":203},"og:url",{"property":338,"content":237},"og:site_name",{"property":340,"content":341},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":343,"content":211},"article:modified_time",{"property":345,"content":346},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F09\u002FBlack-Friday.jpg?auto=compress%2Cformat",{"property":348,"content":218},"og:image:width",{"property":350,"content":219},"og:image:height",{"property":352,"content":353},"og:image:type","image\u002Fjpeg",{"name":355,"content":356},"twitter:card","summary_large_image",{"name":358,"content":359},"twitter:site","@impressiontalk",[]]