[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fresources\u002Ftools\u002Fusing-seomonitors-advanced-filtering-capabilities":3},{"date":4,"date_gmt":4,"content":5,"categories":7,"coauthors":9,"class_list":11,"acf":19,"head_links":341,"breadcrumbs":342,"head":351},"2022-06-07T11:16:39",{"rendered":6},"\n\u003Ciframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FGP_pDsuj8g8?si=ktcubFlV3JWmrBgp\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\n\n\n \n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cmeta charset=\"utf-8\">\u003Cem>\u003Ca rel=\"noreferrer noopener\" href=\"#transcription\">Find the full transcription of this video below\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"transcription\">Introduction\u003C\u002Fh2>\n\n\n\n\u003Cp>Filters within \u003Ca href=\"https:\u002F\u002Fwww.seomonitor.com\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">SEOmonitor\u003C\u002Fa> are incredibly powerful because they allow you to dig deeper into your data and spot specific opportunities that can benefit your SEO strategy. In this video, I’ll show you an iterative approach to using filters, allowing you to work smarter or pinpointing great opportunities for your SEO strategy much quicker.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"finding-cannibalization-insights\">\u003Cstrong>Finding cannibalization insights\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>So, this use case looks at \u003Cstrong>rectifying cannibalization problems by topic area\u003C\u002Fstrong> in a way to \u003Cstrong>focus your work according to some potential objectives\u003C\u002Fstrong> that you may have been set.\u003C\u002Fp>\n\n\n\n\u003Cp>Let’s start by making up a marketing objective where we’ve been tasked with \u003Cstrong>increasing visibility by X percent \u003C\u002Fstrong>for commercial investigation terms in a bid to nurture users down the marketing funnel towards a conversion.\u003C\u002Fp>\n\n\n\n\u003Cp>We know the site that we’re working with ‘What Car?’ has some problems within cannibalization, but we only have a small amount of resource to conduct our work. So we need to be strategic and calculated with our efforts, you then use a series of filters to understand where it’s best to focus our time. So let me show you how.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"using-the-advanced-filters\">\u003Cstrong>Using the advanced filters\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>First, let’s pinpoint the sub folder we want to look at by using the ranking landing pages filter. Here, I’m looking for ranking URLs that are contained in the subfolder ‘review’ as I know this is where the majority of the commercial investigation content lies.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"1056\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fadvanced-filtering-capabilities-image-5.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17772\" style=\"width:224px;height:342px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Next, I also want to capture keywords that are triggering cannibalization issues. So we can do this by selecting another filter by heading down to ‘issues’ and then we can see that cannibalization is already pre selected. So I’ll apply filters.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"148\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fadvanced-filtering-capabilities-image-6.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17776\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"226\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fadvanced-filtering-capabilities-image-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17777\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>And then SEOmonitor returns a report that contains 163 keywords. So at this point, this is still too large for analysis given the circumstances that we outlined previously. So to filter further them and make this dataset more usable. Let’s look at these cannibalization issues but say on the first two pages of search results. So to do that, I want to set another filter, this time looking at ‘latest desktop rank’, and I want to find keywords that are ranking above the position 21. So everything from position 20 to position one.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"226\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fadvanced-filtering-capabilities-image-1.png?auto=compress%2Cformat&q=90\" alt=\"Latest rank filter selected for keywords above the position 21\" class=\"wp-image-17778\" style=\"width:342px;height:129px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Update the filters again, and this time SEOmonitor is returning a report of 100 results. So this is better. But again, we want a smaller data set that we can more easily work with. \u003C\u002Fp>\n\n\n\n\u003Cp>So as a final measure, what we want to do is filter again and this time by using the filter year-over-year search trend and ,\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Ftools\u002Fusing-seomonitors-yoy-search-trends\u002F\">similar to my other video\u003C\u002Fa>, I want to set this threshold to more than 5%.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"226\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fadvanced-filtering-capabilities-image-7.png?auto=compress%2Cformat&q=90\" alt=\"Year-over-year search trend filter for keyword growth more than 5%\" class=\"wp-image-17779\" style=\"width:347px;height:131px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Now SEOmonitor returns 23 results, which is a much easier subset to get our heads around and if we start navigating through the data, let’s see if there are certain keywords that look particularly appealing.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1612\" height=\"342\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fadvanced-filtering-capabilities-image-3.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17780\" style=\"width:838px;height:177px\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Okay, so this one straight off the bat – ‘cupra car’, we can see that this keyword has been growing massively in popularity. So 60.5k search volume and it’s grown six times. So let’s use this as an example to frame our case here. Firstly click on the keyword we can see that this side panel appears when we’re presented with more data there for us to go ahead and click on performance and scroll down. We can pinpoint exactly where the cannibalization is occurring.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Fadvanced-filtering-capabilities-image-4.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-17781\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>By and large, it looks as though when this landing page ranks, it ranks higher than when this landing page ranks. So by the looks of things, this cannibalization issue is down to something fundamental across their site structure, where the targeting and intent across the content hierarchy, maybe even internal linking comes into play here as well, it all seems misaligned. \u003C\u002Fp>\n\n\n\n\u003Cp>So it’s a wider strategic consideration. Rather than just fixing cannibalization Issues page by page. However, the narrative that I’m looking at here is; why not test the fix on this set of cannibalising pages that are competing for ‘cupra car’ to almost show proof of concept before scaling out the fix site-wide. This will then get buy in from stakeholders while also tapping into the increased search trends that are occurring.\u003C\u002Fp>\n\n\n\n \n\n\n\n\u003Chr>\n\n\n\n\u003Cp>\u003Cmeta charset=\"utf-8\">For further resources on SEO, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002F?content=white_papers\">whitepapers\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F\">blogs\u003C\u002Fa>, or see more handy tools below!\u003C\u002Fp>\n",[8],1,[10],143,[12,13,14,15,16,17,18],"post-17767","tools","type-tools","status-publish","has-post-thumbnail","hentry","category-seo",{"gated":20,"form_title":21,"form_button_text":22,"confirmation_title":23,"confirmation_body":24,"tool_link":24,"page_content_modules":25,"hero":156},true,"Access Tool","Get Access","Thank you","",[26,121],{"acf_fc_layout":27,"reduced":20,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":20,"title":28,"content":6,"authors":29,"gated":20,"form_title":21,"form_button_text":22,"confirmation_title":23,"confirmation_body":24,"tool_link":24},"tool_content","Using SEOmonitor’s Advanced Filtering Capabilities",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},59,"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":38,"job_title":34,"specialist_service_links":39,"photo":65},"\u003Cp>Executive Director – Organic Media. Joined Impression in July 2015.\u003C\u002Fp>\n\u003Cp>I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS5, much to my fiancée’s dismay.\u003C\u002Fp>\n",[40,56],{"page":41,"link_text":45},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":24,"post_title":45,"post_excerpt":24,"post_status":46,"comment_status":47,"ping_status":47,"post_password":24,"post_name":48,"to_ping":24,"pinged":24,"post_modified":49,"post_modified_gmt":49,"post_content_filtered":24,"post_parent":50,"guid":51,"menu_order":50,"post_type":52,"post_mime_type":24,"comment_count":53,"filter":54,"url_path":55},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":57,"link_text":60},{"ID":58,"post_author":43,"post_date":59,"post_date_gmt":59,"post_content":24,"post_title":60,"post_excerpt":24,"post_status":46,"comment_status":47,"ping_status":47,"post_password":24,"post_name":61,"to_ping":24,"pinged":24,"post_modified":62,"post_modified_gmt":62,"post_content_filtered":24,"post_parent":50,"guid":63,"menu_order":50,"post_type":52,"post_mime_type":24,"comment_count":53,"filter":54,"url_path":64},37897,"2026-04-13 11:44:52","PR & Social","pr-social","2026-10-13 10:10:21","\u002F?page_id=37897","\u002Fpr-social\u002F",{"ID":66,"id":66,"title":67,"filename":68,"filesize":69,"url":70,"link":71,"alt":24,"author":72,"description":24,"caption":24,"name":73,"status":74,"uploaded_to":50,"date":75,"modified":75,"menu_order":50,"mime_type":76,"type":77,"subtype":78,"icon":79,"width":80,"height":81,"sizes":82},24289,"Pete-Jovetic-NEW","Pete-Jovetic-NEW.png",274057,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&q=90","\u002Fpete-jovetic-new\u002F","12","pete-jovetic-new","inherit","2023-08-02 10:44:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":83,"thumbnail-width":84,"thumbnail-height":84,"medium":85,"medium-width":86,"medium-height":87,"medium_large":88,"medium_large-width":89,"medium_large-height":90,"large":91,"large-width":92,"large-height":93,"1536x1536":94,"1536x1536-width":95,"1536x1536-height":96,"2048x2048":97,"2048x2048-width":98,"2048x2048-height":99,"post-thumbnail":100,"post-thumbnail-width":101,"post-thumbnail-height":102,"12_col":103,"12_col-width":104,"12_col-height":105,"default_landscape":106,"default_landscape-width":107,"default_landscape-height":81,"default_portrait":108,"default_portrait-width":81,"default_portrait-height":107,"6_col_and_margin_short":109,"6_col_and_margin_short-width":101,"6_col_and_margin_short-height":105,"11_col_and_margin":110,"11_col_and_margin-width":111,"11_col_and_margin-height":105,"9_col_rectangle":112,"9_col_rectangle-width":113,"9_col_rectangle-height":114,"11_col":115,"11_col-width":116,"11_col-height":105,"staff_image_696_600":117,"staff_image_696_600-width":80,"staff_image_696_600-height":81,"rectangular_thumbnail":118,"rectangular_thumbnail-width":119,"rectangular_thumbnail-height":120},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":122,"reduced":20,"top_overlap":123,"bottom_underlap":123,"disable_observer":-1,"heading":124,"cta_text":125,"cta_link":126,"items":127},"related_module","small","See more tools","See all tools","\u002Fresources\u002Ftools\u002F",[128,138,148],{"type_key":13,"title":129,"excerpt":-1,"to":130,"postedAt":131,"readingTime":50,"image":132,"authors":133,"type":137},"Website Migration Checklist","\u002Fresources\u002Ftools\u002Fwebsite-migration-checklist\u002F","2024-07-17T09:36:17","https:\u002F\u002Fimages.impression.co.uk\u002F2020\u002F10\u002F0p7mZ4G9-Generic_Checklist.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[134],{"name":135,"image":136},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9","Tool",{"type_key":13,"title":139,"excerpt":-1,"to":140,"postedAt":141,"readingTime":50,"image":142,"authors":143,"type":137},"Fuzzzy [Free SEO Tool]","\u002Fresources\u002Ftools\u002Ffuzzzy\u002F","2023-12-18T15:30:19","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F12\u002Ffuzzzy.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",[144,147],{"name":145,"image":146},"Luke Davis","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002Fk5t2wVcf-Luke-Davis.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":135,"image":136},{"type_key":13,"title":149,"excerpt":-1,"to":150,"postedAt":151,"readingTime":50,"image":152,"authors":153,"type":137},"Oapy [Free SEO 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[171,173,176,179,182,185,188,190,192,194,197,200,203,206,209,212],{"property":172,"content":169},"title",{"property":174,"content":175},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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