[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Ftools\u002Fusing-seomonitors-smart-groups":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"coauthors":9,"class_list":11,"acf":19,"head_links":341,"breadcrumbs":342,"head":350},"2022-06-07T14:51:46",{"rendered":6},"\n\u003Cscript src=\"https:\u002F\u002Ffast.wistia.com\u002Fembed\u002Fmedias\u002F1yz5ol4d8s.jsonp\" async=\"\">\u003C\u002Fscript>\u003Cscript src=\"https:\u002F\u002Ffast.wistia.com\u002Fassets\u002Fexternal\u002FE-v1.js\" async=\"\">\u003C\u002Fscript>\u003Cdiv class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\u003Cdiv class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\u003Cdiv class=\"wistia_embed wistia_async_1yz5ol4d8s videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\u003Cdiv class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Ffast.wistia.com\u002Fembed\u002Fmedias\u002F1yz5ol4d8s\u002Fswatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\">\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cmeta charset=\"utf-8\">\u003Cem>\u003Ca rel=\"noreferrer noopener\" href=\"#transcription\">Find the full transcription of this video below\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"transcription\">Introduction\u003C\u002Fh2>\n\n\n\n\u003Cp>Smart groups differ from normal groups as they’re dynamic rather than static, meaning keywords, enter or leave based on the criteria and attributes that you have defined – and whether your keywords qualify against these. Here are two use case examples of using smart groups that you can also use within your campaigns.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"1-reporting-on-featured-snippets-owned-vs-opportunity\">\u003Cstrong>1. Reporting on Featured Snippets – Owned vs Opportunity\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Capitalising on Featured Snippets can be a great KPI of a content strategy, that real estate across SERPs can lead to a significant uplift in clicks. Here’s how SEOs at  Impression create smart groups around Featured Snippets so we can understand what the opportunity is for this search feature across the landscape.\u003C\u002Fp>\n\n\n\n\u003Cp>Okay, so scrolling down to the keyword list, the first thing that I want to do is head over to ‘filters’ and I want to produce a report that captures the Featured Snippets within this campaign that we already own. So I’ll use this drop down under SERP Features, select Featured Snippet and apply.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1074\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-14.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17805\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>And then I’ll also toggle this option on so ‘website must be featured’. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-7.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17806\" width=\"407\" height=\"146\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Once I apply these filters, you’ll see that \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seomonitor.com\u002F\">SEOmonitor\u003C\u002Fa> returns a report that lists all the keywords that we’ve currently captured a Featured Snippet for within the SERP.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1682\" height=\"904\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-16.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17807\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>So we can see this as highlighted via this, this blue fill [“] here. And of course corresponding to the positions one [1] here as well. These are the Featured Snippets that we’re owning on this campaign. So what I want to do is to save that, so I call this one “Owned – Featured Snippets”.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-6.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17808\" width=\"502\" height=\"55\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Save that and you’ll see that the smart group has been created here:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17809\" width=\"216\" height=\"416\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Now, the next thing I want to do is locate the Featured Snippets that were yet secure, i.e those where we have the opportunity to secure the Featured Snippets. So I’ll repeat the process: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>I’ll head over to filter and then SERP features. \u003C\u002Fli>\u003Cli>Again selecting Featured Snippet and apply\u003C\u002Fli>\u003Cli>This time I \u003Cstrong>don’t\u003C\u002Fstrong> want to toggle this option on ‘website must be featured’. \u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>What I’ll do instead is just apply filters and let’s see what’s returned. So this is returned to all the keywords within the campaign that trigger a Featured Snippet on the SERP.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1696\" height=\"824\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-13.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17810\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>But, what I want to do is separate the Owned Featured Snippets here from the Opportunity Featured Snippets. \u003C\u002Fp>\n\n\n\n\u003Cp>If I toggle this to order by rank, you’ll see that this list and this filter also include the ones that we’ve owned. I want to separate that. So what I’ll do as a final measure is just introduce an additional filter, this time the ‘latest desktop rank’ and I want to capture ranks from below positions one, as obviously position one is where the Featured Snippet occurs. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-4.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17811\" width=\"246\" height=\"332\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"756\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-10.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17812\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>So update the filter you’ll see now that the Owned Featured Snippets have been removed from the list and all that’s left is the opportunity for Featured Snippets. So, same again I will save the smart group this time calling it ‘Opportunity – Featured Snippets’.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17813\" width=\"488\" height=\"54\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Save, and like before the smart group has been created here.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-18.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17814\" width=\"354\" height=\"54\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>So we’re almost there – as a final measure, what I’m going to do is also create a new folder and I’m going to call this ‘Featured Snippets’. This is going to act as the parent folder, and what I want to do is nest these two smart groups into this folder\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-5.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17815\" width=\"320\" height=\"138\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>And there we have it. We have the Featured Snippets folder and within that we’ve got the opportunity for Featured Snippets within this campaign, and then also the Featured Snippets that we have secured to those that we’re owning.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"2-creating-search-volume-distributions\">\u003Cstrong>2. Creating search volume distributions\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Understanding how search volume is distributed across your campaign can be a great visualisation when understanding the opportunity that’s at hand. Whether [search] terms are short, mid or long tail directly impacts their intent and competition. So having this data categorised can greatly help you when you’re analysing your campaign’s growth, success and its opportunity. Here’s how SEOs at Impression create smart groups around search volume distribution. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1802\" height=\"914\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-15.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17818\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Okay, so my plan here is to create several smart groups that each contain a different search volume distribution. So in smart group \u003Cstrong>one\u003C\u002Fstrong>, we’ll look at capturing keywords with search volumes between zero and 100. Smart group \u003Cstrong>two\u003C\u002Fstrong> will capture keywords with a search volume from 101 to 500, and then we’ll ladder up that way.\u003C\u002Fp>\n\n\n\n\u003Cp>So I’ll do the first smart group to begin with. So select the search volume filter, and then we want to capture search volumes beneath 100. So from 0 to 100.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-9.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17821\" width=\"414\" height=\"219\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Nice and straightforward. You can see that the report returns just that save a smart group and Call it ‘0 – 100’.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1898\" height=\"884\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-17.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17822\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>That is my first one done, so you can see 220 keywords there. So I’ll create the second smart group now.\u003C\u002Fp>\n\n\n\n\u003Cp>This time I want to capture search volumes below 501, and then also another filter capturing the search volumes above 100.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-12.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17824\" width=\"269\" height=\"320\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>And this is intended to capture the distribution of 101 to 500. We’ll quickly order this data just to give it a check that it’s all there and that it’s looking good. So I’ll now just name this ‘101 –  500’.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-8.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17825\" width=\"473\" height=\"53\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>That is really the idea. What I’ll do now is create the next smart groups so you can see how it all ladders up and how it all works together.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17827\" width=\"364\" height=\"337\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>So this is what the search volume distribution folder looks like in its completed form. \u003C\u002Fp>\n\n\n\n\u003Cp>I have the parent folder setup here titled ‘search volume distribution’, and then I have nested the six subsequent smart groups within that. So I’m capturing everything from search volume ‘0 – 100’all the way up to ‘5000+’, and you can see across each smart group I’ve appended them with with this numbering and that’s just to get the hierarchies ordering correct.\u003C\u002Fp>\n\n\n\n\u003Cp>Hopefully you can see straight off the bat the performance insights that we can glean from this. Looking at this longtail, keywords with a search volume between zero and 100, this is where the majority of the search visibility lies within this campaign.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-11.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17828\" width=\"368\" height=\"67\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>And as we work our way down, covering more of the mid to short scale, that’s when search visibility starts to decrease. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fseomonitors-smart-groups-image-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17827\" width=\"298\" height=\"276\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Of course, there’s lots of context around this that’s missing and looks into the intent of these keywords, and perhaps this stuff here [5000+] is broader and intent and this [0 – 100] is actually where we might want to be focusing our effort. \u003C\u002Fp>\n\n\n\n\u003Cp>There’s all these questions that are left unanswered but hopefully you can see from a top level perspective how interesting it is to set up a search volume distribution folder like this.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr>\n\n\n\n\u003Cp>For further resources on SEO, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwhite-papers\u002F\">whitepapers\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F\">blogs\u003C\u002Fa>, or see more handy tools below!\u003C\u002Fp>\n",[8],1,[10],143,[12,13,14,15,16,17,18],"post-17797","tools","type-tools","status-publish","has-post-thumbnail","hentry","category-seo",{"gated":20,"form_title":20,"form_button_text":20,"confirmation_title":20,"confirmation_body":20,"tool_link":20,"page_content_modules":21,"hero":155},null,[22,119],{"acf_fc_layout":23,"reduced":24,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":24,"title":25,"content":6,"authors":26,"gated":20,"form_title":20,"form_button_text":20,"confirmation_title":20,"confirmation_body":20,"tool_link":20},"tool_content",true,"Using SEOmonitor’s Smart Groups",[27],{"id":28,"path":29,"display_name":30,"job_title":31,"description":32,"avatar_url":33,"acf":34},59,"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":35,"job_title":31,"specialist_service_links":36,"photo":63},"\u003Cp>Executive Director – Organic Media. Joined Impression in July 2015.\u003C\u002Fp>\n\u003Cp>I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS5, much to my fiancée’s dismay.\u003C\u002Fp>\n",[37,54],{"page":38,"link_text":43},{"ID":39,"post_author":40,"post_date":41,"post_date_gmt":41,"post_content":42,"post_title":43,"post_excerpt":42,"post_status":44,"comment_status":45,"ping_status":45,"post_password":42,"post_name":46,"to_ping":42,"pinged":42,"post_modified":47,"post_modified_gmt":47,"post_content_filtered":42,"post_parent":48,"guid":49,"menu_order":48,"post_type":50,"post_mime_type":42,"comment_count":51,"filter":52,"url_path":53},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 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