[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Ftools\u002Fwebsite-migration-checklist":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"coauthors":9,"class_list":11,"acf":19,"head_links":345,"breadcrumbs":346,"head":355},"2024-07-17T09:36:17",{"rendered":6},"\n\u003Cp>Each type of site migration comes with its own unique set of challenges, whether that’s a front-end, back-end or domain migration. At Impression, we have experience in supporting and providing recommendations for all types of site migrations. \u003C\u002Fp>\n\n\n\n\u003Cp>Based on feedback from clients, web developers and our own internal teams, we know that the following factors are the most important when it comes to a successful site migration: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Strong communication across multiple agencies and stakeholders\u003C\u002Fli>\n\n\n\n\u003Cli>Clear visibility of tasks and deadlines across agencies and stakeholders\u003C\u002Fli>\n\n\n\n\u003Cli>A clear and detailed brief for all task owners\u003C\u002Fli>\n\n\n\n\u003Cli>One centralised document or application to help support the above \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>With all this in mind, we have created a comprehensive Website Migration Checklist which incorporates SEO, user experience and analytics considerations. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>To help you project manage your own site migration, download your copy of Impression’s Website Migration Checklist now. \u003C\u002Fp>\n\n\n\n\u003Cp>This tool includes everything you need to consider, before, during and after your website migration. It also assigns responsibility for each task to either your agency, in-house team or web developer. \u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1yUM_E-s1nmcRVUakPDTucqObqKsqtapoHDFwl874liM\u002Fedit?usp=sharing\">Click here to get your site migration checklist\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1346\" height=\"490\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002Fsite-migration-checklist.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-12962\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>Here’s a preview into what the checklist includes: \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>1. Pre-build considerations\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This section includes the questions that can be used to ensure that all critical elements and functionality required during a website migration are considered. Sharing this as early as possible before a statement of work is created will give the web developer full visibility, allowing them to quote effectively.\u003C\u002Fp>\n\n\n\n\u003Cp>Acknowledging these considerations too late in a site migration can lead to common pitfalls such as changes in project expectations. This can sometimes lead to functionality being delayed or missed because it takes much longer to make some of these changes retrospectively than if they were considered within the original brief. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>2. Technical checks\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>During the site migration, you may need to check critical technical elements of the website build. This section of the checklist covers all of the technical aspects to review, including: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Rendering and structured data\u003C\u002Fli>\n\n\n\n\u003Cli>Core Web Vitals\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fxml-sitemaps\u002F\">XML Sitemap(s)\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>Robots.txt\u003C\u002Fli>\n\n\n\n\u003Cli>Canonical tags\u003C\u002Fli>\n\n\n\n\u003Cli>Redirects\u003C\u002Fli>\n\n\n\n\u003Cli>International setup\u003C\u002Fli>\n\n\n\n\u003Cli>Internal linking \u003C\u002Fli>\n\n\n\n\u003Cli>Accessibility checks \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>3. On-page optimisation, content and design checks \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>This tab includes checks you can make to ensure that all critical elements are migrated correctly and that key considerations are made for the following areas: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Keywords\u003C\u002Fli>\n\n\n\n\u003Cli>Metadata\u003C\u002Fli>\n\n\n\n\u003Cli>Content quality\u003C\u002Fli>\n\n\n\n\u003Cli>Page design and functionality \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>4. Analytics\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Here you’ll find guidance to ensure a smooth migration of your Google Analytics and Tag Manager. \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Key questions your in-house team should consider \u003C\u002Fli>\n\n\n\n\u003Cli>The setup of your tracking\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>5. Post-Launch Monitoring\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>The launch day of a new website can often be the most stressful point of the project for all parties. To ensure the launch goes as smoothly as possible, we have included a list of checks you can run through at key timings and milestones. This spreadsheet tab includes activity items that support the following:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Launch day checks\u003C\u002Fli>\n\n\n\n\u003Cli>2-days since launch checks\u003C\u002Fli>\n\n\n\n\u003Cli>1-week since launch checks\u003C\u002Fli>\n\n\n\n\u003Cli>1-month since launch checks\u003C\u002Fli>\n\n\n\n\u003Cli>Functions and metrics to regularly monitor and review\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdocs.google.com\u002Fspreadsheets\u002Fd\u002F1yUM_E-s1nmcRVUakPDTucqObqKsqtapoHDFwl874liM\u002Fedit?usp=sharing\">Click here to get your site migration checklist\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Planning a website migration? Our expert \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fsite-migrations\u002F\">website migration services\u003C\u002Fa> make it seamless. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Contact us\u003C\u002Fa> today to learn more.\u003C\u002Fp>\n",[8],1,[10],109,[12,13,14,15,16,17,18],"post-1770","tools","type-tools","status-publish","has-post-thumbnail","hentry","category-seo",{"gated":20,"form_title":21,"form_button_text":22,"confirmation_title":23,"confirmation_body":24,"tool_link":24,"page_content_modules":25,"hero":159},false,"Access Tool","Get Access","Thank you","",[26,122],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30,"gated":20,"form_title":21,"form_button_text":22,"confirmation_title":23,"confirmation_body":24,"tool_link":24},"tool_content",true,"Website Migration Checklist",[31],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":39,"job_title":35,"specialist_service_links":40,"photo":66},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[41,57],{"page":42,"link_text":46},{"ID":43,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":24,"post_title":46,"post_excerpt":24,"post_status":47,"comment_status":48,"ping_status":48,"post_password":24,"post_name":49,"to_ping":24,"pinged":24,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":24,"post_parent":51,"guid":52,"menu_order":51,"post_type":53,"post_mime_type":24,"comment_count":54,"filter":55,"url_path":56},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":58,"link_text":61},{"ID":59,"post_author":44,"post_date":60,"post_date_gmt":60,"post_content":24,"post_title":61,"post_excerpt":24,"post_status":47,"comment_status":48,"ping_status":48,"post_password":24,"post_name":62,"to_ping":24,"pinged":24,"post_modified":63,"post_modified_gmt":63,"post_content_filtered":24,"post_parent":43,"guid":64,"menu_order":51,"post_type":53,"post_mime_type":24,"comment_count":54,"filter":55,"url_path":65},57,"2020-03-12 15:49:37","Technical SEO","technical-seo","2025-10-28 09:41:49","\u002F?page_id=57","\u002Fseo\u002Ftechnical-seo\u002F",{"ID":67,"id":67,"title":68,"filename":69,"filesize":51,"url":70,"link":71,"alt":24,"author":72,"description":24,"caption":24,"name":73,"status":74,"uploaded_to":51,"date":75,"modified":76,"menu_order":51,"mime_type":77,"type":78,"subtype":79,"icon":80,"width":81,"height":82,"sizes":83},8558,"Charlie-Norledge","jVjBhz1i-Charlie-Norledge.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&q=90","\u002Fcharlie-norledge\u002F","12","charlie-norledge","inherit","2021-07-15 16:28:10","2021-10-11 10:06:22","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":84,"thumbnail-width":85,"thumbnail-height":85,"medium":86,"medium-width":87,"medium-height":88,"medium_large":89,"medium_large-width":90,"medium_large-height":91,"large":92,"large-width":93,"large-height":94,"1536x1536":95,"1536x1536-width":96,"1536x1536-height":97,"2048x2048":98,"2048x2048-width":99,"2048x2048-height":100,"post-thumbnail":101,"post-thumbnail-width":102,"post-thumbnail-height":103,"12_col":104,"12_col-width":105,"12_col-height":106,"default_landscape":107,"default_landscape-width":108,"default_landscape-height":82,"default_portrait":109,"default_portrait-width":82,"default_portrait-height":108,"6_col_and_margin_short":110,"6_col_and_margin_short-width":102,"6_col_and_margin_short-height":106,"11_col_and_margin":111,"11_col_and_margin-width":112,"11_col_and_margin-height":106,"9_col_rectangle":113,"9_col_rectangle-width":114,"9_col_rectangle-height":115,"11_col":116,"11_col-width":117,"11_col-height":106,"staff_image_696_600":118,"staff_image_696_600-width":81,"staff_image_696_600-height":82,"rectangular_thumbnail":119,"rectangular_thumbnail-width":120,"rectangular_thumbnail-height":121},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":123,"reduced":28,"top_overlap":124,"bottom_underlap":124,"disable_observer":-1,"heading":125,"cta_text":126,"cta_link":127,"items":128},"related_module","small","See more tools","See all tools","\u002Fresources\u002Ftools\u002F",[129,140,150],{"type_key":13,"title":130,"excerpt":-1,"to":131,"postedAt":132,"readingTime":51,"image":133,"authors":134,"type":139},"Fuzzzy [Free SEO Tool]","\u002Fresources\u002Ftools\u002Ffuzzzy\u002F","2023-12-18T15:30:19","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Ffuzzzy.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[135,138],{"name":136,"image":137},"Luke Davis","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":34,"image":37},"Tool",{"type_key":13,"title":141,"excerpt":-1,"to":142,"postedAt":143,"readingTime":51,"image":144,"authors":145,"type":139},"Oapy [Free SEO Tool]","\u002Fresources\u002Ftools\u002Foapy\u002F","2023-03-21T14:41:00","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F03\u002Foapy-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[146,147],{"name":136,"image":137},{"name":148,"image":149},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"type_key":13,"title":151,"excerpt":-1,"to":152,"postedAt":153,"readingTime":51,"image":154,"authors":155,"type":139},"XML Sitemap URL Extractor [Free SEO Tool]","\u002Fresources\u002Ftools\u002Fsitemap-extraction-tool\u002F","2023-01-03T09:50:00","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fsitemap-extraction-tool-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[156],{"name":157,"image":158},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"type":160,"style":161,"heading":29,"title":162,"categories":163},"tool","dark","Tools",[164],{"id":8,"count":165,"description":166,"name":46,"slug":49,"taxonomy":167,"parent":51,"meta":168,"acf":169,"head_links":170,"resource_count":171,"yoast_title":172,"yoast_meta":173,"yoast_json_ld":218,"_links":315,"path":343,"link":344},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[174,176,179,182,185,188,191,193,195,197,200,203,206,209,212,215],{"property":175,"content":172},"title",{"property":177,"content":178},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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